Electronic commerce 2012 managerial and social networks perspectives 7th edition king test bank

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Electronic Commerce 2012, 7e (Turban) Chapter 7 Social Commerce 7.1 True/False 1) User-generated content refers to various kinds of media content that are produced by end users and are publicly available.

Answer: TRUE Diff: 1 Page Ref: 299 2) With social media, users, rather than organizations, produce, control, use, and manage content, often at little or no cost.

Answer: TRUE Diff: 1 Page Ref: 301 3) Knowledge management is one of the six different types of social media.

Answer: FALSE Diff: 2 Page Ref: 303 4) Expression Engine and Xanga are examples of media sharing social networking spaces.

Answer: FALSE Diff: 3 Page Ref: 303 5) The social graph is digital and defined explicitly by all connections involved.

Answer: TRUE Diff: 3 Page Ref: 304 6) According to an InformationWeek survey of business technology experts, the most useful Web 2.0 tools in Enterprise 2.0, based on percentage, are mashups.

Answer: FALSE Diff: 2 Page Ref: 304 7) According to an InformationWeek survey of business technology experts, security issues are a major concern with Enterprise 2.0.

Answer: TRUE Diff: 1 Page Ref: 304 8) Off-deck is one of the two basic types of mobile social networks.

Answer: TRUE Diff: 3 Page Ref: 308 9) Adding social software and features to existing commerce sites is one of the two basic practices of social commerce.

Answer: TRUE Diff: 2 Page Ref: 310

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10) Social shopping is done in social networks and in vendors' socially oriented stores, but is not done in stores of special intermediaries.

Answer: FALSE Diff: 3 Page Ref: 310 11) According to a Gartner Inc. study about roles in social media and e-commerce, mavens prefer to find out for themselves what they need to know in order to satisfy their needs.

Answer: FALSE Diff: 3 Page Ref: 310-311 12) Building and sharing wish lists is one of the benefits associated with social shopping.

Answer: TRUE Diff: 1 Page Ref: 311 13) Spot buying is one of the major models of social shopping.

Answer: FALSE Diff: 2 Page Ref: 311 14) A common strategy of flash sale sites is to focus on an industry.

Answer: TRUE Diff: 2 Page Ref: 314 15) Brand communities are a common feature of communities and forums.

Answer: TRUE Diff: 2 Page Ref: 316 16) Flipsy is an online auction marketplace where users swap virtual currency for free stuff.

Answer: FALSE Diff: 2 Page Ref: 318 17) According to Zwilling (2011), location-based service opportunities for B2B include the creation of social hubs.

Answer: FALSE Diff: 2 Page Ref: 319-320 18) The major current revenue source for social commerce vendors is advertising.

Answer: TRUE Diff: 1 Page Ref: 321 19) Social apps involve placing advertisement in paid-for media space on social media platforms such as Facebook, YouTube, and Twitter, as well as on blogs and forums.

Answer: FALSE Diff: 1 Page Ref: 321

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20) Geolocation apps report your location to other users, and they associate real-world locations to your location.

Answer: TRUE Diff: 2 Page Ref: 323 21) An opt-out is a permission-based network that requires a user to join or sign up.

Answer: FALSE Diff: 1 Page Ref: 324 22) Social networks are an ideal place to disseminate viral videos.

Answer: TRUE Diff: 1 Page Ref: 325 23) According to Learmonth (2011), the 2012 ad revenue for Twitter is estimated to be over $1 billion.

Answer: FALSE Diff: 2 Page Ref: 325-326 24) Conversational marketing is the trend where companies utilize Web 2.0 tools to get feedback from customers.

Answer: TRUE Diff: 2 Page Ref: 330 25) Social customer relationship management is the new replacement for customer relationship management.

Answer: FALSE Diff: 2 Page Ref: 335 26) Facebook is the most popular business-oriented social network service.

Answer: FALSE Diff: 2 Page Ref: 339 27) To build and nurture a community is one of the major reasons to use or deploy business social networking.

Answer: TRUE Diff: 1 Page Ref: 341 28) Yammer is a clone of Facebook for business and is used by more than 1.5 million people in over 90,000 companies.

Answer: TRUE Diff: 2 Page Ref: 341 29) The collaboration space in a virtual world is where software agents, on your behalf, seek information and engage with other agents to fulfill or facilitate transactions.

Answer: FALSE Diff: 3 Page Ref: 358 3 Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall

30) A social game is a video game played in a social network.

Answer: TRUE Diff: 1 Page Ref: 367 31) The tangible cost of many social commerce projects can be very low, but the total cost can be very high due to the cost of the risks that may materialize.

Answer: TRUE Diff: 2 Page Ref: 369 32) Interfacing with social networks does not involve risk.

Answer: FALSE Diff: 1 Page Ref: 371 33) Social commerce support systems include payments, order fulfillment, security, and system development and business plans.

Answer: TRUE Diff: 2 Page Ref: 372-373 34) Recent studies have shown that small companies do no succeed in social commerce.

Answer: FALSE Diff: 2 Page Ref: 374 35) Web 2.0 tools can generate revenue growth, user growth, and increased resistance to competition in indirect ways.

Answer: TRUE Diff: 1 Page Ref: 376

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7.2 Multiple Choice 1) The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other best describes A) social media.

B) cloud computing.

C) social marketing.

D) mobile commerce.

Answer: A Diff: 2 Page Ref: 301 2) A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes A) mobile marketing.

B) social marketing.

C) electronic enterprise.

D) social justice.

Answer: B Diff: 2 Page Ref: 301 3) Which of the following focused on marketing children's health care insurance for working families and made affordable comprehensive medical care available to over 300,000 children?

A) Apple Care B) Peach Aid C) PeachCare for Kids D) Orange Care Answer: C Diff: 3 Page Ref: 302 4) A sociological concept that refers to connections within and between social networks; the core idea is that social networks have value. This best defines A) interactive intelligence.

B) knowledge management.

C) social media marketing.

D) social capital.

Answer: D Diff: 2 Page Ref: 302

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5) Which of the following is a term that describes use of social media platforms such as networks, online communities, blogs, wikis, or any other online collaborative media for marketing, market research, sales, CRM, and customer service?

A) social media marketing B) interactive marketing C) consumer marketing D) impulse marketing Answer: A Diff: 1 Page Ref: 302 6) Social media categories include each of the following except A) blogs.

B) records management.

C) collaborative projects.

D) content communities.

Answer: B Diff: 2 Page Ref: 303 7) Referencing the social networking space categories, NutshellMail and FriendFedd are examples of A) leisure-oriented sites.

B) professional networking sites.

C) social network aggregation.

D) social news.

Answer: C Diff: 3 Page Ref: 303 8) Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network of relationships between users of the social networking service provided by Facebook?

A) social tapestry B) social range C) social tweet D) social graph Answer: D Diff: 3 Page Ref: 304 9) The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software best describes A) social commerce.

B) mobile commerce.

C) intelligent commerce.

D) knowledge commerce.

Answer: A Diff: 2 Page Ref: 305

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10) Benefits of social commerce to customers include A) identifying brand advocates.

B) paying less for products and services.

C) creating viral advertisements.

D) using low-cost user-generated content.

Answer: B Diff: 3 Page Ref: 307 11) Benefits to vendors of social commerce include A) better self-service is possible.

B) customers can assist other customers.

C) identifying problems quickly.

D) customers' expectations can be met in full and quickly.

Answer: C Diff: 2 Page Ref: 307 12) The benefits of social commerce to retailers include A) word-of-mouth marketing.

B) increased website traffic.

C) increased sales.

D) all of the above.

Answer: D Diff: 1 Page Ref: 307-308 13) Which of the following refers to fellow consumers connecting with and listening to other consumers somewhere in the world who think and consume the way they do?

A) taste twins B) social double C) taste buddy D) social buddy Answer: A Diff: 2 Page Ref: 308 14) Members conversing and connecting with one another using cell phones or other mobile devices best describes A) mobile marketing.

B) mobile social networking.

C) mobile media clubs.

D) telemarketing.

Answer: B Diff: 2 Page Ref: 308

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15) Risk factors associated with conducting social commerce include each of the following except A) security and privacy issues.

B) possibilities of fraud.

C) establishing multiple crowdsources.

D) integration with existing IT systems.

Answer: C Diff: 3 Page Ref: 309 16) A method of e-commerce where shoppers' friends become involved in the shopping experience best describes A) social coaching.

B) personal shopping.

C) familial shopping.

D) social shopping.

Answer: D Diff: 2 Page Ref: 309 17) As suggested by Jefferies (2008), drivers for selling in social networks include A) recommendations/suggestions made by friends.

B) pressure to increase top-line revenue growth.

C) efforts to improve overall sales productivity.

D) all of the above.

Answer: D Diff: 1 Page Ref: 309 18) A method of shopping where the shoppers enlist others to participate in the purchase decision best describes A) communal shopping.

B) social retailing.

C) social connections.

D) social browsing.

Answer: A Diff: 2 Page Ref: 310 19) Which of the following social media and e-commerce roles, as identified by Gartner Inc., perform a bridging function between disparate groups of people?

A) salesman B) seeker C) connector D) maven Answer: C Diff: 2 Page Ref: 310-311

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20) Which of the following social media and e-commerce roles, as identified by Gartner Inc., connects with other people in order to find out the information, skills, and obligations they need to conduct their daily lives?

A) self-sufficient B) seeker C) maven D) connector Answer: B Diff: 3 Page Ref: 310-311 21) Benefits of social shopping include A) discovering products/services you never knew existed.

B) confidence and trust in online shopping increases.

C) learning from others' experience.

D) all of the above.

Answer: D Diff: 1 Page Ref: 311 22) Major models of social shopping include each of the following except A) social hubs.

B) flash sales.

C) group buying and shopping together.

D) shopping communities and clubs.

Answer: A Diff: 2 Page Ref: 311-312 23) Shopping communities and common forum features include A) brand communities.

B) idea boards.

C) user galleries.

D) all of the above.

Answer: D Diff: 1 Page Ref: 316 24) The largest social community is A) Kaboodle.

B) AOL. C) Calvin Klein.

D) MySpace.

Answer: A Diff: 2 Page Ref: 316

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25) An online community that harnesses the power of one's social networks for the introduction, buying, and selling of products, services, and resources, including one's own creations best describes A) social vortal.

B) social marketplace.

C) relaxed commerce.

D) reverse commerce.

Answer: B Diff: 2 Page Ref: 318 26) Which of the following social marketplaces allows anyone to list, buy, and sell books, music, movies, and games, and it was created to fill the need for a free and trustworthy media marketplace?

A) Listia B) Craigslist C) Flipsy D) Fotolia Answer: C Diff: 2 Page Ref: 318 27) Which of the following is a social marketplace for a huge community of creative people who enjoy sharing, learning, and expressing themselves through images, forums, and blogs? Members provide royalty-free stock images that other individuals and professionals can legally buy and share.

A) Flipsy B) Listia C) Craigslist D) Fotolia Answer: D Diff: 2 Page Ref: 318 28) Components to expect in a social shopping site include A) how-to-guides.

B) product page discussions.

C) project journals.

D) all of the above.

Answer: D Diff: 1 Page Ref: 319 29) Which of the following is a word-of-mouth method by which customers promote a product or service by telling others about it?

A) viral marketing B) vortal commerce C) social expression D) branded commerce Answer: A Diff: 2 Page Ref: 322 10 Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall

30) Viral marketing done by bloggers best describes A) extreme blogging.

B) viral blogging.

C) freedom of expression.

D) social diving.

Answer: B Diff: 2 Page Ref: 322 31) A type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics best describes A) geolocation.

B) georeferencing.

C) geosocial networking.

D) geoplacement.

Answer: C Diff: 3 Page Ref: 323 32) The identification of the real-world geographic location of an Internet-connected computer, mobile device, website, or visitor best describes A) digital forensics.

B) social forensics.

C) social analytics.

D) geolocation.

Answer: D Diff: 2 Page Ref: 323 33) Any video that is passed electronically, from person to person, regardless of its content best describes A) viral video.

B) malicious video.

C) spiral video.

D) social video.

Answer: A Diff: 2 Page Ref: 325 34) The process of measuring, analyzing, and interpreting the results of interactions and associations among people, topics, and ideas best describes A) social intelligence.

B) social analytics.

C) social brainstorming.

D) familial statistics.

Answer: B Diff: 2 Page Ref: 331

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35) The ability of humans to interact with each other effectively best describes A) social civility.

B) social diplomacy.

C) social intelligence.

D) social integration.

Answer: C Diff: 2 Page Ref: 331 36) Members of social networks who do social shopping and understand their rights and how to use the wisdom and power of crowdsourcing and communities to their benefit best describes A) brand loyalists.

B) social climbers.

C) intelligent mavens.

D) social customers.

Answer: D Diff: 2 Page Ref: 335 37) A customer service approach that focuses on building long-term and sustainable customer relationships that add value both to the customers and the merchants best describes A) customer relationship management.

B) mobile commerce.

C) social marketing.

D) social analytics.

Answer: A Diff: 2 Page Ref: 335 38) Which of the following refers to a customer engagement strategy in support of companies' defined goals and objectives toward optimizing the customer experience and where success requires a focus on people, processes, and technology associated with customer touchpoints and interactions?

A) People Across Nations (PAN) B) Social Customer Relationship Management (SCRM) C) Social Academy of Customers Unite (SACU) D) Society, Community, Customers (SCC) Answer: B Diff: 2 Page Ref: 335 39) A social network whose primary objective is to facilitate business connections and activities best describes A) commercial network.

B) social vortal.

C) business social network.

D) social marketplace.

Answer: C Diff: 2 Page Ref: 339

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40) Major reasons to use or deploy business social networking include A) increasing revenue.

B) reducing operation and travel costs.

C) reducing communication and improving collaboration.

D) all of the above.

Answer: D Diff: 1 Page Ref: 341 41) Which of the following is a community of entrepreneurs and small business owners dedicated to helping each other succeed through the premise that collaboration beats competition?

A) Entrepreneur Connect B) E.Factor C) Biznik D) Startup Nation Answer: C Diff: 2 Page Ref: 342 42) The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through an open call best describes A) social advertising.

B) crowdsourcing.

C) social remediation.

D) collective marketing.

Answer: B Diff: 2 Page Ref: 350 43) Dimensions of virtual worlds include A) social space.

B) entertainment space.

C) experimental space.

D) all of the above.

Answer: D Diff: 1 Page Ref: 358 44) According to Soat (2009), the most important business objective of social networking is A) business model innovation.

B) increasing customer loyalty.

C) generating more word of mouth.

D) improving partner relationships.

Answer: C Diff: 3 Page Ref: 370

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45) Each of the following is a way social networks generate revenue except A) create affiliations with physical venues where members can meet.

B) partner with organizations that pay a monthly service fee.

C) offer premium service to individuals for a monthly or per-service fee.

D) send direct mailings to customers based on recent in-store purchases.

Answer: D Diff: 2 Page Ref: 375 7.3 Essay 1) Identify five categories of social networking space. For each identified category, provide an example.

Answer: Of the 11 categories listed in the textbook, 5 categories are social news, social network aggregation, events, communication sites, and professional networking sites. In respective order, Digg, FriendFedd, Meetup.com, Xanga, and LinkedIn are examples.

Diff: 2 Page Ref: 303 2) Identify Howe's four categories of crowdsourcing.

Answer: Howe identified collective intelligence, crowd creation, crowd voting, and crowd supporting and funding.

Diff: 1 Page Ref: 350 3) Briefly discuss five major categories of virtual world applications.

Answer: The textbook identifies 19 major categories from which students can pick. The major categories include storefronts and online sales; front offices or help desks; advertising and product demonstrations; content creation and distribution; meetings, seminars, and conferences; training; education; recruiting; tourism promotion; museums and art galleries; information points; data visualization and manipulation; renting virtual world land and buildings; platform for social science research; market research; platform for design; providing CRM to employees and a platform for socialization; commercial gaming; and virtual trade shows.

Diff: 3 Page Ref: 358-360 4) Identify five major drivers of social commerce in virtual worlds.

Answer: Five major drivers are resemblance to the real-world environment, immersive online environment of choice by the younger generations, new means of navigation and discovery, better online meeting spaces and collaborative platforms, and interactive environment for education and training.

Diff: 2 Page Ref: 362 5) Identify seven uses of virtual worlds to facilitate learning.

Answer: Simulation, distance learning, class meetings, exploration, visualization, imaginative scenarios, and information dissemination are seven uses of virtual worlds to facilitate learning.

Diff: 2 Page Ref: 363

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