Product Packaging Types and Their Importance

Marketing is one of the most important corporate tasks Making an impact on prospective clients is the goal of marketing The Product Packaging of a company's goods is crucial in marketing since it forms the consumer's initial impression. So, what is the package exactly?

Packaging is the process of preparing a product for safe transit and storage The packaging process may include wrapping, bottling, strapping, sealing, labeling, cushioning, bracing, weatherproofing, or blocking, depending on the product.

Packaging, at its most basic, prevents items from harm during storage or transit Furthermore, diverse containers distinguish brand items from rivals, ensuring that they are identifiable and marketable. In other words, packaging aids in the identification, description, and promotion of the product

The three forms of packing are as follows:

● Primary packaging is the primary degree of protection for particular items

● Secondary packaging is used to carry goods that have been packaged in the main packaging. A can of soda is a perfect example.

● Warehouses utilize tertiary packing when sending items in secondary packaging Pallets used to carry big goods are one example