My copywriting business

How I Made & Are Still Making $500,000 In The Warrior Forum & Even More As A Freelance Copywriter

By Mike Hersh

Hey Warrior, Before I say anything else, I want to thank you for putting your trust in my WSO. The difference with all the WSO’s out there is they don’t always have solid proof to show you.

In my case, I don’t have to throw things up in the air because the proof is right there on the Warrior forum.

I believe that in order to really take action with my system, you must first see the results I’ve generated in the last two years on the Warrior forum.

Then, you’ll feel more confident that I’m not like all the other guys out there just trying to make a quick buck .Truth is I’ve really made more than $500,000 in the Warrior forum, where I sell my services for dirt cheap.

Outside the Warrior forum I sell my services for higher prices, sometimes even x3 the price that I charge Warriors, so this should get you excited because I’m going to be sharing with you the exact steps I took to become a really successful Copywriter.

Today, Warriors are coming back to me again and again, and they don’t care that I’m charging $297 when others (Copywriters)starting outare charging $97 for their copy.

That’s the reason why I’m willing to sell the system that I’ve used to become so successful. I have dozens of repeat

customers each month, more than I can handle really, so there’s no reason for me to worry.

Here’s my Warriors-For-Hire thread link again. http://www.warriorforum.com/warriors-hire/150683-salesletter-copywriter-over-450-satisfied-warriors-many-samplestestimonials-inside-70-off.html If you’re seriously going to take action with this system, make sure to go over all the pages in that thread and learn what potential customers are asking for and what the best answers to give them are, in order to close a sale.

I don’t think there’s any better proof to show you than what I’m going to teach you here.

If it worked for me, it will definitely work for you.

You see, I’m just a regular guy who really had the passion to make some serious amounts of money online, and I’m sure that if you’re here reading this, you’re in the same position I was back then, so we’re pretty much alike.

Now, I want to emphasize the difference between what I am going to teach you and what other people do, e.g. affiliate marketing stuff, or any other ways that can make you “some” money online.

The difference is simple really…

By offering such an in demand service, you can rest assured that money WILL roll into your bank account day in, day out.

As you establish yourself in the market no one will be able to stop your customers from coming back to you for another copy. .

Yup. You heard it right; when you start to get repeat customers you’ll not be able to stop them because word of mouth will be working for you.

And when word of mouth spreads, you’ll not be able to handle all the work that has to be done, trust me.

Personally, I’ve never hired anyone to fill in the spots, instead, I’ve trained my wife to write in the same way I write and after just 6 months of training she was able to write her very first copy. You too can do the same, or you can simply hire someone experienced and work with them until you’re completely satisfied with the outcome (and your customers’ of course).

I’ll talk about hiring more later on, but for now, enough talking; let’s get to the good stuff…

Where To Start?

Well, the best place to start is to read 20-30 sales letters per day. In this report, I will go over all the crucial

elements that every sales letter should contain, but in order to write for any imaginable niche (and make more money whilst at it), you will want to expand your knowledge and read about 20-30 sales letters each day.

If you don’t have the extra time and you still want to get started fast you can read 10-20 sales letters per day.

Make sure not to read more, and not to read less.

I’m saying that because this is what I’ve done and that’s why I’m recommending it to you. After about 15-20 sales letters you’ll feel that it’s a bit too much for one day, trust me.

It’s not easy to sit there and read 20 sales letters all in one day. I know you’re in need for instant money but you have to take my word on this when I tell you that I too once needed money even more desperately. And since you want your brain to learn something new, it’s not a good idea to overload it with too much information in one day.

Reading more can only confuse you more at the end of the day and leave you wondering whether this is for you or not, so make sure that you start with small chunks of about 1020, and then moving onto the 20-30 letters per day.

What you’re going to do here is speed learning so please, please, make sure not to exaggerate and read too much when you’re just starting out.

In your speed learning process, make sure you go for one niche at a time. DO NOT try to mess with a few niches at a time, because every niche has its own marketing a sales positioning, so make sure to choose one niche at a time.

TIP: If you want to make some fast money, go for the Internet Marketing niche first; because most of my customers were in the Internet Marketing and Make Money Online niche, the profits came rolling in VERY fast.

Where To Find Thousands Of Sales Letters To Read I’m sure you know the answer to that… http://www.Clickbank.com Now, let me tell you something about Clickbank…

Clickbank is a GOLDMINE for Copywriters starting out …

Seriously.

All these sales letters divided into organized categories; as Copywriter starting out, you could not ask for more.

Everything is so easy these days, you don’t need anything more than your goodwill to make it online and I totally mean that. Everything is laid out on the table right in front

of you, and all you have to do is to learn how “they” make it, and then do it better, that’s all.

You can find thousands of sales letters in Clickbank’s marketplace and as far as I can see it, you don’t need any other site to read more sales letters, but if you’re stiff and you want to get even better, here are a few other places to find sales letters that you can read.

Affiliate Networks: http://www.plimus.com/ http://www.affiliate.com/ http://www.shareasale.com/ Again, you don’t need more than these, trust me.

What To Do Before Reading Sales Letters?

Reading sales letters without knowing what’s going on behind the scenes will be worthless.

That’s why I’m going to give you the PERFECT guideline for the PERFECT sales letter. Call it a sales letter blueprint if you want.

I KNOW that just by following these following instructions you’ll be able to produce a killer copy in no time… But, I still

want you to read more sales letters because by reading letters in different niches, you’ll start to get the idea of how to position any sales letter and how to hook your audience time and time again with different offers.

How To Read The Sales Letter Blueprint You can read the instructions for the perfect sales letter in two ways…

1.

2.

Read once and go for your first try while reading again.

Read once BEFORE you start your sales letters reading day.

Both options are good, doesn’t matter what you pick.

Personally I did option #2 when I got started, but I know that sometimes it’s hard to wait since you’re in need for some money.

If I were you though, I’d go for option number two, but again, it’s your decision. I don’t know you personally, so I don’t really know your best learning curve. Some learn best by practicing live, while others “get it” better by first reading carefully and then going over it again and again.

Go for whatever option suits your needs. I’ll be happy to hear how you decided to learn (but don’t expose too much) in my Warrior forum thread.

Share the option you go for in my thread and I’ll make sure to send you a powerful tips that I’ve never shared with anyone else.

These tips will help you grow x10 times faster with this system.

Ok, now that we know what we should do before getting in on the real deal, let’s start with my deadly yet simple sales letter strategies.

Make sure to read EVERYTHING from start to end because even if you know the copywriting basics, you will find A LOT more since this isn’t just Copywriting basics, it’s my ninja tactics for the perfect sales letter.

This was meant to be released as a separate WSO, but I really want to over deliver and I want to turn you into my next success story, so I’m giving it all to you free of charge  NOTE: In the Blueprint, I will refer to “your product” as your customer’s product to make it easier for you to understand, so please follow.

My Sales Letter Blueprint Exposed There is a science and art behind writing a successful sales letter. Each component is a necessary part of an

intricately woven plan that slowly builds to a final offer-that, when written correctly, is irresistible. But, unless you have someone to take you by the hand and dissect the most essential parts of this powerful marketing tool, the reasoning behind why and how they actually ‘work’ can be almost impossible to understand.

The formula and principles are laid out for you to follow so that you can generate your own success. I recommend that you do not leave out any part of the sales letter components included in this blueprint. Each piece is part of what holds the entire structure together and makes it successful. Follow the steps closely and you will be able to replicate the process and the profits I have made over the years.

How To Connect With Your Reader And Gain Interest Right Away!

I'm sure you've read your fair share of sales letters before reading my Blueprint and buying my WSO. So, you know that all the most powerful ones have certain key elements that make them work.

The preheadline is that little one or two sentence statement at the very top of the page. It comes even before the headline.

The preheadline is smaller in font than the headline and unobtrusive. But, there is a psychological effect that it has. You connect with your reader and identify their problem in just one or two short sentences.

Offer an answer or solution to their problem and they will be compelled to continue reading your sales letter to figure out just how they can get their hands on it.

Here's an example preheadline that connects with the reader and promises a solution. Use it as a working part of your sales letter:

Attention [insert target audience]: Stop Putting Up With [Annoying Task or Problem] Forever!!!

How To Create A Powerful And Lasting First Impression.

Now, I know that I just told you about preheadlines and how they are the first thing your reader sees. But, truly the FIRST thing that catches a visitor's eye when they come to your sales letter is your headline. It should be in larger letters and most often red.

Like any Pulitzer Prize winning newspaper article, the headline is essential to its success and whether or not the actual body of the article itself gets read. The same is true for the headline of your sales letter.

If it is not compelling enough to ‘grab the reader’s attention’ immediately, they will simply click away from the page with no further reading and definitely no sales and profit to you. You must understand that the most powerful sales letter in the world is useless without an equally powerful headline.

To help you create powerful headlines that spark the interest of your target audience and ensure further reading, follow the guidelines I’ve outline below.

1. The Human Factor With every headline use a human character that connects with your target audience. For example while many headlines might read something similar to “How to Make

Over $1,000 Each And Every Day Online” it is more impactful to say “How a 30 Year-Old High School Dropout

Discovered A Way to Make Over $1,000 Every Day Online. ” By putting a person in your headline you are setting up for the story you will tell. The reader sees more than just a product for making money online. They see the possibility and a picture painted for them of what their life could be like, through identifying with the your headline.

person in

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2. Be Specific With Numbers And Benefits Let’s look at 2 headlines for a weight-loss product: a. Discover how to lose unwanted inches and pounds b. Discover how a struggling overweight desk job employee lost over 50 pounds in just one month Of course the second headline is better. That’s because it speaks about real results and not just some unclear ambiguous promises.

People come looking for a solution to their problem or situation, whatever that may be, they need specific numbers and details to give them a picture and hope of what your product will do for them.

Remember when you can be specific with numbers; your product will always sell better.

3. Always Include The Most Common “Buzz Words” Every subject and area that you can think of has popular phrases or “buzz words” attached to it. These might be big brands or even people that are highly visible through shows and Television advertisement. For example, if your product is a how-to guide for making money online, you would want to use a headline like, “How a 20 year-old

high school dropout unlocked the secret to earning an

easy $300-$500 a day from Google, MSN, and Yahoo.�

Notice how the words Google, MSN, and Yahoo had a very familiar and powerful effect on you when read them?

If you include these and other mainstream, popular words in your headlines, you create instant recognition and value for your product. Also, because the reader can relate to these words you build a connection with them, they will be intrigued enough to read on and find out more about your product. On a side note, continue to use the words from your headline throughout the remainder of your sales letter for cohesiveness and repetition and strengthening of the effects explained above.

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Subheadings Subheadings are Attention Grabbing phrases/sentences written in bold letters, often in a different font and color from the normal paragraphs. If you have done your homework to collect some example sales letters, then you will easily recognize what I am talking about.

Subheadings serve a couple

of

purposes:

• To spark the reader’s curiosity and keep their interest fresh so they will continue to read. If your reader is in a rush or only has limited time to read your site, then the subheadings will sell them on the high points and cause them to read your page more carefully.

• Second, the subheadings on your page will break up the monotony and transition to different parts of the sales letter. Remember, you are taking the reader through the hidden process of establishing a relationship, gaining their trust, explaining the problem and providing a solution through your product, building the value of your product, and

closing the sale. Sound like a lot huh! You’ll get there just keep reading.

Example Headlines I am about to share with you, some of the best headlines I have ever come across. You will notice that the characteristics described above apply to most of these.

Simply modify them to fit your product and you will be ready to go.

Yanik Silver Headlines

“Why would I, Dan Kennedy, a grumpy marketing genius give you 3 months of my best information for FREE even though I don‘t even go to lunch for free with anyone? ― (The answer may surprise you)” “Now you can sneak away with the exact same online money-making tools and profit strategies revealed at the sold-out $4,995.00/per person Internet Marketing Lab for just pennies on the dollar!”

“Here‘s the ultimate, NO B.S., take-you-by-the-hand, make-you-get-off-your- butt and force-you-to-takeaction personal internet marketing instruction and coaching that guarantees your success !”

“Let us hand you these 21 top-secret methods to instantly (and ethically) persuade prospects to buy NOW and start influencing customers to keep buying FOREVER... no matter what business you‘re in!”

“Finally, the first practical step-by-step, roadmap for Internet success no matter what product or service you sell... 100% Guaranteed!”

John Carlton Headlines

”Amazing secret discovered by one-legged golfer adds 50 yards to your drives, eliminates hooks and slices... and can slash up to 10 strokes from your game almost overnight!”

“If you‘ve got 19 minutes before you head out to play your next round of golf... I will show you how to knock 10 strokes off your score. It‘s simple, it‘s easy, and I guarantee it will work for you... or I‘ll pay you $10!”

“They all snickered at the nearly crippled, overweight golfer as he hobbled up to the tee box... until he promptly blasted a perfect 275-yard drive straight down the fairway!”

“Give me 5 minutes, and I‘ll force you to get so good at driving with power and accuracy... that you‘ll be able to hit 200-yard tee shots while kneeling on one knee!”

”How A Completely Self-Taught Pip-Squeak Golfer Ignored Everything The So-Called ‘Experts’ Teach... And Stumbled On The ONE BIG DARN SECRET To Instantly Adding Dozens of Laser-Accurate Yards To Your Tee Shots...

Especially If You‘re Too Short, Too Tall, or Too Out-OfShape!!!”

Joe Vitale Headlines

“I Dare You To Use These Hypnotic Selling Secrets And NOT Dramatically Increase Your Traffic, Your Sales, Your Conversions, And Your Business - 100% GUARANTEED!” “MONEY BEYOND BELIEF! Moments From Now, You Could Be Transforming Your Relationship To Money, Creating Greater Freedom To Attract As Much Of It As You Desire!”

“World renowned marketing expert, Joe Vitale, reveals irresistible marketing secrets that have turned ordinary people, step-by-step, into millionaires.”

David Ogilvy Headlines

“An ex-safecracker confesses that he never cracked a Chubb safe.”

“You give up things when you buy the Mercedes-Benz 230S. Things like rattle, rust, and shabby workmanship!”

“A challenge to women who would never dream of serving margarine.”

“Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times.”

“The amazing story of a Zippo that worked after being taken from the belly of a fish.”

How To Maintain Momentum And Move Forward In Your Letter…

This is where a lot of writers really screw up. They give a long boring introduction at the beginning of the sales letter as if they are giving a book report in high school.

I‘m sure you remember sitting in class listening to someone read a book report and how excruciatingly

boring it was!

When you‘re writing copy, you have to pretend you are sitting at a bar talking to your prospect. If you were talking to a friend one-on-one, you wouldn‘t start off with some lame introduction. You‘ll bore your prospect to tears and they‘ll politely nod their head while thinking about when they‘re going to do their laundry.

You have to get right to the point in your opening! No fluff, no filler...just get to the point.

Dear Frustrated [Insert target audience name],

If you’ve ever wanted to [insert benefit] without hassling with the [insert problem] then this will be the most important message you’ll ever read.

Because I am going to show you how to [insert outcome they want] that’ll allow you [insert benefit].

You’ll be able to [insert outcome they want] without having to deal with [common problems your customers face when trying to solve this problem] But before I do that, let me tell you a story of how I was able to overcome [insert annoying problem]*

How To Tell A Story That Will Push Buttons And Evoke Emotions.

The next thing you want to do in your letter is introduce the problem that your product is going to solve (but don‘t talk about your product just yet). A really good way of doing this is to tell a compelling story that illustrates the problem. People love stories, and if you write an intriguing story that fully presses the prospect‘s hot buttons, they will keep reading.

In this section, it is important to inject credentials in your copy. For example, if you are selling a product on how to make money on the internet, tell them you‘ve made X amount of dollars in X number of days, and prove this as much as possible by providing bank account statements, voided checks, screen shots, etc.

By describing the problem as descriptively as possible (and providing plenty of proof), your prospect will trust

you and lower their guard. This will exponentially increase your chance of getting the sale!

If you can tap into the reader’s emotions by building the hopelessness of their situation, then you can have more leverage when you finally do present your product as the solution to this overwhelming problem.

Here’s an example of how to apply this powerful principle within the sales letter. You will use words to paint a dismal picture, systematically list all of the other possible solutions to the reader’s problem and then begin to shoot them down one by one, after the reader feels that their situation is now hopeless, you will unveil the only real solution to their miserable problem, which is none other than the product you are promoting.

Example:

‘As soon as he looked in my mouth he said, "looks like you have tonsil stones." "Tonsil what?" I replied. I had never heard of such a thing.

The specialist told me they were quite common and went on to describe the process by which the tonsil stones form. Food particles were being trapped in the tiny crevasses on my tonsils. Over time the food would rot and cause bacteria in my throat, hence the foul smell and bad breath.

Then he told me the only solution to getting rid of tonsil stones was to undergo surgery and have my tonsils removed!

I had never had surgery before in my life and was very nervous so I did what any normal person does – I "Googled" it on the Internet.

I did some research and found out the average recovery time for an adult having a tonsillectomy was at least 3

weeks, sometimes even longer. I could not afford to miss work for 3 weeks!

Then I read horror story after horror story about how painful the procedure was for an adult. How you couldn’t eat or drink for weeks. And how you had to stay all drugged up to numb the pain.

But the ear, nose, and throat specialist had told me that I would either have to cope with the tonsil stones or have them removed surgically. My heart sank. Tonsil stones were already causing me to avoid romantic relationships because of my foul breath. I was so ashamed. And now, unless I underwent a painful surgery, I was being given a life sentence. I

cried that night. Why me? Was I being

punished for something I had done?

After feeling emotions of anger and guilt for about a week, I decided there was no way I was going to let these tonsil stones take control of my life any longer.

Surely there must be a way to get rid of them without surgery. I decided to ignore what the doctor told me and find out the truth for myself.

I committed myself to learning anything and everything about tonsil stones and how to get rid of them without surgery.

I went on a mission to discover why so many people were affected with tonsil stones. I went to natural therapists, homeopathic doctors, and even a Chinese herbalist but they couldn’t help me. I took a slew of herbal medicines and natural antiseptic drops but nothing worked. The tonsil stones were still there.

After two years of this constant emotional battle, I finally found a different and viable solution to this common problem. It was quite simple, really, and it

attacked the root cause of tonsil stones, not just the symptoms.

It was quite a journey to uncover something that really worked and I must admit I was skeptical at first when I tried it. But the evidence was right there in front of my eyes. I decided that I might as well try it and see what happened. I had nothing to lose anyway so why not?

I truly didn’t think I would EVER get rid of the tonsil stones and the chronic bad breath that had tormented me for so long. However, I desperately wanted to feel better about myself and I wanted these tonsil stones GONE FOR GOOD, so I decided to give it my best try.

Now, while the Internet is the largest marketplace in the world, you and I both know there is a sterile and mechanical aspect about it that seems to make it easier for potential buyers to say ‘no’. That’s why you have to do everything you can to connect to them in a personal and emotional way through your sales letter.

That’s where a story about how the product developer or a user of it, struggled like everybody else once upon a time in the past, before they finally came up with the information or product that they’re now making available to others so they can overcome the same problem.

Remember that your reader is reading your sales letter because they’re struggling right now and looking to your product for a solution, an emotional story of how the developer or a product user went from being hopeless to becoming an expert, provides a ray of hope for their own struggle. They reason in their mind that if an ordinary person could do it and achieve their newfound success, then they could

too.

How To Personalize And Persuade With The Benefits Of Your Product .

If you’re already familiar with the general format of a sales letter then you know that the successful ones include a list of benefits (Bullet Point format). Now, the biggest function of the bulleted list is that it will build the value of the product and tell the reader exactly how their life will improve by purchasing your product.

So for example, if the product being sold was a Weight Loss guide, you’ll see at least one section of the sales letter that will say, "Inside this guide, you’ll discover secrets such as…"

• How to actually eat more food and still lose weight.

• Four secret “tricks” that will jump start you weight loss • How to unlearn your unhealthy eating habits in 10 short days, no matter how undisciplined you were before.

• A little known fact that will help you conquer proper portion control.

• Why you should actually avoid eating salad and plenty of other “healthy” food myths.”

• Three mistakes to avoid that can mean the difference between success and failure (In fact, once you read this segment it will be almost impossible to fail).

• Secret mind tricks you must understand for long term weight loss.

• How you can eat out (even at McDonald’s) and still lose weight.

• 10 foods you need to avoid and 10 foods you can’t live without.

• The key to achieving that sexy hourglass figure or Vshaped physique.

Again reinforcing the point that you do not have to reinvent the wheel with every sales letter you write, take a look at sales letters that promote products similar to yours. You will notice that, for the most part, they have very similar benefits. These

are key to

getting your product to actually sell and compete with the competition.

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Just make sure you are only using high quality and high-ranking sites to rewrite bullet points from.

Let me share the process I use to include bullet points/benefits of other top Sales Letters into a new and competing sales letter, like the one you’ll be creating: 1. First, I begin by pulling up the top 10 products in the Clickbank.com marketplace for the category/keyword(s) of the product that I am trying to sell.

2. Next, I scroll through each letter to find all of the bulleted lists. These usually have some kind of headline about secrets/benefits/tips that the product will deliver upon purchase. You will want to copy and paste all of these bullets into a word document.

(Note: This is a reference document. For the sake of formatting and avoiding confusion, create a new document. Do not paste them into your sales letter!)

3. Finally, I “re-phrase” every each bullet point in the list. This takes a little bit of practice to make it sound unique and yet still say the same thing. If you have bullets that are duplicated on the list, you can delete them. Don’t say the same thing twice. Also, most bullets will have one part that is emphasized with bold

font or highlighting. This is the crucial point of the benefit. Make sure that your crucial point is clear and noticeable when you rewrite.

4. Of course you can add your own benefits if you feel confident enough in writing them. Just remember that you are promoting benefits and not features. Also, cover the list of proven benefits first. These already have a track record of converting readers to buyers.

How To Build The Value Of Your Product So You Can Get Your Price.

The purpose of the value builder is to show the prospect, in great detail, why what they are paying you is a bargain. In the case of a golf product, for example, you can talk about how much money you‘d save by not having to waste thousands of dollars on new golf clubs and expensive golf lessons to get the same result— hit longer drives.

You could also talk about the time you‘d save endlessly pounding golf balls on the driving range when you could apply this secret stance and start driving longer straighter drives in as little as ten minutes. This is time that could be spent improving other areas of your game like chipping and putting. I hope you get the picture.

Compare your product with competing products and other ways to get the desired benefit— the solution to

their problem. Don‘t be afraid to compare apples to oranges.

You can also increase value by offering bonuses.

Sometimes people will buy because they want your bonus more than your product! Just make sure that your bonus is related to or will enhance your product. It is also crucial to assign a dollar value to each bonus in your copy and add them up to show the prospect the awesome value they are getting.

Here's a template you can work from to create your own value builder:

You see, there are many people who spend [insert exorbitant cost] trying to [insert problem to be solved]. Not to mention the countless hours of time wasted banging your head against the wall.

Plus you can buy other products that range between [insert cost] and [insert cost] but end up frustrated at the end.

How To Overcome Every Last Objection.

I am going to tell you something that is critical to your understanding of how and why sales letters are effective. You see one of the main purposes or goals of a sales letter is to ‘overcome objections’. In other words, all prospective buyers have some crucial questions/objections running through their head.

Psychologists call this ‘Internal Dialogue’.

Make no mistake. This FAQ section is important. In fact it has the power to be the difference between a prospective buyer who’s ‘sitting on the fence,’ not fully convinced about buying the product, and closing the sale by answering lingering questions and overcoming those before mentioned objections.

Below is an example list of FAQs; suppose that you are selling a beginner’s guide for learning to play the guitar:

Q: What makes this book different from all of the other guides collecting dust on my shelf because they did not help me get to the level I was hoping for?

A: “This guide is unique and different from anything else you might have come across.

The techniques taught in this guide employ a revolutionary new technology that makes it easier than you can imagine. In fact, you can teach yourself to play the guitar in only 5 quick and easy lessons, etc.”

Q: How time consuming is this program? Will I have to practice for endless hours and months?

A: “Not in the least this Guitar program is so simple to pick up; believe it or not a 7-year-old could pick it up within just a few short weeks. Within just a few days of putting this program to use, you’ll find yourself playing like a PRO, etc.”

Q: I’m a total beginner I’ve never tried to learn to play the guitar before. Will this program work for me, or do I have to have some basic level of ability and understanding under my belt?

A: “This program is a great fit for aspiring musicians of all levels. Whether you are a beginner or an advanced guitar player, you will find that this program takes you from where you are and walks you through exactly what you need to do to become the musician you desire.”

As you can see, these are not technical in nature, they are persuasive and conversational.

Just another avenue for you to hook the reader and convert them to a buyer.

Remember, you don't have to reinvent that wheel.

Just like you would do for the benefits of your product, find the top competitors in your niche and rewrite their FAQs.

How To Strengthen The Selling Power Of Your Product…

If you have done a good job of establishing the value and creation of your project, then you will only need to double check that you have covered this point.

By ‘validate the product origin’ I mean that you need to make sure that you point out that this product is not just some scheme cooked up by an online marketer wanting to make money off of unsuspecting customers.

Make it loud and clear that your product is not just a ‘copycat’ of another popular product in the same niche.

State that your product comes from a REAL expert, with REAL experience and REAL customers who have gotten REAL results from using it.

You can further support this fact by using pictures/videos of your product developer on the sales letter. Again, this boosts the value and selling power of your product, because it comes from an expert and is not just a gimmick.

How To Prove You're ''The Real Deal'…

You must validate your claims within the sales letter by making a point to say that what you are advertising and claiming about your product really is true. At the same time you must let your readers know that this is not like other products that claim to be a ‘Magic Pill’ which will bring instant results in minutes with no effort on the part of your buyer at all!

You don’t want to make ridiculous claims like “purchase this magic weight loss program and you’ll lose 10 lbs by tomorrow morning”, or “get this amazing muscle building program, and you’ll add 100 lbs of pure muscle in less than 5 days!”

In fact quite the opposite, don’t be afraid to tell your reader that you would never insult them by making outrageous claims and expecting them to believe that your product will solve their problems overnight. Again here you are emphasizing the point that your product is

not some scam set up by an Internet Marketer trying to sell low-quality information and make a quick buck, but a REAL product created by a REAL expert

making realistic

claims that are very attainable even by the average person.

How To Sell A Solution.

Now keep this in mind: You are not selling your prospect the actual product (a bunch of electrons - if you‘re selling an eBook). You are selling a solution to their problem.

Therefore, in your offer, you have to maximize the

perceived and real value of your product.

When describing your product, you have to give the most emotional rendition of how your product is going to solve their problem.

Reinforce how your product is going to primarily benefit them and you‘ll talk about the other benefits later.

In other words, describe in great detail how, once their problem is solved, their life is going to be infinitely better after they‘ve used your product.

You‘ll also want to talk about the features of the product and how much time and effort went into creating it. This

increases the perceived value of the product, and justifies the price you will introduce

later on.

How To Sell To Even The Most Skeptical!

The purpose of the guarantee is to remind your prospect of all the claims that you made in your copy and how your product is going to solve their problem.

This sets a standard for what they can expect in the product or service and gives them a way to back out if they are not satisfied.

In your guarantee, you can urge your prospect to test the product for a certain period of time.

You can also introduce more elements of credibility, such as testimonials in this section of your copy. Spelling out the terms of your guarantee and refund policy is also an important step.

While you might be concerned that a generous guarantee will cost you money and increase your refund rate, the opposite is actually true.

A strong guarantee can actually increase your sales.

Because, there are those who are hesitant to purchase things via the Internet or maybe they're just still unsure if your product can really solve their problem. These people need that one last reassurance before they click the order button.

A guarantee also provides an ― out to the customer, if they do not get the desired benefits from your product.

It tells the customer that the merchant stands behind their product to the point that they are willing to provide some compensation for their time and money invested in it. The basic option is the ―100 Percent Money Back Guarantee that usually lasts 60 days (Clickbank).

It has been shown that longer guarantees convert better because the customer usually forgets about the guarantee over time.

For example, if you had a seven-day money- back guarantee (as is the case with most eBay ads), that‘s a short enough time frame for the buyer to keep that guarantee at the back of their mind.

It‘s easier to remember that the guarantee for that widget you bought expires next Tuesday, rather than two months from now.

This of course, isn‘t an excuse to sell an inferior product in the hope that customers will forget the guarantee. It‘s just been shown that ―buyer‘s remorse is more prevalent sooner rather than later, even if the product is top-notch.

So make sure to make your guarantee last at least 30 days. That said, the longer the better. I‘ve seen 365 day and

lifetime guarantees—which instills more confidence

in the buyer.

Use these guarantee seals alongside your text to make your product all the more professional and your guarantee appear iron-clad!

How To Use Even The Last Second To Close The Deal…

It is recommended that, after your signature, you give at least one solid P.S. Here, you should recap the emotional payoff the prospect will get by using your product. Again, you want to be as descriptive as possible about how your customer will primarily benefit.

You want to get them future-tripping and imagining how their lives will be so much easier after they‘ve started using your product.

Another reason for including a strong P.S. in your copy is because most people will scan to the bottom of the page automatically when they are viewing a new website. By having a strong post script that recaps the main benefit of your product, you will spark interest in the prospect and they‘ll want to scroll up and read your message. So that‘s it!

By implementing the secret structure of a sales letter in your next sales piece, you‘ll be miles ahead of your competition who are just ―shooting from the hip and hoping that what they write will stick (Chances are, it won‘t).

Here are a couple of post script examples you can adapt to your own sales letter: P.S. One more thing, it’s important: I reserve the right to raise the price of [product] based on demand. Plus, the [#] bonuses worth [$] may be taken off this and sold individually. So invest in

[product] while this offer is still up!

P.P.S. Imagine being able to [insert big benefit

they want and how their life will be better].

[Product] was created to enable you to [solve problem and get the big benefit] as fast as possible. The best part is you’re backed by my

[insert

guarantee]. So order today!

How To Format For Busy Readers…

Why You MUST Break Your Copy Into Bite-Sized Chunks. Most internet users suffer from online ADD. They get on the internet to search for information to solve their problem.

Even if they have to pay for that information, that‘s fine— as long as it solves their problem. The only problem is that they usually have tons of distractions.

Instant messages and emails are popping up all the time, and browsers now have tabs so you can have multiple pages open at the same time.

If your visitor sees a huge block of text, they are not going to want to trudge through it to get what they want.

They are going to get intimidated by the sheer mass of words and move on.

There are many ways that you can break your sales pitch into bite-sized pieces. These include inserting subheads,

interjecting Johnson boxes and testimonials, and relevant graphics.

Bullets But the most important way to break up the monotony of your copy is inserting bullets that will not only make your copy look less intimidating, but summon a buying frenzy in your audience. So, What the Heck is a Bullet?

When people think about bullets, they just think: - It looks something like this - And that‘s all there is to it.

Cosmetically, they‘re right. But in copywriting, a bullet is much more than a bunch of words next to a dot. It is very often responsible for ― closing a prospect because it

contains something specific they are looking for.

Let‘s take a self defense manual for example. The amateur marketer might have bullets in their copy that read like this: - Soft cover - 342 pages thick - Full of illustrations - Endorsed by experts These are not the kind of bullets we want. Leave these up to the amateurs. The kind of bullets you really want read something like this: - How to end any fight in 4 simple moves or less! (These simple, yet deadly moves will put lethal force into your hands regardless of your age, sex, size, or conditioning, and even if your opponent is bigger than King Kong Bundy!)

- Think you should use your fist to win a fight! Think again! I expose why ―throwing a punch could be the WORST thing you can do in a real fighting situation.

- A closely guarded ―insider technique that redirects your opponent‘s force, making you virtually attack proof! (This has absolutely NOTHING to do with Aikido or Tai Chi!)

- The underground Israeli technique that makes taking a gun away from ANY attacker as easy as taking candy from a baby!

- How to quickly arm yourself (permanently) with an ―invisible baseball bat— a simple move so devastating, using nothing but your natural body movements, that it will drop Godzilla in a New York second!

- How to tell when your attacker is just ―bluffing with a knife, and when he‘s about ready to commit to stabbing you! (Believe me, this is crucial knowledge for making your best fight-ending move!)

Quite a difference, isn‘t it?

These bullets are infinitely more powerful and urge the reader to take action.

Now let‘s examine what makes an enticing subheading.

Subheadings Another way that is commonly used to point out additional benefits of a product and break up the monotony is to include subheadings.

These don't have to be complicated. Think about reading a magazine article. Exciting, moving, and powerful quotes are often pulled out of the body of the article and repeated in bold to stand out. The same concept can be applied to your sales letter.

If readers scan your letter and find bold text that grabs their attention, they are much more likely to return to the beginning and read in more detail. We all do it!

Text Formatting Aside from the stand out headline and subheadings, you'll also want to make bold and possibly highlight segments of your benefits bullets. Again, people are scanning and looking for what they need.

If you've pulled up competitors sales letters and done your homework, you'll see what I am talking about.

Finally, red and green text, psychologically have an effect on readers. You've probably noticed a lot of headlines and subheadings in red or green. No, they are not everyone's favorite colors! There are studies behind this stuff.

Red- Causes readers to stop and pay attention.

Green- Causes readers to go ahead and obey what you are gently commanding.

Few Final Thoughts Now that you've worked your way through this blueprint, you're ready to get started with your own sales letter & your future customer’s sales letters. A g a i n I advise that you keep this guide handy and even open in another window on your computer while you work on your own copy or your client’s sales copy, so that you can refer back to it quickly and easily.

I have not talked about testimonials and photos. So, I will briefly touch on it now.

These two elements are extremely powerful in converting you readers to buyers. Social proof is so powerful because another person is vouching for the value and validity of the product or service that you're selling.

That's why infomercials use testimonials as well. Never fake your testimonials if you want to stay out of trouble and stay in business! NEVER EVER agree to write fake

testimonials for your clients, and never accept to add fake testimonials to a sales letter that you wrote yourself. Your customer can buy fake testimonials on Fiverr.com and ask you to add them to the sales letter, so make sure you do not agree to do that.

Where To Find Customers For Your New Copywriting Business This is probably the part where most will fail, but make sure to follow my guidelines and you should be writing your first copy quickly & easily.

I’ve started my Copywriting service in the Warrior forum.

I’ve mentioned this earlier, but that’s the best place to find new customers.

When I got started, I believe that I was the first to offer Copywriting services with instant payment button for Warriors to buy directly from the thread.

Others (if any) were trying to get Warriors to contact them via email, and that was the thing that helped me get more customers. When you’re asking potential customers to contact you via email, you scaring the hell out of them because they will immediately think that you don’t expose the price in your thread because you want to squeeze the most out of every customer.

Make sure to be upfront and come up with your own sales letter packages.

For example: Basic Sales Letter - $297 Pro Sales Letter - $997 Premium Sales Letter - $1997/$2997 Can’t believe that people are paying that high?

Think again!

I’m your living proof that they will 

Not to mention that you can come up with “add-ons” like sales letter formatting for a discount to those who order a sales letter. You can always squeeze more out of a “buying” customer, so don’t under estimate the potential of a current customer.

I’m sure that you’re skeptical right now ,and you’re thinking that no one will pay you that much, but soon we’ll go back to the price point and I’ll let you in on my secret weapon that helped me get more sales than I could handle.

More on that soon.

So… Let’s get back to the Warrior Forum.

There are four main ways to get new customers through the Warrior Forum: 1.

2.

3.

Post a new thread in the Warriors-For-Hire section like I did when I got started.

Write a killer forum signature and start responding to other people questions in any section in the forum & add a banner in your forum signature(it’s cheap) Read hundreds of sales letters and the sales letter blueprint time and time again until you feel

confident. Then you can go into the “Copywriting Forum” section and start answering questions.

4. Buy a top banner ad on the main Warrior forum page.

These are the best options you have out there today.

Please note that we’re talking ONLY about the Warrior forum right now, we’ll get to others soon.

1.

Post a new thread in the Warriors-For-Hire section like I did when I got started – This is the easiest option, since it’s paid, and you’ll get your first job in a day or two max.

I’ve started with a thread in there, and in no time I had more work than I could handle. Make sure that you’re coming ready after you’ve written at least 5-10 sales letters just for fun, and you know that you can get your customers satisfied.

Make sure to get in there and spend your hard earned money ONLY if you can over deliver. Your first customer is the most important customer you’ll ever have, since he will give you a testimonial if he’s happy, and that testimonials will get the ball rolling quickly.

You do not want to get a bad review on your thread starting the first letter (or ever ), so be sure to over deliver and keep everything tracked and on time.

You want your first customer to be happy as hell when he gets to see the sales letter, so make sure to give him the best you possibly can. Remember, your future is on the line here, so don’t take any risks ok?

2.

3.

Write a killer forum signature – Forum signatures are a great way to get more work. I’ve tested this for two years now, and you’ll be amazed how much money simple forum signatures can make.

That’s of course, if you can really answer Warriors questions with a deep intention to help them, and you know what you’re talking about.

If you have no experience at all, I really recommend you join the discussion first, and only when you’re getting to a point where you know how to answer and provide the best solution for the problem, then you can answer questions. You can talk in any part in the forum, there are so many product owners browsing the forum, that you can participate in any section in the forum, and you’ll still get some sales.

Read hundreds of sales letters and the sales letter blueprint time and time again until you feel confident – This technique is used by many Copywriters out there, and it always works.

4.

Again, don’t even try to get into this section in the forum if you’re not TOTALLY ready. If you are, then be ready to come across dozens of customers using this section in the forum. Many frustrated marketers try to write their own copy, with no success. They think that it’s so easy to produce a sales copy without any knowledge, so they will try to come up with their own version of it. Fact is, when they try to who write their own copy they will never get a positive response, and that way as frustrated as they are you can easily get them to become your customer. Personally I don’t even think that you need to join the conversation, because you can simply PM the guy with a small tip; and don’t forget your signature is right there below your answer, so almost 90% of the time they will contact you and ask you to write the copy for them. In this case make sure to put down the price for your sales letters in your signature. This is a cool tactic to get some sales, isn’t it? Since you position yourself as the expert by approaching him with a cool tip first, he usually won’t even ask to see your previous work, so that’s a good start huh?

Buy a top banner ad on the main Warrior forum page – This can get you loads of projects. It’s easy, and if you have the money to advertise, you can make lots of money using this method. You can get your first banner up and running in no time, and

the profit will be worth every penny. Simple go to http://www.warriorforum.com/paidbanners.php and You’ll see the full instructions on how to upload your banner. I won’t go into more details on this one because it’s really simple, and I assume that you want to make money at first, not to spend money… Right?

Finding Customers On Freelance Sites Like I’ve mentioned before, when you’re just staring out, you should write a few sales letters for fun, and see how thing go. A good idea would be to find some PLR products out there with crappy sales letters and write your own killer sales letter version for the product.

Why you should do it?

1.

2.

You’ll have sales letters in your portfolio that you can show to potential customers.

You’ll be able to get this PLR product on Clickbank and make even more money 

Getting more customers is just a question of how experienced you are, and how big your portfolio is.

Potential customers will usually ask to see some samples, and if you’ve written some copies for PLR products, you can show them these.

You can even go further like I did, and just write your own versions for products in the marketplace. Again, that way you’ll have more sales copies in your portfolio to show to potential customers.

Another benefit and monetization idea: If you’re feeling that your version can compete with the current version the vendor has, contact him and let him know that you wrote a new version for his product, and ask him if he’s willing to split test both of them and see which is more successful. Trust me, if your version get’s even 1% in conversions or even 0.5%, he will beg to buy your version, even for a few thousands, because it’s a proven way for him to make more money in the long run.

Ok, so back to getting more customers as a freelance copywriter. As I mentioned, when you have some copies to show to your potential customers, it’s time to get even more work.

Register as a freelance writer in the following sites: http://www.getafreelancer.com/affiliates/zubrag/

http://www.scriptlance.com http://www.Elance.com http://www.guru.com There’s no need to register for others, since these are the most powerful freelancing sites out there. Before going to these freelancing sites, I think that you should start advertising yourself in forums. That’s because you can gain trust faster in forums, and find customers faster.

Unlike those freelancing sites where you have to beg for your first job and get some serious feedback from customers, in forums you can get recognized much faster and get some work quickly.

Here are a small list of forums where you register right away and start building your reputation… http://www.warriorforum.com http://forums.digitalpoint.com http://www.wickedfire.com

http://www.backlinksforum.com http://www.nichechppers.com There are many others, but I prefer not to include them since they include black hat stuff, and you don’t want to get into black hat forums posting your service if you want to succeed in the Copywriting business.

I recommend you to register in these forums and start participating in them.

Don’t forget to use your forum signature as an add-on, and you’ll get even more work through your forum signature.

Remember that I want you to list your service in these forums; that should be your main goal.

Some of them charge for posting your ads, some of them don’t. Since this is not a forum promotion guide I will not go into more details on these forums, but be sure that listing your services in them will get you writing much faster.

Pricing Your Packages Ok, now we’re back to pricing your packages. I wanted to get into more details about this because it’s one of the things that can make you or break you.

You don’t want to charge too much for your service when you’re just starting out, because people will always go for the cheapest option they find.

Also, you don’t want to go too low, because the “expert” effect will be lost and you don’t want people to think that you’re desperate for their money. Instead, you want them to think that they need you more than you need them.

This is a VERY important step in the process and you will lose many customers if they feel that you’re only there for their money.

You should always emphasize that you’re there to help them out, and you’re taking their money because this is what you do for living, and you love what you do and you have no other intention other than making money doing what you love to do.

Here’s the best way to price your packages…

In the first 5-10 copies, you want your price to be lower by 25% from the others. That’s a must if you want people to actually try your service, doesn’t matter what you do.

If your competitors are selling a sales letter for say, $97, you should price your basic sales letter package for about $75, with free unlimited revisions. If you know how to format sales letters, try adding this as a free gift to make your customers even happier.

Always try to find things that you can add to the package free of charge, and that way you’ll differentiate yourself out there.

Remember this: DIFFERENTIATE OR DIE This is the title of a book I once read, and it’s definitely a good read. You can look for it on Amazon if you want, it would be worth your while, trust me.

You should always strive to make the package irresistible, since you’re just starting out, it should be a no-brainer for your customer to purchase from you, that’s the secret behind the most successful business owners.

When you have established a nice portfolio, you’ll be able to slowly raise your prices and test what’s going on, if things are going well, you can keep the higher price point, if you’re seeing that your sales are getting lowered, it would be a good idea to get back to the lower price point.

As an example, when I got started I was charging $97 for the basic sales letter package, and things we’re going very well.

I always tried to over deliver, and I’m still doing this for every customer, be it free text formatting for their sales letter, or helping with some new ideas for their product, or

answering many other questions that the customer may be faced with.

When I had about 10-15 copies behind me, I raised the price for the basic package to $197, and waited to see how it’s going.

I was amazed to see the same workload with the $197 price point. I kept working for $197 for two months, and when I had about 25-30 samples in my portfolio, I decided to raise the price again to $297.

This time the workload got lower, but it was good for me since I got paid a lot more.

Instead of writing about 15 copies each month, I could write less and make the same money.

Now you’re probably asking yourself how much further you can raise the price and still make good money.

Well, $297 was the highest price I could charge and expect an instant payment on the thread. But then of course I came up with a really great idea to charge more for my services…

Curious?

I’m sure you are….

How To Get 4 Figures For Your Sales Copy (Premium Sales Copy Explained)

It’s quite easy really. Easier than it sounds.

The techniques for getting more money for your sales copy is to chat with the customer via Skype, or if your English is not quite good enough yet, you can chat via Gmail chat or any other IM. That’s my little secret that I’ve been keeping from others, but this is a golden nugget for you.

The money that I’ve been doing in my Warrior forum thread is the small money that I’ve been making. I’ve made up to $2,997 for a sales copy, and not only once, I wrote more than 30 of these only this year.

You see, when a potential customer comes to the Warrior forum to look for Copywriting services, he’s usually being presented with low cost offers from other warriors, but if you can get him to chat with you via IM or Skype, you’ll be able to get more money out of each customer since you can tell him why he should hire you and what he’s getting before he even finds out about all the others.

Usually when someone is looking for Copywriting services, he will either be looking for the best looking thread with the most reviews on it, or for the cheap offers. I recently found out that more than 25% of my customers are getting to me through Google.

How do I know that?

I ask them.

When I see that a potential customer has asked me to PM him my email address, and he has only one post, I know that he came through Google, and that way I know that he registered just to post in my thread.

These customers are the best, because they have registered specifically for me, so you know that they really liked my thread reviews and samples.

Anyways, the way to get more out of every customer is to chat with him and ask him what he really needs. In most cases your customer will not even know what he wants for his product, and you should guide him through the process.

Who will pay more for a sales letter you ask?

Well, in most cases people who are more serious about their product and really want to succeed online. They know that by paying more they will get more of your attention, and your attention means more money from them in the long run.

By paying you more they know that you can spare more time to write the sales letter for their product, and you

have the time to think about how to position the product in a unique way that no one else can.

Also, if a basic sales letter is about 4-5 pages long (just an example), the premium sales letter will be 20-25 pages, and that helps you write a better description for the product, story, and all the rest of the things that make a killer sales letter.

Differentiate Yourself: Updating Your Customers When you’re offering a service, doesn’t matter what it is, you should always update your customer.

Maybe I should rephrase this one…

When you’re taking someone’s money, you better update them every 48-72 hours if you don’t want them to get mad at you and ask for a refund  Better?

Now, seriously…

People are working hard for their money, and there are thousands of scammers online. Customers don’t know if you’re one of them until they see their copy done.

That’s why I’m saying that you have to update your customer on the status of their sales letter, and do so as much as possible.

Even if you’re late with the copy, they will always be happy to get an update, and I’m saying this from experience.

Don’t think that they’ll be mad at you if you’re late a day or two, or even a week, just let them know what’s happening and you should be ok.

They will appreciate your update and thank you time and time again for keeping them posted.

I’ve found that most Copywriters and service owners do not update the customers as they go along, and that’s a way for you to always get repeat customers. Make sure to send them an email from time to time telling them what the status of their

project is. This will get you tons of business with no work at all. This is a tested and proven by me ;-)

2 Other Ways To Get Even More Work…

1.

2.

3.

1.

PPC Ads Ranking For Copywriting Terms On Search Engines Approaching Product Owners PPC Ads can get you loads of new customers each and every month. Yes, you will need to spend some money, but the money will come back to you x10 times more. This is a VERY easy way to get more clients, and don’t forget that they will come back for more if you treat them right, so eventually you’ll make x100 or even more than you spend.

Copywriting services are always in demand since people don’t know how to sell their stuff, so they will always look for Copywriters via search engines first, and if you’re listed in the search engines, then you can be sure they’ll find you. These customers are the best for premium sales letters because they have just started their journey looking for

2.

3.

Copywriters, so they don’t even know how much these services cost, definitely a good one for you, you can get them to order the premium service and advertise even more using their money.

Ranking For Copywriting Terms On Search Engines- This is not used by many Copywriters, and it’s a powerful way to get more business.

Setting up a simple blog/website with your portfolio is a good idea. Make sure to post Copywriting tips every 2-3 days and you’ll soon find yourself going up in the search results for keywords that other Copywriters are paying a lot of money to show up for. You can even hire a VA (virtual assistant) who will do all the work for you. You can find good VA’s and article writers on the Warrior forum for about $75 per week. Get someone to write articles for you (us only) and you can get the VA to post them for you every few days. You can even use Wordpress and post your articles automatically and see the results coming in no time. As you probably know, try to rank for low competition keywords if you want to get fast results.

Approaching Product Owners – That’s a strategy that may be well worth your while. It’s not always a good idea to sit there and wait for customers to roll in. If you want to get fast results and build your portfolio fast, you can approach product owners yourself offering them “pay for results” sales letter.

That way you can write for fun, teach yourself more

and more, and get paid lots of money if you get good results. Like I mentioned before, a product owner will be willing to pay $x,xxx for a copy that will raise conversions for sure, so let him split test and get your money when he does see the difference.

I will probably release another WSO on this strategy soon, but there you have it, a quick way to get into the $x,xxx mark.

Final Words…

I think that by now I’ve covered any possible situation that you may face. If you have any questions, I have answers!

Keep me posted in the thread if you have any question, I’ll add all the questions to the FAQ which is underneath the actual thread.

Again, the reason you should take action on this one is because I’m not just saying that I’ve made a million bucks with no proof at all. I have all the proof in the world in my thread, and as I said before, most of my sales are coming from PM’s I’m getting each day. The premium sales letters are coming through PM’s and then moving to Skype or Gmail. I rarely talk on Skype, and I’ve still managed to make up to $2997 for one single sales letter. I’m sure that you can do the same if you’ll just take action and work with the sales letter Blueprint and all the instructions I gave you here.

I’ve worked my ass off on this 80 page report to make sure that everything is in it, so please show me your support and post your positive review in the thread to help me get it running for a long time.

I wish you all the best!

Mike Hersh