Sector Panel
Leaders in Turkish Patent Law Based in Istanbul, Turkey, Deris has 100 years of history pertaining to the establishment of IP rights, as well as the protection and enforcement of such rights. The firm’s activities in both fields date back to 1912, when Mr Celal Dervis, attorney at law, first founded the law office. Today, Deris consists of two legal entities, namely Deris Patents &Trademarks Agency A.Ş. which counsels, files, prosecutes, registers and manages IP rights worldwide, and Deris Attorneys-At-Law Partnership, which provides legal counsel, assistance in contentious and non-contentious matters, and representation before civil and commercial courts. These two entities operate together and feed each other, in order to address clients’ needs and requirements in the most confidential, effective and cost-efficient way. Moreover, the firm maintains an alliance with SEDIN S.A. in Geneva, Switzerland through a formalised and contractual cooperation agreement. The association has resulted in a working relationship for more than 30 years, for the securing, maintaining and defending of IP rights along with a view to enhance their mutual international service capabilities and technical know-how, while also sharing philosophies, professional competences and abilities. The Deris team consists of 18 attorneys at law, as well as 24 registered trademark and patent attorneys. With the administrative and support staff the firm has a total of more than 70 collaborators. Focus on IP: Deris provides a wide spectrum of services for securing, maintaining, defending and enforcing IP rights, designed to meet clients’ budgetary requirements. Deris considers IP rights to be assets, and has structured its own organisation to provide services with a proactive approach, and to offer clients a complete range of legal services. Services provided by Deris Patents & Trademarks Agency A.S.: Deris Patents and Trademark Agency A.S. provides services such as drafting, preparing, filing and prosecuting the application of industrial property rights in Turkey.
Through its separate departments for Patents, Trademarks and Industrial Design, Deris Patents and Trademark Agency A.S. follows administrative procedure management for securing registrations in other countries. Where appropriate, the firm works in tandem with its international network of correspondents, as well as directly with international authorities such as the WIPO. Services provided by Deris Attorneys at Law Partnership: The firm’s noncontentious services include: performing due diligence, audits and appraisals of intellectual property rights and portfolios; developing and implementing strategies and programmes for IP protection and enforcement in all jurisdictions; and representation and conducting negotiations for settlement agreements whether out of court or in ongoing actions. The firm’s contentious services include, but are not limited to: preparing, instituting, prosecuting court actions for: enforcement, defensive and regulatory purposes before civil, criminal, administrative, appellate courts; civil evidentiary actions for determining through court-appointed expert(s) facts and evidences on matters such as infringement, similarity, confusion, damage, compensation and notoriety; civil actions for declaration of noninfringement; as well as serving cease and desist letters for the prevention of infringing acts against IP rights. DERIS ATTORNEYS AT LAW PARTNERSHIP DERIS PATENTS & TRADEMARKS AGENCY A.S. Partners of the Law Firm: Aydin DERIS N.Serra CORAL Kerim E. YARDIMCI Okan CAN Banu BARBUR Tel: +90-212-292 60 00 deris@deris.com.tr www.deris.com.tr
Increased IP Awareness in China Dr Jacqueline Lui is the managing director of Eagle IP Limited, a patent specialty house with a unique mix of US patent agents and Chinese patent attorneys, draft patent specifications and other patent documents in either English or Chinese. “All our patent specialists have extensive experience in cross-border multi-jurisdiction patent law strategies, particularly relating to Chinaexport/import work,” said Dr Lui. “We also handle worldwide patent prosecution and portfolio management and have been recognised through numerous awards as being one of the most sophisticated and fully bilingual patent practices in China. We act as the bridge between the East and the West to support our client’s IPR and technologyrelated activities.” Eagle IP is a member of the KnowHow IP Group with offices in both Hong Kong and Beijing. The firm offers one-stop and full range of patent services and is unique in greater China in that they specialise only in technology-related IP (patents and trade secrets). Its services encompass strategic advice on patent portfolio building and monetisation; filing and prosecution of patent applications; technology licensing/commercial transactions and IP enforcement. “With many of our specialists educated in wide range of science, we are able to cover technologies such as material science, pharmaceuticals, biotechnology, chemistry, plant varieties, physics, electronics, telecommunication and mechanics,” continued Dr Lui. “With our understanding of the cultural and legal differences between the West and the East, we can offer unique strategic advice for those who want to enter the Chinese market through us.” Dr Lui noted that China is now the second largest economy in the world. As the local Chinese market is so huge, many of the Chinese corporations do extremely well by staying within the China market. 16
March 2015 Corporate INTL
“As a result, it is not absolutely necessary for many companies to venture out into the international market,” she explained. “Those who do would be more conducive to learning about how IP law operates in other parts of the world, but many companies continue to use the local strategies that have worked well for them. This results in a huge difference in the patent practice between Chinese and Western companies. “Nevertheless, the Chinese court and the Chinese government are very proactive in raising the standard of IP law to international levels, Such as the setting up of IP courts in Beijing, Shanghai and Guangzhou. However, local practices continue to be significantly different from Western practices. In addition, language barrier continues to be a significant hindrance to understanding local practice. It is therefore very important to engage a practitioner that has both Weston and local knowledge.” Dr Lui highlighted that the number of cases which various Chinese courts had taken is on the rise. She believes that this increase not only means that the general public are becoming more aware of IP rights, but also more inclined to take action to uphold their rights. “With the establishment of the first dedicated Intellectual Property Count in Beijing on the 6th of November 2014, and subsequently in Guangzhou in December and Shanghai in 2015, China is taking one step further to keep up with the rising number of cases, with trained personnel to deal with the highly technical aspect of patent litigation,” she concluded. Eagle IP Limited Dr Jacqueline Lui Managing Director Tel: +852 8101 4006 eip@eip.hk www.eip.hk