19_Fma_Presentation

Fine Materials, Premium Collections Brand Proposals, Concept A & B/ v.1 / 29, Jul 2019 Second Stage

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Brand Proposals

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1st Stage (Review) 07 — Brand Strategy

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Bridging to the possible.

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07 — Brand Strategy

07×03 — Statement & Soul

FineMaterials is the official distributor in Greece of the most prestigious international brands of luxurious worktops (solid, ceramic and quartz), of exclusive and paternalistic contact with designers and manufacturers, maintaining solidly its modernist vision, which has already changed the market in a fairness and integrity way. It is the dynamic bridge between technologic and artisan, materialistic and humanistic, raw and refined, which always provides innovations, quality and concrete solutions (discover, sell and support).

FineMaterials is the avant-garde door that takes us to everything that can still be done (diseño - sueño).

Soul

Bridging to the possible.

Values

Personality

01 Modernism 02 Constantly expertise 03 Reliability 04 Logical hedonism

01 02 03 04

Solidly dynamic Maturely organized* Visionarily modern Technological and artisanal

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2nd Stage 01 — Brand Proposals

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01×01 — Brand concept A 02×01 — Brand concept B

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01×01 — Brand concept A

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Fine

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Material

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Fine Material

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FineMaterials

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Bridge

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Raw material

Material

Product

Nature, stone

Processed material

Home, industry

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Golden Proportion

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FineMaterials

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Horizontal

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Hor/Vert + descriptor

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Hierarchy

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FineMaterials

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Responsive Hierarchy

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Brand Proposals

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FineMaterials

Premium

Materialityisfine.fm

Collection

Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137

raw material

material

product

FineMaterials / Premium Collections

Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137

FineMaterials

Premium

Materialityisfine.fm

Collection

Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137

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Brand Proposals

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FineMaterials

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Responsive graphics

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FineMaterials

Premium

FineMaterials

Collection

Premium

Collection

Materialityisfine.fm

Materialityisfine.fm

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Brand Proposals

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FineMaterials

Premium

FineMaterials

Collection

Catalogue of collection

Collection

Catalogue of collection Exclusive materials

Materialityisfine.fm

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Premium

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2019-1

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Materialityisfine.fm

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02×01 — Brand concept B

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Fine (F)

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Materials (M)

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FineMaterials

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Bridging to the possible

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Bridge

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Maturity, timeless design

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Dynamism

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FineMaterials

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Golden Proportion

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FineMaterials

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Horizontal

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Descriptor

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Hierarchy

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FineMaterials

Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137

FineMaterials.eu

FineMaterials

Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137

FineMaterials.eu

FineMaterials

Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137

FineMaterials.eu

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FineMaterials.eu

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FineMaterials.eu

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1st Stage 07 — Brand Strategy

The creative strategy to be proposed anticipates the design process with the objectives of maintaining the clarity, coherence and consistency of the message.

07×01 — Overview 07×02 — Values & Personality 07×01 — Statement & Soul

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1st Stage 07 — Brand Strategy

07×01 — Overview

Explanation of methodology The correct clarification of which is the method we use defends the validation of this stage.

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07×01 — Overview

Are abstract, universal, positive and desirable.

They are in the brand.

Values

Can be of a rational or emotional nature. They are in the mind of the consumer.

Benefits

Are tangibles, measurable and objectives. They are in the product.

Attributes

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07 — Brand Strategy

07×01 — Overview

Soul Idea of brand

Values

The guiding principles and behavior of the brand.

The essence: The shortest and simplest expression of what a brand represents.

The central thought that governs all actions and expressions of the brand.

Soul

Statement

Personality

Written statement able to describe and synthesize the spirit of the idea of the brand.

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Features that help the interpretation and development of brand DNA, in words, images, style and attitude.

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1st Stage 07 — Brand Strategy

07×02 — Values & Personality

Based on the conclusions of the Brief_v.3 It is key for the studio to define concisely which are these two axes that will delimit the creative graphic process.

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07 — Brand Strategy

07×02 — Values

01 Modernism

Modernism:

02

Modern character or quality of thought, expression, or technique. ‘a strange mix of nostalgia and modernism’ 1.1A style or movement in the arts that aims to depart significantly from classical and traditional forms. ‘by the post-war period, modernism had become part of art history’

Constantly expertise

1

2 Expertise: Expert skill or knowledge in a particular field. ‘technical expertise’

03 Reliability

Reliability:

1

04

Logical: Hedonism:

1.1

The quality of being trustworthy or of performing consistently well. ‘the car's background gives me every confidence in its reliability’

Logical hedonism

Characterized by or capable of clear, sound reasoning.

1.1 Philosophy The ethical theory that pleasure (in the sense of the satisfaction of desires) is the highest good and proper aim of human life.

All definitions taken from A New English Dictionary on Historical Principles (NED) by Oxford University Press

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01

Solidly:

Dynamic:

Solidly dynamic

02

Maturely organized*

03

Visionarily modern

04

Technological and artisanal

2 Mature: Having reached the most advanced stage in a process.

2.2 Denoting an economy, industry, or market that has developed to a point where substantial expansion and investment no longer takes place. ‘a mature, sophisticated economy’ 1 Organized: Arranged or structured in a systematic way.

1.2 Having formed a trade union or other political group.

Visionary:

* Currently in transition from DecoExper to FineMaterials, but showing these strong features.

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In a firm or secure manner.

3 Without any spaces or gaps.

4 In a dependable or reliable manner.

1 (of a process or system) characterized by constant change, activity, or progress.

2 (of a person) positive in attitude and full of energy and new ideas.

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Brand Proposals

Thinking about or planning the future with imagination or wisdom. ‘a visionary leader’ 1 Modern: Relating to the present or recent times as opposed to the remote past.

1.1 Characterized by or using the most up-to-date techniques, ideas, or equipment.

1

1 Technological: Relating to or using technology. ‘the quickening pace of technological change’ 1 Dynamic: Relating to or characteristic of an artisan. ‘artisanal skills’

All definitions taken from A New English Dictionary on Historical Principles (NED) by Oxford University Press

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1st Stage 07 — Brand Strategy

07×03 — Statement & Soul

Proposal for a definition

"The brand is a promise of a fulfilling experience." The correct clarity of this promise precedent design is key.

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07 — Brand Strategy

07×03 — Statement

FineMaterials is the official distributor in Greece of the most prestigious international brands of luxurious worktops (solid, ceramic and quartz), of exclusive and paternalistic contact with designers and manufacturers, maintaining solidly its modernist vision, which has already changed the market in a fairness and integrity way. It is the dynamic bridge between technologic and artisan, materialistic and humanistic, raw and refined, which always provides innovations, quality and concrete solutions (discover, sell and support).

Fine Materials Premium Collections

P-

Brand Proposals

Stage 2

29, Jul 2019

53

® 2019

07 — Brand Strategy

07×03 — Statement & Soul

FineMaterials is the official distributor in Greece of the most prestigious international brands of luxurious worktops (solid, ceramic and quartz), of exclusive and paternalistic contact with designers and manufacturers, maintaining solidly its modernist vision, which has already changed the market in a fairness and integrity way. It is the dynamic bridge between technologyc and artisan, materialistic and humanistic, raw and refined, which always provides innovations, quality and concrete solutions (discover, sell and support).

FineMaterials is the avant-garde door that takes us to everything that can still be done (diseño - sueño).

Soul

Bridging to the possible.

Values

Personality

01 Modernism 02 Constantly expertise 03 Reliability 04 Logical hedonism

01 02 03 04

Solidly dynamic Maturely organized* Visionarily modern Technological and artisanal

Stage 2

29, Jul 2019

Fine Materials Premium Collections

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Brand Proposals

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Fine Materials Premium Collections

Fine Materials Premium Collections

Bridging to the possible.

01×01 Brand Proposal A

02×01 Brand Proposal B

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Any doubt, feel comfortable contacting us.

TheRedGrass Graphic Design Studio 0030 210 577 2643

209, Ag. Vasileiou str.

121 37 Peristeri Athens - Greece P-

Brand Proposals

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29, Jul 2019