Smart Retailer December 2025 by JP Media LLC

DECEMBER 2025

BUSINESS SENSE

24 Winter Show Preview

Learn what is new and things to see and do when you head to 2026’s first markets.

34 Tricks of the Trade

Follow these tips to discover how leveraging TikTok can boost your store’s visibility and sales.

38 Business Briefs

Sustainability, personalization shape holiday gift trends; humor in the workplace is no laughing matter; employees want more than a paycheck; tips for having difficult conversations; cooking at home is back in style.

DISPLAY & DESIGN

40 Hearts, Flowers, and Leprechauns

Start planning now for your store’s displays for both Valentine’s and St. Patrick’s days.

RETAILER SPOTLIGHT:

43 Spring Green General Store

Karin Dittmar Miller saw an ad about a general store for sale — one she had visited a few times in the past. Six months later, she was moving to Wisconsin with her husband and baby to become the new owner of Spring Green General Store. More than 30 years later, Karin is still running this business that also includes a café. Her product mix on the retail side continues to evolve, and her store hosts concerts and pop-up shops as well.

IN EVERY ISSUE

8 Editor’s Note

Trade Show Calendar 50 Advertiser Index

ON THE COVER: Discover a variety of seasonal and everyday interchangeable LastingLite candle sleeves and LED bases at cr-designs.com. Each candle is meticulously handcrafted in America since 1999 by CR Designs.

Smart Retailer (USPS 011-498) (ISSN 1076-7282) is published eight times a year (Jan, Feb, Apr, June, July, Sept, Nov, Dec) by JP Media LLC, N7528 Aanstad Road, Iola, WI. Periodicals Postage Paid at Iola, WI 54945 and at additional mailing offices. SUBSCRIPTIONS: Free to qualified U.S. retailers only; all other U.S. subscriptions, $19.95 for eight issues; in Canada, $42.95 for eight issues; other foreign subscriptions, $54.95 for eight issues, prepaid in U.S. funds. For subscription inquiries, address changes, or adjustments, write to Smart Retailer at P.O. Box 8551, Big Sandy, TX 75755-9766 or call (855)367-4819. When moving, send your old address as well as your new address and zip code. Allow six weeks for changes. When inquiring about your subscription, please include your address label.

POSTMASTER: Send address changes to Smart Retailer, P.O. Box 8551, Big Sandy, TX 75755-9766. Printed in the U.S.A.

Love is in the Air

This is one of those years I am attending multiple weddings in a short amount of time. The first two were a month apart in the summer. The next two are approaching — on the same Saturday.

Luckily, one of those ceremonies begins at 1 p.m. and the other at 4 p.m. And the venues are only about a 15-minute drive from each other.

That means my husband and I can make it to both ceremonies and then head to the dinner and reception for the couple getting married at the earlier one. That bride-to-be is my husband’s 50-something cousin who is getting married for the first time. We are excited to celebrate with her.

After the holidays, we are invited to another wedding. That one is just days into the new year, and I am especially happy for this young woman who is part of my husband’s extended family.

As you know, after the save the date but before the actual wedding invite, there is usually an invitation to attend a shower. I received three of these but was only able to attend one of them.

All three were traditional bridal luncheons. The items on the gift registries gave me a glimpse into the likes, priorities, and dreams of each couple. Honeymoon funds are popular these days!

Common themes on these registries were personalization, entertaining, organization, and comfort. I noticed things like bright-colored barware, bowls for food storage or prep, digital calendars, and soft bedding. Some of these couples are planning to do a lot of cooking at home — based on the variety of kitchen gadgets and cookware on their lists.

These themes match trends in the retail industry and what you choose to carry in your store. For example, many shops I visit feature displays full of items for entertaining at home— from charcuterie boards and glassware to gourmet items and chip and dip trays.

I often see a wall full of kitchen utensils in fun colors and then beautiful platters, dinnerware, and mugs in another part of the store. Frames for special occasions — like a wedding — are on display as well.

For customers like me who prefer to buy presents from independent retailers, this makes it easy to check out a couple’s gift registry ahead of time, get an idea of how they want to set up their home, and select a unique, personal item from your store. Thanks for all you do to make that happen!

VOLUME 33, NUMBER 8

Diana Jones President/Publisher, ext. 151 dianaj@jpmediallc.com

Angie Landsverk Editor, ext. 112 angiel@jpmediallc.com

Hannah Kelley Associate Editor hannahk@jpmediallc.com

Lynn Groeschl Advertising Sales Manager, ext. 114 sales@smart-retailer.com

Sara Wait

Art Director

Contributors: Sara Karnish Nicole Leinbach Hoffman

Amy Meadows

Smart Retailer

P.O. Box 5000 Iola, WI 54945

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My holiday marketing has become stale in recent years. What ideas do you have to give a new spark to this time of year for customers?

What a great question, and I guarantee you are not alone in this struggle. Many retailers find themselves recycling the same promotions, visuals, and messages year after year.

The good news? A few fresh strategies can re-energize your holiday marketing and reignite customer excitement. Consider the four ideas below as ways to bring new life to your holiday efforts.

Share Content Beyond Holiday Cheer

From e-blasts to in-store signage and communication to social media messaging and more, consider the content you share this holiday season. Move beyond the generic and expected holiday cheer and instead, highlight personal, hyper-local stories.

An example of this may be sharing a customer’s — or even your own — cherished holiday tradition. Or giving your followers a glimpse of your team member’s behind-the-scenes holiday store prep or sharing the meaning behind a bestselling item during the holiday season.

Storytelling creates emotional resonance and authenticity that today’s shoppers crave. Just remember to avoid the generic, expected storytelling many others will lean into.

Create Interactive In-Store and Online Experiences

Who doesn’t love some festive fun? This holiday season, consider how a store scavenger hunt with QR codes can entertain your customers or pop-up gift-wrapping stations can welcome customer interaction. You can make them consistent for the season or mix things up as the weeks pass.

For online shoppers, offer shoppable gift guides, interactive quizzes, or livestream demos with real-time questions and answers. The takeaway is to leverage shoppertainment that combines shopping and entertainment in your retail environment.

Lean Into Seasonal Collaboration

Consider how a seasonal collaboration can expand your visibility and sales by using your customer base and partnering with local businesses, influencers, or creators. This seasonal collaboration

puts a sense of exclusivity, urgency, and local flair on whatever partnership you create.

Plus, their audience becomes your new audience. Collaborations to consider include having limited ornaments made and for sale, holiday gift baskets created and sold at dual locations (supporting both sides of the collaboration), and special events that uniquely support the collaboration with shopping included, of course.

Rethink Your Visual Mechandising

’Tis the season for the expected — or not so much? Ditch the red and green or gold and white, and surprise customers with bold, unexpected displays. A theme like “Holidays Around the World,” “Flashback to an ’80s Holiday,” or even an interactive holiday selfie station can keep your store fresh, fun, and festive. Don’t forget to share your social media handles in your in-store signage, so customers know where to tag you when they are sure to post store pics on their own feeds, too!

Finally, remember that creating fresh ideas does not need to translate to flashy. Thoughtful, intentional holiday marketing that speaks to your unique target base of consumers is what will resonate with your audience. By leveraging creativity, intention, and heart, your customers will feel your holiday spirit … and respond by spending at your business along the way.

Nicole Leinbach Hoffman is the founder of RetailMinded.com, a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. Her work has been featured in Forbes, Entrepreneur, Business Insider, the UK’s Telegraph, CNN, the Today show, and countless other industry resources. Additionally, she has supported American Express’s Small Business Saturday as a spokesperson and is the author of the book Retail 101: The Guide to Managing and Marketing Your Retail Business, published by McGraw-Hill. With a core concentration on small businesses and independent retailers, she welcomes you to connect via Instagram at @RetailMindedWorld and Twitter via @RetailMinded.

Egg Bakers

Microwavable egg bakers are a hit and make excellent year-round gifts.

Twice Baked Pottery, LLC twicebakedpottery.com twicebakedpottery@yahoo.com 920-605-2112

Grilled Cheese & Tomato Soup

Presenting the nostalgia of a grilled cheese sandwich combined with tomato soup! This mix is easy to sample and even easier to devour.

Wind & Willow windandwillow.com customerservice@windandwillow.com 888-427-3235

Elements Soap for Men: Forest

Vegetable soaps, inspired by elements of nature, are formulated for men. Enriched with botanical butters and virgin olive oil and infused with richly layered scents. Paper-wrapped and offered in 2 oz. mini soap blocks and 8.6 oz. soap blocks.

Greenwich Bay Trading Co. gbsoaps.com customerservice@gbsoaps.com 919-781-5008

Giorno di Festa Dinnerware

A simple gold tree and wreath adorn each piece, and the result is a timeless, chic collection that will be enjoyed for decades to come. VIETRI vietri.com sales@vietri.com 919-245-4180

Gold Finish Standing

Rabbit Figure

Poised and elegant, this generously sized rabbit figure adds character, dimension, and personality to any tabletop. Its sophisticated look and beautiful design are sure to draw the eye.

Antique Farm House antiquefarmhouse.com yourbestfriends@ antiquefarmhouse.com

Flourishing Field Outdoor Canvas Art

New for 2026, this piece of art is UV-protected and waterproof. It can be placed in any outdoor location with direct exposure to the elements.

West of the Wind, LLC outdoorartcanvas.com westofthewind@sbcglobal.net 800-399-0412

Lemongrass & Lavender

Hand Soap & Lotion

Embrace bliss! This collection brings a new twist to hand care. Wild lemongrass and fresh-picked lavender unite in a unique scent, while superhydrating formulas leave hands silky-smooth. Experience the new standard in luxury. Crossroads Original Designs crossroadsfamily.com sales@crossroadsfamily.com 866-247-0156

Fur Jacket With Zipper Closure

With ultra-plush softness, sleek vegan leather trim around metal zipper faceting, and deep pockets, this luxe fur jacket commands attention.

Kaleidoscope Accessories kaleidoscopeaccessories.com/ store/wholesale/ info@kaleidoscopeaccessories.com 404-223-5031

Be My Valentine Vintage Kitten on Base

This wooden sitter is reminiscent of children’s valentines of the past. It features a kitten on a red base playing with yarn, along with a red heart that reads “Be My Valentine.” 6" x 5" x 1.5". The Hearthside Collection thehearthsidecollection.com contact@thehearthsidecollection.com 614-626-8493

Custom State Sign

Handmade signs (10" x 5.5") can be customized for a state, country, lake, or island shape. Made of real wood and hand-painted. Available in many colors.

Anchored Soul Designs

anchoredsoulwholesale.com wholesale@anchoredsouldesigns.com 615-319-1784

Provence Sachets

These sachets are filled with lavender from Provence. Over a dozen designs available.

Mierco European Linens mierco.com info@mierco.com 888-277-8838

Cat-Tea-Zer Catnip Toy

Cat toys are made with 100% cotton fabric and filled with premium catnip grown in North America without the use of pesticides or chemicals. Each comes individually packaged in a cellophane bag with a header. Made in USA.

Alice’s Cottage alicescottage.com info@alicescottage.com 800-288-7977

One-of-a-Kind

Stoneware Vase

Stoneware vases are offered in various sizes and colors. No two are identical. NunGia Studios & Ritual Ware instagram.com/nungia5 nungiagallery@gmail.com 985-502-8882

Red

Rose Bouquet

A luxurious plush rose arrangement captures the beauty of fresh blooms in a soft, huggable form!

MON AMI

monami-designs.com marketing@monami-designs.com 678-249-9293

Furry Bigfoot Ornament

This 5.25″ ornament captures Bigfoot in his furry glory, with soft polyester fuzz over a molded plastic body. Packaged in a poly bag with a rat tail hanger, it adds playful folklore charm to any tree.

Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900

LeatherSeal Leather Cleaner and Conditioner

LeatherSeal gently cleans and nourishes leather, restoring its natural softness and shine. Ideal for boots, saddles, handbags, belts, and furniture. Protects against drying, cracking, and wear, helping leather look its best and last longer.

Australian Country Outfitters LeatherSeal.com mick@OutbackSurvivalGear.com 518-338-8358

Valentine’s Day, St. Patrick’s Day & Easter

Let All You Do Be Done in Love

This 11.75" x 15" board features the Bible verse from 1 Corinthians 16:14.

Dexsa Company, Ltd. dexsa.com brenda@dexsa.com 715-386-8701

Mistletoe Deer Couple on Heart Ornament

Celebrate love and nature with this 4″ ornament featuring two deer nestled within a sparkling heart adorned with mistletoe and ribbon. A heartfelt accent that brings warmth and romance to any holiday tree.

Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900

Felted Heart Garland

This garland includes eight felted heart shapes connected with pink cord. Red hearts are 5" w. and pink hearts are 4.5" w. Length of the garland is 60". Sturdy fabric makes this ideal for multiple uses.

Bright Ideas

brightideaswholesale.com support@brightideaswholesale.com 614-916-3840

Heart-Shaped Car Diffusers

Add a touch of love to every drive. Stylish and reusable, these diffusers release longlasting fragrance to keep cars smelling fresh. Fun, functional, and loved year-round.

Luxiny Products, LLC luxiny.com support@luxiny.com 810-434-5236

Heart With Cross Necklace

This necklace features cubic zirconia accents and makes a special gift for a loved one.

James Lawrence Company jameslawrencecompany.com brenda@ jameslawrencecompany.com 715-386-3082

 Vintage Pink Valentine Tree

The tree stands 18.5" h. and makes a charming tabletop accent. It has fluffy pink branches and a wooden base block (3.5" sq.) featuring vintage illustrations from children’s Valentine’s Day cards. The Hearthside Collection thehearthsidecollection.com contact@ thehearthsidecollection.com 614-626-8493

Hearts Tea Towel

With a classic design, this can be used as a tea towel, gift wrap, or a mini table topper.

Mierco European Linens mierco.com info@mierco.com 888-277-8838

 Valentine Chenille-Wrapped Bowl Filler

A decorative bowl, vase, or other container gets a romantic touch with this bowl filler. The three assorted, lightweight spheres (2.5" dia.) each feature a wrapped design with a fuzzy textured finish.

Col House Designs colhousedesigns.com custserv@colhousedesigns.com 800-777-1442

Olivia Valentine Bear Holding Heart

Made of soft fleece fabric, the bear has black beads for her eyes and nose. She holds a stuffed red heart, and a craft paper name tag is attached with a rusty safety pin. 6" w. x 11.5" h. x 8.5" d. CWI Gifts shopcwi.com sales@shopcwi.com 800-666-5858

Thoughtful, artist inspired gifts and home decor for every season!

WT Collection Norfolk, Virginia www.wtcollection.com info@wtcollection.com 757-855-0800

Grown & Crafted in Carlisle, PA Meadowbrooke Gourds Carlisle, Pennsylvania wholesale.mbgourds.com sales@mbgourds.com 717-776-3770

White Pillow With Red Hearts and Tied Bow

This heart pillow features a charming red heart pattern on off-white fabric and a rustic cheesecloth bow accent. Perfect for adding a soft touch to vintage-inspired romantic décor. 7" w. x 7" h. x 1" d. The Hearthside Collection thehearthsidecollection.com contact@thehearthsidecollection.com 614-626-8493

Gourmet Gift Caddies Alice’s Cottage Hagerstown, Maryland www.alicescottage.com info@alicescottage.com 301-766-7344

Shop New Collections:

Fall Cash & Carry, Americasmart, Nov 10 - 12 Atlanta Market, Jan 13 - 19

CWI Tent Sale, Nov 3 - 8 Dallas Market Center, Jan 7 - 13 Las Vegas Market, Jan 25 - 29 Philadelphia Gift Show, Feb 1 - 3

“Hippity, hoppity…Easter goodies are on their way!”

Mon Ami Atlanta, Georgia wholesale.monami-designs.com

No-Bake Raspberry Bliss Cheesecake Mix

White chocolate and raspberries make this cheesecake irresistible. Just add cream cheese and homemade whipped cream and place the mixture into a graham cracker pie crust. Country Home Creations chcdips.com info@chcdips.com 800-457-3477

Shamrock LastingLite Electric Candle

A trio of shamrocks adorn this candle sleeve for a subtle nod to the Irish holiday. Using a special blend of waxes, each candle is carefully handcrafted in Indiana.

CR Designs

cr-designs.com info@cr-designs.com

260-589-8283

Margarita Cheesecake

Celebrate St. Patrick’s Day with this cheeky no-bake cheesecake mix that nods to the popular green cocktail. Add a splash of tequila to the mix to amp up the flavor.

Wind & Willow windandwillow.com customerservice@windandwillow. com 888-427-3235

Retro Chic Jelly Bags

Jelly Bags have found a new calling as the perfect gift basket. Available in three sizes.

Retro Jellies, Inc.

retrojellypurses.com jellypurse@gmail.com

310-329-2888

 Fabriché Musical Irish Chef Santa

Santa is dressed as an Irish chef in a shamrock apron, holding a tray of food and stout. This 10.5″ Fabriché figure plays Danny Boy and brings festive Irish charm to any holiday display.

Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900

Lucky Dog Felted Ornament

The stuffed felted ornament has an attached clear hanger for hanging or can sit on a flat surface. Dog wears a shamrock headband and holds a shamrock in its mouth. Legs are posable. 2.25" w. x 5" h.

Bright Ideas brightideaswholesale.com support@brightideaswholesale.com 614-916-3840

Heart Trouble

Bring Valentine’s Day charm to your shelves with this 1,000-piece puzzle by Peter de Sève. Whimsical, detailed, and full of heart, it’s perfect for customers seeking a thoughtful gift. Finished puzzle: 19.25" x 26.625".

New York Puzzle Company wholesale.newyorkpuzzlecompany.com/s/ sales@newyorkpuzzlecompany.com 347-815-1234

Artichoke & Spinach Dip

Artichoke combines with fresh spinach to create an addictive dip that goes great with tortilla chips. This mix is better than the appetizer you’d get at a restaurant. Country Home Creations chcdips.com info@chcdips.com 800-457-3477

 Hot Pads

In addition to protecting tables and countertop surfaces, these hot pads are filled with real spices that have a lasting scent. Simply place a hot dish or kettle on them to release a wonderful aroma.

Alice’s Cottage alicescottage.com info@alicescottage.com 800-288-7977

 Spring LastingLite Electric Candle

This interchangeable candle sleeve, handcrafted in Indiana using a special blend of waxes, features a spring greeting encircled by a wreath of pink tulips.

CR Designs cr-designs.com

info@cr-designs.com 260-589-8283

Handmade signs are the perfect Valentine gift that can be enjoyed all year.

Sawdust City LLC

Eau Claire, Wisconsin

www.sawdustcitywholesale.com sales@sawdustcitywholesale.com 800-528-6008

Hanging Rabbits Pillar Candleholders

Add charm to décor with this set of two candleholders, each featuring a playful bunny climbing the base. Perfect for whimsical, natureinspired accents that blend elegance with fun.

Antique Farm House antiquefarmhouse.com yourbestfriends@antiquefarmhouse.com

Mierco European Linens

European Tea Towels from every corner of Europe. www.mierco.com 888-277-8838

 Love Sand Dollar Sign

Celebrate love, coastal style. Handmade in the USA from real wood, this 14" x 5.5" sign incorporates a painted sand dollar into the text. A sweet gift and timeless décor piece.

Anchored Soul Designs anchoredsoulwholesale.com wholesale@anchoredsouldesigns.com 615-319-1784

Crackle Wooden Eggs

Add a fun pop of color with this set of four eggs. Set includes eggs in green, pink, yellow, and blue. They’re finished with a faux crackled look that gives them a unique, aged appearance. Each measures 2.5" h.

CWI Gifts shopcwi.com sales@shopcwi.com 800-666-5858

Sprinkling Holiday Kindness

A special holiday edition from artist Laura Kelly, this book contains ideas, activities, and words of wisdom to help spread joy, peace, happiness, and kindness. Fun for all ages. Papersalt papersalt.com orders@papersalt.com 206-659-5227

Special Occasions & Inspirational

Let’s Bloom Again Bunny Block

Welcome spring with this heartwarming wooden block featuring an uplifting message alongside a sweet bunny holding a bouquet of wildflowers. Freestanding sign includes a keyhole hanger on the back. 5.25" w. x 6" h.

CWI Gifts shopcwi.com sales@shopcwi.com 800-666-585

Created With a Purpose Rectangle Blocks

Three assorted wooden blocks feature uplifting Scripture in pastel lettering. Each block measures 7" w. x 3" h. x 0.75" d. The Hearthside Collection thehearthsidecollection.com contact@thehearthsidecollection.com 614-626-8493

Wildflower Friend, Mom, Sister Square Blocks

These 4" sq. blocks add a thoughtful, springtime touch to any home. They are available in three assorted designs, each with a square shape, printed front and sides, a wildflower design, and distressed edges. Col House Designs colhousedesigns.com custserv@colhousedesigns.com 800-777-1442

 250th Anniversary of America Nutcracker

Celebrate America’s heritage with this 14" nutcracker. Features bold red, white, and blue details; gold accents; and an American flag design. A patriotic collectible perfect for holiday décor or year-round display. Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900

Being Newly Wed

This book is filled with words of encouragement and simple, realworld advice. Topics include slowing down and enjoying each other, choosing your battles, and having patience. Each page allows for notes.

Papersalt papersalt.com orders@papersalt.com 206-659-5227

Necklace

Add a touch of sparkle and class with this necklace. It’s perfect for special occasions.

Designs by Janet designsbyjanet@msn.com 610-704-8936

Confirmed in Christ Plaque

The 6" x 6" plaque features a laser-cut black square accent adhered to a fullcolor image with an uplifting verse. Dexsa Company, Ltd. dexsa.com brenda@dexsa.com 715-386-8701

Rose Gold Infinity Heart Bracelet

Symbolizing a love that will last forever, this rose gold bracelet has an adjustable clasp for a perfect fit.

James Lawrence Company jameslawrencecompany.com brenda@jameslawrencecompany.com 715-386-3082

A leader in wall art, home décor accents, and resin figurines. Crossroads Original Designs/Blossom Bucket Bucyrus, Ohio www.crossroadsfamily.com sales@crossroadsfamily.com 866-247-0156

Our Handmade Flatware Is Jewelry for the Table

Inspirational LastingLite Electric Candle

This candle combines simple elegance and comfort, creating a welcoming space that feels both fresh and heartfelt. Each candle is carefully handcrafted in Indiana using a special blend of waxes. CR Designs cr-designs.com info@cr-designs.com 260-589-8283

 Mardi Gras Tea Towel Celebrate Mardi Gras festivities with a beautifully designed tea towel. Mierco European Linens mierco.com info@mierco.com 888-277-8838

Spring Necessities: bold flavors, beautiful packaging, gourmet that sells! Wind & Willow Mt. Vernon, Missouri windandwillow.com customerservice@windandwillow.com 888-427-3235

Brie Bakers make a great gift for special occasions! Twice Baked Pottery, LLC Jefferson, Wisconsin twicebakedpottery.com twicebakedpottery@yahoo.com 920-605-2112

 Natural Flower Frayed Print

The decorative print features bold flowers and flowy foliage, all in blue. The flowers and the background have an imperfect texture, adding a stamped look. 18" x 16".

Col House Designs colhousedesigns.com custserv@colhousedesigns.com 800-777-1442

Personal Care

Lavender Eye Pillow

Filled with lavender and flax seed, the satin and poly fabric eye pillow relieves stress and promotes relaxation. Conforms to face and eyes to block out light. Works wonders for migraines and sinus pain. 4" x 9". Alice’s Cottage alicescottage.com info@alicescottage.com 800-288-7977

Nail Strips

Nail strips are available in a variety of designs, including this Easter collection. Kaleidoscope Accessories kaleidoscopeaccessories.com/store/wholesale/ info@kaleidoscopeaccessories.com 404-223-5031

Rose Petal Sugar Cubes

Cubes are made from pure cane sugar and organic, edible rose petals. They add a touch of sweetness to champagne, sparkling cider, and tea. Packaged in gift-worthy tins.

Storied Goods storied-goods.com martha@storied-goods.com 540-797-3467

Fresh Fruit Collection

French-milled vegetable soaps in inviting botanical scents are blended with a selection of fine clays. Enriched with shea butter, cocoa butter, and vitamins B, C, and E. Paper-wrapped and offered in 2 oz. mini soap blocks and 6.4 oz. soap blocks.

Greenwich Bay Trading Co. gbsoaps.com customerservice@gbsoaps.com 919-781-5008

Organic Goat’s Milk Lotions

Beautifully scented lotions deliver fast-absorbing, nongreasy hydration in TSA-friendly tubes (2 oz.). Handcrafted in California with goat’s milk and clean ingredients. Paraben- and sulfate-free. Perfect for handbags, travel, party favors, and more.

The Grecian Soap Company greciansoap.com steve@greciansoap.com 951-339-8661

Fresh Apple Hand Soap & Lotion

Embrace bliss! Fresh Apple hand soap and lotion bring a new twist to hand care. Just-picked McIntosh apples unite in a crisp, unique scent, while superhydrating formulas leave hands silky-smooth. Experience the new standard in luxury.

Crossroads Original Designs crossroadsfamily.com sales@crossroadsfamily.com 866-247-0156

Facial Steamers

Bunny Bath Bombs

Hop into a fun, colorful bath with these bath bombs. Hand-pressed and bursting with vibrant colors, they nourish skin while creating a playful fizz. Available individually or in gift sets.

Luxiny Products, LLC luxiny.com support@luxiny.com 810-434-5236

Herbal facial steamers come in individual bags sealed with approximately 6 grams of dried herbs. All herbs are ethically and organically sourced.

Herbal Rose Apothecary herbalroseapothecary.com info@herbalroseapothecary.com 405-637-5458

Winter Show Preview 2026

DALLAS

TOTAL HOME & GIFT MARKET

JAN. 7-13, 2026

TEMPORARIES: JAN. 7-10, 2026

DALLAS, TEXAS

WWW.DALLASMARKETCENTER.COM/HOME/ FOLLOW ON: @DALLASMARKET ON INSTAGRAM AND FACEBOOK; @DALLASMARKETCENTER ON YOUTUBE AND LINKEDIN

WHAT SHOULD A FIRST-TIME ATTENDEE KNOW BEFORE VISITING THE SHOW?

• Pre-register. Register before market to save time and skip the line. Registering ahead will allow you to get your FastPass on your phone, so you can scan your badge and get straight to business finding your next bestseller.

• Utilize buyer resources. Start your day with the DMC Scoop for general information, tips, and tricks about navigating market. There are interactive maps on each floor in the elevator lobby, as well as on the DMC app, to help attendees navigate the campus with ease. Lastly, you can find information booths located across all buildings on campus, staffed with helpful Dallas Market Center experts who are ready to answer any questions. From children’s and fashion accessories to home accents and more, these tools for efficiency help you discover more in less time.

• Book travel early. Reserve through our travel partner, Connections Housing, to secure special rates at local hotels. Partner hotels are conveniently located near campus, and booking through Connections guarantees the best pricing. With high demand during market dates (and major Dallas events), reserving early ensures you will not miss out on accommodations. Getting to your hotel is also easy, with two major airports within a short drive of our partner hotels.

WHAT ARE THE TOP THINGS ATTENDEES SHOULD DO AT THE SHOW?

• Track the trends. The Total Home & Gift Market at Dallas Market Center makes it easy to stay ahead of what’s new and next in home décor, fashion, and children in permanent showrooms and the TEMPS. From latest mocktail mixes

and personalized charm bars to comfort-driven categories, you will find it all in Dallas, alongside fresh, trend-forward products for 2026.

• Make time for the TEMPS. The TEMPS (temporary exhibitors) represent the largest showcase for the discovery of new and unique products across all categories. The TEMPS are only open Jan. 7–10 across three buildings and are a must-see for connecting with new products and exhibitors. Use the Dallas Market Center app to favorite exhibitors, view interactive maps, and schedule appointments to make sure you do not miss them.

• Explore new categories. Take advantage of the multiple categories Dallas Market Center has to offer buyers. Adding new product lines into your merchandise mix, such as fashion accessories and apparel, will help meet your customers’ evolving needs and introduce them to fresh products and let your customers discover what they need in one location.

WHAT MAKES YOU EXCITED ABOUT 2026’S WINTER SHOW?

• The first Home & Gift Market of the year. Dallas is the first Total Home & Gift Market of the year, giving retailers the earliest opportunity to write orders for 2026 collections, especially holiday. It is a high-energy market with buyers eager to discover and draw inspiration from new trends and products not just in gifts, but across home accents, fashion accessories, children, and more. Buyers are also excited to see how key 2025 trends like personalization, nostalgia, and coziness will evolve in the year ahead.

• New and expanded showrooms. January brings the debut of new and expanded showrooms, offering buyers fresh resources to explore. The addition of major brands, redesigned spaces, and new lines creates energy across campus and gives buyers the inspiration they need to source for the year ahead.

• TEMPS new product discovery. The TEMPS are the ultimate destination for finding what is fresh and next for gift. In January, buyers get to explore a dynamic mix of new exhibitors, unique brands, and trend-driven products across carefully curated neighborhoods. Happening only twice

Buyers head to showrooms at Dallas Total Home & Gift Market.

Buyers pose for a picture at Dallas Total Home & Gift Market.

a year, making time for the TEMPS is essential for retailers seeking standout items to set them apart from the rest.

ATLANTA MARKET

JAN. 13-19, 2026

TEMPORARIES: JAN. 14-18, 2026

ATLANTA, GEORGIA

ATLANTAMARKET.COM

FOLLOW ON: @AMERICASMARTATL

WHAT SHOULD A FIRST-TIME ATTENDEE KNOW BEFORE VISITING THE SHOW?

• Pre-register in advance. There is so much ground to cover at Atlanta Market, it is essential to save time by pre-registering at AtlantaMarket.com/Register. By registering ahead, you can save time waiting in lines and have a smooth badge pickup. Be sure to download the ANDMORE Markets App before arrival to access your Scan & Go QR code.

• Save on travel and lodging. Our official travel partners have simplified how you book hotel and airfare for market. Go to AtlantaMarket.com/Travel to learn more about our hotel and airfare deals, in addition to other transportation options and on-site amenities.

• Discover new finds. Atlanta Market is a treasure trove of new products and noteworthy merchandising ideas to take home to your customers and storefront. Give yourself ample time to roam the floors and see what new products and brands capture your eye. Round out your experience with new industry learnings and networking opportunities with our seminar and social events.

• Have a plan. With 6,000+ brands to source across three buildings, Atlanta Market is home to many distinguished brands in every major category. Staying organized and planning are essential for visiting every showroom on your list. The Market Plan is the best way to stay one step ahead, helping you save must-visit showrooms and navigate the campus.

The brand directory lets you search and save favorite or new brands. Simply review and update your plan before arriving on campus, and access your handy guide on the go with the ANDMORE Markets App.

WHAT ARE THE TOP THINGS ATTENDEES SHOULD DO AT THE SHOW?

• Discover temporary vendors. There is no better place to uncover new vendors or products than the temporary exhibitors at Atlanta Market. The breadth of cross-category offerings includes thousands of temporary vendors in the gift, lifestyle, and home décor space. The temporaries are open Jan. 14-18, so do not miss the opportunity to source new and favorite vendors.

• Utilize show specials. Help maximize your investment with show specials. These exclusive at-market deals are a great way to optimize your spend and secure incentives like free or discounted freight, special offers like merchandising bundles, and discounts.

• Save time with the app. Planning ahead is essential at Atlanta Market, and that is where the ANDMORE Markets app becomes your all-in-one market tool. Using the ANDMORE Markets app ensures quick badge pickup, on-the-go Market Plan access, and many other features. Keep track of new resources, save your favorite showrooms, and take photos and notes of all your finds.

• Discover Atlanta. After a full day of sourcing, take time to explore the beautiful city of Atlanta. Known as a hub for food, music, museums, and other entertainment, it is a great destination for work and play. Explore can’t-miss destinations like Midtown, Buckhead, Little Five Points, and more.

WHAT MAKES YOU EXCITED ABOUT 2026’S WINTER SHOW?

Atlanta Market is home to many top brands and innovators, providing attendees the opportunity to uncover remarkable finds they will not see anywhere else. Plus, nothing compares to the incredible atmosphere and energy of market.

Connect face to face with a vendor at Atlanta Market. PHOTO COURTESY OF ANDMORE

The excitement of connecting face-to-face with vendors and securing new business is completely unmatched. This is the place to secure new business, explore dynamic product offerings, and find your next bestseller.

WESA TRADE SHOW

JAN. 21-24, 2026

DALLAS, TEXAS

WWW.WESATRADESHOW.COM

FOLLOW ON: WWW.INSTAGRAM.COM/WESATRADESHOW/ WWW.FACEBOOK.COM/WESATRADESHOW

WWW.YOUTUBE.COM/@WESATRADESHOW

WWW.FACEBOOK.COM/GROUPS/RETAILROUNDUP

WWW.FACEBOOK.COM/GROUPS/WESAFORUM

WHAT SHOULD A FIRST-TIME ATTENDEE KNOW BEFORE VISITING THE SHOW?

• Pre-register to secure Early Bird perks. Retail buyers can already pre-register to attend the January 2026 WESA Trade Show. First-time attendees can learn about the WESA Trade Show on wesatradeshow.com by creating a new account. Once approved, you will receive a QR code to quickly print your badge on-site. Pre-registering is worth it; not only will you save time, but you will also be rewarded with food vouchers for every day of the WESA Trade Show and a valet voucher if you plan on driving. Pre-register to secure Early Bird vouchers and get your badge access today.

• Download the WESA Trade Show app. Want to know who to visit, who to contact for appointments, and how to find them? The WESA Trade Show app has it all. Just download it from the Google Play or Apple App Store and navigate the show with ease. Bonus: you can zoom in on floor plans, search for exhibitors by name or product line, and even filter by category.

• Plan enough time. The WESA Trade Show spans four days, so make sure you set aside enough time to experience everything WESA has to offer. From special events, over scheduled appointments to exploring what is new and innovative, planning will help ensure you are not rushed.

• Visit permanent showrooms and temporary booths. WESA keeps expanding, which means you will now find exhibitors throughout all of WTC 14, all of WTC 11, and most of WTC 10. Recently, new showrooms opened on the 10th floor, adding

even more opportunities to discover. There is a lot to explore across three floors and beyond.

WHAT ARE THE TOP THINGS ATTENDEES SHOULD DO AT THE SHOW?

The short answer is listed in our values: Trade, education, and fellowship.

• Trade. Get inspired, discover new bestsellers, explore innovations, and choose what is right for your store.

• Education. At the WESA Trade Show, you will often find entrepreneurs, visionaries, and manufacturers throughout the exhibit spaces. This is your time to learn from the pros up close and personal. Learn how to use, merchandise, and sell their products. The WESA exhibitors are always excited to share their expertise.

• Fellowship. Most importantly, enjoy the community. WESA is Where the Industry Meets, and we are proud to host a trusted space for trade, education, and fellowship. Ask exhibitors about their background stories, their impact on the industry, and connect on a personal level. What makes attending the WESA Trade Show so special are the people you meet and the connections you build.

WHAT WILL VETERAN ATTENDEES NOTICE AS BEING NEW OR DIFFERENT AT 2026’S SHOW?

WESA takes feedback seriously and is excited to announce two major updates.

• New floor plan. January’s WESA Trade Show will debut a redesigned layout for temporary exhibitors. The improved floor plan makes navigation easier, creates better traffic flow, and ensures no space goes to waste. The new floor plan will help buyers connect with exhibitors more efficiently.

• New show day pattern. Starting with the August 2026 WESA Trade Show, the event will shift to a Tuesday–Friday schedule. This change is designed to better align with retailer and exhibitor needs, offering more flexibility and convenience while still delivering the full WESA experience.

WHAT MAKES YOU EXCITED ABOUT 2026’S WINTER SHOW?

What excites the WESA team the most about January’s WESA Trade Show is the incredible sense of community it brings together. Every January, the show feels like the heartbeat of our industry. WESA offers an event where familiar faces reconnect,

Discover your next favorite Western product at the WESA Trade Show.

PHOTOS COURTESY OF WESA

The Perfect Gifts

new partnerships spark, and the future of Western retail takes shape. With the industry continuing to grow and evolve, we cannot wait to see how WESA’s updates and expansions create even more opportunities for retailers and exhibitors to learn, collaborate, and thrive. It is more than just a trade show — WESA is Where the Industry Meets to celebrate innovation, share knowledge, and strengthen the connections that make Western retail so unique.

LAS VEGAS MARKET

JAN. 25-29, 2026

LAS VEGAS, NEVADA

LASVEGASMARKET.COM

FOLLOW ON: @LASVEGASMARKET

WHAT SHOULD A FIRST-TIME ATTENDEE KNOW BEFORE VISITING THE SHOW?

• Take advantage of hotel and travel discounts. Las Vegas Market offers hotel and travel discounts to attendees, making it easier than ever to book your travel ahead of time. With special rates and added benefits exclusive to buyers, you will find the perfect hotel or transportation for your needs. Visit LasVegasMarket.com/Visit/Travel for additional information.

• Visit new brands. Market is home to thousands of curated lines, with several new resources added each market. There are always new trends and product offerings available, so take time to source these offerings across campus. Each building is curated by category, saving valuable time and streamlining how and where you source. Building A is home to the Las Vegas Design Center, in addition to furniture, home décor, and bedding brands. Building B is home to the home furnishings temporaries, plus home furnishings and décor resources. Building C hosts all major gift and lifestyle lines, in addition to seasonal, gourmet, housewares, and tabletop. Lastly, do not miss the temporary vendors in The Expo. Organized into six key categories, these temporary vendors are home to the new and now of the industry, so be sure to leave ample time to roam the aisles. For savvy designers, home furnishings retailers, and gift store owners eager to source, there is something for every buyer at Las Vegas Market.

• Get inspired. Las Vegas Market is the destination to find new trends, brands, and other unique ideas in addition to sourcing

products. The distinctive West Coast inspired campus and resources are full of unique makers with captivating stories and creative merchandising ideas. Connect with vendors, view merchandising displays, and leave campus feeling inspired for what’s ahead in 2026.

• Stay connected. Attending market provides more opportunities to connect with fellow industry peers and leaders. Las Vegas Market hosts a suite of programming and amenities where you can learn from veteran designers and entrepreneurs and afterward, enjoy food and refreshments with industry friends. These on-site experiences are the best way to round out your time on campus, providing ample breaks between showroom appointments to learn and network with other retailers and designers.

WHAT ARE THE TOP THINGS ATTENDEES SHOULD DO AT THE SHOW?

• Save time and register ahead. There is plenty to see at Las Vegas Market. Make the most of your time by pre-registering at LasVegasMarket.com/Visit/Register. By registering ahead, you will skip the lines and enjoy quick, easy badge pickup. Do not forget to download the ANDMORE Markets App before you arrive to access your Scan & Go QR code.

• Leave time for discovery. The four-building campus is home to key categories in furniture, home décor, and gift. While it is essential to plan and schedule showroom appointments, give yourself time to visit different showrooms in Buildings A, B, and C, plus the highly curated temporary offerings in The Expo. Las Vegas Market is home to many exciting West Coast inspired vendors and has new resources each market. With 3,500 lines to source, there is no telling what you will uncover.

• Connect with local reps. Part of what makes the market experience so important is connecting with local reps face to face. Attending market is the best time to have conversations with your reps, discussing your business needs, placing orders, reviewing new lines, and other essential information. Plus, oftentimes your reps will guide you throughout the order process, making your trip to the market seamless from start to finish.

• Explore Las Vegas. Known for its extensive entertainment, fine cuisine, curated shops, and incredible landmarks, Las Vegas is full of fun. After a full day of sourcing, take time to enjoy the city’s vibrant energy and dining. From downtown, on or off the strip, to amazing views like Red Rock Canyon, the possibilities are endless.

A VENDOR WORKS WITH BUYERS AT LAS VEGAS MARKET. PHOTO COURTESY OF ANDMORE

WHAT MAKES YOU EXCITED ABOUT 2026’S WINTER SHOW?

The 2026 winter edition of Las Vegas Market promises more sourcing, product discovery, and fun. There is no better city to conduct business in. Treat yourself to our suite of amenities and happy hours after a full day of sourcing and enjoy the culture and entertainment available on and off the strip.

NY NOW

FEB. 1-3, 2026

NEW YORK, NEW YORK

NYNOW.COM

FOLLOW ON: WWW.INSTAGRAM.COM/NY_NOW/ X.COM/NYNOWMARKET

WWW.FACEBOOK.COM/NYNOWMARKET/ WWW.LINKEDIN.COM/COMPANY/NY-NOW/ WWW.YOUTUBE.COM/CHANNEL/UC_8QVCUHP417J9MDQGEMARW

WHAT SHOULD A FIRST-TIME ATTENDEE KNOW BEFORE ATTENDING THE SHOW?

Planning ahead is essential to make the most of your market experience. From the basics, like securing travel and hotel bookings, to preparing a list of brands to visit, a little organization goes a long way toward maximizing your time on the floor and in the city. Once you arrive, keep your must-see list handy, but leave room for special finds, because the market is designed to surprise and delight with everything from emerging brands to high-design staples. NY NOW was created with buyers in mind and curated for seamless discovery that engages attendees at every turn, so first-time visitors should explore broadly and dive deeply. The most exciting discoveries are often the ones you stumble upon.

WHAT ARE THE TOP THINGS ATTENDEES SHOULD DO AT THE SHOW?

NY NOW’s Winter 2026 Market, taking place Feb. 1–3, is designed for discovery at every turn. Walking the entire show floor is the best way to uncover key products across categories like Home, Gift & Lifestyle, and Jewelry & Accessories. Our exhibitors are at the heart of our success, providing incredible variety to keep attendees engaged for all three days, ensuring every aisle walked sparks inspiration. Beyond shopping, the market provides educational sessions, networking events, and social experiences (everything from tarot cards to happy hours!) that

delivers insight, inspiration, and meaningful connections with other buyers and brands. Pro tip — the market floor can be fast paced, so take advantage of activation zones, soft seating areas, and water refill stations to stay energized and ready to explore.

WHAT MAKES YOU EXCITED ABOUT 2026’S WINTER SHOW?

Our winter market highlights the continued growth and elevation of key categories, including high-design home accents, stationery, mindfulness products, and brands made in the U.S. NY NOW is more than just a trade show; it is a holistic experience that combines an in-person buying experience with mindful breaks and social engagement events all in one place. With more than a century of service to the wholesale industry, NY NOW remains the original stop for buyers, evolving to meet modern retail needs while keeping the joy of discovery alive. Attendees can expect a curated, cohesive floor plan, engaging brand storytelling, and endless opportunities to fill their shelves while fueling inspiration.

PHILADELPHIA GIFT SHOW

FEB. 1-3, 2026 OAKS, PENNSYLVANIA

WWW.PHILADELPHIAGIFTSHOW.COM/ FOLLOW ON: WWW.FACEBOOK.COM/PHILLYGIFTSHOW WWW.INSTAGRAM.COM/PHILLYGIFTSHOW

WHAT SHOULD A FIRST-TIME ATTENDEE KNOW BEFORE ATTENDING THE SHOW?

First-time attendees should keep in mind that:

• Admission is free for qualified buyers. Register online to save time and skip the lines.

• Parking is complimentary. Enter through Hall A or Hall B for easy access.

• Plan to stay and play. Discounted hotel rates are available through our housing partner, making travel more affordable.

• Apply to our VIP Program. Qualified buyers can enjoy exclusive perks, including concierge services and complimentary hotel nights.

• Expect a welcoming, easy-to-navigate environment. Whether you are here to shop, learn, or network, the show is designed to support your goals.

The Designworks Collective is busy during NY NOW. PHOTO COURTESY OF NY NOW

A buyer gives the thumbs up at the Philadelphia Gift Show.

PHOTO COURTESY OF PHILADELPHIA GIFT SHOW

WHAT ARE THE TOP THINGS ATTENDEES SHOULD DO AT THE SHOW?

• Discover fresh products and new vendors. The show is a premier destination for finding items that resonate with today’s consumers — from handmade goods and fashion accessories to toys, games, and seasonal merchandise.

• Explore Artisan Alley and niche offerings. Attendees are increasingly drawn to unique, locally inspired products, making this area a must-visit.

• Enjoy interactive experiences. Hands-on demos, product samples, and immersive displays help buyers evaluate offerings and spark inspiration.

• Network and celebrate. From happy hours to social lounges and more, the show offers plenty of opportunities to connect with peers and build lasting relationships.

• Take advantage of exclusive show specials. Limited time offers, discounts, and incentives are available only during the event.

WHAT WILL VETERAN ATTENDEES NOTICE AS BEING NEW OR DIFFERENT AT 2026’S SHOW?

The 2026 Philadelphia Gift Show is set to be a truly special experience. Celebrating both our 30th anniversary and America’s 250th birthday, this year’s show brings together the best of tradition that attendees know and love with a mix of innovation.

WHAT MAKES YOU EXCITED ABOUT 2026’S WINTER SHOW?

We are excited to welcome buyers into an environment that is designed to inspire — with fresh product discoveries, meaningful networking opportunities, and a vibrant atmosphere that reflects the evolving needs of the gift and souvenir community. It is more than a trade show; it is a celebration of creativity, connection, and the future of retail.

SHOPPE OBJECT

FEB. 1-3, 2026

NEW YORK, NEW YORK

WWW.SHOPPEOBJECT.COM

FOLLOW ON: WWW.INSTAGRAM.COM/SHOPPEOBJECT

WWW.FACEBOOK.COM/SHOPPEOBJECTSHOW

WWW.LINKEDIN.COM/COMPANY/SHOPPE-OBJECT

WHAT SHOULD A FIRST-TIME ATTENDEE KNOW BEFORE VISITING THE SHOW?

Shoppe Object is New York’s premier home and gift show, presenting a curated roster of visionary brands and makers in an elevated setting — the ultimate resource for taste making merchants and influential editors. With more than 800 exhibiting brands across two floors that cover an entire city block, first-time attendees should plan to spend more than one day at the show. In fact, more than 50% of those surveyed after the last show spent at least two days exploring Shoppe Object at the StarrettLehigh Building, with more wishing they would have planned more time, a testament to the curation of exhibitors and breadth of quality products across all categories.

WHAT ARE THE TOP THINGS ATTENDEES SHOULD DO AT THE SHOW?

Shoppe Object is organized and curated to foster a spirit of exploration. Attendees should walk the sun-streaked floors to discover global craftsmanship and innovative design, rich with purpose and passion. Throughout the show, special “Only in New York” signage will designate those exhibitors who show at Shoppe Object and nowhere else in the U.S. market. Must-see signature sections include the Shoppe Object Global Artisan Project, BLMAI (Black Lives Matter Action Initiative), American Design Club Incubation Space, and Nourish collection of small-batch beauty and gourmet brands. International pavilions highlight artisans and designs from around the world. In the past, these have included Ukraine, Indonesia, South Africa, Chile, Japan, and more. Other highlights include a presentation by the Artist of the Season and Shoppe Talks, a series of dynamic discussions on timely and engaging topics for the trade audience, held in the fourth-floor theater. Guests can also enjoy meeting with friends, customers, and vendors over fresh brews at Onyx Coffee Lab or Masha Tea Café, delicious food and drink with beautiful river views at the Sunset Lounge or choose from many restaurants in the Olly Olly Market on the ground floor of the Starrett-Lehigh Building.

WHAT WILL VETERAN ATTENDEES NOTICE AS BEING NEW OR DIFFERENT AT 2026’S SHOW?

The February 2026 show will be the first winter edition to host Shoppe Talks, which will expand upon last summer’s inaugural New York talk series. There will also be new, exciting exhibitors and special events announced to those registered to attend the show.

WHAT MAKES YOU EXCITED ABOUT 2026’S WINTER SHOW?

Born of a vanguard spirit to celebrate and service the progressive retail and design community, Shoppe Object is a gathering of fellowship, an expression of ideas, and a physical manifestation of a shared dedication to, and reverence for, the beautiful, the inspired, and the well-made — an experience now enhanced by its location across the third and fourth floors of the historic Starrett-Lehigh Building. The show floor will be filled with a vibrant energy and spirit of connection through every aisle.

There is time to socialize and network at Shoppe Object.

How TikTok Can Boost a Store’s Visibility, Sales

BY NICOLE LEINBACH HOFFMAN

Some independent retailers do not understand how to leverage the increasingly popular social media platform TikTok for their business.

The platform’s strengths are too strong to overlook. Authenticity, creativity, and community are among its top assets — much like those of independent businesses. Consider the four tips below to strengthen consumer visibility and sales via TikTok.

Behind the Scenes (BTS) of Your Business

People love seeing the human side of businesses, and there is nothing more human than sharing your store’s realities. From showcasing new product arrivals to revealing how some of your inventory may be made, packed, or delivered to highlighting your backroom office and daily routines to giving personal glimpses of the employees who bring your store to life, there is no shortage of BTS moments to share.

One example is sharing where you sourced a product from — such as a trade show — and then revealing how long ago that was before it landed on your store shelves, why you chose it, a recent story of a customer who bought it, and more.

The ideas for sharing BTS moments of your business are endless. While this may feel challenging if you are uncomfortable

on camera, the good news is that these video reels do not need to be long and extensive with tons of detail. By using inventory, your store’s backdrop, your community, and, of course, your team, the stars of your reels do not need to be you.

A few ways to highlight BTS store moments are to:

• Speak directly into the camera or use images and record your voice only without showing your face.

“Every morning, we begin our day with coffee from a nearby café that is also a locally owned business, and then we immediately dive into re-merchandising our centerpiece display for guests to enjoy when they first walk into the store. Coffee somehow fuels our inspiration, and it’s one of our favorite ways to kickstart each morning.”

• Use your inventory as the star of this BTS moment. It is a fantastic way to share what inspired you to bring products into your store.

“I found this notebook at a tiny maker market in Maine unexpectedly without original plans to bring it into our store. However, after using it and enjoying it myself, I knew our customers would value their creations as well. Now, whenever someone picks it up in our store, I love sharing that story because like many of our customers, we truly value supporting small businesses.”

INSIDER

• Use the BTS approach to showcase products and their purpose — always a customer favorite. Or spotlight new arrivals, highlight inventory you want to move as soon as possible, or bring visibility to your employees’ favorite things. A call to action not to overlook is asking your viewers to comment on your reel, such as used in the example below.

“It’s an unpacking day here at the shop, and this box is always a favorite because it comes from one of our top vendors and is an employee favorite. We never leave our shelves empty from their whimsical kitchen towels and other home accessories, and admittedly I always seem to bring a few home! What’s your favorite kitchen accessory you’ve purchased from us? Drop it in the comments below.”

People love supporting small businesses with their heart. A BTS approach via TikTok reinforces the heart of your one-of-a-kind business while driving emotional connection and loyalty with consumers … and, of course, sales.

Jump on TikTok Trends

The algorithms of TikTok tend to attach to trends, among other details, so leveraging this is a terrific way to boost store visibility. With a chance of gaining a massive organic reach or simply entertaining your current followers, there are many ways to incorporate trends into your TikTok strategy.

Among them? Use trending audio, challenges, or formats, but customize them to your unique niche. For example, a trending sound can be used in combination with inventory from your store,

a customer engaging with a recent purchase, or the visual of your store door opening at the start of the day.

Those who do not mind showcasing themselves on TikTok can also highlight trending sounds, challenges, and formats with employees integrated into these reels. A pro tip to truly optimize these trending moments is to make them feel more personalized with your own business goals.

This may include filming happy customers reacting to something hilarious they found in your shop. It could also be a gift-wrapped item you completed complimentary for someone after a recent purchase, a smiling customer leaving your store with handfuls of bags, and other moments that make you — and your followers — smile.

Bonus tip? Do not forget to ask your customers for permission to film them. In exchange for their approval, offer them a discount on a future purchase.

Go Live To Sell or Engage

Commerce is not limited to your store walls nowadays. You have the beautiful — yet seemingly intimidating — ability to sell well beyond your local community. The catch? You must want to.

That is the No. 1 driver of those selling on TikTok successfully versus those who are not. Whether you want to captivate local followers who are not physically in your store every day or strengthen sales well beyond your immediate community, TikTok can help you achieve this by incorporating live, interactive selling experiences.

One of the easiest ways to do this is by hosting a “shop with me” session that you provide from your store to your followers at the

comfort of wherever they may be. In this live session, you can do product demos, answer FAQs, or walk viewers through your store.

Use TikTok Shop (if available in your region) to link products directly for purchase or share a call to action for viewers to call your store to secure their purchases for shipping or pick up. If you decide to do this, just be sure you have extra staff ready to answer those calls and capture the necessary details to make the transactions happen.

Many TikTok viewers randomly realize you are going live, which is simply a setting you switch into on TikTok. Others plan to attend if you promote this in advance.

FIVE PRO TIPS FOR TIKTOK

TikTok’s search function is growing fast, and that means you should be part of it. Thinking like a customer, consider how the best practices below can help your business stand out on TikTok.

1. Use keywords to help TikTok users find your account if they do not know how to search for your specifically. Add relevant keywords in captions and on-screen text. Aim to think like your customers, and ask yourself, “What would they type to find my product?” These are good words to consider for keywords per each post or reel shared.

2. Engage with your account versus just posting on your account. The key to all social media is to be social, so be sure to interact with comments posted to your page, follow nearby community businesses, do duets with other pages to create stronger engagement, and be consistent in your TikTok time management. Actively engaging on TikTok will help your algorithms as well.

3. Aim to create a community, not just content. While this may sound easier said than done, if you create a TikTok account that your followers feel connected to, you have done your job. When users open TikTok, they should be excited to have you pop into their feed. Do not just sell — also engage. Be an account that informs, entertains, connects, and offers value. Through that, sales will follow.

4. Review your TikTok analytics routinely. Daily may be excessive but weekly should be your goal. Check what has worked for you by seeing your peak posts and then refine future content to support views, watch time, engagement, and overall success of your efforts. Do new arrivals attract more views than store merchandising updates? Only you can make that analysis based on reviewing analytics. Do not overlook this important step.

5. Have fun! TikTok is an entertaining platform for users to scroll and enjoy. Along the way, they learn from it. Explore on it. Engage with it. And even shop. Be part of this journey for users that brings them a smile in their day. Or better yet, days. Do not stress if you do not succeed with thousands of followers overnight but instead recognize you can learn from TikTok and have fun. Over time, you will get the hang of it. And along the way, you may also realize you enjoy it!

Both are valuable ways to capture attention, so be sure to share with viewers when you are going live while also welcoming viewers who happen to stumble upon your live feed. Once you are actually live, be sure to entertain and inform your audience so they feel captivated to continue watching and more so, want to spend with you.

Before implementing this strategy, check to see if your store qualifies for the TikTok Shop. This allows for a direct path to purchase within the app and allows you to tag products in your videos, go live with product links, and encourage impulse buying by making it super easy to check out.

If you are not eligible for this, still do not overlook the value of live selling. You can use your phone number as a way for customers to engage or even the comment section. Many small businesses prefer this.

Create a TikTok Store Series

A series may sound like a commitment to some, while for others it may sound like a roadmap to success. By introducing a store series to TikTok, you can begin to build expectations from your followers and create consistency for yourself and/or team.

Recurring video formats can vary. A few ideas are to share:

• New Arrival Spotlights as they come in.

• This Week’s Customer Favorites Picks every Friday.

• Employee Favorites at the start of each month.

• Retail Confessions consistently — highlighting real-life retail stories.

The key takeaway is TikTok is not for hard selling. It is for storytelling. Share customer stories, your brand origin, or challenges you have overcome. A Store Series allows you to take control of your account while making your content relatable and personal.

In Conclusion

Gift shops and niche retail boutiques are perfect for TikTok. If you do not believe me, use a few key words that summarize your store and search TikTok to see how other retailers are already leveraging this platform to build visibility and sales.

Be inspired and then get busy! Why? Because you sell fun, quirky, meaningful, seasonal, and highly shareable products … ideal for short-form videos, which is what TikTok delivers on.

And as commerce grows, so will selling on TikTok. Missing out on this simply is not good for business.

Sustainability, Personalization Shape Holiday Gift Trends

Gift giving can be tricky. No one wants to give a gift that will be put in a drawer or on a shelf, forgotten about, and never used.

That is why it is all about thoughtful purchasing for the 2025 holiday season. Rather than risk buying a gift that never makes it out of the package, or choosing a safe but impersonal gift card, consumers are taking the time to understand recipients’ likes, dislikes, and what is important to them.

According to an article by ASD Market Week, gifts this holiday season stress sustainability, personalization, and practicality. Think biodegradable kitchen utensils, a stylish monogrammed tote, or a practical household item with multiple uses. Tech-focused gadgets, self-care items like weighted blankets, and items with a touch of nostalgia like classic board games are also expected to be top sellers.

Humor in the Workplace Is No Laughing Matter

“You don’t need to do more. You need to be more of who you already are — on purpose. When your voice, vision, and values align in how you live, your influence becomes undeniable.”

BUSINESS COACH ALLISON DUNN ON DELIBERATEDIRECTIONS.COM

Showing a sense of humor and having a good laugh in the workplace now and then is good for the team’s morale. This is according to a Smart Brief Leadership article by Adam Christing, who calls laughter a leadership superpower.

Humor helps lighten the mood and creates a sense of safety where employees feel they can be themselves. In his work as a comedian and keynote speaker, Christing often references what he calls the “five laugh languages” and encourages their regular use in the workplace:

· Surprise. Christing says to look for ways to delight people with the power of the unexpected. He cites an accounting firm that throws a Tax Relief Party for clients after April 15.

· Wordplay. If someone on your team has a way with words, use them to your advantage, either informally or as your business’ tagline. Consider the dog trainer who claims, “Sit Happens.” This simple phrase makes a clear promise, shows your lighter side, and will have customers doing a double take!

· Amplify. Use exaggeration to turn what frustrates you into fun, Christing suggests. Identifying those shared struggles boosts morale and shows you are all in it together.

· Poke. Poke fun at yourself — it shows you are human.

· In-jokes. Whether it is a silly nickname for temperamental office equipment or something else you all have in common, inside jokes shared by the team show the special bond you all share.

So, go on and tell your co-workers that corny joke you have been saving — it is good for you.

Employees Want More Than a Paycheck

Paychecks are great, and they are certainly a top motivator for employees. But MetLife’s 23rd Annual U.S. Employee Benefit Trends Study 2025, cited in a recent Big Ideas for Small Business article by Barbara Weltman, shows that employees want more than financial compensation from their employers.

They are more interested in benefits that address their mental, physical, and emotional well-being. As a small business owner with limited resources, what can you offer your employees from the list below, even in a modified form?

· Flexibility/work-life balance. Remote or hybrid work arrangements, shift work, paid and unpaid time off are a few examples of how employers can help their associates maximize their time and minimize burnout.

· Professional growth/training. Most employees want to add to their existing body of knowledge to do their current jobs better or build the skills necessary to move into a position with greater responsibility. If it is employer-sponsored training, or the employer pays for a portion of it, it is even better.

· Employee benefits and wellness programs. A basic health plan is not enough for today’s workforce. Vision, dental, and even pet insurance are all highly desired, as are wellness initiatives that touch on mind, body, and soul, from healthy eating to group fitness classes, counseling to financial literacy.

Read the full article at bigideasforsmallbusiness.com/ beyond-the-paycheck-what-your-employees-want/.

Tips for Having Difficult Conversations

Whether it is a low-performing employee, a longtime vendor with whom you suddenly have to part ways, or a challenging co-worker, difficult conversations are inevitable. Preparing ahead of time is key to handling these discussions with grace, says executive coach Naphtali Hoff in a recent Smart Brief Leadership article. She suggests thinking ahead of what might be said and how to respond but be open to following where the conversation leads, stick to the facts, ask questions, and keep your emotions in check. Always strive to end the conversation with a solid plan of action.

Cooking at Home Is Back in Style

Home cooking is cool again. According to the 2025 International Housewares Association’s State of the Industry Report, 58% of consumers planned to do more cooking at home this year. Saving money, eating more healthfully, and cooking to relieve stress are the top reasons for this shift. This gives houseware retailers plenty of ways to connect with consumers as they look for gadgets, cookware, and recipes to use in their home kitchens. Consumers are most interested in these types of tools:

· Everyday essentials. Tools for new chefs or replacing well-worn items, such as knife sets, utensils, and mixing bowls.

· Upgrades. As cooks get more comfortable in the kitchen, they will want more sophisticated cookware to match their skill level. For instance, a KitchenAid stand mixer, complete with its various blades and accessories, might be the next step for a cook who was using a basic model.

· Healthy eating. There is a big demand for cookware that makes preparing healthy meals quick and easy, such as a mandolin, hand chopper, or small knife set.

· Faster/easier. Cooking at home can take time, but other demands will not wait. Consumers are interested in tools like a quality food processor that get the job done in less time.

· Specialty items. They have the basics, and now they are ready for items that do specific jobs. Try recommending something like an ice cream or pasta machine, sourdough bread maker, or sushi-making kit.

There is so much to enjoy about this window display. Individual columns and/or plinths present the books directly at eye level, and the use of draperies helps create additional texture and framing. Some hearts, some flowers, and it is pretty darn romantic!

Ideas and Inspiration for Some of the Year’s First Holidays

Roses are red, and shamrocks are green. What kind of clever displays have you seen?

When it comes to Valentine’s Day and St. Patrick’s Day, it is difficult to find innovative interpretations or unusual props. Unfortunately, that is the nature of the business. I am guessing that even though you have brand-new products with hearts and leprechauns, those iconic images remain in

place. We see similar situations with Mother’s Day, Father’s Day, and Easter — your customers expect familiar, traditional imagery. But is there a way to mix it up a bit?

During my career designing department store windows, I slammed up against swimwear each January, desperately seeking a design motif that was not beach balls. Or sandcastles. Or lifeguard chairs. Or big cutouts of suns and clouds.

If I never have to do swimwear or bridal displays again in my life, that will be OK with me!

Let’s break down the primary components for two early-in-theyear holidays and look for wiggle room.

Valentine’s Day

At the heart of it all is well — the heart. We also have:

• Cupid.

• Arrows (with or without Cupid).

• Chocolates.

• Candy.

• Kisses.

• Roses.

We will even see an occasional nod to analog envelopes that deliver Valentine’s cards through the (gasp) mail! We are not talking about cards for classroom distribution or for sliding across the table on date night.

With the above ingredients, there are opportunities to mix components within a single aesthetic category. Some examples follow.

Vintage charm. Bring it! Maybe you are creating a kitchen vibe with gingham linens, mixing bowls, pitchers as vases, cookbooks, and even some lovely spoons, sifters, or baking sheets.

Elegant romance. Roses in crystal vases, champagne flutes, an ice bucket with a bottle. A silky bow tie or a feather boa if you are going that route. Or a few romance novels as proper or risers. Silver trays also serve a dual purpose as props that help set the scene but can also hold special merchandise for optimal viewing.

Playful. Stuffed teddy bears, oversized heart pillows, and cheerful Cupids.

Galentine’s Day. Spa Day. Night on the Town. Everything from cozy robes to martini glasses, board games, skincare products.

Affirmations. In theory, you do not need to have an actual Valentine to enjoy treats on Feb. 14. Treat yourself! You deserve it! A little self-care goes a long way . . . I mean, grab those chocolates! Why not?

And regardless of the direction you take with the holiday, this is a reminder that those displays must come down on Feb. 15. There is no wiggle room — no clearance sale. Have your replacement plans in place and ready to go.

It might very well be the case that you are following Valentine’s Day with St. Patrick’s Day. A playlist of Irish ballads and jigs can set the stage almost immediately . . . let’s get this party started!

Yes, selfie spots are still a thing. While you may not have Valentine’s Day specific products in your mix, that is no reason to avoid observing and celebrating the holiday! I loved this station in Zagreb, providing passersby with an opportunity to create a special photo or reel for social media.

PHOTO COURTESY OF SHOW ME ZAGREB

Nothing says affirmations quite like a heart-shaped gathering of — you’ve got this — sticky notes. Eye catching? Absolutely. Affordable? Um, office supplies! Engaging? Invite your customers and online fans to contribute their shout outs.

PHOTO COURTESY OF LUXXE APPAREL

I recently wrote a column about inspiration resources. If I did not sing the praises of public libraries loudly enough, well, they do amazing work on their displays. Clever, trendy, engaging, and creative — all the things we want in a retail environment are almost always on display in library showcases, windows, and event spaces. I loved that this simple rainbow made of paper loop strands created such a wow across the large window. Great placement and design!

PHOTO COURTESY OF CINCINNATI AND HAMILTON COUNTY PUBLIC LIBRARY

St. Patrick’s Day

In Chicago, the river is dyed bright green and downtown teems with wanna-be leprechauns, “Kiss me, I’m Irish” invitations, and celebrations of alcohol. LOTS of alcohol.

If your merchandise categories include bar setups, special glasses, and table linens, you are set. And remember you should NOT use actual liquor in display bottles or decanters to avoid exposure and/or explosion.

While Valentine’s Day can be interpreted in a variety of ways and for a range of ages, St. Patrick’s Day is a bit narrower in scope. But who does not love the idea of a pot of gold waiting at the end of the rainbow?

Go big! Go green! Studio23/The Arts Center provides clever, wellexecuted décor for business windows. While this image is playful in nature, remember that an artist can work with you to find the type of artwork and signage that fits your brand. I cannot emphasize this enough! It is critically important that your business be consistent from outside in, from the sidewalk to the back of house.

PHOTO COURTESY OF STUDIO 23/THE ARTS CENTER

For either Valentine’s Day or St. Patrick’s Day, a little vintage charm goes a long way. In this vignette, a predominantly green color story is brightened with pops of yellow. Something similar can be accomplished for Valentine’s Day with a red layout, accented with pink or white. This will help stretch your merchandise inventory while adding visual layering.

PHOTO COURTESY OF MELISSA SMITH, COLORFUL HOME COLORFUL LIFE

In addition, an abundance of all green and clover-like things can create a playful vibe. Pots of gold? Scatter some foil-wrapped chocolate coins on trays and risers.

Fill up any empty glass vases you have sitting around. They will then shimmer a bit more visibly than if you poured your shiny items into the traditional black pot.

Have an interesting display to share? Or a question about visual merchandising strategies for your business or your district? Visit www.windowsmatter.com for more information.ilMindedWorld and Twitter via @RetailMinded .

“I’ve always wanted to be a comforting, welcoming space that treats people as if they matter.”

Combining Art, Food, Music, and Community

Karin Dittmar Miller was looking at a Chicago newspaper’s Sunday edition to list her natural foods store for sale when she saw an ad about a store for sale in the state next door.

“I’m sure I still have the original cutout of the ad somewhere,” she said. “It said exactly, ‘Retail store for

sale, Spring Green, Wisconsin’ and listed the phone number — nothing more.”

Karin shook her then husband’s arm and said, “It’s the general store, and I want to buy it!” He groaned.

She had been to Spring Green General Store a few times in her younger years and was thinking she wanted to have a similar business. But Karin had never thought about buying it.

“Sure enough, I called the number on Monday, and Ellen Dupuy answered,” Karin said. “So, with a new husband, new baby, we moved to our new community in Spring Green to run the general store.”

That was in 1993. Karin says one of the best decisions she made was buying the building — made possible

by the previous owner generously agreeing to a land contract with a balloon cause.

“After buying the business, the first thing we did was get the retail shelves out of the café and start to build the food service part of the business back up (years before, it was a full-service vegetarian restaurant named Prairieland),” she said. Years ago, Karin had experience working in a collectively run vegetarian restaurant in Madison, Wisconsin.

She designed the café’s hummus from her memory there and based its tuna salad recipe on her mother’s recipe. Karin found the Hoppel Poppel scramble in an old Pennsylvania Dutch cookbook.

“I’ve always tried to combine healthy recipes with a lot of flavors

Karin Dittmar Miller.

Karin Dittmar Miller has owned the business since 1993.

PHOTOS COURTESY OF KARIN DITTMAR MILLER

(but you might be shocked at how much bacon we serve),” Karin said. “We have had many chefs and kitchen workers help and influence the menu along the way, but most of the recipes are based on my food memories, with added random bursts of creativity.”

On the retail side, her prior experience as the owner of Green Earth Natural Foods in Evanston, Illinois, meant she came equipped with inventory sheets that she still uses to this day. Karin learned about regional gift trade shows and started attending them.

Some mistakes were made. But Karin said it turned out that she had an eye for buying and loved it.

“People would come up from Chicago and ask me, ‘Where do you find all this unique merchandise?’ and I would proudly say, ‘Same trade shows everyone else goes to!’” Karin said. “I pay attention to what people respond to, and I listen to what they ask for.”

She quickly developed a special-order system and did whatever she had to — to get the product they wanted. “I also keep an out-ofstock list to track fast-selling items and remind myself to reorder sooner than later,” Karin said. “One of my biggest tools is to pay attention to what didn’t sell, so I don’t make the same mistake twice (if possible).”

Karin also reads every trade magazine she can and signs up for all the newsletters. “Many times, customers have given me great product ideas. I have been known to ask women if I can look at the label on their shirt to see who the manufacturer is!” she said.

Regarding her business’s name, Karin said they called it Spring Green General Store & Café for a while. She got tired of the long name and said people eventually seemed to know they had a café.

She said the general store part of the name is still a battle, as it is not an old-fashioned general store that sells things like fish bait. As a result, Karin likes to call it a modern general store, which she says really means “gift shop or everything Karin wants to sell.”

The café side of the business is the most demanding of her. But whenever she tries to think of doing something different, Karin returns to the thought of how well both sides of the business work together.

A Long History

Spring Green General Store has been in existence in one form or another since 1976 and at its current site since 1982. The building is a former cheese warehouse — built by local farmers in 1910 next to the railroad tracks to ship the cheese.

Spring Green is a village of 1,573 people surrounded by a town of 1,525. “It is a special place, where Frank Lloyd Wright built Taliesin. We are also fortunate enough to have a very successful outdoor Shakespeare theater (American Players Theatre) just outside of town, and we are located on the beautiful Wisconsin River and part of the Driftless Area,” Karin said.

Spring Green is a tourist destination. She likes to call them visitors instead of tourists.

“From day one, it was important to us to build not only our own community, but the surrounding area,” Karin said. “The downside is that we basically have to make all our revenue in six months to support the other six months.”

The businesses are working to build the shoulder season, but she said it is not easy. “The business community in Spring Green is strong, and we are lucky. We rarely have empty storefronts,” Karin said. “From the very beginning, I saw the value in being open regular hours, so people knew they could count on us being open. I mean, if you are going to travel an hour to come to the general store, then I better be here for you!”

Her building has a full basement, and half of it has attic space that is unused. Karin said the back half of the main floor was once a three-bedroom apartment they lived in until they took it out in 2000. The entire building is currently used as commercial space. The basement has space for overflow seating and meetings but is primarily used for storage.

“We have the original maple flooring, big, huge wooden beams, and as much of the original character we could keep. We have a full-length front porch (with a swing) and line the whole thing with flower boxes, so when you walk up in the summer, you see the colorful flowers in front of a very blue building,” she said. “For years, we told people, ‘It’s the big blue building by the railroad tracks,’ and now I sell my private-label coffee — named appropriately ‘Big Blue Building Blend.’”

The café is busy on a warm day.

The store has its original maple floor.

The business includes a gift shop and a café.

The building was originally a cheese warehouse.

Karin’s property includes a large backyard — a quarter acre in size — and an alley. “The land is important,” she said, “because it allows me to host my two outdoor music festivals — BobFest in the beginning of the summer and BeatleFest at the end.”

The covered deck on the back of the building is a recent addition and serves as the stage for her music festivals. Karin said one result of the COVID-19 pandemic was she noticed people valued sitting outside more. She was able to get a loan from the Small Business Administration to add the deck, as well as a ramp to give everyone access.

“That has been very rewarding and makes me proud when I talk with people that are now able to come for the first time,” Karin said of that project. “We also notice many more customers bringing their dogs with them — and now they can sit outside with them!”

Running Two Businesses

She has never had any other income other than her business. “One time a friend of mine said, ‘Gee, do you realize you are running two businesses at once?’”

Karin had not thought about it until her friend said those words. “I know what it feels like not to be able to pay your bills — very little in life is worse than that,” she said.

Her local, small-town banks have been good partners, and she says not to be afraid to ask. Karin has also asked some of her larger suppliers for support — like making payments.

“Sometimes family and friends were the only reason I survived,” Karin said. “I think once I took the emotion out of my pricing structure, I was able to become more profitable. In the early years, I felt like it was my job to provide the world with reasonable prices — not a sustaining concept!”

In addition, she took advantage of programs offered during the pandemic. “Also, I live a very good life with very little money,” she said. “I’ve always paid my staff, but not always myself.”

Inside the Store

Karin likes lots of everything and describes her product mix as constantly evolving. “There are some categories that don’t sell, and I will admit defeat, pick myself up off the floor, and move on,” she said.

She sells women’s clothing from smaller manufacturers like Shana and Effie’s Heart, plus lots of Habitat, jewelry (mostly earrings and a few necklaces) from Baked Beads and Adajio, and

lots of Smartwool and Tey-Art alpaca socks, hats, and scarves.

Karin also sells lots of cards — like from Artists to Watch, Tree Free, and Freshcut — puzzles from eeBoo and PuzzleTwist, chocolate, local food, bulk spices, toys, and games.

Spring Green General Store has a small body care section with bar soaps from European Soaps and lotions from Deep Steep. “Gifts of all sorts is our broadest retail category (like anything that remotely looks like a stocking stuffer) from the likes of Chronicle and Kikkerland, dish towels from Danica, eco-friendly items from Full Circle, magnets from Ephemera, custom mugs, decorative items, holiday items (we are trying to build our Halloween business), and we have a ‘PG’ section (sometimes we get in trouble for it, but one of the Fun Club puzzles is the bestselling item in our online shop),” Karin said.

She likes to buy local when she can. “Some examples of those suppliers would be jewelers, graphic artists (cards and mugs), a lavender farm (body care and eye pillows), honey, maple syrup, popcorn, jam, coffee, and cheese,” Karin said.

Her customers come from what she refers to as their triangle of Chicago, Milwaukee, and Minneapolis, with Madison being the largest draw, and then also throwing in some customers from Iowa. “But I never forget that the people closer to us geographically are the ones that keep us going,” she said.

Karin Dittmar Miller sells her own private-label coffee.

Women’s clothing is one of the store’s product categories.

Dish towels are popular in the store.

The store has an online shop as well. “So, for years my brother said, ‘You have to sell online,’ and I was just overwhelmed at the thought of it (I already had enough jobs),” Karin said.

During the COVID-19 pandemic, she primarily ran the business by herself — with maybe a helper or two. With the lights

FACTS AT A GLANCE

Business Name: Spring Green General Store

Location: 137 South Albany St., Spring Green, WI 53588

Website: www.springgreengeneralstore.com

Email: karin@springgreengeneralstore.com

Phone: 608-588-7070

Employees: 5 full time and 11 part time

Size: 3,840 sq. ft. (main floor)

Trade Shows Attended: Gift Show Minneapolis, Mix Chicago, Madison Winter Rep Show, Stevens Point Wholesale Fashion Show, Inspired Home Show

Product Categories: Women’s clothing, jewelry, accessories, cards, toys, games, gifts, dish towels, eco-friendly tools and household cleaners, holiday items, puzzles, natural body care, food, local products, chocolate, drinks, snarky items

Social Media: facebook.com/sgreengeneralstore/# instagram.com/springgreengeneralstore/ x.com/sggstore pinterest.com/thesggstore/ threads.com/@springgreengeneralstore bsky.app/profile/sggeneralstore.bsky.social linkedin.com/company/spring-green-general-store https://www.youtube.com/user/karindmilla tiktok.com/@springgreengeneralstore?lang=en

off and the heat turned down all the way, she took orders over the phone and left the bags on the back porch.

“By the way, my amazing customers supported me during this time by purchasing gift certificates over the phone, and I knew exactly why — they wanted to find a way to support me — and believe me, I noticed,” Karin said. “What did I do? I decided to start my online shop!”

Shopify’s platform made it possible for her to do so. “Did it go gangbusters? Well, maybe during the beginning. But it has been a struggle to get people to place orders. Never fool yourself into thinking if you just put it out there, people will buy,” Karin said. “This is a project that I am still working on. I know I should have better photos, more detailed descriptions, and tell the stories behind the item. Maybe skip the shipping charges. I don’t know, but I feel there is much room for growth.”

Marketing Efforts

Karin describes her advertising budget as tiny and said most of it goes to the local guidebook put out by the Chamber of Commerce, the playbill at their outdoor theater, and a few dollars to Facebook ads. She recommends Googling your own business to see what it looks like — just like you should regularly walk in your front door to see what it feels like to be a customer in your own store.

“I do all my own social media, and I have over 7,000 followers on Facebook and over 2,000 on Instagram — all because I love to take photos and have always stayed true to my own voice,” she said. “With the encouragement of my daughter, we made some videos together, and a woman walked through the door for the first time, saw me, and said, ‘I know who you are. I saw your video on YouTube, and that’s why I am here!’ Win. Recently, when I post items on Facebook, I always try to include a story or info about the manufacturer; we have sold those items. Another win after many years of consistent posting. We also send out an email newsletter called ‘GSnews’ that people can sign up for on my website.”

Customers enjoy bringing their dogs with them when they dine on the back deck.

Spring Green General Store has an open concept for the two aspects of the business.

Karin refers to herself as the CVO (creative visionary officer) and gets to channel her creativity by combining her love of music, art, food, and community. She has also implemented earth-friendly methods like recycling and reusing and treats her staff in a way that she would like to be treated.

“I’ve always opened my doors to people in my community — whether it’s holding meetings in my space, supporting causes, or donating to charities. A friend recently called me the straw that stirs the drink, and I love it!” Karin said. “I started off saying yes to everything, then for a while I said no to everything, and now I say let me think about it.”

She turned 64 this year and has no plan for ways to cut back her workload and so says she better start thinking about that. Karin’s accountant told her to think of it as being in transition.

Karin once had a friend stay with her for six months. Halfway through, the friend told Karin she works harder than anyone she has known.

“But I view my business as my creative outlet, my home, my child, my teacher, my community, and my income,” Karin said. “I’ve always wanted to be a comforting, welcoming space that treats people as if they matter.”

She said, “I’ve learned so much and grown so much on a personal level. I’ve really become my true self behind these four walls. At one point, I was going through my divorce, and a friend

said, ‘How can you stand it that everybody knows your personal business?’

“And really at that time, people would walk through the doors with open arms to hug me, and I would literally cry on their shoulder. That is how a community can uplift you.

“By having this business, I got to meet everyone in town at the same time and was able to build myself a circle of friends. It inspires me creatively whether it is creating a display, choosing the merchandise, taking photos for social media, and even solving problems.

“I have learned that often what looks negative or like a problem will most likely lead to something better. I also have embraced the seasonality of my business. In the warmer months, it demands all from me, and now in the winters, I am able to take a nice vacation (I like to say it restores my soul).

“I get to work with lots of musicians, if not by scheduling my Concerts in the Café series during the winter months, then working on my festivals. I even curate the music that gets played in my business every day. I get to work with local artists to create my pop-up shops during the fall/holiday season.

“I recently was inspired to host an upcoming nature journaling workshop, as well as a CPR class, and both because I am personally interested. I love it when people walk in the door and say excitedly, ‘There is always something going on here!’”

The back deck serves as the stage for concerts.

Those who attend BeatleFest print the name of their favorite member of the Beatles on their name tag.

Spring Green General Store is decorated for the holiday season.

Karin Dittmar Miller received an award from the Spring Green Area Chamber of Commerce in 2022 for her store being a placemaker in the community.

TRADE SHOW CALENDAR

Smart Retailer assumes no liability for changes in show schedules or show cancellations. Please contact the show promoter directly to confirm dates, times, and locations before making travel plans.

DECEMBER 2025

GREENSBORO, NC

Greensboro Gift & Jewelry Spring Market ............................................................... 5-7 gtshows.com

MYRTLE BEACH, SC

Grand Strand Gift & Resort

Merchandise Show .................................... 7-10 grandstrandgiftshow.com

JANUARY 2026

ORLANDO, FL

Surf Expo Winter ........................................... 7-9 surfexpo.com

DALLAS, TX

Nearshoring America Expo: Home & Gift .................................................................. 7-9 nearshoringamerica.com/events

DALLAS, TX

Dallas Total Home & Gift Market........... 7-13 dallasmarketcenter.com

DALLAS, TX

Nearshoring America Expo: Lightovation .............................................. 10-12 nearshoringamerica.com/events

SAN DIEGO, CA

Winter Fancy Faire ................................... 11-13 specialtyfood.com

LAS VEGAS, NV

Halloween & Party Expo 12-14 halloweenpartyexpo.com

ATLANTA, GA

Winter Atlanta Market ........................... 13-19 americasmart.com

ANCHORAGE, AK

Alaska Wholesale Gift Show LIVE! 15-17 alaskagiftshow.com

MINNETONKA, MN

MinneapolisMART Gift, Home & Accessory Show ....................................... 18-21 mplsmart.com

SEATTLE, WA

Seattle Market Week 19-23 seattlemart.com

DALLAS, TX

Dallas Apparel & Accessories Market ... 20-23 dallasmarketcenter.com

DALLAS, TX

Dallas KidsWorld 20-23 dallasmarketcenter.com

DALLAS, TX

WESA Trade Show 21-24 wesatradeshow.com

VIRTUAL

IndieMe Marketplace Virtual Expo ... 21-27 indieme.com

MISSISSAUGA, CAN

SHOW T.O. Home Décor & Giftware 22-29 torontomarketweek.ca

BILOXI, MS

Biloxi Mississippi Gift Show 24-26 wmigiftshows.com

MISSISSAUGA, CAN Toronto Market Week 24-26 torontomarketweek.ca

TORONTO, CAN

Atlantic Gift + Home Market 25-29 cangift.org

LAS VEGAS, NV

Winter Las Vegas Market ...................... 25-29 lasvegasmarket.com

FEBRUARY 2026

NEW YORK, NY

NY NOW Winter Show 1-3 nynow.com

NEW YORK, NY

Shoppe Object...............................................

shoppeobject.com

OAKS, PA

Philadelphia Gift Show ............................... 1-3 philadelphiagiftshow.com

LIVONIA-DETROIT, MI

Michigan Women’s Wear Market 3-4 silverliningshows.com

ATLANTA, GA

February Atlanta Apparel 3-6 americasmart.com

NEW YORK, NY

Toy Fair New York ..................................... 14-17 toyfairny.com

LAS VEGAS, NV

WWIN Womenswear in Nevada......... 16-18 wwinshow.com

BALTIMORE, MD

MADE Our Show ...................................... 17-19 madeourshow.com

LAS VEGAS, NV

OFFPRICE Las Vegas 17-19 offpriceshow.com

ALBERTA, CAN

Alberta Gift + Home Market 22-24 cangift.org

VERONA, NY

Upstate New York Gift Expo ................ 24-26 upstatenygiftexpo.com

PHOENIX, AZ

CAMEX26 ............................................ 26-MAR 2 camex.org

MARCH 2026

ATLANTA, GA

Atlanta Spring Cash & Carry ..................... 2-4 americasmart.com

KALAMAZOO, MI

Great Lakes Gift Show................................. 3-5 greatlakesgiftshow.com

ATLANTA, GA

Atlanta Spring Market ................................ 5-6 americasmart.com

HALIFAX, CAN

Atlantic Gift + Home Market .................. 8-10 cangift.org

MINNETONKA, MN

MinneapolisMART Gift, Home & Accessory Show 8-11 mplsmart.com

CHICAGO, IL

The Inspired Home Show 10-12 theinspiredhomeshow.com PORTLAND, ME New England Made Show.................... 14-16 nemadeshows.com LAS VE GA S, NV ASD Las Vegas Summer Market......... 17-19 asdonline.com WEST BEND, WI Wisconsin Gift Show 22-24 greatlakespromotionsllc.com

ATLANTA, GA March Formal Markets.................... 30-APR 1 americasmart.com ATLANTA, GA March Atlanta Apparel ................... 30-APR 1 americasmart.com

APRIL 2026

LIVONIA-DETROIT, MI Michigan Women’s Wear Market 7-8 silverliningshows.com GAYLORD, MI Gaylord Gift Show ................................... 12-14 gaylordgiftshow.com

GAYLORD, MI Northern Michigan Gift & Souvenir Show.......................................... 12-14 nmgiftshow.com

MINNETONKA, MN

MinneapolisMART Gift, Home & Accessory Show ....................................... 12-15 mplsmart.com

HIGH POINT, NC

High Point Spring Market..................... 25-29 highpointmarket.org

MAY 2026

SEATTLE, WA

Seattle Market WeekSpring Buying Event .................................... 4-5 seattlemart.com

LAS VEGAS, NV

ABC Kids Expo 13-15 theabcshow.com

LAS VEGAS, NV

Licensing Expo.......................................... 19-21 licensingexpo.com

JUNE 2026

LIVONIA-DETROIT, MI

Michigan Women’s Wear Market ............ 7-8 silverliningshows.com

ATLANTA, GA

June Atlanta Apparel 9-14 americasmart.com

MINNETONKA, MN

MinneapolisMART Gift, Home & Accessory Show ....................................... 14-17 mplsmart.com

DALLAS, TX

Dallas Apparel & Accessories Market 16-19 dallasmarketcenter.com

DALLAS, TX

Dallas Total Home & Gift Market 24-30 dallasmarketcenter.com

DALLAS, TX

Dallas KidsWorld ...................................... 24-30 dallasmarketcenter.com

LAS VEGAS, NV

Summer Fancy Food Show 28-30 specialtyfood.com

JULY 2026

SEATTLE, WA

Seattle Market Week 20-24 seattlemart.com

ATLANTA, GA

Atlanta Casual Market............................ 21-23 americasmart.com

AUGUST 2026

BILOXI, MS

Biloxi Mississippi Gift Show ...................... 1-3 wmigiftshows.com

NEW YORK, NY

NY NOW Summer Show 3-5 nynow.com

ATLANTA, GA

August Formal Markets .............................. 3-7 americasmart.com

ATLANTA, GA

August Atlanta Apparel 4-7 americasmart.com

MINNETONKA, MN

MinneapolisMART Gift, Home & Accessory Show 9-12 mplsmart.com

LAS VEGAS, NV

SuperZoo .................................................... 12-14 superzoo.org

DALLAS, TX

Dallas Apparel & Accessories Market 18-21 dallasmarketcenter.com

DALLAS, TX

Dallas KidsWorld ...................................... 18-21 dallasmarketcenter.com

DALLAS, TX

WESA Trade Show ................................... 18-21 wesatradeshow.com

ATLANTIC CITY, NJ

Philadelphia National Candy, Gift & Gourmet Show 30-SEP 1 phillycandyshows.com

SEPTEMBER 2026

LIVONIA-DETROIT, MI

Michigan Women’s Wear Market 13-14 silverliningshows.com

NEW YORK, NY

New York Fall Home Fashion Market Week .............................................. 14-17 homefashionproducts.com

DALLAS, TX

Dallas Total Home & Gift Market........ 15-17 dallasmarketcenter.com

ATLANTA, GA

Fall Casual Market Atlanta 15-18 americasmart.com

ATLANTA, GA

Atlanta Fall Market .................................. 15-18 americasmart.com

OCTOBER 2026

MINNETONKA, MN

MinneapolisMART Gift, Home & Accessory Show ............................................ 4-7 mplsmart.com

SEATTLE, WA

Seattle Market WeekFall Buying Event 5-6 seattlemart.com

ATLANTA, GA

October Atlanta Apparel 6-9 americasmart.com

HIGH POINT, NC

High Point Fall Market ........................... 17-21 highpointmarket.org

DALLAS, TX

Dallas Apparel & Accessories Market 20-23 dallasmarketcenter.com

DALLAS, TX

Dallas KidsWorld ...................................... 20-23 dallasmarketcenter.com

NOVEMBER 2026

LIVONIA-DETROIT, MI

Michigan Women’s Wear Market 2-3 silverliningshows.com

ATLANTA, GA

Atlanta Fall Cash & Carry.......................... 9-11 americasmart.com

JANUARY 2027

BILOXI, MS

Biloxi Mississippi Gift Show 30-FEB 1 wmigiftshows.com

FEBRUARY 2027

NEW YORK, NY

Toy Fair New York ..................................... 20-23 toyfairny.com

APRIL 2027

HIGH POINT, NC

High Point Fall Market ........................... 10-14 highpointmarket.org

AUGUST 2027

BILOXI, MS Biloxi Mississippi Gift Show 7-9 wmigiftshows.com

OCTOBER 2027

HIGH POINT, NC

High Point Fall Market ........................... 23-27 highpointmarket.org