No matter what you do in life, or where you are in the world, it is highly likely for that you will face some kind of a competition in whatever you do. There will either be people that want to get ahead of you or there would be people that want you to fail, and a lot of times there will be situations when you want yourself to beat the competition. It is because of such a rise in hustle and the need to be ahead of everyone else, that originality and uniqueness get lost, according to experts like Joshua Hunt Fitzroy Island.