A Positive Impact on Society PROJECT ( FOUR )
_ Brand _Interactive _Print
01 /
TITLE
OBJECTIVE /
Canon CSR Report 2017
Choose a company/organization that operates in a field that interests you and re-design their already existing Corporate Social Responsibility Report.
CLASS
Type Systems DAT E
Spring 2016 I N S T R U C TO R
A P P R OA C H /
John Nettleton
Being one of the industry’s first company to begin recycling products, Canon’s main objective is to implement strategies that promote enriched life-style to its consumers and at the same time preserve the environment.
AU D I E N C E
Stakeholders, photographers and technology consumers KEYWORDS
With Canon’s mission statement in mind, the concept of their CSR Re-design was “Technology and Nature”, the harmony that can exist between ourselves, others and nature. The aim was to portray a Canon that invests in clean technologies and strategies that can improve human life.
Information, technology, nature T Y P E FA C E
Museo Neutraface Text DELIVERABLES
Multi-page CSR Report Visual Standards Guide
PROJECT 01
02
03
04
05
06
07
08
7