Citizen Architect - Goodman Fellowship Proposal

PERCIVAL & NAOMI GOODMAN 2014 FELLOWSHIP CANDIDATE

CITIZEN ARCHITECT

JOSE LUIS GABRIEL CRUZ

Everything we call ‘architecture’ today is in the business of designing for the richest 1% of the world’s population.

-Alastair Parvin, “Architecture for the People, By the People”

TRADITIONAL ARCHITECT / CLIENT MODEL

TRADITION

ARCHITEC

“DESIGN FOR THE

+ ONE ARCHITECT

$

ONE CLIENT (THE 1%)

+

ONE S

CITIZEN ARCHITECT

JOSE LUIS GABRIEL CRUZ

NAL MODEL

CT CLIENT

E FEW WITH A LOT”

SITE

ONE PROJECT

But what about the 99% of the world’s population that doesn’t have access or cannot afford quality architecture?

Tent City in Haiti, Image courtesy of Media Global News

+

$

+

ARCHITECT TO WORLD ONLINE MODEL

LET’S TRY A N

ARCHITECT

“DESIGN FOR THE MA

ONLINE COMMUNITY

DESIGN FOR MANY CL

CITIZEN ARCHITECT

NEW MODEL

T WORLD

ANY WITH A LITTLE”

Y OF ARCHITECTS

LIENTS (THE 99%)

JOSE LUIS GABRIEL CRUZ

Imagine an online platform in which architects could sell their designs with a farmer in Louisiana and a business owner in Haiti at a fraction of the cost of a traditional feebased commission?

BRAZIL

USA

HAITI

HOW THE PLATFORM COULD WORK

CITIZEN ARCHITECT

SELECT LANGUAGE

PORT-AU-PRINCE, HAITI | FINDING YOUR SITE...

CITIZEN ARCHITECT

JOSE LUIS GABRIEL CRUZ

CITIZEN ARCHITECT

1 SELECT YOUR PROGRAM RESIDENTIAL COMMERCIAL ORGANIZATION PUBLIC

2 SELECT YOUR SQUARE FOOTAGE 5,000-10,000 SQUARE FEET

3 SELECT YOUR BUDGET $1 - $40,000

CONTINUE TO DESIGN

3,893 COMMERCIAL DESIGNS AT 5,000-10,000 SQUARE FEET FOR $40,000 OR LESS

HOW THE PLATFORM COULD WORK

CITIZEN ARCHITECT

YOUR DESIGN CRITERIA ROOMS PLAN/SECTION EXTERIOR/FACADE MATERIAL ROOF WINDOW

ENERGY & HEATING PASSIVE SYSTEMS ORIENTATION CLERESTORY INSULATION SOLAR COLLECTOR

DESIGNS BASED ON YOUR CRITERIA 376 TOTAL

CITIZEN ARCHITECT

JOSE LUIS GABRIEL CRUZ

CITIZEN ARCHITECT

YOUR BUILDING SUMMARY

SELECT DELIVERY METHOD: EXPRESS AIR ($)

SQUARE FEET: ROOMS: MATERIAL: EST SHIPPING TIME:

SELECT LOCAL BUILDER: BOB’S BUILDERS

EST. COST: SEE FULL SPECS CUSTOMIZE MATERIALS PLACE MODEL IN 3D SITE

PURCHASE YOUR BUILDING

PROJECT INTRODUCTION + DESCRIPTION

CITIZEN ARCHITECT An online platform in which a global community of architects upload buildable architectural designs for a general worldpublic to browse and purchase.

CONTINUING THE GOODMAN LEGACY The role of the architect has changed. Despite im-

work. Today, global internet coverage allows us to

measurable innovations of our cities and buildings

reach a much wider range of potential clients —

at the hands of the architects, we as professionals

from low-income to high — creating a new econo-

have overlooked the question of who we design

my in which we not only design for the untapped

for. While architects continue to conform to tradi-

99% of the population who cannot afford a tradi-

tional client-driven, commission-based projects

tional commission, but also create a proactive de-

— usually catering to the richest 1% of the world’s

sign community constantly looking to address the

population — growing cities all over the world are

growing demand for quality architecture globally.

demanding new homes, schools and spaces for

HOW CITIZEN ARCHITECT WOULD WORK Citizen Architect is an online platform in which a

The website would serve as the largest archive

global community of architects upload buildable

of buildable architectural models, ranging from

architectural designs for a general world-public to

residential to commercial, small to extra large

browse and purchase.

buildings. After a construction certification process, these submissions then become available for

This new online marketplace disrupts the tradition-

sale to the general public in the form of a buildable

ally exclusive ‘client-to-architect’ model, affording

kit-of-parts.

architects the liberty of exhibiting and selling their designs to a newly-found client base — anyone

Once a client purchases a design, the kit-of-parts is

with an internet connection.

shipped to the site and delivered to a local builder to assemble.

CITIZEN ARCHITECT

JOSE LUIS GABRIEL CRUZ

PRELIMINARY PLAN OF ACTION AFTER GRADUATION

Website LOGISTICS / Digital Archive

Time frame

Design + Development of Concept:

2 months

Initial Web Design + Programming:

4 months +

Establish File Format for Submission:

1 month +

Establish Reliable Digital Archive System:

4 months +

Web Promotion / Marketing:

Ongoing

Set Up Safe Online Payment System

1 month +

FABRICATION / DELIVERY Establish Partnership with Fabrication Labs:

TBD

Ensure Reliable Delivery/Packaging of Kit-of-Parts

TBD

Establish Quality Production of Kit-of-Parts

TBD

Locate a Place of Storage for Surplus Material TBD

FOSTER ARCHITECT + CLIENT COMMUNITY RELATIONS Create Relationships with Independent Architects / Firms

TBD

Marketing / Branding Campaign To Garner Public Awareness TBD

PRELIMINARY BUDGET BREAKDOWN ( % of $20,000)

WEBSITE / ARCHIVE (15%)

FABRICATION / DELIVERY (75%)

PUBLIC RELATIONS (10%)

File Storage Devices

CNC Machine Rentals

Branding / Marketing Material

Domain Purchase

Warehouse Storage

Web Promotion

Packaging

Online Payment System $3,000

$15,000

$2,000

curriculum vitae

joselgcruz@gmail.com | 386-212-0889 | 515 W 111th street new york, new york 10025 | www.joseluisgabriel.com

JosÉ Luis Cruz Education

columbia university, gsapp: 2012 — present

new york, ny

advanced standing admission, class of 2014 vicenza institute of architecture: spring 2012

vicenza, italy

highest honors, 3.9 of 4.0 university of florida, school of architecture: 2009 — 2012

gainesville, fl

bachelors of design in architecture

Experience

archdaily, contributing editor: august 2013 — present

new york, ny

ArchDaily is the world’s most visited online source of continuous information for a growing community of architects searching for the latest architectural news.

Offered ‘contributing editorship’ position after being chosen among 300 applicants as editorial intern for the Fall of 2013.

Under my authorship, 72 news and editorial articles published (as of January 2014).

Request project deliverables for web publication from international firms: images, drawings, video and/or text.

Research, edit and write articles — ranging from 100 to 700 words in length — regarding the field of architecture and urban planning/design.

Post/administer daily news articles on social media sites with a userbase upwards of one million: Facebook, Twitter, Pinterest

slab architecture pllc, design intern: summer 2013

brooklyn, ny

Hired as a summer intern/designer to work on an international competition that called for the schematic design of a masterplan for the 2017 Astana World Expo.

Created two design schemes addressing issues of sustainability and future energy use in drawing, diagrams and models, with partner designer.

Collaborated with Studio Pei-Zhu to complete further design development.

abstract, (2012-2013) assistant editor: October 2012 — august 2013

new york, ny

ABSTRACT is the yearly publication of student work from Columbia University’s Graduate School of Architecture, Planning and Preservation.

Conceptualize organizational scheme for forthcoming publication and consistently communicate concepts with lead graphic designers, Sagmeister & Walsh.

Account and document all student and faculty course work done at the Graduate School of Architecture, Planning and Preservation.

Archive/organize thousands of text, image and video files for long term storage.

Select/edit all submitted content for quality and publishing.

Design and promote launch events through social media and printed material.

cici’s pizza, restaurant manager: 2006 — 2009

port orange, fl

Hired as a part-time employee and later became certified restaurant manager Administrated work shifts of seven to ten employees at a time; hosted hundreds of store guests daily, adults and children.

Generated daily and weekly closing financial statements; prepared management reports concerning purchases, sales, inventory, and employee work-efficiency.

Ensured guest and employee safety by properly enforcing regulated health standards for restaurants.

awards / selections

selected participant for studio-x beijing

beijing, china

researcher/book designer for the “future of the museum” studio, summer 2013 assistant to david benjamin for gsapp’s 2013 accreditation

new york, ny

layout designer for student and faculty work / 4th floor coordinator 2012 student leadership and service award

gainesville, fl

sole recipient, university of florida soa 2012 architectural design award recipient, university of florida soa

gainesville, fl

references/ reviewers

ada tolla, Adjunct Assistant Professor at columbia university gsapp at2203@columbia.edu 1-212-854-3414 giuseppe lignano, Adjunct Assistant Professor at columbia university gsapp gl2139@columbia.edu 1-212-854-3414