AD 252 Process Book by Jacob Schneider

Graphic Design

252

Charette 3

The theme of Blue was introduced by Deb and Cary on the first day of class for the Charette and I couldn’t help but smile. Blue is my favorite color and devoting an entire project just to exploring it was very exciting. The Charette is meant to be a display of uninhibited creativity. A no-holdsbar event where the young artist minds of UT are allowed to pursue anything and everything dealing with a theme. Needless to say, it’s a wonderful way to invigorate the creative thoughts returning back from break. I don’t normally ever volunteer to do a group project because I have such trust issues with projects. To help combat this, I decided to do the unthinkable and willingly join with two other people to create something. This year, and college in general really, is all about breaking out of my comfort zone and overcoming personal weaknesses. I joined with Katie Woodby and Lauren Mackey for the Charette project. To begin a

project, I like to simply write down any idea, no matter how absurd, down and see where the tangents lead me. As I began brainstorming, the first idea that came to mind was the oh-so loveable Blue’s Clues. I was thinking maybe of creating a re-enactment of Blue’s Clues in the A&A atrium. I moved to thinking of the different connotations of the color blue. The emotions sadness and depression are integrally linked with the color blue in Western Society, and I thought with the influenza virus and cold season ravaging across campus a similar cure could be devised for the infectious depression. Something along the lines of a clinic set up to administer either a preventative medication or a cure for those already plagued by the wretched disease. Since colors are so often used for moods and personality ID’s I thought I could create a Blue Type test. This idea brought

me right into an idea of creating tests for royalty and “blue blood”. Going back to the emotional track and the depression vaccines, I thought of creating a break-up kit for those suffering from difficult relationship trauma. This gave me the opportunity to experiment with packaging design for the first time. As the three of us began working on the design for our new product, we had to decide on what the container would look like and what would go inside of it. I thought of using a tissue box as the basic form for the break up kit since people tend to cry a lot after a particularly bad break-up. The tissue box gave me the idea of titling our product “Clean-Ex” as a play-off the popular tissue brand Kleenex. As the design progressed I thought we would need an appropriate logo to go with our design. I envisioned something current and immediately recognizeable by our target audience of early-

late twenties women. I began thinking of texting lingo and emoticons commonly used like the sad face or wink. Playing around with the look of that, I considered the action of our product and the clichĂŠ of â&#x20AC;&#x153;turning that frown upside downâ&#x20AC;?. I created a merged icon of both a sad face and a smiling face. Since faces are so easily recognizeable, we believed the sign would be a strong logo for our product. =( = Katie did a lot of the research as far as what the expert tips were for a break-up. Many started with a guilt-free crying-fest to help vent all the emotions. The all in some way or another ended with some kind of ritual for closure. We took all our research and created a 4 step process for healing. While writing the steps we wanted to create a personal and professional feel to them, not some silly pre-teen tabloid article. The overall feel was intended to be professional, spalike healing. Katie worked on the cards with the steps, Lauren concentrated on the con-

tainers for the candles, bath salts, and chocolates. I found diecuts and figured out how to create our primary tissuethemed box. I found a die-cut for a normal square box in one of my books and augemented it on the computer to suit our needs. Similar to my project for the artist inspiration, I tackled the problem of size and the difficulty of augmenting multiple diecuts. A long trial and error process ensued as I attempted

to find just the right dimensions for my boxes. Once we had all of our steps and work laid out, it was just a matter of industry and cutting, gluing, and assembling all of our boxes and containers. We gave away all the boxes for free, but we probably should have charged a small fee to help offset the cost of making them. Regardless, it was so rewarding to see people carrying around something I had helped design and create.

We created quite the system with the three of us cutting/ gluing/assembling different parts of the box. Very tedious work, but rewarding in the end

Outer Box

Outer Box LID

Chip board cutout

Because of the dimensions we chose, I had to separate the outer and inner box die-cuts into separate pieces. I purchased a clear cutting mat to place over my lightboard thinking the lightboard would save time and money

by only have to print off one pattern of each. Fortunately, Katie had the smart idea of just separating the diecut print outs onto 8.5x11 paper rather than 11x17 and to simply cut carefully around each pattern, we wouldnâ&#x20AC;&#x2122;t have

to use a new pattern each time. It just became a matter of creating a rhythm to our production, and then we were a box-making machine!

Inner box

Inner Box

Chip Board Cover

CleanEx

step

Cry it Out

Nothing cures a broken heart like chocolate. Eat guilt-free. Tips: It’s okay to lay around, eat junk food and watch comedies all day. Do what ever you want to feel better. Turn off that phone! Don’t call your ex!

So you had a breakup... Don’t panic. CleanEx is here to help. This kit is guaranteed to make even the bitterest of breakups an enjoyable experience. Includes: 3 Hershey Milk Chocolates 1 Tea candle 1 Bag scented bath salt 1 Box matches + Tips and ideas for getting over that ex.

step

Relax This time is all about You.

Tips: Light a candle, turn on some tunes, and eat your favorite dessert while in the tub. Don’t think about the ex. This time is all about you and your happiness.

step

Revenge Nothing hurts an ex more than your success. Tips: Don’t act on the ideas to physically harm your ex or their property. It may seem like a good idea now, but you will regret it later. Burn the old photos of your ex with the matches included in this kit!

step

Fish There are plenty of fish in the sea. Catch a bigger, better one. Tips: Don’t start this step until you are ready. Take 1 month to recover from the breakup. Don’t be afraid to fall in love again, but move slowly.

Grab some popcorn and get cozy on the couch as you watch: Finding Nemo Spongebob Kill Bill: Vol 1, II ...any funny or favorite show.

Tunes to try: Lullaby- Lit Beautiful- Since October Here without you- Lifehouse Older I Get- Skillet Until the Day I Die- Story of the Year Whispers in the Dark- Skillet One Thing- Finger Eleven Total Eclipse of the Heart- Dan Band My Heart- Paramore

Grab some friends or fly solo and: -head to the gym - Looking your best will really make that ex sorry. -go shopping - Use the cash you saved up for the ex and get a new outfit to go with the body you’re working on. -go out - Flirt with the cutie you’ve been eyeing and get your ego back.

Tunes to try: I Will Survive - Gloria Gaynor Don’t Bother - Shakira Get Out (Leave) - Jojo Over It - Katharine McPhee My Happy Ending - Jennifer Lopez Irreplaceable - Beyonce I Don’t Need a Man - Pussycat Dolls I Don’t Want You Back - Eamon

Grab some popcorn and get cozy on the couch as you watch: Finding Nemo Spongebob Kill Bill: Vol 1, II ...any funny or favorite show.

Grab some friends or fly solo and

-head to the gym - Looking your best really make that ex sorry. -go shopping - Use the cash you save the ex and get a new outfit to go with body you’re working on. -go out - Flirt with the cutie you’ve b eyeing and get your ego back.

Pamper yourself: -Get a massage -Go to a nail salon/hairdresser -Use Aromatherapy -Take a mini-vacation

Do what makes you happy: -Read -Walk -Watch your favorite movie

Tunes to try: Enya (any song/album) Hide and Seek - Imogen Heap Say Goodnight and Go - Imogen Heap Mad World - Gary Jules Different (acoustic) - Acceptance You and Me - Lifehouse Boston - Augustana Stars and Boulevards - Augustana

Tunes to try: Enya (any song/album) Hide and Seek - Imogen Heap Say Goodnight and Go - Imogen Hea Mad World - Gary Jules Different (acoustic) - Acceptance You and Me - Lifehouse Boston - Augustana Stars and Boulevards - Augustana

AIGA 365 Show 17

AIGA

Luscious Red 27

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188 EC

DS 1817C

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DS 134-2 U

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M: 90; Y:60

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C: 26.92 M: 91.84 Y: 74.09 K: 21

C: 26.46 M: 91.93 Y: 71.45 K: 18.81

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C: 5 M:100 Y:55 K:30

C: 24.89 M: 100 Y: 91.39 K: 24.05

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Typography

Red

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Helvetica

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3 Bedroom

Olympia Condos Resort Style Living for the Everyday

Resort Style Living for the Everyday Recently Remodeled 3 Bedroom/ 2 Bath Kithen Dining Room Living Room Furnished or Unfurnished 2,000 sq. ft. Gym Membership Two Balconies and Patio Fireplace

Located alongside the Maryville Greenbelt, Olympia Condos possesses all the amenities for the active individual. Both balconies overlook the blooming trees and river of the Greenway. With an included Gym membership, tanning beds, a half-scale Olympic pool, personal trainers, cardio equipment, tennis, and so much more are just a walk from your frontdoor. Available furnished or unfurnished.

2000 sq. ft. 3 Bed/2Bath Kitchen Living Room Balconies Gym Membership $785/mon Olympia Condos 120 Olympia Dr. Maryville, TN 37801

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Olympia Condos 200 Olympia dr. Maryville, TN 37801

Olympia Condos Recently Remodeled 3 Bedroom/ 2 Bath Kithen Dining Room Living Room Furnished or Unfurnished 2,000 sq. ft. Gym Membership Two Balconies and Patio Fireplace

Located alongside the Maryville Greenbelt, Olympia Condos possesses all the amenities for the active individual. Both balconies overlook the blooming trees and river of the Greenway. With an included Gym membership, tanning beds, a halfscale Olympic pool, personal trainers, cardio equipment, tennis, and so much more are just a walk from your frontdoor. Available furnished or unfurnished.

2000 sq. ft. 3 Bed/2Bath Kitchen Living Room Balconies Gym Membership Tanning Tennis Pool $785/mon

Recently Remodeled Kithen Dining Room Living Room Furnished or Unfurnished 2,000 sq. ft. Gym Membership Two Balconies and Patio Fireplace

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Olympia Condos 110 Olympia dr. Maryville, TN 37801

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Olympia Condos 120 Olympia Dr. Maryville, TN 37801

3 Bed/ 2 Bath Kitchen 2,000 sq. ft. 2 Balconies Maryville Greenbelt Gym Memership incl. Tanning Pool Trainers Nutrition +More

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Olympia Condos Resort Style Living for the Everyday Recently Remodeled 3 Bedroom/ 2 Bath Kithen Dining Room Living Room Furnished or Unfurnished 2,000 sq. ft. Gym Membership Two Balconies and Patio Fireplace

Olympia Condos Resort Style Living for the Everyday Recently Remodeled 3 Bedroom/ 2 Bath Furnished or Unfurnished Two Balconies and Patio Gym Membership Dining Room Living Room 2,000 sq. ft. Kitchen Fireplace

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Olympia Resort Style Living

Recently Remodeled 3 Bedroom/ 2 Bath Furnished or Unfurnished Two Balconies and Patio Gym Membership Dining Room Living Room 2,000 sq. ft. Kitchen Fireplace

Condos for the Everyday

Olympia Condos Resort Style Living for the Everyday

Recently Remodeled 3 Bedroom/ 2 Bath Kithen Fireplace 2,000 sq. ft. Dining Room Living Room Gym Membership Two Balconies and Patio Furnished or Unfurnished

Olympia Condos Resort Style Living for the Everyday

Recently Remodeled 3 Bedroom/ 2 Bath Fireplace Kitchen 2,000 sq. ft. Dining Room Living Room Gym Membership Two Balconies and Patio Furnished or Unfurnished

Olympia Condos Resort Style Living for the Everyday

Recently Remodeled 3 Bedroom/ 2 Bath Kithen Dining Room Living Room Furnished or Unfurnished 2,000 sq. ft. Gym Membership Two Balconies and Patio Fireplace

117

Olympia Condos Resort Style Living for the Everyday

Recently Remodeled 3 Bedroom/ 2 Bath Kithen Dining Room Living Room Furnished or Unfurnished 2,000 sq. ft. Gym Membership Two Balconies and Patio Fireplace

118

Located alongside the Maryville Greenbelt, Olympia Condos possesses all the amenities for the active individual. Both balconies overlook the blooming trees and river of the Greenway. With an included Gym membership, tanning beds, a halfscale Olympic pool, personal trainers, cardio equipment, tennis, and so much more are just a walk from your frontdoor. Available furnished or unfurnished.

Olympia Condos Resort Style Living for the Everyday

Recently Remodeled 3 Bedroom/ 2 Bath Kithen Fireplace 2,000 sq. ft. Dining Room Living Room Gym Membership Two Balconies and Patio Furnished or Unfurnished

Located alongside the Maryville Greenbelt, Olympia Condos possesses all the amenities for the active individual. Both balconies overlook the blooming trees and river of the Greenway. With an included Gym membership, tanning beds, a halfscale Olympic pool, personal trainers, cardio equipment, tennis, and so much more are just a walk from your frontdoor. Available furnished or unfurnished.

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