Juanita's portfolio

JUANITA ANTOINETTE PORTFOLIO Multidisciplinary designer E juanitarichards@hotmail.co.uk M 07912679604 IG @juanita_antoinette

ED HARDY PROJECT Brief: Exploring how once defunct brands are able to reposition themselves in order to make a revival. Focusing specifically on the controversial fashion brand Ed Hardy, market analysis identified the opportunity for the brand to utilise current trends and gain a cult following.

Solution: The ‘Ed’s Back’ campaign delivers the objective through film and advertorial content on print, digital and social platforms. The content taps into three themes; Hollywood Stardom, Motorcycle Rebel Culture and Tattoo Art, all of which embody the original brand spirit. Watch the film content at: https://vimeo.com/juanitaantoinette

MARQUES’ALMEIDA INSTAGRAM CONTENT Whilst working for Marques’Almeida I devised a variety of innovative promotional strategies in order to engage audiences and raise awareness around the brand. Strategies included; exciting visuals for newsletter content, competitions, GIFs and videos. I devised the concepts, sourced the equipment, scouted models, filmed and edited a range of content for the brand.

Marques’Almeida Summer 2018 Postcards

Press sheet AW17 Layout

Collage for a live stream newsletter

MARQUES’ALMEIDA POSTCARDS, PRESS SHEETS AND COLLAGES The Marques’Almedia brand values authenticity, whilst working for the company I created physical print campaigns such as; postcards, posters and collages. The kitsch, handmade style encompasses the brands authentic values.

MARQUES’ALMEIDA VIDEO Brief: To create a video that shows audience around the Marques’Almeida studio and introduces them to the team.

Solution: Filmed around the studio and asked the team questions in a conversational manner, captured the team in a natural way to create light hearted content and communicated the the positive energy around the studio. Watch the video at: https://vimeo.com/juanitaantoinette

MARQUES’ALMEIDA PHOTOGRAPHY Photography work taken behind-the-scences for the brands London Fashion Week shows

MARQUES’ALMEIDA X NIKE Marques’Almeida collaborated with Nike to create custom air force 1’s for the models at their SS18 Show. The photographs I took were sent to Nike to thank them for the sponsorship.

KNOMI iPHONE APP VIDEO PROMOTION Brief: To create a video to promote the launch of new fashion app KNOMI and consider ways to promote the video and engage audiences.

Solution: Creating a fashion film that focuses on Knomi’s core brand value of luxury fashion. The full length fashion film will be exclusive to KNOMI’s website, whilst 15 second teaser trailers will be posted on KNOMI’s Facebook and Instagram page, advertising to KNOMI’s target audience.

KNOMI iPHONE APP VISUALISATIONS The visualisations show the video posted on KNOMI’s Facebook webpage and mobile phone application. Through audience accessing Facebook’s mobile application they are able to keep up-todate with KNOMI anytime and anywhere. Offline presentations of my fashion film for consideration - billboards outside retail spaces such as Westfield and advertisements at central London tube stations.

PERSONAL PROJECT DIS-LOCATION Concept: Exploring how individuals in London can feel disconnected

PERSONAL PROJECT SISTER ACT Concept: Exploring themes of nostalgia and the competitive rivalry siblings can face