JACOB SAN NICOLAS
MARKETING PORTFOLIO 2023
“Every brand has a story waiting to be told. In the world of marketing, I’m the storyteller who turns ideas into captivating narratives that leave lasting impressions.”
JACOB SAN NICOLAS MARKETING PORTFOLIO
CONTENTS
3–6 WRITING SAMPLES
7–20 PHOTOGRAPHY
Headshots
University
Event
Freelance 21–26 GRAPHIC DESIGN
WRITING SAMPLES
Within UNM, I’ve organized, developed, and crafted content for websites, programs, and print marketing materials for various departments. Furthermore, I oversee the ISS Newsletter, ensuring all written content adheres to University standards and AP style formatting.
3
UNIVERSITY CLUB MARKETING MATERIAL (VISIUAL DIRECTION + CONTENT ORGANIZATION)
4
STAFF COUNCIL BROCHURE: LAYOUT DESIGN + CONTENT EDITING
5
6
STAFF COUNCIL BROCHURE: LAYOUT DESIGN + CONTENT EDITING
HEADSHOT PHOTOGRAPHY
In 2023, I was tasked with coordinating and photographing headshots for Institutional Support Services directors. This led to increased demand for updated headshots from various departments, including UNM Residence Life & Student Housing, Lobo Energy Inc., UNM Planning Design & Construction, and the Vice President’s office administrative team. My responsibilities encompassed location scouting, scheduling coordination, modeling direction, lighting, and overall production.
7
INSTITUTIONAL SUPPORT SERVICES GUIDEBOOK 8
ABOVE: AROUND CAMPUS | RIGHT: UNM GOLF COURSES
EVENT PHOTOGRAPHY
I have captured a range of UNM events, such as the Child Psychology Evaluation Lab Summer Institute 2022, AOA Banquet 2022, Master of Public Policy Graduation Event 2023, UNM TIDD 2023, and UNM Staff Council Staff Appreciation Week 2023..
RIGHT: TIDD EVENT 2023
11
FASHION, LIFESTYLE & TRAVEL PHOTOGRAPHY
With a focus in fashion, lifestyle, and travel photography, my freelance portfolio showcases diverse projects centered on editorial direction, styling, and production. My primary objective is to craft captivating narratives through imagery, collaborating closely with subjects to define a distinct visual direction.
EDITORIAL DIRECTION 13
PRODCUTION COLUMBIA KIDS 15
16
TRAVEL 17
MODELING DIRECTION 19
GRAPHIC DESIGN
I have successfully executed a wide range of graphic design projects encompassing both digital and print media for a variety of diverse departments at UNM.
21
INSTITUTIONAL SUPPORT SERVICES GUIDEBOOK 22
INSTITUTIONAL SUPPORT SERVICES GUIDEBOOK 23
INSTITUTIONAL SUPPORT SERVICES GUIDEBOOK 24
A-FRAME SIGNS
UNM FOOD ENVIRONMENTAL
GRAPHICS INTERIOR SIGNAGE KIOSK WRAPS
25
LOBOCARD OFFICE BANNERS 26
Phone: (210) 421-3101
Email: jacobjsannicolas@gmail.com
CONTACT INFORMATION:
JACOB SAN NICOLAS MARKETING PORTFOLIO