Joy of Medina County Magazine | April 2019
25
THE IN BOX
IN DEED
Utilizing Goals for Success
Prescription for Good
by Steve Rak
by Amy Barnes
I have learned a lot over the years from some very successful business mentors, and they all have a few things in common. They all set goals for their businesses, and then they hold themselves accountable. Let me share three things I have learned and use when it comes to setting goals for my business. 1. Write down your goals. There is something about writing your goals down that makes them more real. A er you write them down, post them somewhere you can see them. Mine are hanging on my bathroom mirror. 2. Make them unrealistic. Yes, I said unrealistic. You have to push yourself in business. Setting easy, realistic goals is acceptable if you want mediocre results but most people don’t start a business and want it to be just acceptable. My favorite example of this is the Tesla car. When Elon Musk, the founder of Tesla, decided he wanted to build an electric car, he was completely unrealistic with his goals. He ended up building an amazing vehicle that could stand up to any other car on the market, all while being 100percent electric. 3. Do not keep them secret. If you have a goal to double your company, then make sure you tell the people who work for you. How do you expect to grow if you keep everything to yourself? What if one of your employees has a friend or relative who just so happens to be in charge of purchasing at their job and they purchase a lot of what you are selling? So, get going and set some goals!
It had gotten dark early and people were rushing in and out of the pharmacy on their way home. An elderly woman had picked up a prescription and was going out the door to the parking lot when, suddenly, a young man broke from the those in line patiently waiting to get their prescriptions and went running a er her, catching the attention of everyone around them. He caught up to her at the door and gestured and said something to her. She said something back while emphatically shaking her head, “no.” Brandon Linder returned to the pharmacy counter and placed a Discover card in the pharmacy technician’s hand. Turns out that Linder had spotted the card on the floor just a er the elderly woman had walked away and thought it was hers. When it turned out it wasn’t, Linder made sure the card was in the appropriate hands. Linder could easily have ignored the card on the floor or simply pocketed it, but it was obvious he did not even take the time to consider either possibility. In recognition of his good deed, Joy of Medina County Magazine has awarded Linder a gi certificate to Malley’s Chocolates with a big thank you for being one of the people who makes Medina County great!
Steve Rak is a resident of Medina, is an award-winning columnist, and has spoken at various workshops and conferences throughout the United States and Canada. He is the owner of Rak Consulting, www.rakconsultingllc.com/ , and Southwest Landscape Management, www.sw-landscape.com/ If you have questions or suggestions for future column topics, please e-mail Joy@BlakeHousePublishing.com with “In Box” in the subject line.
“In the end, we will remember not the words of our enemies, but the silence of our friends.” Martin Luther King, Jr.