Coverage BLENDED CONTENT APPROACH | A coverage approach in which spreads are built on topics with coverage coming from all traditional content areas. CHRONOLOGICAL CONTENT APPROACH | A coverage approach that uses a time element such as seasons or months to organize the content. CONTENT MODULE | Portion of a page or spread with mini-design of photos and text; can be displayed with other content modules on a spread to present different angles on the same topic. COVERAGE | The story of the year told through complete, balanced, relevant and dynamic verbal and visual content. EVEN PAGE | Displayed on the left side of a spread. LADDER | A diagram or online tool used to plan content/coverage, deadlines and color. Also a place to list staff assignments. MULTI-SPREAD PRESENTATION | An important topic receives two or more spreads, allowing for in-depth coverage. MULTIPLE | Eight pages on one side of a press sheet, indicated by shading on the ladder; pages are printed in multiples. ODD PAGE | Displayed on the right side of a spread. SIGNATURE | A grouping of pages that are printed on the same press sheet and folded into a 16-page mini-booklet; signatures are bound to make a complete book. SPREAD | Most common allocation of space, two facing pages presenting a variety of elements to tell a story; even and odd pages appearing as a unit. TRADITIONAL CONTENT APPROACH | Sections focus on traditional content areas including student life, academics, sports, organizations, people, advertising and the index.
5
The ladder diagram organizes content, color and deadlines A page-by-page planner and deadline tracker, the LADDER DIAGRAM is used to identify content, record deadlines, plan color pages and track pages submitted and proofed. The ladder is organized by spreads, MULTIPLES and SIGNATURES. The shaded pages indicate one multiple. The alternating white pages show another multiple. If you are using a multiple of color, the eight pages will fall on every other spread in the yearbook; they will not be consecutive. An ELECTRONIC LADDER is available on Jostens Yearbook Avenue, allowing staffs to define sections, label page content, assign staff members, indicate deadlines and specify color on the Web.
3x
Featuring each student in the book at least three times is critical
Set a goal of featuring every student in the school at least three times on the pages of the yearbook. While this might be challenging at an extremely large school, where the focus might become including every student at least twice, featuring every student three times is a realistic goal for most staffs. Most students are featured one time in their school portrait. However, since portraits are often fairly small, it’s essential to feature students in the yearbook two (or more) additional times in a way that reveals their individualism — showing what they think, feel, say or do.
LADDER DIAGRAM POSTER
TRADITIONAL CONTENT AREAS
Storytelling captures life in and out of school A comprehensive yearbook documents life both in and out of school in several key areas: STUDENT LIFE: Covers activities in and out of school that directly affect students’ lives. It is a place to look at students as individuals, not as members of classes, clubs or teams. ACADEMICS: Covers curriculum-related experiences wherever they take students. SPORTS: Covers interscholastic competition and other athletic activities involving students.
PEOPLE: Covers students, faculty and staff in photos that serve as the record of the school population and in feature stories. ADVERTISING: Is dictated by budget and policy and can include business and recognition ads. INDEX: An alphabetical directory of every person, team, group, advertiser and topic featured in the words and photos on the pages of the yearbook.
ORGANIZATIONS: Covers the activities of school groups, emphasizing the value of membership and experiences.
YEARBOOK SECTIONS
Organize content in a logical way for readers TRADITIONAL: Sections are provided for the traditional content areas, which include student life, academics, sports, organizations, people, advertising and the index. CHRONOLOGICAL: Content is presented in the order in which it happened during the year. Student life, academics, sports and organization coverage is presented sequentially and is often organized in four major seasonal sections — summer, fall, winter and spring. Since portraits and group shots don’t have a time element, they are placed in a “people” section.
BLENDED: Spreads are built on topics with coverage coming from all traditional content areas. For example: the topic of travel could include stories on vacations from student life, field trips from academics, on-the-road games from sports and competitive events from organizations.