I am an architect from Bogotá, Colombia. I have an MA in Situated Practice from the Bartlett School of Architecture. My professional practice has been guided by a collaborative approach, working on design, exhibitions, and urban strategy. Throughout my career, I have had the opportunity to participate in interdisciplinary studios, collaborating with professionals from different backgrounds, allowing me to contribute to design-solving projects of different scales and nature, ranging from interior design to art direction. The following portfolio shows some projects that highlight the diversity of my work over six years.
More projects on: https://joseluishoyosrobledo.cargo.site/
Exhibition Design
Project done in collaboration with Cítara Collective Bogotá,
Colombia
Exhibition design for CELESTE, a collective exhibition showcasing the work of a group of South American
on issues of great relevance for the present moment, among which are other strategies for understanding and representing physical reality and, therefore, time
between the celestial and the earthly that are expressed in all aspects of everyday life, even though for the vast majority they go unnoticed. In the space, a white geometrical installation becomes the central piece that brings all the works together through the visual framing of the other pieces at different angles and heights, creating a sequence of scenes, offering the spectator different realities of the space.
Curated by María Iovino
Exhibition Design
Abrir Monte: Relación de Aspecto La Vulcanizadora
Bogotá, Colombia
Galería Santa Fe
Design for an exhibition curated by Colombian collective La Vulcanizadora, where the main goal was to materialize, through an installation of different art
This exhibition is imagined as a succession of shots of time-images translated into the context of the Galería Santa Fe. During the process of construction of some scenes that recall narratives of the notion of revolution in some territories of Colombia. We thought about the territory in which it was to be presented: a neighborhood that is itself a mountain, a summit that is supposed to house the stories of the founding of Bogota itself.
Exhibition Design
2018 Itinerary Museum of Historical Memory of Colombia
The project constitutes the construction of an exhibition that tests the script and the spatial sense of the future National Museum of Historical Memory of Colombia, planned to be built in 2020, and which is part of the agreements signed between the National Government and the former FARC guerrillas. The exhibition does not have its own collection but proposes a museological script to explain the effects and actors of the most important political and social event in Colombia of the twentieth century. This conceptual script reconstructs approaches,
axes: the body, land, and water, refraining from forcing an absolute position or explanation of the history of this war.
First Floor
The architecture of the pavilion seeks to offer a space in which different versions of reality can be told, is possible to construct multiple possibilities and stories. It is a structure consisting of a series of wooden porticoes in which multiple performative and artistic actions are activated that allow us to listen to the stories of communities of victims from different regions
01 Exhibition Design
MICSUR Pavilion
Project done alongside Yemail Arquitectura 2016
Bogotá, Colombia
MICSUR (Market for Cultural Industries of the South) aims to create and consolidate a platform for the knowledge, dissemination, promotion, circulation and commercialization of goods and services generated by the cultural and creative industries of the South American region. Therefore, the project consisted of the architectural design of the commercial space for the 10 participating countries with furniture, lighting, interior landscaping, information point, auditorium, enclosure of the business conference and setting of the stage. Using criteria of functionality, re-use, use.
The main guideline of the organization of Micsur, based on a preliminary project that transposed the geography of the continent in the location of the pavilions of each country, was to preserve an aesthetic unity in all the stands, which favored the use and nobility of reusable and/or recycled materials, which could also be used for other purposes after dismantling.
TropicalRainforest
With the purpose of simulating a journey through the bio-diverse vegetation of the South American continent, a central corridor connecting inner courtyards that showcased a landscape design representative of the plants of the participating countries, through three main regions: Tropical Rainforest, Andean Forest and Desert.
Desert
Andean Forest
Exhibition Design
2018 Bogotá, Colombia Vertical Forest
Laura Cionci’s photographic exhibition A Look at the Vertical Forest, installed in the space of the museum of the Faculty of Architecture of the National University the “Flying Gardeners” and the “Vertical Forest”. In to the care of plants and trees planted at different heights in the “most beautiful architectural structure in the world”, according to the prestigious Council for Buildings and Urban Habitat, promoted by the Illinois Institute of Technology, based in Chicago. The exhibition focuses on photographic shots taken of a vertical forest that was newly inhabited at the time (August 2015), but is much more lush today. These same photographs have gone around the world, thanks to the numerous awards given to this revolutionary architectural project and, in general, to the worldwide success of the “Vertical Forest” concept.
In order to link the dialogue between photography, video and architecture, this installation is created, standing in the very center of the museum space. In this way, the artist and photographer, in collaboration with the studio proposed an interactive vision of the Vertical Forest. The wooden structures, which evoke the character of the Milanese towers, are in turn surrounded by the text of the seven inspirations of Stefano Boeri
02 Architecture
2018 Tominé, Colombia House for a single mother
This house, for a single mother with three children and two grandchildren, was built with local materials and labor. It is a house of simple geometry. Maintaining a modest house. With a simple façade, it has small windows on 3 of its 4 fronts, which open only at opens up completely to the view of the lake, bringing the landscape inside. From the client, there was only one single request: to have a secluded area where she could plant her own garden, and as a result, an interior patio enclosed at the entrance to the house becomes the central space, a place for the owner to grow her selection of plants and trees.
lake
cows
cows mountains
lake
cows
cows
mountains
02 Architecture
Store
2017
Bogotá, Colombia
alongside the Coltabaco Team whose main goal was to create a store that welcomes clients into the experience of smoking electronic cigarretes. As part of this inmersive experience the store offered a lounge area, coworking space, and bar, for which high quality materials were used in order to create a high-end atmosphere representative of the brand. The concept design and production was completed in close collaboration with the client and different contractors, including weekly follow-up meetings during the three month fabrication of the store. As the responsible team for interior design we had the task of producing all necessary plans and instructions to providers, making sure the design was completed according to approved concepts.
Being at every stage of the design process from concept to completion, the project demanded a high skilled management in order to create a cohesive design with all the providers helping in different installations and landscape design.
across worldwide stores which followed the brand guidelines, these required us to be engaged with global trends for experience stores.
London, UK
sunlight in London’s built environment and how it shapes everyday urban life. It asks how we experience and manipulate sunlight in the city’s public and private spaces through the medium of windows.
This work is situated within a body of theorists and practitioners who performatively interrogate material and immaterial behaviour in the city, including botanist Francis Hallé and his research on Weather Project, Francis Alys and his use of repetitive performances in the public space, Bruno Munari and his theoretical and practical exploration around art and design, as well as the interdisciplinary work of the Window Research Institute and their thorough research on windows.
Summer Solstice in a Parking Lot is a major durational performance and installation involving
Meat Market car park as a way of bringing life, through the need of a plant for natural light, to a space out of the reach of sunlight. This is one of
Collaboration With The Sun which take the form of a series of iterative experiments in manipulating and documenting sunlight as a way to test the materiality of urban sunlight in a spectrum of public and private spaces from the bedroom to the pavement.
Illustration of a ray of sun involuntarily reaching a bedroom through urban reflections.
Webpage design for the project archive.
Fragments of the short film On Sunlight in The City.
2018 Bogotá, Colombia Public Po ols
This project is a response to an open call seeking innovative approaches to intervene in the architectural heritage building that houses artistic
location in the historic center of Bogotá, coupled with its rich history, prompted the idea of transforming the art gallery space into a public swimming pool. This proposal originated from a previous exploration identifying the lack of public swimming pools as part of the city’s infrastructure. To address this, a series of collages depicting imaginary pools in prominent public places in Bogotá questions the relationship between the city, the body and the water. Led by this research, the gallery space is transformed into a public pool, even though it is neither functional nor real. Surprisingly, during the exhibition this highlighting the importance of public access to water as focal points of civic activity.
PISCINA PÚBLICA
PISCINA
Graphic Design
Tactical Urbanism Interventions
2019
Bogotá, Colombia
The Plazoletas Bogotá program is an urban strategy phases. Its purpose is to reclaim, transform, and create public spaces that prioritize pedestrian circulation and presence. By repurposing unused or underutilized road spaces, we establish new gathering points, activities, and opportunities for communities to enjoy. The program encourages physical activity and fosters a desire to move around the city on foot. At the request of the community, a series of road safety actions were implemented to create a safer environment for pedestrians.
Plazoleta Usme
Plazoleta Usme
Plazoleta Santa Paula
By way of exploring the design of objects through manufacturing processes, I have found a space for manual creation through experimentation and the discovery of different materials. I have worked with different materials such as ceramics, textiles, and wood, considering each as a means to express concrete ideas, each material is treated as an element of controlled experimentation, where the focus is on revealing textures, colors, and possibilities within predetermined limits. In this process, the hands are not just instruments, but skillful tools that follow clear guidelines and established techniques, in the end, each object becomes a testimony of a structured creative process, marked by logic and meticulousness. This dialogue between design and the use of the hands represents a conscious search highlighting the capacity of creativity as a manual process.
1. Armchair combining wool hand tufted and natural leather seat.
3. Set of three vases hand-made with wild sourced clay.
5. Wall sconce made with found 6. Linen pillow with hand-embroidered
found twigs hand-sewn to artisanal sifter. hand-embroidered motif.
7. Hand-made ceramic table lamp glazed with oxides.
8. Hand-made hanging ceramic lamp made out of three different clays mixed with cobalt oxides.
