A Sub Division Marketing Strategy
The presentation’s contents were crafted by the skilled designers of the Select Group Marketing Department. Joey Strainer does not claim full credit for its entirety but wishes to be acknowledged as the lead designer for the Parella Estates sub divison content and the development of this booklet.
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Joey Strainer
Copyright 2024 | All Rights Reserved - Permission not granted to duplicate without written consent.
Design
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Print Media Plot Map
Design
Logo
4 TABLE OF CONTENTS 6
12 14
Web
Social Media
Brand Identity - Design/Color/Font
No assumptions are made in the process of designing a logo. The selection of the color green was intentional, symbolizing life and aligning with the concept of a tree representing growth. While alternative colors were considered, the unanimous decision was that green best embodied the crucial essence of growth. Ultimately, when transitioning to a new home, one is expanding and nurturing their family.
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Logo Design
Logo Design
Typeface Color
Trojan Pro
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Outdoor Advertising
When Parella Estate’s finally broke grown, we embarked on formulating strategies to communicate the readiness of the new development for public acquisition. Notably, print advertising emerged as a significant success factor. Collaborating with Parella Estate’s chair and Realtors, the team contributed to the creation of the visible 8x4 ft sign positioned near Highway 99 in West Sacramento.
P. 6
Print Media
Logo Design
Flyers / Business Card / Postcards
In conjunction with our efforts in Outdoor advertising, we established a close collaboration with Realtors, actively engaging in the creation of tailored marketing materials specifically designed for their communitycentric to promote Parella Estates.
P. 8
Print Media
Logo Design
Lot Map - Print & Digital Ready
What rendered Parella Estates truly impressive to prospective buyers was the design and structure of the lot map. Formulated to be utilized seamlessly on the web or in print, the map was ingeniously crafted. Our intention in creating the map was to foster interaction with the public. By a simple touch on a lot location, individuals were seamlessly transported to a dedicated page where they could access more detailed information.
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10
Lot Map
Logo Design
www.Parella-Estates.com
The website played a pivotal role in the advertising of this subdivision, if not the most crucial. Our marketing department invested significant time and effort to ensure that the website aligned with the board’s requirements. The development process spanned two months and culminated in a successful outcome.
Today, the Parella Estates website attracts an average of 1200 visitors a day. Visitors can access the mentioned lot map, gather additional information about the subdivision, and connect with Realtors for showings and financing.
P. 12
Web Design
Facebook and Instagram
Parella Estates not only enhanced its online presence by increasing web traffic but also demonstrated the marketing department’s proficiency in social media. We generated impactful social media blasts targeting specific demographics on Facebook and Instagram, guiding users to the website or prompting them to contact Realtors. With a budget of $50, we achieved over 30,000 impressions within the first week.
P. 14
Social Media
