Marketing Proposal for The Center for Spiritual Care

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Marketing Proposal for Center for Spiritual Care

Judy Graziosi 772-925-4880 | December 2023

Marketing consulting included in all four plans upon request from Executive Director

Post on Facebook once a week promoting upcoming classes and events as well as the Center for Spiritual Care

Update and enhance Facebook page, creating graphics, uploading collateral, monitoring social media growth

Create a monthly digital newsletter - created in mailchimp and sent out to the email addresses in the Center database

Help facilitate getting updated photos of building, staff, grounds, classes, teachers/moderators, art, library, etc. to promote the Center

Flyers for all of the ongoing workshops and classes offered at the Center

Periodic eblasts sent out throughout the month upon request, promoting new classes, artshows and new announcements from Center

Press releases written and sent to the newspaper and other media outlets promoting upcoming events

Slideshow and video creation to promote the programs at the center as well as the mission and vision

Update Center literature, brochures and posters and facilitate the printing process plus working with Center staff to make sure brochures stay stocked

Keep a digital library of Center literature and materials to be used to promote events and programs at the Center

Assist with writing and designing Appeal Letters at direction of Executive Director

Work with Director on creating Annual Report which can be distributed to donors, highlighting achievements and gains from previous year

BASIC RECOMMENDATION OF MONTHLY MARKETING SERVICES

1. Social Media Management

Posting Upcoming Events

Posting Ongoing Events

Promoting Art Shows

Announcing Book Signings

Providing uplifting messages from the Exec. Director and facilitators or special guests

2. Eblasts

I recommend doing a monthly newsletter

Appeals

Special Announcements that deserve to be highlighted

3. Website

While I am not a webmaster, I have the skills to help maintain basic changes to the website

4. Print Media

Brochures

Flyers

Posters

Forms

Cards

Etc. etc. etc.

5. Planning

Work with Executive Director and Board to help steer the Center for Spiritual Care in positive and upward direction

Assist Executive Director in achieving 2024 Goals for Center for Spiritual Care

Help to come up with marketing plans for any new projects as they present themselves.

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