Why LinkedIn For Inside The Newsroom?
LinkedIn has become an increasingly popular platform for business and employees to connect for the purpose of recruitment, sharing of noteworthy information and as a support network throughout their careers.
I feel that ‘Inside The Newsroom’ will benefit greatly from having a presence, as its services sit perfectly within the culture and environment of LinkedIn. It serves as an opportunity to continue to build its brand identity within the journalism community, so that it is considered the number one destination to find a job.
Main Objectives Of Inside The Newsroom’s LinkedIn Page:
- To create a presence of LinkedIn, opening up another channel for attracting new subscribers and keeping them updated on the company’s services and activities.
- It provides the opportunity to send out special offers to encourage people to subscribe to ‘Inside The Newsroom’.
- To inspire our audience to find their perfect role in journalism.
- To create a news feed to keep our audience informed about global topics across the industry.
- To increase the public’s trust and validity in ‘Inside The Newsroom’, as a service to the journalism recruitment industry, globally.
- To increase the overall following of ‘Inside The Newsroom’, across all of its social media platforms. This will also increase its presence on Google search results.
- All marketing/branding adjustments can be rolled out to other platforms such as Twitter and Substack, with minor tweaks to formatting to suit each platform.
What Are The Next Steps?
- Select your favourite colours/images/typography designs from the ones provided on the following pages and then we can discuss an agreed direction to get things going.
Comments:
Comments: ‘Magazine-style’ font that makes it feel more ‘trendy’ and ‘cool’. Very merchandisable.
