Nokia Media Kit UK

Page 9

Nokia Media Network (U.K.) Audience Profile6 % Gender Male

69%

Female

31%

Age 13-17

5%

18-24

20%

25-34

28%

35-44

23%

45-54

12%

55+

12%

Our audience Advertisers on the Nokia Media Network can reach millions of mobile-savvy consumers browsing our network properties from virtually any device or service provider.

Education Currently Attending School

2%

A Level

20%

GCSE, O Level

18%

NVQ/GNVQ/Vocational

10%

University Degree(BA, BED, BSc)

25%

Masters Degree/Doctorate Other Qualifications Left School without Qualifications

9% 12% 4%

Income Less than £15,000

13%

£15,000 - £30,999

26%

£31,000 - £44,999

26%

£45,000 - £54,999

15%

£55,000 - £64,999

7%

£65,000 - £74,999

4%

£75,000 +

9%

FPO

6

Source: Nokia estimates based on M:metics data


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