Fine Materials, Premium Collections Brand Proposals, Concept A & B/ v.1 / 29, Jul 2019 Second Stage
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Brand Proposals
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1st Stage (Review) 07 — Brand Strategy
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Bridging to the possible.
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07 — Brand Strategy
07×03 — Statement & Soul
FineMaterials is the official distributor in Greece of the most prestigious international brands of luxurious worktops (solid, ceramic and quartz), of exclusive and paternalistic contact with designers and manufacturers, maintaining solidly its modernist vision, which has already changed the market in a fairness and integrity way. It is the dynamic bridge between technologic and artisan, materialistic and humanistic, raw and refined, which always provides innovations, quality and concrete solutions (discover, sell and support). FineMaterials is the avant-garde door that takes us to everything that can still be done (diseño - sueño). Soul
Bridging to the possible.
Values
Personality
01 Modernism 02 Constantly expertise 03 Reliability 04 Logical hedonism
01 02 03 04
Solidly dynamic Maturely organized* Visionarily modern Technological and artisanal
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2nd Stage 01 — Brand Proposals
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01×01 — Brand concept A 02×01 — Brand concept B
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01×01 — Brand concept A
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Fine
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Material
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Bridge
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Raw material
Material
Product
Nature, stone
Processed material
Home, industry
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Hor/Vert + descriptor
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Hierarchy
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Responsive Hierarchy
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FineMaterials
Premium
Materialityisfine.fm
Collection
Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137
raw material
material
product
FineMaterials / Premium Collections
Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137
FineMaterials
Premium
Materialityisfine.fm
Collection
Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137
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Premium
FineMaterials
Collection
Premium
Collection
Materialityisfine.fm
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FineMaterials
Premium
FineMaterials
Collection
Catalogue of collection
Collection
Catalogue of collection Exclusive materials
Materialityisfine.fm
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2019-1
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02×01 — Brand concept B
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Fine (F)
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Materials (M)
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Bridging to the possible
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Bridge
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Maturity, timeless design
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Dynamism
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Golden Proportion
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Horizontal
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Descriptor
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Hierarchy
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FineMaterials
Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137
FineMaterials.eu
FineMaterials
Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137
FineMaterials.eu
FineMaterials
Antonin Artaud / Sales Manager artaud@finematerials.eu +30 694 824 4080 +30 210 577 2643 209, Agiou Vasiliou Str. Peristeri 12 137
FineMaterials.eu
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1st Stage 07 — Brand Strategy
The creative strategy to be proposed anticipates the design process with the objectives of maintaining the clarity, coherence and consistency of the message. 07×01 — Overview 07×02 — Values & Personality 07×01 — Statement & Soul
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1st Stage 07 — Brand Strategy
07×01 — Overview
Explanation of methodology The correct clarification of which is the method we use defends the validation of this stage.
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07 — Brand Strategy
07×01 — Overview
Are abstract, universal, positive and desirable. They are in the brand.
Values
Can be of a rational or emotional nature. They are in the mind of the consumer.
Benefits
Are tangibles, measurable and objectives. They are in the product.
Attributes
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07 — Brand Strategy
07×01 — Overview
Soul Idea of brand
Values
The guiding principles and behavior of the brand.
The essence: The shortest and simplest expression of what a brand represents. The central thought that governs all actions and expressions of the brand.
Soul
Statement
Personality
Written statement able to describe and synthesize the spirit of the idea of the brand.
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Features that help the interpretation and development of brand DNA, in words, images, style and attitude.
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1st Stage 07 — Brand Strategy
07×02 — Values & Personality
Based on the conclusions of the Brief_v.3 It is key for the studio to define concisely which are these two axes that will delimit the creative graphic process.
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07 — Brand Strategy
07×02 — Values
01 Modernism
Modernism:
02
Modern character or quality of thought, expression, or technique. ‘a strange mix of nostalgia and modernism’ 1.1A style or movement in the arts that aims to depart significantly from classical and traditional forms. ‘by the post-war period, modernism had become part of art history’
Constantly expertise
1
2 Expertise: Expert skill or knowledge in a particular field. ‘technical expertise’
03 Reliability
Reliability:
1
04
Logical: Hedonism:
1.1
The quality of being trustworthy or of performing consistently well. ‘the car's background gives me every confidence in its reliability’
Logical hedonism
Characterized by or capable of clear, sound reasoning. 1.1 Philosophy The ethical theory that pleasure (in the sense of the satisfaction of desires) is the highest good and proper aim of human life.
All definitions taken from A New English Dictionary on Historical Principles (NED) by Oxford University Press
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Solidly: Dynamic:
Solidly dynamic
02
Maturely organized*
03
Visionarily modern
04
Technological and artisanal
2 Mature: Having reached the most advanced stage in a process. 2.2 Denoting an economy, industry, or market that has developed to a point where substantial expansion and investment no longer takes place. ‘a mature, sophisticated economy’ 1 Organized: Arranged or structured in a systematic way. 1.2 Having formed a trade union or other political group.
Visionary:
* Currently in transition from DecoExper to FineMaterials, but showing these strong features.
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In a firm or secure manner. 3 Without any spaces or gaps. 4 In a dependable or reliable manner. 1 (of a process or system) characterized by constant change, activity, or progress. 2 (of a person) positive in attitude and full of energy and new ideas. 1
Brand Proposals
Thinking about or planning the future with imagination or wisdom. ‘a visionary leader’ 1 Modern: Relating to the present or recent times as opposed to the remote past. 1.1 Characterized by or using the most up-to-date techniques, ideas, or equipment. 1
1 Technological: Relating to or using technology. ‘the quickening pace of technological change’ 1 Dynamic: Relating to or characteristic of an artisan. ‘artisanal skills’
All definitions taken from A New English Dictionary on Historical Principles (NED) by Oxford University Press
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Proposal for a definition
"The brand is a promise of a fulfilling experience." The correct clarity of this promise precedent design is key.
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07 — Brand Strategy
07×03 — Statement
FineMaterials is the official distributor in Greece of the most prestigious international brands of luxurious worktops (solid, ceramic and quartz), of exclusive and paternalistic contact with designers and manufacturers, maintaining solidly its modernist vision, which has already changed the market in a fairness and integrity way. It is the dynamic bridge between technologic and artisan, materialistic and humanistic, raw and refined, which always provides innovations, quality and concrete solutions (discover, sell and support).
Fine Materials Premium Collections
P-
Brand Proposals
Stage 2
29, Jul 2019
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® 2019
07 — Brand Strategy
07×03 — Statement & Soul
FineMaterials is the official distributor in Greece of the most prestigious international brands of luxurious worktops (solid, ceramic and quartz), of exclusive and paternalistic contact with designers and manufacturers, maintaining solidly its modernist vision, which has already changed the market in a fairness and integrity way. It is the dynamic bridge between technologyc and artisan, materialistic and humanistic, raw and refined, which always provides innovations, quality and concrete solutions (discover, sell and support). FineMaterials is the avant-garde door that takes us to everything that can still be done (diseño - sueño). Soul
Bridging to the possible.
Values
Personality
01 Modernism 02 Constantly expertise 03 Reliability 04 Logical hedonism
01 02 03 04
Solidly dynamic Maturely organized* Visionarily modern Technological and artisanal
Stage 2
29, Jul 2019
Fine Materials Premium Collections
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Brand Proposals
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Fine Materials Premium Collections
Fine Materials Premium Collections
Bridging to the possible.
01×01 Brand Proposal A
02×01 Brand Proposal B
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Any doubt, feel comfortable contacting us. TheRedGrass Graphic Design Studio 0030 210 577 2643
209, Ag. Vasileiou str. 121 37 Peristeri Athens - Greece P-
Brand Proposals
Stage 2
29, Jul 2019