PerfectStore_16pp_AW

NORDIC SPIRIT

PERFECT STORE Guidance and competition booklet 2022

Perfect Store Scoring Matrix Your store will need to score 80+/100 points to achieve Perfect Store status.

PILLAR

1

POINTS

Visibility

POINTS

Presence

25 POINTS

PILLAR

2

PILLAR

3

30

Distribution & availability

20

80+/100 POINTS Perfect Store status.

PILLAR

4

PILLAR

5

Retailer engagement

On-shelf pricing

15

POINTS

10

POINTS

TOTAL POINTS

30

PILLAR

1 Distribution & availability Pillar compliance A minimum stock count of 3 cans per SKU in stock at all times is required to achieve all points.

R E Q U I R E D VA R I A N T S

Mint Extra Strong

Bergamot Wildberry Extra Strong

Mint Strong

Bergamot Wildberry Strong

Mint Regular

Spearmint Extra Strong

TOTAL POINTS PILLAR

2 Visibility and merchandising Pillar compliance A Nordic Spirit branded merchandising unit must be displayed on the counter top with clear visibility, with your price point communicated on the display unit.

20

TOTAL POINTS

25

PILLAR

3 Presence Pillar compliance Deliver key consumer product communication in the 3 critical store locations:

FRONT OF STORE

POINT OF PURCHASE

8 points

12 points

BACK WALL

5 points

TOTAL POINTS

8

PILLAR

3 Front of store

OUTSIDE

3

WINDOW

POINTS

Bollard covers

3

POINTS

Window poster

A-Frame

BONUS

2

POINTS

Two additional points are awarded for placement of all three: Bollard cover, A-Frame and Poster.

TOTAL POINTS

12

PILLAR

3 Point of purchase A7 CONSUMER LEAFLETS & HOLDER Display on counter top at point of purchase

4

A3/A4 CASH MAT

POINTS

Place on till counter with low tack glue dots

SHELF WOBBLER

4

POINTS

Display at point of purchase on the consumer side of the counter. Must be in a visible location.

4

POINTS

TOTAL POINTS PILLAR

3 Back wall Peanut card - must be visible to the consumer.

5

TOTAL POINTS

15

PILLAR

4 Retailer engagement

You complete a quarterly quiz/module on JTI Advance

5

POINTS

Completion of the quiz enters you into a prize draw to win 1 of 20 Amazon Vouchers*

You achieve 100% success on the quiz/module

*Separate T&Cs apply. Please discuss with your JTI representative to find out more information.

10

POINTS

Key brand messages Communicate these key messages to your customers to help them understand the product and drive Nordic Spirit sales.

1

2

3

4

Nicotine Pouch are a new way to enjoy nicotine.

This is important as there’s low category awareness & some consumers think it is a chewing gum or nicotine patches.

It’s free from smoke, vapour and smell, so you can enjoy it whenever and wherever. (Most people use it in situations when they can’t smoke or vape like when they’re around family, or when traveling or during meetings)

Nordic spirit is the UK’s most popular brand in the independent channel and comes in a range of flavours and strengths.

(If they’ve never tried it before most people start with Mint Regular strength.)

It’s simple to use, all you do is take a pouch, and place it discreetly under your lip. You’ll feel a tingle as you start to absorb the nicotine, and then you can enjoy for up to 60 minutes with a single pouch.

TOTAL POINTS

10

PILLAR

5 On shelf pricing Pillar 5 Sell at or below RRP*.

Your pricing must be visible in-store

£6.50 RRP

FOR 20 POUCHES

*You are of course free to sell JTI products at whatever price you choose.

Nordic Spirit Perfect Store Competition* REGIONAL COMPETITION Score points monthly to achieve the highest points total in your JTI region.

The 10 top scoring stores in each of the 4 JTI regions - 40 stores in total - will win the following prize package and qualify to enter the National Competition.

Regional competition runs from 18/7/2022 to 02/12/2022. The top 40 will be announced by 31 December 2022.

TOTAL VALUE OF UP TO

£2000 NORTHERN

CENTRAL WESTERN

EASTERN

*Terms and Conditions apply.

Please go to JTI Advance or ask your JTI sales representative to get a copy

A YEAR’S SUPPLY OF NORDIC SPIRIT!* *52 outers. A total sales value of £1690 if sold at RRP as of 14/02/2022

A FitBit Versa 3

Limited edition Nordic Spirit merchandise

£125

A £125 restaurant voucher!** *Gourmet Guide Restaurant Voucher to use across more than 5000 selected restaurants. Voucher’s T’s & C’s apply.

NATIONAL COMPETITION* Will you be a Nordic Spirit Perfect Store national champion?

The 40 Regional Competition winners will have an opportunity to showcase their stores with the help of their local JTI representative.

TOTAL VALUE OF UP TO

£20,000

One National Champion per JTI region will be selected - 4 national champions in total - will receive...

You’ll see the Northern Lights

A TRIP FOR TWO TO THE NORDIC REGION

Ride a snowmobile on a glacier

And chill out in the Blue Lagoon

*Runs between 3/1/2023 - 31/1/2023. The 4 National winners will be announced by 28 February 2023.

For full terms & conditions visit JTIAdvance.co.uk Specific terms and conditions are as follows: Valid for travel until 31 December 2023 – excludes Christmas, Easter and Bank Holidays. Return Economy flights –UK/ Reykjavik (Direct flights only – excluding airports not offering direct flights). Return transfers–Airport/Hotel. 3 nights 4* hotel accommodation sharing a twin or double room, subject to availability, with daily breakfast. Daily lunch and dinner allowance (£600 TOTAL). Comprehensive travel insurance. ABTA or ATOL protection. Cloud Nine Winner Management. 3 Excursions included; The Northern Lights Tour – Blue Lagoon Entry – Golden Circle Tour and Glacier Snowmobiling. The prize is operated by Cloud Nine Incentives.

0

£2,00

REDIT

LER C OLESA

WH

A £2000 wholesaler credit

An accredited winner’s trophy and certificate

A national trade press campaign focusing on the four national champions to showcase YOUR store!

Tickets to events such as: O2 Arena, Resorts World Birmingham, Utilita Birmingham, Festivals,and more!!

A Nordic Spirit store makeover.

Including, but not limited to: Fascia, window skin/wraps, canopy, signage, sundry items such as bins, paper racks etc, digital solutions

Apple 10.9” iPad Air (2022) 256GB

Performance tracker 30

POINTS Pillar 1 Distribution and availability points

Visit 1

Visit 2

Visit 3

Visit 4

Visit 5

END OF YEAR AVERAGE

20

POINTS Pillar 2 Visibility points

25

POINTS Pillar 3 Presence points

15

POINTS Pillar 4 Retailer engagement points

10

POINTS Pillar 5 On shelfpricing points

Total points