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suoicileDDenim Edith Kofler, Elena Thyssen, Lisa Schroder, Juanita Inez Prawitasari – M2di


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Delicious Denim


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Vision & Mission  

Vision:

DeliciousDenim observes women 55+ who seek a fashion brand that takes environmental action and fully recognizes their bodies.   Mission:

As one of the few fashion brands, DeliciousDenim sees and takes this unique opportunity to create a highly C2C friendly and body conscious product that responds to these demands.


+ Target Group


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Product


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Collection Overview Fall/Winter 2013


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Core Identity


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Cradle 2 Cradle


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Production Country  

Turkey

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Specialization in denim production

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New technologies

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Production efficiency

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Fair trade agreements


+ Financial Plan


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 

Rent of shop and office in Rotterdam

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The term “Owner’s equity” stands for the six shareholders that invest in DeliciousDenim. The owners Elena Thyssen, Maike Weiser, Lisa Schröder, Juanita Inez Prawitasari and Edith Kofler all invest 10.000€ from their private savings. Innocent smoothie decided to become a shareholder as well, by investing 10.000€

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COG that arise from the production and sourcing from the material, as well as transport are paid on account in instalments, spread evenly over the year


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Investment and Financing Plan


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Bank Loan  

171,631.87

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Owners Equity: 6 Shareholders (Elena Thyssen, Edith Kofler, Lisa Schroder, Maike Weisser, Juanita Inez & Innocence Smoothie = 60.000

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Bank loan = 171,631.87 – 60,00.00 = 111,631.87

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Loan are from Rabobank


Sales Forecast

Sales forecast DeliciousDenim 2013

140 120 Axis Title

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100 80 60

Knits

40

Denim

20 0 June

July

August

September

October NovemberDecember


250

Sales forecast DeliciousDenim 2016

200 150 100 50 0

Knits Denim


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Opening Balance Sheet


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Delicious Denim Break Even Sales

Fixed

500

1,000

Total Costs

BEU approx. = 1893

€ 400,000 € 350,000 € 300,000 € 250,000 € 200,000 € 150,000 € 100,000 € 50,000 €0 0

1,500

2,000 Units

2,500

3,000

3,500


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P&I


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Closing Balance Sheet


+ Conclusion

suoicileDDenim


+ Thank you very much for your attention.

Delicious Denim Bank Presentation  

A powerpoint presentation for Delicious Denim. The aim of the presentation is to get a loan from a 'bank' to start the business.

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