ATLANTA STREET / ALPHARETTA STREET
The Atlanta/Alpharetta Street corridor stretches Northeast from Sandy Springs in the south to Alpharetta in the north, crossing over Holcomb Bridge Road in the center of the city. Much like Holcomb Bridge Road, many businesses are located along this corridor and heavy traffic is concentrated here during peak hours. Highway 9 swells from two to four lanes throughout its span in Roswell. The three gateway opportunities on Highway 9 are Highway 9 at Riverside Drive, Alpharetta Hwy at Upper Hembree Road, and the Heart of Roswell Park, a triangular shaped park at the entry to Canton Street. The Heart of Roswell Park is a gateway to the city’s most beloved commercial corridor and historic center. Despite traffic moving slower on Highway 9 than on Holcomb Bridge Road, small investments at intersections and at select medians are most advantageous for this corridor. Gateways on Highway 9 should be the prominent feature.
CANTON STREET
Canton Street is the city’s most beloved corridor and is the heart of Roswell. Complete with locally owned farm-to-table restaurants, coffee shops, and art galleries featuring local artists alongside nationally recognized artists, Canton Street is the spine of historic Roswell. Just two lanes wide and always busy with visitors and residents, the corridor does not have much room for installations along Canton, but boasts ample opportunity along the alleyways to the east and to the west. The large installations should be geared more toward the pedestrian rather than people in vehicles such as unique pavement treatments, bike racks, street lamps and even stand up pianos. The opportunities here abound. 32