Jostens Workshop Workbook

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IMPACTFUL CHANGES •_ Renovations: •_ Bond elections: •_ Policies: •_ Anniversaries: •_ Staff changes:

CHERISHED TRADITIONS •_ Mascot: •_ School colors: •_ School motto: •_ Words on school seal: •_ Key words in fight song: •_ Popular events/dances: •_ Rival: •_ Noteworthy programs:

JUST THE FACTS •_ School name: •_ Location: •_ Enrollment: •_ Grades: •_ Years as a school: •_ Age range of students: •_ Boys | Girls | Co-ed •_ Rural | Suburban | Urban •_ Public | Private •_ One word that describes our school:

Before jumping into brainstorming theme ideas, take a few minutes to complete this school profile.

SCHOOL PROFILE

12.

11.

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3.

Spin-offs for content modules:

Advertising Spin-off:

People Spin-off:

Organizations Spin-off:

Sports Spin-off:

Academics Spin-off:

Student Life Spin-off:

1. 2.

Yearbook Theme/Concept:

From the suitable theme phrases or concepts listed in step two, select the one that best represents the tone for the theme and the story of the year. Use key words or the concept from the main phrase to generate spin-off phrases for each section.

SELECT A THEME CONCEPT

Referencing the data compiled in the School Profile column, generate a list of 12 phrases or concepts that capture the personality of your school. For best results, focus your brainstorming efforts on the most significant fact. Consider alliteration, assonance, oxymoron, antonym, cliché, homonym, onomatopoeia, pun, rhyme and synonym when crafting a verbal statement.

BRAINSTORM

Concept | Theme Planner


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