Graphic Design Portfolio (Josephine Senjaya)

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@jos

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From:

Your Future Graphic Designer Indonesia

To:

Hi, The Place I May Wonder Indonesia

Portfo num:

00000/2020

作品

Ref number:

集

Portfo num:

00000/2020

Jose phine Senja Portf ya’s olio D esign 2021

Read Instruction: Top secret inside!!

Please handle with care

001222990006675

@jos

ephin

2021

Lot number:

esnj

Contact Me E

josephinesenjaya@gmail.com

PH

+6281212199421

IG

@josephinesnj

S T.

Shift: 1 Lil notes

选集

2021

21

C U R R I C U L U M V I TA E

20

E

THIS IS MY

2020.09/23:33:30 Fro m m e

d tch an r we ma Hope wonde e m o s c re a t e

激动

你好

ABOUT ME

Hello! I’m a final year of Visual Communication student based in Jakarta, Indonesia.

Here you’ll meet a still learning graphic designer with a marketing background and a strong passion for marketing who believes in process.

I consider myself an open minded and proactive person who appreciate good communication with my team who i work in and always willing to face new challenges. I would love to collaborate and elaborate impactful design works at any time.

001

Contact Me E

josephinesenjaya@gmail.com

PH

+6281212199421

IG

@josephinesnj

PERSONAL INFO

NAME

Josephine Senjaya

BIRTH

Jakarta, 16th March 1999

ADDRESS

Gading Serpong Tangerang Selatan ------- 15880

EDUCATIONAL BACKGROUND

2014- 2017

Pahoa Senior High School

2017- present

Multimedia Nusantara University Visual Communication Design Recent GPA 3.71/4.00

ACHIEVEMENTS

2019

University Scholarship Top 10 best students major in design

2018

Emphasses Exhibition University’s art exhibition displaying one of my artworks : Enciromental Graphic Design

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ASPAC Competition Asian Pasific competition for college students : Re-packaging Mie Lidi Geli

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2021

WORK EXPERIENCE

2021

Wonder & Awe Web content in London, UK

Sinar Mas Land & BSD City Graphic design intern

2020

Latar Studio Graphic design intern

Little Bunker Part time graphic designer for social media @little.buker

The Bunker Cafe Part time graphic designer for social media @thebunkercafe

2019

Ministry of Education and Culture of the Republic of Indonesia Editorial design for books.

Astahasta Studio Project manager

2018

Multimedia Nusantara University Marketing Associate Promoted Multimedia Nusantara University in several education fairs both internal and external that participate by more than 1000 students from each school. Therefore, successfully gained more than 100 students to join within only 3 months.

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Contact Me E

josephinesenjaya@gmail.com

PH

+6281212199421

IG

@josephinesnj

ORGANIZATION EXPERIENCE

2020

OMK St. Laurensius Social Media Designer

2019

Mr. & Ms. UMN 2019 Visual division coordinator (lead 4 members to handle social media and design related to 4 main events)

2018

4live Charitiy Run Ticketing division (design related to ticket requirements)

2018

PRIDE Decoration division (decorate hall and stage for their 3 main events)

SOFTWARE PROFICIENCY

Adobe Illustrator

Adobe Premiere

Adobe Photoshop

Adobe Lightroom

Adobe After Effects

Adobe InDesign

PERSONAL INTEREST

PERSONAL QUALITY

Packaging

An ambivert

Detailed & craft works

Willing to learn

Layouting

Open minded

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004

2021

That’s all about me.

Now let’s see some of my works.

Hope you like it :)

Contact Me E

josephinesenjaya@gmail.com

PH

+6281212199421

IG

@josephinesnj

选集

2021

SINAR MAS LAND & BSD

2021

SINAR MAS LAND & BUMI SERPONG DAMAI (BSD) Social Media Managing

CATEGORY

INTERNSHIP

ABOUT THE PROJECT

Sinar Mas Land is the largest and most diversified property developer in Indonesia. The company is known for its rich experience of more than 40 years in the field of property development.

MY CHALLENGE

My challege is to maintain their social media (Facebook, Twitter, Youtube, Instagram, Website and Tiktok) for 6 months and gained around 250+ followers for each months.

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JOSEPHINE SENJAYA

SOCIAL MEDIA MANAGING

PORTFOLIO DESIGN

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SINAR MAS LAND & BSD

Corporate Identity Manual Social Media Instagram

bsdcity_official

Logo Product / Cluster Logo Project BSD City

Logo Sinar Mas Land

Photography Tone & Color

Warm feeling color Preferably with greenery to highlights sustainable and green living

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JOSEPHINE SENJAYA

SOCIAL MEDIA MANAGING

Typography Headline & Sub-Headline

Aa

Calibri Bold

Aa

Calibri Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Digital Preview Implementation

PORTFOLIO DESIGN

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SINAR MAS LAND

2021

SINAR MAS LAND Website Campaign Design

CATEGORY

TEAM PROJECT

ABOUT THE PROJECT

Sinar Mas Land as the largest and most diversified property developer in Indonesia launch a marketing promo campaign name Wish For Home that runs from March - December 2021

MY CHALLENGE

Design website page for Wish For Home.

Their main target is for adults, i create simple and user friendly for the design.

Final implementation : www.sinarmasland.com/wishforhome

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JOSEPHINE SENJAYA

WEBSITE CAMPAIGN

PORTFOLIO DESIGN

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SINAR MAS LAND

Mindmapping Website content

Mindmapping User Flow

Property

Products

Submit offer

Download e-brochure

Open maps

back

Kavling

Products

FAQ

See FAQ

Submit offer

Download e-brochure

Open maps

Home

Search

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JOSEPHINE SENJAYA

WEBSITE CAMPAIGN

Digital Preview Implementation

Burger menu Project selection Search

Location name

Property name Property description Slide bar

This is the final look phone preview for Wish For Home campaign after going through various assistance processes

PORTFOLIO DESIGN

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SINAR MAS LAND

WEBSITE CAMPAIGN DESIGN Wish For Home Sinar Mas Land

Mobile Version

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SINAR MAS LAND

UI Elements Colour Scheme

#333333

#191919 #FFFFFF

#9D1F17

#B3B3B3

Typography

Aa

Nunito Bold

Aa

Nunito Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Icons

011

Security

Club House

Pool

Jogging Track

Park

Outdoor Playground

JOSEPHINE SENJAYA

WEBSITE CAMPAIGN

WEBSITE CAMPAIGN DESIGN Wish For Home Sinar Mas Land

Desktop Version

PORTFOLIO DESIGN

012

YOUR GOOD MOOD x COLGATE

2020

YOUR GOOD MOOD x COLGATE Brand Campaign

CATEGORY

COLLEGE ASSIGNMENT

ABOUT THE PROJECT

Your Good Mood is a social campaign in collaboration with Colgate about Sustainable Development Goal (SDGs) number 5 about gender equality issues

MY CHALLENGE

For this campaign i choose proportion of women in managerial positions as my main concern. The role of gender and gender stereotyping has become one of the most intense issues being discussed lately, where the view arises that everyone should be treated equally in a variety of ways. However, the Ministry of Women's Empowerment and Child Protection stated that the gender gap between men and women in employment is still quite high.

Based on data from the Central Statistics Agency (BPS) in February 2018 that the TPAK was 55.44 for women, while the percentage for men was very high 83.01 percent. From the explanation that has been described, then a campaign is needed that can help build women's confidence that they are able to prove that women can do the same as men.

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JOSEPHINE SENJAYA

BRAND CAMPAIGN

PORTFOLIO DESIGN

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BRAND CAMPAIGN

DESIGN TARGET The design targets are career women who have worked in relatively high positions, have middle and upper income who are still not married. The design targets are domiciled in Indonesia who are able to adopt new things and are sufficiently aware of the issue of gender equality so that they can have an interest in the campaign being carried out.

WHAT TO SAY The message to be conveyed from this campaign is to start the day with a big smile to bring positive energy that can increase women's self-confidence. In this way, there will be a feeling that they also have an equally important role as men, therefore the message to be conveyed is “Positive Vibes Brings Your Positive Life” to increase a woman's self-confidence with the tagline “Start With a Big Smile. ".

BIG IDEA Career women who are in managerial positions often face high pressure at work, especially those who work in the fields of the majority of men. Therefore this campaign wants career women to start the day with a smile so that they can present positive vibes that will later bring positive things into their daily lives and increase self-confidence. The campaign will show career women working with a happy heart combined with digital imaging.

DESIGN CONCEPT As you can see, I use lightbulbs for the edges of my implementation as a parable that women are valuable, so they can shine bright like a lights.

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YOUR GOOD MOOD x COLGATE

Design Implementation

POS Display This point of sale aims to attract the attention of the audience on the toothpaste racks so that this campaign can be known by the audience.

Floor Sticker Floor stickers placed in supermarkets with the ultimate goal of POP and POD displays so that the audience is aware of this campaign and brand

Filter Instagram Story Instagram story filters are often used by many people today, making it an interactive medium that can spread information about the your good mood campaign

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JOSEPHINE SENJAYA

BRAND CAMPAIGN

Gender Equality Issues based on Suistainable Development Goals Target 5.5

Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life

Indicators 5.52

Proportion of women in managerial positions

POP Display This Point of Purchase aims to be a center of point in the middle of a crowd that is placed in a supermarket to attract the attention of visitors.

Social Media (IG story ads and youtube ads)

Billboard The target audience is SES A who uses private transportation, so one of the effective media is billboards.

PORTFOLIO DESIGN

Social media such as IG story ads and youtube ads are used to expand awareness of this campaign.

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YOUR GOOD MOOD x COLGATE

Detail Display Pameran

POP display

POS display

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JOSEPHINE SENJAYA

BRAND CAMPAIGN

Billboard

E-commerce display

Floor Sticker

PORTFOLIO DESIGN

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LIDI GELI

2019

PACKAGING LIDI GELI Re-packaging

CATEGORY

COLLEGE ASSIGNMENT

ABOUT THE PROJECT

Re-packaging food or beverage packaging that can be found in the supermarket.

MY CHALLENGE

Lidi Geli is a premium snack snack brand with various modern flavors. It has been established since May 24, 2013 which can be found at convenient stores or online.

Their target is people with an age range of 10-25 years.

Re-packaging Lidi Geli is needed because the packaging is difficult to open, impractical to close again and attracts less attention than the existing competitor's packaging because it looks very monotonous and plain.

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JOSEPHINE SENJAYA

RE_PACKAGING

PORTFOLIO DESIGN

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LIDI GELI

Mapping Packaging Design

Inner Packaging

Outer Packaging

21cm

19 cm

21cm

22,5 cm

The final look if part of packaging inside and outside are combined

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JOSEPHINE SENJAYA

RE_PACKAGING

Design Ideas Brand mantra

Solution

Emotional Modifier = FUN Descriptive Modifier = PREMIUM SNACK Brand Function = DELICIOUS

Packaging that can reflect these three aspects (unique, different, and fun but still looks premium snack) and packaging that is easy to open and close because of serving per pack for 4 meals

Design Objective Increase the attention of potential customers with attractive, fun and functional packaging (can be closed and opened easily to facilitate storage)

Packaging when closed

Packaging Concept The visualization is made as attractive as possible and fun different from competitors and catchy on the market because it displays a different appearance from the others.

Not only visual that supports, but the packaging is made to be functional as much as possible in addition to being a protective container, it can also be opened and closed practically for the storage process.

Packaging when open PORTFOLIO DESIGN

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Thank you for viewing my portfolio :) This is my learning process until now and I will never stop to learn and improve.

Let’s keep in touch!

Hopefuly with a great news.

E

josephinesenjaya@gmail.com

PH

+6281212199421

IG

@josephinesnj

Thanky

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