35 2
colophon
colophon The largest and most comprehensive publication of its type in the world, the Gotcha Covered Look Book, features 352 pages with a press run of 14,000 copies. Volume 11 features 64 more pages than the previous edition. The Gotcha Covered Look Book is a gallery of creative themes, cool covers, dazzling designs,
Four judges spent two days studying thousands of yearbooks for creative design and coverage ideas to highlight on the pages of the Gotcha Covered Look Book.
PRINTING: The Gotcha Covered Look Book
BINDING: Rounded and backed with
was printed in the U.S.A. by Jostens, using
headbands applied at the top and bottom.
relevant coverage, storytelling copy and action-
state-of-the-art digital prepress technology
packed photography carefully selected from
combined with computer-to-plate imaging
ENDSHEETS: Pantone Metallic Gold #872
and Komori Super Perfector offset presses.
was applied to Jostens Contempore endsheet
outstanding yearbooks printed by Jostens, Inc. As part of its commitment to education, the Gotcha Covered Look Book is provided to all high school yearbook staffs working with Jostens. EDITOR: John Dalke MANAGING EDITORS:
stock #268 Oxford White. This is 30% postPAGE CREATION: Gotcha Covered Look Book
consumer recycled paper. The same endsheet
pages were designed using Adobe InDesign
design is used in both the front and the back.
CS6 Version 8.0 and Jostens YearTech®. Page trim size is 9 x 12 inches.
DIGITAL IMAGING: R. R. Donnelley handled digital imaging of yearbook spreads and
TYPOGRAPHY: Different typographic
covers. Special thanks to Paul Lundgren,
weights and variations of Klavika were used.
account manager, for his attentiveness to
Designed by Eric Olson and released by the
the Look Book project.
Process Type Foundry in 2004, the company’s website calls Klavika “a full-featured,
Send inquiries regarding the Gotcha Covered
do-it-all sans serif for the needs of the 21st
Look Book to: john.dalke@jostens.com.
century.” The typeface was used by Jostens
This volume of the Gotcha Covered Look Book
Gary Lundgren
to brand its 115 anniversary publications.
Sally Schlosser
PAPER: The 352-inside pages were printed
delivery yearbooks that were submitted by
in process color on 100# Premium Matte
Aug. 27, 2012.
ART DIRECTOR: Chris Koshiol
paper available from Jostens. This Premium Matte paper offers the highest brightness and unparalleled print smoothness. This stock contains 10% post-consumer recycled
PRODUCTION ARTIST: Kit Neville
fiber content and carries the following certifications: Forest Stewardship Council [FSC], Sustainable Forestry Initiative [SFI] and Programme for Endorsement of Forest
showcases 2011 fall delivery and 2012 spring
Advisers are welcome to submit 2012 fall delivery and 2013 spring delivery yearbooks, printed by Jostens, to be considered for display in Volume 12 of the Gotcha Covered Look Book. A copy of the Entry Form is available on YearbookAvenue.com. Yearbooks will not be returned and should be postmarked by June 28, 2013, and shipped to:
JUDGING TEAM:
Certification [PEFC].
John Dalke
COVER: The Custom Litho Combo cover
Look Book Submissions
Sheryl Fulton
was printed in process color and Pantone
3601 Minnesota Drive | Suite 400
Metallic Gold #872. Super Matte lamination
Minneapolis, MN 55435
Gary Lundgren Sara Sausker
Jostens, Inc.
was applied with gloss UV application highlighting the photographs and metallic gold. Selected elements are embossed
PHOTO CONTEST CAPTIONS: Sherri Taylor © Copyright 2013 by Jostens, Inc. Printed in the USA. 12-1002, Item #2023.
to register, at multi-levels, from a fully modeled, full-lid die. Linen #1178 grain was used to highlight the front panel.