Soft Glam Launch Event - Events Creation and Management

Events Management and Creation Jasmyn Scaramella

THE COMPANY

Anastasia Beverly Hills is a make-up brand founded in 1997 and committed to cruelty-free product formulation, testing, and development.

It cultivates a relationship with customers focused on product education, artistry, and responsiveness in delivering the “ultimate polished look” for which the brand is known.

THE EVENT

For the launch of its new palette "Soft Glam", ABH decided to host an event with influencers, make-up artists, bloggers and the press that will be entertained with some talks, a demonstration of the product and a dinner.

THE LOCATION

Malibu Roacky Oak Soft Glam Palette is all about pastel pinks, warm browns, and peaches, created for neutral looks, with the aim of being the "perfect bridal" palette. The location is chosen based on this mood.

SOFT GLAM NIGHT 6.00 pm

Welcome drinks

7.00 pm

Claudia Soare, President of ABH talk

7.10 pm

Palette demonstration

by MUA Mario Dedivanovic

8.00 pm

Transfer to dinner salon

8.20 pm

Anastasia Soare, Founder of ABH talk

8.30 pm

Dinner

10.45 pm

Distribution of PR packages

10.30 pm

Goodbye

WHY?

The goal of this event is to promote the palette launch among the make-up industry leaders.

Claudia Soare is the creator of the palette and she will talk about the process, the inspiration and the choice of colors and texture of the palette.

A demonstration by a professional is needed in order to have more information about the palette and to see a real approach to it.

Anastasia Soare, as the founder of ABH, she will talk about how this palette fits within the brand.

After dinner a PR Package with the palette and other ABH products will be distributed to allow the participants to personally try it.

The hashtag #ABHSoftGlamNight will be used throughout the night to let fans follow the event on social media and start the buzz about the palette that will be launched to the public a week after this event.

THANK YOU!