Successful design is not solely measured by the financial gains of practice. It is measured by the level of enrichment and positive impact it has on those around us. Successful design embodies a myriad of dimensions, including culture, environment, and experiences, ultimately creating a harmonious space that is beneficial for all. Good design knows no class system; It is felt and experienced by all types of individuals and populations.
BOURBON & BRANCH
Ground Floor Bar Rendering
GROUND FLOOR BAR
Working for Wid Chapman Architects, I was assigned Bourbon & Branch Bar & Restaurant as my first official hospitality project. Located directly next to Penn Station, the space is twostories and 7,000 sqft. Already a daunting task, I was faced with the challenge of creating an entire space with no theme, cuisine, style or name. Our clients were unsure if the restaurant was going to be “American Sports-Bar”, “Italian” or potentially “Irish” inspired. The minimal direction for the first few months was a challenge, but we moved forward with the idea that the downstairs would be more “masculine” and upstairs would be more “feminine.”
The ground floor was designed to give off a darker, more “moody”, sports-bar feel. Utilizing dark wood flooring, leather, green & blue accents, I believe we created a successful design.
Rendering
Material Palette
Ground Floor - Photograph
Ground Floor - Photograph
SECOND FLOOR BAR
While designing the second floor I was challenged with working around the existing floor to ceiling heights. In certain areas, the height dropped all the way to only 8’ tall. This was a stark difference to the 16’ ceilings downstairs. My first priority was finding a way to make the space feel larger.
Utilizing a more light and bright color palette, I was able to make the space feel more open and inviting. Designing for the more “feminine” approach, I selected tiles, wall coverings and counter-top material that incorporated glitter & shine to allow light to reflect off all the surfaces.
Both the ground floor and second floor bar has proven to be successful, as the restaurant is consistently packed with crowds that enjoy having two different experiences on two separate floors.
Dining Chairs - Upstairs
Aveon Side Chair (set of 2) $240
Kora Side Chair (set
$225.00
Haim Arm Chair
$332.00 per chair
Coen Velvet Chair (set
$280.00
Dining Chairs - Upstairs
Aveon Side Chair (set of 2)
$240
Haim Arm Chair
$332.00 per chair
Second Floor Material Palette
Kora Side Chair (set of 2)
$225.00
Dontreell Velvet Side Chair (set of 2)
$300.00
Coen Velvet Chair (set of 2)
$280.00
Drayvon Velvet Side Chair (set of 2)
$600.00
Material Palette
Rendering
Second Floor - Photograph
Second Floor - Photograph
CUSTOM LIGHT DESIGN
BRINE
Entry View - Rendering
Brine Chicken, Fairlawn NJ
Founders of Brine, Dan and Joe, approached Wid Chapman Architects for the design and execution of their second location in Fairlawn New Jersey. A popular fast casual joint for chicken, Dan and Joe’s vision was to enhance their food and service alongside a new branded atmosphere. Lightly following their original restaurant, we aimed to use woods, concrete, metals and pops of green within the space. Tasked with designing and running the project, I had a multitude of responsibilities. These included but were not limited to - designing the space, custom designing tile patterns and wall-covering patterns, material selection, FF&E selection, construction & mill work detail drawings, filing, permitting and construction administration.
The new Brine restaurant outpost has since opened and has been a success within the community. We also completed a franchise drawing set for future Brine locations.
Construction Drawings
Mill work Detailing
PLANK (WD-4) INSTALLED OVER PLY TYP.
PLANK (WD-4) INSTALLED OVER PLY TYP.
PAINTED AS SPECIFIED 3" X 3" BLACKENED METAL FLANGE MOUNTED TO
8" THICK TEMPERED RIBBED GLASS
(WD-4) STEEL BRACKET, MOUNTED BY GC MOUNTED TABLETOP BY
(WD-3)
Entry View - Photograph
Entry View - Photograph
MILES THE PRINCE
GROUND FLOOR BAR
Miles the Prince is the brain child of Zach Goldstein. Hired by Zach, we were given the opportunity to design and execute his first restaurant located in Westchester, NY. Basing the palette off of his branded dog logo, we moved forward with a more “feminine” approach. This lead to our selection of soft textures, light wood, pink and orange accents, and delicate fixtures.
I was responsible for the finalization of material selection, FF&E curation, filing and permitting, construction drawings, project management and construction administration.
Miles the Prince is now open and has had positive reviews on the interior design and ambiance. Our goal of creating an intimate space for semi-up scale dining has proven to be successful.
View of Bar - Photograph
Construction & Filing Drawings
ROWDY ROOSTER
2. CONTRACTOR SHALL NOTIFY ARCHITECT OF ANY POSSIBLE INTERFERENCE OR CONFLICTS BEFORE PROCEEDING WITH INSTALLATION
3. ALL SWITCHING DEVICES SHALL BE ROCKER-TYPE, COMMERCIAL SPECIFICATION-GRADE, "DECORA" STYLE WITH SNAP-ON COVERPLATES AS MANUFACTURED BY LEVITON OR APPROVED EQUAL. COVERPLATES SHALL HAVE NOT VISIBLE FASTENERS. ALL SWTICHING DEVICES TO BE WHITE, UON. G.C. TO SUBMIT SPECIFICATIONS AND SAMPLES FOR APPROVAL. WHERE MULTIPLE SWITCHES ARE INDICATED, PROVIDE GANGED SWITCHING WITH SINGLE COVERPLATE, UON. TOGGLE TYPE SWITCHES ARE NOT ACCEPTABLE UNLESS OTHERWISE REQUIRED FOR SPECIFIC EQUIPMENT OR FUNCTION.
Renowned owner of Unapologetic Food Group, Roni Mazumdar, is a longtime client of Wid Chapman Architects. Entrusting us with some of his biggest projects, including Semma, Dhamaka, Nak’s & Adda, we were fortunate to also design for his new fast casual joint. Rowdy Rooster highlights fried chicken dishes inspired by different regions of India & various types of street markets across the country.
4. ALL LIGHTING FIXTURES TO BE ON LOCAL DIMMERS TYPICAL.
5. VERIFY LOCATIONS OF ALL LIGHT FIXTURES, DEVICES, SWITCHES, LIFE-SAFETY DEVICES, ETC. WITH ARCHITECT DURING ROUGH-IN INSTALLATION. SEE DRAWING G-001 FOR HEIGHT OF SWITCHES AND DEVICES.
6. ALL LIGHT FIXTURES, DEVICES, DOWNLIGHTS, ETC. TO BE CENTERED ON CEILING TILE FULL MODULE, UON.
7. ALL EDGES OF ACOUSTICAL CEILING TILES SHALL BE FINISHED WITH SCHEDULED TRIM. EXPOSED OR UNSUPPORTED EDGES ARE NOT PERMITTED.
Working with Roni, we decided to create a “loud”, bright and colorful space. Elements, such as the wooden palette wall, were then distressed to give the space a “street market feel.” Artist Sean Maze was commissioned to paint an Indian inspired mural on the existing brick & the wooden palettes.
8. PROVIDE CEILING ACCESS PANELS WHERE REQUIRED. ACCESS PANELS TO BE GFRG TYPE WITH NO VISIBLE FASTENERS. KARP OR APPROVED EQUAL.
9. REFER TO ENGINEERING DRAWINGS FOR EMERGENCY LIGHTING, EXIT LIGHTING AND ALL LIFE SAFETY DEVICES AND REQUIREMENTS.
10. ALL ILLUMINATED EXIT SIGNS SHALL BE CLEAR ACRYLIC, EDGE-LIT TYPE. HEIGHT AND COLOR OF LETTERS TO CONFORM TO REQUIREMENT OF LOCAL AUTHORITIES. SEE PLAN DRAWING FOR DIRECTIONAL ARROWS.
11. REFER TO ELEVATIONS FOR ADDITIONAL HEIGHTS OF SOFFITS AND HEADERS.
The goal of the design was to tell a story of India’s street market culture. I believe we were successful in creating this.
12. GC TO PROVIDE ALL CONCEALED STEEL SUPPORTS AND FRAMING IN CEILINGS TO SUPPORT CEILING MOUNTED EQUIPMENT, FIXTURES AND AV EQUIPMENT.
13. GC TO PROVIDE ANY REQUIRED EXPANSION JOINTS IN GWB CEILINGS. WHEREVER JOINTS ARE UNAVOIDABLE, THEIR LOCATION(S) MUST BE REVIEWED AND APPROVED BY ARCHITECT PRIOR TO INSTALLATION.
PENDANT LIGHT
VENT (REFER TO ENGINEER'S DRAWINGS FOR MORE INFORMATION) HIGH HATS LIGHTING LEGEND S SWITCHES
FLUSH MOUNTED LINEAR LIGHT
LED TUBE LIGHT
WALL SCONCE TRACK LIGHTS
LED TAPE
CEILING TILE PANEL LIGHT CAMERAS C SPEAKERS S
REFER TO MEP DRAWINGS FOR EXIT SIGNS AND EMERGENCY LIGHTING
ALL ACOUSTICAL TILE CEILINGS TO BE ACC-1, UNLESS OTHERWISE NOTED
ALL CEILING AREAS TO BE PAINTED TYPICAL. EXPOSED DUCTS, PIPES TO BE SPRAY PAINTED TYPICAL.
Millwork Detailing
AE77 DENIM
View from Entry
American Eagle Outfitters hired Stefan Beckman Studio to design and launch the first ever AE77 Popup retail location located on Spring St. in SOHO. The new luxury line focuses on sustainability, environmentally friendly, and high quality denim. Utilizing the brands philosophy, our team focused on telling a story within the space.
Leaning on “Old 1970’s Soho”, we began carefully crafting the space to feel reclaimed and recycled. Utilizing Donald Judd as an inspiration while combining aspects of Japanese design, components such as the display cases and racks were custom designed for the space. The goal was to make the store feel as if you stepped into artist’s studio in old Soho. Other key design features include a denim waterfall wall, hand selected vintage furniture pieces and decor, and a denim canopy located towards the back of the store. The popup was the first project I managed solo from July 2021 - September 2021.
Exterior View - Spring Street
Donald Judd inspired register desk
“Reclaimed” Rack
Japanese style shelving
Donald Judd inspired tables
“Denim Wall” Installation
“Denim Wall” inspired by Epidemic installation artwork and Japanese quilting.
CONCEPTUAL WORK
NAKS- Conceptual Render
NAKS - EAST VILLAGE
Another brain child of Unapologetic Food Group, the new restaurant “Naks” is a street-food inspired Filipino Restaurant. Relying heavily on the chef’s influence, we began to tell the story of his upbringing in the Philippines. He was very adamant on portraying the “grunge” and “cold” streets of his hometown.
Embarking on this challenge, I searched for inspiration within traditional Filipino art and culture. I aimed to create a juxtaposition between the cold concrete villages and the bright and vibrant colors of indigenous art, fashion and lifestyle.
View from Back Doors
Back Dining - Rendering
Bar View - Rendering
35th Street - Italian Concept
After the opening of Bourbon and Branch, clients Tom and Mike began embarking on a new project - an upscale Italian bar and restaurant on 35th street. Eager to begin the construction process, we were only given three days to complete the conceptual design and planning.
During this time, I was tasked to survey the space, draw floor-plans on CAD, and 3D model the conceptual idea for the restaurant. Although furnishings and finishes were not selected, I tried to conceptualize as best I could what would work in the space. Additionally, we prepared 8 different floor plan options. The floor-plan on the right is just one version of our efforts.
Conceptual Floor Plan
Conceptual Renders
EXPERIENTIAL DESIGN
Outside of architecture, I have also been lucky enough to work in the production/experiential design field. During this time, I worked for major brands on events, pop- up installations, runway, photoshoot and media sets, as well as retail & graphics.
HERMES GRAND SOIR, LOS ANGELES
Celebrating their Spring Summer 2022 collection, Hermes hired Stefan Beckman Studio to help design and produce an event to showcase their new line. The event took place on November 10, 2021 at the Frank Sinatra House in Chatsworth, California. Utilizing the famous architecture as a base, our team took over the mansion and transformed the space for the Hermes Grand Soir.
With the initial idea of a black and red ball, our team leaned on inspiration from the 1970’s horror movie Suspiria while artfully incorporating surreal moments throughout the house. Our team of 3 had the opportunity to design every moment, including the custom outdoor sculptures, Suspiria inspired dining room, a surreal library with moving “wallpaper” and hand-selected red books, a lounge with Dali inspired trees, and finally, an all red bedroom. Hailed a success, the event was featured in Vogue, Vanity Fair and Womens Wear Daily.
SCULPTURES
DINNER
MIRANDA FASHION PERFORMANCE
WATER BALLET
LIBRARY
BEDROOM SOUND INSTALLATION
GALLERY & DINING ROOM
LOUNGE
GUEST ENTRANCE
BACK OF HOUSE
View of Library - Photograph
Rendering
View of Red Room - Photograph
View of Living Room - Photograph
Assigned the task of graphics, patterns, and sculpture design, I created a variety of carpet & wall covering prints based on the main inspiration of the film “Suspiria.” The sculptures are inspired by the idea “stairs to nowhere”, with the goal of creating odd shapes and forms that peak curiosity and allows for interaction.
View of Dining Room - Photograph
View of Runway Sculptures - Photograph
INSTYLE AWARDS ELEVATOR 2021
InStyle commissioned Stefan Beckman Studio to design the popular elevator set for the Instyle Awards. I had the opportunity to create the wallpaper graphics, patterns & FF&E Selection.
My goal was to design an impactful & colorful scene that differed from past “Old Hollywood” elevator designs. Creating a bold black & white wallcovering pattern and carpet allowed the pink to pop.
Graphic Design - Snapchat Anniversary Invitation
FRIDAY SEPTEMBER 26 TBD THE LOT STUDIOS WEST HOLLYWOOD LOS ANGELES, CA
FRIDAY SEPTEMBER 26
SNAP TURNS
FRIDAY SEPTEMBER 26
10
*Invitations created with Adobe Illustrator
**All invitations follow Snapchat media & branding requirements
FRIDAY SEPTEMBER 26
THE LOT STUDIOS WEST HOLLYWOOD LOS ANGELES, CA invitation
