To undertake: The most effective way to combating
poverty and a challenge for today’s young people Day by day our specific objectives are to seek new productive investments and try to find more creative ways, and be able to producing richness and overall well defined paths that allow us to improve the quality of life of our collaborators and our future associates or clients. Currently we manage three different brands in different business sectors, for which we have created work places for young people with knowledge and skills focused on each one of this areas. Citylights, was the first idea to arise. This is a magazines’ brand for entertainment which we can be proud of calling it “different”, because it will write about topics of urban culture night, not only in Ecuador but also at international level. As the initial idea of the project started to develop, we came to the conclusion that in the country there isn’t any type of innovative and complete magazines. We can define it this way, because you’ll be able to find diverse types of writing and multiple topics, besides of the traditional concept of binges and parties information we would like to know something more about night life, which helps the magazine not having a specific target but that people of different profiles and interests are attracted towards it. Therefore we believe that it is a unique opportunity, which we should submit and get the most out. It has a great way of writing, a variety of readings complemented by excellent photography; this magazine will be launched within months. We have also been able to create Creare, an agency of commercial design, corporative image and identity whose main objective is to turn your brand into the first option in the consumers mind. Each firm (client) is a different world, so to achieve the positioning it has to rely on strategic way of thinking to generate innovative advertising content. On the other hand, Homefirst is a brand which offers service of maintenance on air conditioning and refrigeration technician created to meet the great demand which our community expects. Its mission is to protecting the environment of comfort and tranquillity of all our customers, providing maintenance, repairing or improving the climate of the place in which they develop their personal or business activities. The above mentioned will be done with great motivation to serving and with the main purpose of contributing to improving the quality of life in our society. This is how we started creating WJCORP, a multipurpose business which is born by the need to generating new investment, to providing with its structure the fight against the lack of employment and create opportunities in our troubled market. Those which constitute this company are young undertakers, who find it necessary to take that risk because the private sector has so many political fronts, so it has to reinvent itself to generate investment, production and wealth. We believe that one of the strategies to confront new commercial challenges and invest in time of crisis, is being creative. In addition we can diversify our businesses,