Silva Auri Branding Book

What is Silva Auri?

Silva Auri, meaning Forest of Gold in Latin, is a start-up ready-to-wear apparel line that aims to bring romanticism to the modern age. A combination of my last name, Silva, and “gold” in Latin, I developed a world for those who want that romantic aspect in their everyday lives. Heavily inspired by a time when vintage florals and romantic gestures ruled the human eye and the feeling of true love courses through your veins like the waves from an early morning tide. Silva Auri’s main goal is to share a piece of elegance with every stitch, no matter the season or time of year.

THE SILVA AURI LOGO

The

Logo

Margins

This is a suggested margin, do not place the logo any tighter — but in certain instances the space can be increased.

Incorrect usage of the logo:

1) Do not reverse the logo.

2) Do not rotate any single part of the logo.

3) Do not stretch or alter the proportions of the logo.

4) Do not apply gradients, shadows, or other effects.

THE COLOR PALETTE

Rose #eeb4a4

R: 238 G:180 B: 164

C: 4 M:33 Y: 30 K: 0

Trysts

#d98c8f,

R:217 G:140 B: 143

C:13 M:53 Y:33 K:0

Auri #b98a3f

R:185 G:137 B:63

C:26 M:45 Y:88 K:5

Fatefully #5b2313

R:91 G:35 B:19

C:37 M:84 Y:91 K:36

Jeweliette #eecbcc

R:238 G:203 B:204

C:4 M:22 Y:12 K:0

Romeo #beaf7b

R:192 G:176 B:123

C:27 M:26 Y:60 K:0

Starlight #ffffff

R:255 G:255 B:255

C:0 M:0 Y:0 K:0

Ink #000000

R:0 G:0 B:0

C:75 M:68 Y:67 K:90

TYPOGRAPHY

Miller Banner Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk

Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Aston Script Bold

Aa Bb Cc Dd Ee

Ff Gg Hh Ii Jj Kk

Ll Mm Nn Oo Pp

Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

Like the ribbons tied around your wrist,

I wrapped myself around you into a delicate bow.

CONSUMER PROFILE

Silva Auri is an inclusive luxury clothing line with the consumer at top of mind. The garments are designed to have the best artistry and craftsman ship there is.

TARGET DEMOGRAPHIC

Silva Auri garments are made for anyone who wants delicate beauty and detail in their everyday lives. People between the ages 18-35 years old is who we envisioned wearing the garments, but anyone can enjoy Silva Auri.

Charlotte Jane

Age:22

Residence: Savannah Georgia

Occupation: Merchandiser at a local boutique

Income of $100,000 USD

• Charlotte is looking for a garment for a date with her long time boyfriend.

• She wants something that is romantic and dreamy, yet elegant and graceful.

• She will be wearing the perfume, Hypnotic Poision by Dior since she wore that scent on her first date.

• She wants a empire waist short dress with ruffles and flows easily in the wind.

I love you like how a bleeding heart

blooms in the early srping

THE FLORA SET