2
Yearbooks
10 THE YEARBOOK TOP
30
CRITICAL SKILLS
While each yearbook is a unique creation, there are 10 elements that all great yearbooks have in common.
1.
Inclusive coverage featuring everyone at least three times.
7C’s | The game plan for a winning yearbook program By focusing on the 7C’s, your staff will have an awesome educational experience while producing an outstanding yearbook.
CLASS: Yearbook publishing is the ultimate, outcome-based academic experience equipping students with 30 skills in a wide variety of areas including journalism, leadership, technology, marketing, sales and public relations. COVER: It’s true, we do judge a book by its cover. Make a positive first impression on your readers by designing a unique cover. COVERAGE: Feature every student in the yearbook at least three times while presenting stories that reflect the richness, diversity and interesting elements of your school. Presenting those stories using a chronological approach makes sense for both your readers and your staff. CREATE: A dynamic yearbook reflects the year both in terms of content and personality. From a content perspective, effective visual and verbal storytelling results from stellar photography and specific, crisp writing. A relevant concept and contemporary design gives the yearbook its unique personality. COMMUNITY: In many towns, the entire community has a sense of pride and ownership in the yearbook. Engage parents, business owners and civic leaders. Business and recognition ads do more than simply generate income; they allow the community to show its support for the school and its students. COMMERCE: Like your counterparts in the professional publishing world, your staff needs to sell its product. A student business manager, with assistance from your entire staff, needs to create and implement innovative sales campaigns. CELEBRATE: A yearbook is a celebration of life, so why not host a meaningful, schoolwide distribution event that encourages yearbook signing? And be sure to celebrate your success along the way. There’s something to celebrate in the yearbook room nearly every day, so take a few minutes each week and reflect on your accomplishments.
2.
An appealing cover that makes a statement about your school and reflects the tastes of your students.
3.
Yearbook publishing — where students work collaboratively to visually
Relevant coverage that reaches beyond the walls of your school to capture the lives and interests of students.
and verbally document the
correctly spelled names, of all the people in the photographs.
The integration of critical
4. Identifications, with 5. Photos, including
those submitted by readers, that capture personalities and tell stories.
6. Interactive content
that engages readers by featuring polls, surveys and superlatives.
7.
Eye-catching designs and contemporary graphics.
8. Personalized
content including personalization on the cover, personal pages and recognition ads.
9. An accurate index. 10. Plenty of
autograph space.
story of the year — is the ultimate outcome-based academic experience for teaching critical 21st century skills. thinking, problem solving, effective communication and collaboration not only results in a dynamic and contemporary yearbook, but also these essential skills prepare you for life and work in today’s global economy.
JOURNALISM SKILLS Concept brainstorming Reporting Researching Copy editing Photo editing Graphic arts Public relations Media law Design BUSINESS SKILLS Budget planning Promotion and advertising Marketing Selling Customer relations Market research TECHNOLOGY SKILLS Business software Desktop publishing software Photo-editing software Online design Online research LIFE SKILLS Communication Leadership Time management Project management Problem solving Writing Photography Teambuilding Conflict resolution Public speaking