The project will aim to reconcile & resurface the two competing site identities of Industrial Heritage & The Arts through Waste Management. It will do so by working collaboratively to negotiate the various dualities through our approach and methodology towards masterplan design. The tension between the two identities is a result of the council’s continued (and failed) approach towards placemaking through location branding and rigid vision planning. This will be explored, and situation tested, by the development of this Briefing Document & Zoned Masterplan with defined and speculative interventions.