EXTERNAL REFERENCE ARCHITECTS (DESIGN CATALOGUE)

www.externalreference.com Plaza Lesseps 30, 1º 1ª 08023 Barcelona T. +34 936 243 773 nacho@externalreference.com carmelo@externalreference.com Author: External Reference Art directors: Carmelo Zappulla, Nacho Toribio Graphic designers: Helena Principato, Bianca Turbanti, Taja Luxa Contributors: Kanaka Raghavan Photos: Adrià Goula Photo, La Fotografica, Lorenzo Patuzzo, Angelika Sechremeli, Sameer Kishore Printer: TecnoArt Barcelona Published by External Reference First published in June 2015 © External Reference This book had a life of its own and that we just followed. One project led to another. We want to thank all our clients, providers and collaborators who have made the works shown in this publication possible.

All rights reserved. No part of this publication can be reproduced, stored in retrieval systems or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise, without the prior permission of External Reference.

External Reference Architects Catalogue

External Reference Architects is a multidisciplinary design firm that aims to break the boundaries among architecture, visual art, and digital fabrication for generating new spatial experiences.

Design method When a design team establishes a method of approaching projects, the method is seen to have reached a certain level of maturity. However, the ability to continously redefine the project process, reveals how successful and exercised a certain methodology is. Over the years, External Reference Architects have developed a polycentric or multinuclear arrangement method, focusing on attention nodes within the project. Any project process is, at least in our case, not purely linear and is driven by a number of generic direction vectors. The paths linking various project phases are never straight but are often irregular.

Moreover, returning to the idea of multifocal processes, we never start a project from a single origin. Usually our projects stem from a variety of coordinates, that are defined by the approaches that constitute a project.

With regards to this, we stand as far as possible from formal determinism, thereby subjecting the project to conscientious evolutionary processes

in which the final result often becomes clearer after a diverse strategy is adopted. Unquestionably, the final stage of a project, is rarely understood as finite, but as an ‘equilibrium state’ in which the project may temporarily stabilize without depriving it of its potential for evolution.

Thus, in the words of Gregory Bateson, any system that supports certain living behavior could be described in terms of interrelated variables, in which variation in any of these parameters, automatically generates a redefinition of the entire system.

By employing the framework of a Bateson’s perspective, we could define architecture as a complex system in which all key factors are interconnected, or rather, are the result of the interaction between endogenous and exogenous characters. Endogenous factors include geometric-spatial aspects, compositional, technical and functional; aspects that are specific to the discipline, which is the basis of any architecture. By exogenous we mean

those environmental factors in which the project derives its shape, that originate from the social, cultural and programmatic. Consequently, the architectural object is specified when characters from both categories interact within a dynamic and active relationship. On the basis of the above, the architectural project has to be capable of managing the interaction of the various components of the project. The projects articulate programmatic interactions and, ultimately, present geometries that operate as reactive systems. These tools are able to define generic structures and at the same time, produce specific conditions by variations from geometrical structure.

XR C EF O N TE N TS

XREF CONTENTS

XREF PROFILE p. 14 About us , p. 15 Approach, p. 19 Publications, p. 24

EXHIBIT DESIGN p. 25 Yota Devices Pavilion ‘14 , p. 26 Yota Devices Pavilion ‘13, p. 38 Yoseu Expo Spanish Pavilion, p. 48 IED Talent Blood Bank, p. 60 Brandery Summer IED, p. 68 Gigamesh, p. 76 GinRaw display, p. 84 Yota Display, p. 92 Expo Macson, p. 100

INTERIOR DESIGN p. 109 Ham on Wheels, p. 110 Joan D’Austria 48, p. 122 M-Store Souvenir, p. 134 M-Store 2, p. 146 Movimento Centrale, p. 160

EVENT DESIGN p. 169 Moda Fad ‘15, p. 170 080-Moda Fad Sant Pau, p. 178 080-Moda Fad Proyecto T, p. 188 Shopping Night Barcelona, p. 198

Work with us p. 209

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XR PR EF O FI LE

About us Awarded by New Italian Blood as the best Young Italian Architects of 2011, External Reference is an architectural office involved in design and research in the fields of interior design, architecture and landscape design. Interested in generating intensity nodes the office is currently involved in research and design in the fields of exhibition spaces, galleries, hotels, accommodations and cultural events. Based in Barcelona the office establishes work collaborations with international professionals coming from different fields such as graphic design and art. More of a professionals network rather than an office, External Reference is constantly questioning conventional configurations and solutions in order to engage, speculate and innovate.

External Reference notices that there is a big connection between evolvement of architecture projects and business models, and believes in sustainable development, balance between architecture, innovative strategy and business improvement.

Directed by Nacho Toribio and Carmelo Zappulla, External Reference offers a broad range of design strategies with the aim of pushing the boundaries towards new outcomes. Looking for the unexpected the office team works on external factors such as client needs, budget limits and sustainability as

driving forces for the design. Developed and under construction projects have been developed in Spain, Korea, Italy, UK, Germany, France and Russia.

External Reference have won several prizes through participating in international competitions including first prize for the Spanish Pavilion’s exhibition space, the ONU-Art Consensus exhibition, the project Le corti di Buenos Aires, Milano for the renovation of 22.000 sq.m buildings and through developing the winning proposal for the Toulouse Aerospace Campus in collaboration with Foreign Office Architects. External Reference’s projects have been exhibited in the Venice’s 12th International Architecture Exhibition Biennale, Eme3, MAXXI Museum. Interested in the materialization of projects, the office team is constantly researching through lecturing and teaching at IED, Instituto Europeo di Design, Barcelona, ELISAVA and UIC, Universidad Internacional de Cataluña in Barcelona, NABA, Nuova Accademia di Belle Arti, Milano and in collaboration with Welsh School of Architecture, Cardiff University. Most of the relevant projects are published in several magazines including Il Sole 24 ore, Pasajes de Arquitectura, Metalocus, Via Construcción, Future, Magazine-La Vanguardia, Blueprint, Materia, Frame, Domus.

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London, UK

Toulouse, France Berlin, Germany Järvenpää, Finlandia

Moscow, Russia

Irkutsk, Russia

Opole, Poland

OUR CLIENTS

Bahrain

Yeosu, Korea

Palermo, Italy

Seoul, Korea Milan, Italy

Barcelona, Spain Madrid, Spain

Dubai, UAE

Acción Cultural Española ACTAR Barcelona Football Club Chu Uroz Creative Dialogue FC Spartak Moscow IED Barcelona La Fura dels Baus La Pedrera Minister of Spanish Culture Moda Fad Moritz ONU Art Yota Devices

External Rereference Architects headquarter Projects realized Projects and competitions/ under construction

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Approach More of a professionals net than an office External Reference Architects is constantly questioning conventional configurations and solutions in order to engage, and innovate.

In doing this External Reference Architects speculates using cutting edge design processes, computational methods, digital technologies.

New tools, both theoretical and pragmatic, are needed to analyse and understand the contemporary architectural phenomena. For this to happen, the relationship between mathematical models and architecture needs to be cemented and pattern seen as an invaluable component of architecture. A methodology based on our belief that Complexity Theory could be the basis for interpreting architecture and pattern as structure, in order to transform the abstract into reality.

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Museography/ museology

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Industrial design Brand development

Furniture

Environmental graphics for buildings

Motion broadcast/ motion graphics/ animation

Comprehensive service Refurbishments

Parametric desgin Business planning Innovation

Architecture

Pavilions

Augmented reality for exhibition

Brand

Visual art

Event design Restaurants

Exhibition content/ digital interfaces Museums Motion design

Booths External Reference Architects

Housing

Functionality

Retails Offices

Multifocal approach

Exhibition design

Lighting Displays

Art direction

Immersive/ interactive installations

High technologies

Digital museum experience: games, maps, visual and physical simulations

Graphic design

Gastronomic offer Services Diagram

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Parametric design

Digital fabrication

External Reference Architects use parametric tools which determine a deep control of every design phase.

Moreover these computational instruments provide the possibilities of integrating all the different components of the project enhancing its aesthetics features.

Our projects are built through a hybrid process of traditional-crafting and digital-cutting edges technologies.

Digital fabrication allows to perfectly control every single phase of the fabrication.

Views and 3D simulations Virtual images are used to show the different possibilities of the project.

It is a fundamental tool to show volumes, materials, textures and to establish a dialogue with the client.

Control assembly

External Reference Architects follow all the construction phases, until the delivery of the built project.

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Publications

Books - Shaoqiang, W. (2015). “On show by design”. 1st ed. China: Sandu Publishing, pp. 8-9, pp. 126-131, ISBN 978-988-13582-8-8.

-Ruili Huo. (2014) “Event”. 1st ed. Beijing, China: Designerbooks, pp. 130-139, pp. 188-193, pp. 194-199, pp. 200-205, pp. 416-423, ISBN 978-988-12232-4-1.

-Gengli Lin. (2014). “Show time. The Art of Exhibition 2”. 1st ed. Hong Kong: SendPoints Publishing Co, pp. 192-195, pp. 286- 289, ISBN 978-988-13834-2-6.

- Ciorra, P. and Padoa Schioppa, C. (2013). ‘‘Erasmus Effect’’. 1st ed. Recanati (MC), Italy: Quodlibet, p. 186, ISBN 978-88-7462-602-1.

- Toribio, N. and Zappulla, C. (2013). “External Reference Architects”. Lee H., ed., “Architect’s Notebook”. 1st ed. Seoul: Damdi Publishing, pp. 242-259, ISBN 9788968010224.

- Barbarelli, D., Prestinenza Puglisi, L. and Trovato, F. (2012). ‘‘30 [less than] 40’’. 1st ed. Siracusa: LetteraVentidue, pp. 84-89, ISBN 978-88-6242-049-5.

- Jiménez Catalán, J., Ortega Gómez, D.

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proyectos’’. Via Construcciòn, (120), pp. 34-35.

- Suau, C., Zappulla, C. (2014). ‘‘Air Art, Structural and Ludic Spatial Experimentation for Future Arid Environments’’. Fikfak, A. “Smart Urbanism” Magazines -“Yota Devices Pavillon-MWC14” (2014). Teaching Sustainability. Paper presented at “Smart Urbanism_Pametni International New Landscape, (5), Urbanizem”. Ljubljana: University of pp. 42-49, ISBN 978-7-5390-5216-8.

Ljubljana, Faculty of Architecture, -Heungchae, J. (2014). ‘’Exhibipp. 181-193, ISBN 978-961-6823-52-4. tion Booth, Yota Devices Pavilion - 2×4, (2014). ‘‘My work is my life’’. Arper 2014’’. |bob| International Magazine Brief n°4, Vol.I, Life/work, pp. 16-25. of Space Design, (123), pp. 16-17, - ‘‘Waterlamp”. (2013). Mercado de Ideas ISSN 1739-2845.

Diseño, section Habitat, pp. 28.

-‘‘Joan De Austria, Barcelona, Spain’’.

- MC Ediciones SA. (2013). ‘‘External (2014). IW magazine, (99), pp. 092-095, Reference Architects – Diseñar es dar ISSN 1561-3909. respuesta a una pregunta in Sala de -“Na tapecie. Biuro w domu”. (2014). visitas’’. Proyecto Contract – Casa Viva, Architektura od Wnetrza (3), p. 23 , (98), pp. 27-36.

ISSN 1899-2579.

- Patel, R. (2014). ‘‘Double Up. Domestic - Gallagher, B. (2013). ‘‘Live/Work Poblenou’’. b-guided> Barcelona, (#56), life and work blend seamlessly in a flexible space for a fashion designer by pp. 38-41, ISBN 977-15-7686-400-6.

External Reference Architects’’. Frame, - Marcos Arango, P. (2013). ‘‘Paisaje Líquido’’, Zoom. Diseño Interior, Inte(95), p. 54, ISSN 1388-4239.

- Puig, S. (2014). ‘‘Under 40 Arquitectura riorismo Arquitectura y Diseño, (252), pp.28-29, ISSN 1130-9458.

Barcelona: Jóvenes Arquitectos con

and Ubach, T. (2010). ‘‘Dibujo a mano alzada para diseñadores de interiores’’.

1st ed. Barcelona: Parramón, p. 177, ISBN 9788434235267.

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Figure 1. Frame n°95; Figure 2. Made n°7;

- Puig, A. (2013). ‘‘Pabellòn Yota: experiencia espacial’’. Interiorismo Plus, Top Proyectos de Interiorismo (30), pp. 8-10.

- Zappulla, C. (2013). ‘‘Connections Between Architectural Design and Mathematical Patterns’’. Made Journal, (7), at Welsh School of Architecture, Cardiff University, p. 74-85, ISSN 1742-416X. - Puig, S. (2012). ‘‘Entrevista con Carmelo Zappulla y Nacho Toribio’’. Via Construcciòn, (107-108), pp.32-33.

- ‘‘Il New Italian Blood arriva a Siracusa’’. (2011). Libertà, Quotidiano di Siracusa e Provincia, 23 Settembre 2011, p. 6.

- Salerno, M. (2011). ‘‘Gli under 36 di Newitalianblood.it’’. Il Sole 24 Ore, Milan, 26 March 2011, p. 3.

- Tepedino M., Toribio N., Zappulla C. (2011). ‘‘Spazi da vivere tra società ed ecologia. Giovani Architetti’’. Il Giornale, Milan, May 2011.

- Zappulla, C. (2011). ‘‘Sarebbe preferibile un concorso’’. Voci, M.C. (2011), ‘‘Il Politecnico di Torino nel <<dragone>> di Isola’’. Il Sole 24 Ore, Milan, 16 April

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7

5

4

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2011, p. 4-5.

- Velez Trueba, G. (2011). ‘‘36 The Calls.

A landmark building on a car-park site in United Kingdom’’. Future arquitecturas, (28/29), p. 16, ISSN 1390-6054 - Peng, X. (2011). ‘‘Suite Real Hotel Juan Carlos I in Special Feature’’. Interior Architecture of China, pp. 162-167, ISSN 1672-2167.

- Azzeh, L. (2010). ‘‘Design Road brings together aspirers, achievers’’. The Jordan Times, Amman, 22 July 2010, p. 3.

- Molinari, L. (2010). ‘‘Italians do it better’’. Materia, (66), pp. 48-53, ISSN 1121-0516.

- Molinari, L. (2010). ‘‘Young Italian Architects’’. Blueprint, (290), UK, pp. 42-47, ISSN 0268-4926.

- Yingwei, J. (2010). ‘‘The feast of Superbox’’in Fitting Trend. Interior Public Space, p. 169, ISBN 978-7-900774-70-5.

- Velez Trueba, G. (2008). Reflections from External Reference Architects.

Future arquitecturas, (11), pp. 10-13, ISSN 1885-8228.

- Barba, J.J. (2007). ‘‘A010. Camping House – X-ref: Esther Rovira, Nacho

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Toribio, Massimo Tepedino, Jordi Ciuraneta’’. Metalocus, (020), pp. 128-131, ISSN 1139-6415.

- Da Silva, G. (2007). ‘‘Actualidad y futuro de arquitectura española – Entrevista Esther Rovira Raurell, Massimo Tepedino, Nacho Toribio y Carmelo Zappulla’’. Via Construcciòn, (45), pp. 84-85.

- De León, J. (2007). ‘‘Camping House, Barcelona, X-REF’’ en Noticia. Pasajes de arquitectura y critica, (87), pp. 12, ISSN 1575-1937.

- De León, J. (2007). ‘‘MUUH HOUSE, Os Capelos, a Coruña, 2006, X-REF’’. Noticia. Pasajes de arquitectura y critica, (86), pp. 16-18, ISSN 1575-1937.

- Godó, J. (2007). ‘‘Concurso Nuevo Diseño 2007, Diseño joven con mucha energía. – Lámpara perchero Mol-la, J. Ignacio Toribio y Esther Rovira’’. Magazine (La Vanguardia), pp. 90-91.

- Suau, C., Zappulla, C. & Markuekiaga, N. (2006).‘‘Railtown: Dealing with Infrastructure in Norway’’, EUROPAN 8, Norway, pp. 107-108, ISBN 2-914296-07-X. Book chapter:

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Figure 3. Blueprint n°290; Figure 4. Bob n°123; Figure 5. 30 [less than] 40; Figure 6. Erasmus Effect; Figure 7. Materia n°66; Figure 8: Show time.

The Art of Exhibition 2.

http://www.europan-europe.com/pages_eng/publication/publication.php - Suau, C., Zappulla, C. & Markuekiaga, N. (2006).‘‘Railtown in Hamar, Norway’’. ByggeKunst 02/06, Oslo, pp. 58-59 & 93, ISSN 0007-7518. Professional Journal: http://www.europan.no/E8/ Hamar/winners.

- Suau, C., Zappulla, C. & Markuekiaga, N. (2006).‘‘Hamar Railtown, Norway’’, EUROPAN Spain, Madrid, pp. 139-144, ISBN 84-934051-4-0.

Professional Journal.

- ‘‘Railtown’’. Europan 8 Norway (2006).

Concept, (92), International Magazine of Competition ISSN 1265-4262.

- ‘‘Vespella graveyard project’’. (2006). disey, (07).

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Introduction

D

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H ES IB IG IT N

EXHIBIT DESIGN

When it comes to Exhibition Design, External Reference Architects translate customers needs, wishes and desires, into a consistent and emotional experience. Thus, as a starting point, we get a range of possibilities.

The project is only one of all possible responses that a designer can give to a question initially raised by the user.

The potential of each option is valued, in this case under the criteria of the customer, consequently the design process begins.

The aim of our exhibition spaces is to offer visitors an intimate, slow paced and calming ambience while maintaining visual contact with the rest of the environment. The Exhibition Spaceâ&#x20AC;&#x2122;s mission is to showcase the contents by turning a didactic exhibit into a sensory experience which aims to go to the heart of the visitor.

In doing this External Reference Architects uses cutting edge visual tolos, dynamic graphics, 3D mapping, synchronized LED light systems.

The visitors will find themselves im-

mersed in a space filled with sounds, lights and videos which interact with each other, in a scenario which allows them to live an unprecedented experience. Regarding Booth Design, one of our initial approach is to get the maximum visibility without creating a sealed space detached from the outside.

Finally, the design of the functional aspects of the exhibition, materialise at an industrial scale with furniture and communicative elements, showcasing real objects. Undoubtedly, the architectural expression always carries a powerful visual charge but in this aspect, our attitude is to avoid purely aesthetic commitments that put into question the intellectual foundations of the project. In the particular case of an exhibition hall, the client will offer a series of formal entry points attuned to the idiosyncrasies of the brand.

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YOTA DEVICES PAVILION MOBILE WORLD CONGRESS BARCELONA, 2014

EXHIBIT DESIGN

Type of project: Booth/Exhibition Project: Yota Devices Pavilion Location: Barcelona, Spain Status: 1st prize competition, Built Opening: 24th February 2014 Closing: 27th February 2014 Client: Yota Devices, Moscow Built up area: 120 sq.m.

Project: External Reference Architects Collaborators: Carlos Bausa, Luca Brucculeri Led programming, installation: Mid Production: Craft Art Labor, Medio Design, Fab Lab Uniforms: Chu Uroz

Use the QR code below to see the exhibition video.

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Yota Devices Pavilion 2014

Once again, one year after realizing the first Yota Pavillion in 2013, External Reference Architects have been able to successfully produce an immersive experience for the visitors. This yearâ&#x20AC;&#x2122;s industry-defining event, Mobile World Congress, was once again hosted in the Mobile World Capital Barcelona, at two world-class venues, Fira Gran Via and Fira Montjuic. More than 85.000 attendees from over 200 countries were treated to a wealth of learning and networking opportunities, product showcases and announcements, inspiration and innovation.

Also this year the main purpose of the booth is inducing a deep sensory experience through light, music and projections. Above, a topographic ceiling generates an attractive, evocative cell, punctuated by the deep music rhythm. Below, an eroded landscape dialogues with the ceiling. This techno landscape has two different natures: 1. Inside it is made of a series of ribbons and it is smooth, clear and sensual. It embodies all the needs

of the Pavilion through simples ribbons deformations: size increasing for encapsulating the devices or size reduction for integrating the projection areas. Moreover this landscape covers the functional areas such as: technical rooms and two meeting rooms.

2. Outside it is the result of the erosion. A dark dotted surface whose pattern allows to perceive the mesmerizing light effects of the inside. All in all, the whole project should be thought of as a welcoming plaza where the visitors can appreciate a sensorial experience and discover the new products showcased by Yota Devices.

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On the left, an external view.

On the top, a close up of the pavilion wall. On the right, the CNC cutting machine during the drilling process.

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On the left, an interior view.

On the right and below, details of the inner surfaces with the devices displays and the back projected screens.

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YOTA DEVICES PAVILION MOBILE WORLD CONGRESS BARCELONA, 2013

EXHIBIT DESIGN

Type of project: Booth/Exhibition Project: Yota Devices Pavilion Location: Barcelona, Spain Status: 1st prize competition; Built Opening: 25th February 2013 Closing: 28th February 2013 Client: Yota Devices, Moscow Built up area: 85 sq.m.

Project: External Reference Architects Collaborators: Katinka Szödényi Led Programming, installation: Mid 3D Mapping: Onion Lab Production: Craft Art Labor, MedioDesign

Use the QR code below to see the exhibition video.

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Yota Devices Pavilion 2013

will be hypnotised by synchronized In 2013, at the Mobile World Congress lights, sounds and colours, which pro(the worldâ&#x20AC;&#x2122;s largest fair of mobile duce a closely enveloping atmosphere. industry), visitors could see the Yota Devices Pavilion, where the Russian company Yota Devices presented YotaPhone â&#x20AC;&#x201C; the first Android phone with a liquid crystal display (LCD) and a paper display (EPD). The company also presented its new LTE modems and routers. The purpose of the booth is twofold: to exhibit these innovative products and also induce a deep sensory experience.

The Yota Pavilion Project aims to generate an artificial tech-scape which integrates several levels of design.

This artificial landscape regulates the circulation of the visitors through a system of thin bars. The whole project should be thought of as a permeable, interactive sculpture, which consists of arrays of thin tubes with hanging capsules containing devices.

By exploring the sculpture, users will be able to walk around and explore the products presented by Yota.

During this experience the visitors

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On the left, a view of the custom-made furniture showcasing the phones. On the right, a view from the meeting room.

Below, the 3D mapping room.

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YEOSU EXPO SPANISH PAVILION YEOSU, 2012

EXHIBIT DESIGN

Type of project: Exhibition Project: Yeosu Spanish Pavillion Location: Yeosu, Korea Status: 1st prize competition, Built Opening: May 2012 Closing: August 2012 Client: Acción Cultural Española Built up area: 500 sq.m.

Project: External Reference Architects Collaborators: Marina Cella, Elsa Rodriguez, Bartek Poteralski Art director: Chu Uroz Graphic design: Research Studio Audio Visual/Mapping: Onion Lab

Use the QR code below to see the exhibition video.

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Spanish Pavilion at Yoseu Expo 2012

South Korea pays homage to oceans and coasts by opening the Yeosu Expo 2012 with the slogan: “The Living Ocean and Coast: Diversity of Resources and Sustainable Activities”. Spain names its exhibit “Spain Explores”.

The exhibition project consists of 4 main stages: 1. In the entrance hall, the sea routes pioneered by Spanish voyagers are shown and explained to the visitor.

2. The central space shows Colombo’s, Malaspina’s and Malaspina 2010’s expeditions (carried out by the Hesperides’ crew). A circle split a didactic projection in the upper part and an interactive show in the lower one. The three expeditions are explained in detail by three Magic Glasses. In the rightmost showcase the Hesperides’ research, which has gathered more than 8000 samples at a depth of 5000m using collection tubes, is presented.

3. The key area in the project is Deep Ocean. The visitors will enter a space lit up with samples containing water collected at a depth of 5000m.

Through the use of peculiar tubular collectors of marine samples, scientists have been able to explore marine biodiversity and the impact of climate change on the Oceans. Here Hesperides’ samples turn into hi-tech glazed amphorae which generate a sort of abyssal topography. Their water contains scientific data which can be deciphered through the shift of colour. The visitors will find themselves immersed in the bottom of the sea.

4. In the last room a Dymaxion 11m map presents Hesperides’ discoveries.

The enclosed water is the generative and informative pixel within the installation. On an unfolded worldmap the data collected by the Malaspina expedition are projected. The intention of the pavilion is to present its contributions and proposals for the future in response to the problems and threats which global warming represents for the marine environment.

The Spanish Pavilion is once again playing a role of public diplomacy, cooperation and scientific education.

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On the left and on the top, the abyssal topography generated by the water capsules.

On the right, the assembling and filling of the capsules and their light test.

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On the left, a wiew of the Dymaxion map showing last spanish discoveries, made of light pixels.

Below, a detail of the water pixels.

Pitatur? Quis et aut ima cor rerestist hitibus am, imi, consectur aut etur.

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TALENT BLOOD BANK ISTITUTO EUROPEO DI DESIGN BARCELONA, 2015

EXHIBIT DESIGN

Type of project: Exhibition Design Project: IED Talent Blood Bank Location: Barcelona, Spain Status: Built Opening: 9th March 2015 Client: IED Barcelona Built up area: 49 sq.m

Project: External Reference Architects Collaborators: Chu Uroz Building engineer: Enrique Sanchez

Use the QR code below to see the exhibition details.

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Talent Blood Bank IED

During the SalĂ&#x201C; del Ensenyament 2015 Fair, IED Bcn participated with a booth bringing together the best student projects of the last 10 years. The booth is a light, permeable white structure generating the support for the IED Talent Blood Bank.

A modular structure in line with the rules and restrictions of the fair. The depth of the structure is multiplied through the overlapping of wireframes, producing a continuous tissue that adapts to different situations.

This art installation come booth, highlights the different disciplines taught in the school through a system of color coding. Accordingly red is the color of fashion design, the orange of industrial design, violet of interior design and pink of graphic design.

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On the left, detail of the blood bags used in the installation. On the right some showcase details.

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BRANDERY SUMMER IED ISTITUTO EUROPEO DI DESIGN BARCELONA, 2011

EXHIBIT DESIGN

Type of project: Exhibition Project: Brandery Summer IED Location: Barcelona, Spain Status: Built Handing over date of project: 2011 Client: IED Barcelona Built up area: 3 sq.m.

Project: External Reference Architects (N. Toribio, C. Zappulla with M. Tepedino)

Use the QR code below to see the project details.

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Brandery Summer IED

How can a garment float in the middle of a box? This showcase is based on the premise stated in this question and its answer consists in finding its tectonic solution. Hence, as the context of the project is a small white box, it is feasible to deploy a net made of dense wires to be able to fix the garments. For this reason, the sides of the box are used as frame for weaving by repeatedly crossing, a single nylon thread through a spikes pattern.

As a consequence, this system of lines generates a new material condition with new properties. The whole is more than the sum of its parts: an over scaled transparent tissue able to freeze the garments inside of its fibers. The design matter consists of 5000 spikes and 7000m of rainbow nylon wire.

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On the left, a general view of the display. On the right and below, some details.

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GIGAMESH GAME OF THRONES BARCELONA, 2015

EXHIBIT DESIGN

Type of project: Shop Window Project: Games of Thrones Location: Barcelona, Spain Status: Built Opening: 5th May 2016 Client: Gigamesh

Use the QR code below to see the project details

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Gigamesh Comic Bookshop

When Gigamesh comic and fantasy bookshop located in Barcelona was chose to host the presentation of the of A World of Ice and Fire (Spanish version, Elio M. Garcia Jr., Linda Antonsson, George RR Martin).

It was decided to transform its main display window into something that exceeds standard visual merchandising. To bring it closer to the epic narrative of the Game of Thrones saga.

Intended to present not only the text, but also several books belonging to the Song of Ice and Fire collection.

The management team put forward the idea to contextualize the shop window through a cycle of events of great communicative power (lectures, book signing and display). Therefore, it was necessary to approach the project not only as a strategy for product display but as an element to contribute to the sepcial atmosphere of the event.

According to the symbolic mood of these texts, The concept of the proposal was refined from a reductionist view that amalgamates different

physically important items within the narrative of A World of Ice and Fire.

Thus the idea of forged steel together with the an icy wasteland, become expressive linkages leading us to iron throne and impossibly massive wall of ice. Whilst attempting to avoid any wholly literal display, offering instead an intense sensory experience through light, temperature and geometry.

In trying to represent the cinematographic feel of the show, stage and production design influenced heavily a number of decisions. The light and matter were considered inseparable. Steel with intense warm light juxtaposed with semitransparent delicate materials bathed in cold light.

Both sets composed from sets of modular triangular geometry to create a complex scene. All coming together to tickle the viewers senses and imagination before even opening a page on the new book.

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On the left, a view of the shop window installation.

Below, a close up.

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GINRAW DISPLAY GINRAW BARCELONA, 2014

EXHIBIT DESIGN

Type of project: Retail Project: GinRaw Status: Built Handing over date of project: 2014 Client: GinRaw

Project: External Reference Architects Production Collaborator: Luca Brucculeri Art Direction: Chu Uroz

Use the QR code below to see the project details.

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GinRaw Display Design

The GinRaw is a premium gastronomic Gin produced in Barcelona by Mediterranean Premium Spirits S.L. and contained within a clean, transparent bottle. Like a new-found joy fossil, GinRaw has been protected by a rough monomaterial block. In fact this aluminium monolith encapsulates the Gin Flavor which remains unchanged for centuries. If you want to reveal its taste you have to break the block in half. Only then will you appreciate the secret of its selected botanical ingredients coupled with a unique distillation process.

So, which may be the best way to expose GinRaw than to display it within its block? The display is made of recycled cast aluminum which is molded and mechanically textured. Moreover, a LED light from the bottom illuminates the bottle through its liquid.

Finally, each piece is punch marked with its brand and the series number.

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On the left a frontal view of the display with the bottle and on the right a detail detail of the punch marked series number.

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YOTA DISPLAY YOTA DEVICES BARCELONA, 2013

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Type of project: Retail Project: Yota Display Status: Built Handing over date of project: 2013 Client: Yota Devices

Project: External Reference Architects

Use the QR code below to see the project details.

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Yota Display Design

Yota Display integrates at the same the Yota-phone exhibition and a tablet, which provides all its information.

It is a digital fabricated display manufacturedby a CNC milling machine.

The final object is the result of a subtractive process of a single plexiglass-panel.

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On the left, some details of the smartphone display. On the right, a detail.

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EXPO MACSON ISTITUTO EUROPEO DI DESIGN BARCELONA, 2011

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Type of project: Exhibition Project: Expo Macson Location: Barcelona, Spain Status: Built Handing over date of project: 2011 Client: IED Barcelona Built up area: 5.000 sq.m.

Project: External Reference Architects (N. Toribio, C. Zappulla with M. Tepedino)

Use the QR code below to see the project details.

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Expo Macson IED

In November 2011 the Istituto Europeo di Design is delighted to throw open the doors to its new campus. And naturally it is doing so by showing off its investigations. We’ve been invaded by a series of beings that are genetic specialists in welcoming talent. You’ll find them walking through the entrance hall, the open spaces, the main hall. They’ve taken over the entire school! There’s no need to worry! They’re completely peaceful and harmless. Simply feed them a few minutes of your time and you’ll be rewarded with the experience of a familiar reality, life at IED, narrated simultaneously through six heads.

Feel free to stroke their stylised metal legs and a colony of digital spiders will weave you a tapestry of creativity on which you can walk through an imaginary landscape. Close your eyes for a minute and let yourself be led by the beings of the Future Design Generation to the magical place where all great ideas come from.

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On the left and below the digital spiders projecting on the floor.

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INTERIOR DESIGN

For External Reference Architects the Interior Design represents a vision for the future where new technologies and formal research become the means for achieving novelty, emotions and experiences. Interior Design is an opportunity to interpret the inner limits that architecture establishes with its environment and a pretext to think about our interior world.

A world that is intimate, creative, sensual and poetic.

Keeping a certain distance from fashion tendencies External Reference Architects developed his own vocabulary intertwining simplicity and complexity, rationality and creativity, art and science. Along these years this vision has emerged naturally in their restaurant, bar, hotel, retail, apartment interior projects. Among their Clients we remember: Spanish Minister of Culture, ONU Art, Yota, Barcelona Football Club, Chu Uroz, Moritz, ModaFad. The office team is constantly researching through lecturing and teaching at IED, Instituto Europeo

di Design, where Nacho and Carmelo are director of the Interior Design Master program. Therefore the academic experience is a constant workshop for learning, experimenting and testing new interior scenarios.

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HAM ON WHEELS TAPAS BAR BARCELONA, 2014

INTERIOR DESIGN

Type of project: Tapas Bar Project: Ham on Wheels Location: Barcelona, Spain Status: Built Client: Albert Castellรณn Built up area: 45 sq.m.

Project: External Reference Architects (N. Toribio, C. Zappulla and M. Ateca) Marketing concept: Albert Castellรณn Art director: Chu Uroz Corporate Identity and Graphic Design: Forma & Co

Use the QR code below to see the project details.

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Ham on Wheels Tapas Bar

What if we combine the best Spanish ham, the best Catalan ‘Coca’ bread and bicycle culture? We get Ham on Wheels, premium Catalan fast food within a tiny urban space full of color, aromas and flavours. The project decomposes the basic ‘ingredients’ of the concept reassembling them into a new spatial experience: 1. The best ham is made by happy pigs. Happy animals who roam freely in their natural habitats.

We like to imagine them riding free around Barcelona. This naïve vision is sculpted on to the wall, producing a textured mural.

2. Road markings invade the floor.

A signage system that orients the users, provoking a relation between pavement, program and furniture such as the bike stools parked along the walls.

3. The ham becomes an iconic element that when repeated, produces a luminous landscape ceiling. The hanging Hams differ in color, graphics and display messages such as:

“Moritz”, “Barcelona’s Best Beer”, “Take Away” and “Fast Food”.

4. The tomato usually rubbed over bread for preparing the ‘Pa amb tomàquet’, is another gastronomic protagonist of the Catalan cuisine and in particular for Ham on Wheels.

Hence, tomatoes are highlighted within the space through a large mosaic made up of hexagonal jars traditionally used in Spain for storing tomatoes.

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On the left a general view of the bar. On the right, a view toward the mural.

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On the left the road marking on the floor. On the right a details of the Tomatoâ&#x20AC;&#x2122;s hexagonals jars , Below, a view of the ceiling.

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JOAN D’AUSTRIA 48 CHU UROZ BARCELONA, 2012

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Type of project: Plateau and Apartment Design Project: Joan D´Austria Location: Barcelona, Spain Status: Built Client: Chu Uroz Built up area: Plateau: 400 sq.m.

Apartment: 80 sq.m.

Project: External Reference Architects Collaborators: Katinka Szodenyi, Elsa Rodriguez, Daniel Rodriguez

Use the QR code below to see the project details.

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Joan dâ&#x20AC;&#x2122;Austria 48 Chu Uroz Apartment

Our user, an industrial designer, active art director and very involved in the world of fashion, advertising and performing arts in genera, raised the idea of devoting a warehouse to hold a recording studio, design space, meeting room, room for auditions, castings and fashion shows, and finally, a home. Therefore, the project acquired exceptional guidelines. We were forced to manage contact between extraordinarily collective-use spaces and others with a private and personal use.

The socially outgoing and energetic personality of the user is reflected in the project. His friends and contacts are very important to him so their presence and the needs they present also become part of the briefing, the space becomes a kind of inhabited scenery where public and private, interact with few apparent limits. If we divide the operation into two main levels, there are: first floor. On the entrance level there is a large space for a recording studio. On the same floor is a work and

meeting area that sits below the loft housing. second floor. In this mezzanine, the casting and catwalk area are combined with a large livable space in which domestic programs hybridize with common spaces. In this area, kitchen, bathroom and storage uses, are packed into a large container with large sliding doors. Moreover, the central space is occupied by a group of island-sofas, serving the larger piece to conceal the bed, designed as a drawer.

As a link between the two levels, we employed a large structure made of steel that serves as support for the userâ&#x20AC;&#x2122;s collection of pop and kitch objects. At the same time, this structure will absorb the loads of the window which separates the public space from private space. The original building, a taxi garage, offers a powerful industrial spirit, which serves as a reference for the project. So we have a space in which the functionality leads to low budget building systems and eloquent dramatic effects.

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On the left a general view of the first floor. On the right, a detail of the sliding bed.

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On the left and right, a side view and a close up of the metal installation. Below, a view of the service wall.

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M-STORE MORITZ SOUVENIR BARCELONA, 2013

INTERIOR DESIGN

Type of project: Store design Project: M-Store Location: Barcelona, Spain Status: Built Client: Moritz

Project: External Reference Architects and IED Master Students Colaborators: Pawel Kochanski, Carolina Tarkovska, Ebi Abdoh, Michelle Levy, Marjolein van der Woude

Use the QR code below to see the project details.

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M-Store Souvenir Barcelona

Mortiz, a beer sold worldwide, is harbored in a building refurbished

by Jean Nouvel. Our assignment: to create an eye-catching M-Store design which changes every six months as well as a display window to state the trade of Moritz.

The concept design aroses in collaboration with the Master of interior design, IED Barcelona. The souvenirs shown on piled rhombuses, in order to lead the visitor through the varied weighted topography-showcase, are the recognition value for the corresponding cities. A map affixed to the wall showcases all certain spots whereabouts Moritz is active all over the world.

Therefore, a fibre connects the relevant well-known souvenir with the appropriated locality on the map to make the volume of trade of Moritz beer accessible to the customer. For the window a huge â&#x20AC;&#x153;Mâ&#x20AC;? is made out of the three different coloured bestknown Moritz beer bottles. Beyond that the translucence of the bottle

grants the sun to shine through and allows the passing visitors to catch a glimpse of the Moritz beer world.

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On the left, some details of the products display.

Below, a detail of the wall map.

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On the left, a view of the shop window intallation. On the right some showcase details.

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M-STORE 2 MORITZ FACTORY BARCELONA, 2013

INTERIOR DESIGN

Type of project: Store design Project: M-Store 2 Location: Barcelona, Spain Status: Built Client: Moritz Open: September 2015

Project: External Reference Architects and IED Master Students Graphic designer: Guillerm Pericai Illustration: Giovanni Bruni

Use the QR code below to see the project details.

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M-Store 2 Moritz Factory

Moritz, a beer company based in Barcelona since 1856, when it was founded by French man Louis Moritz Trautmann, returned to business in 2004. Previously, the company had almost been wiped out during the 70’s. Since then the company has gone from strength to strength. Impacting not just on the business landscape but also revitalizing the cultural life of the city. As a result notable examples of industrial and hospitality architecture were recovered. The Velodrome Bar or Moritz Factory, originaly served as production centers but are now positioned as a flagship leisure centers in Barcelona. This complex contains not only spaces dedicated to gastronomy but also a concept store in which a diverse selection of products related to the world of culture and design are on offer. Moritz, is actively strengthening it’s ties with the city, carrying out a collaboration with students of the Master in Interior Design of the IED coordinated by Nacho Toribio and Carmelo Zappulla, working in coordi-

nation with Chu Uroz, art director of the factory. Students designed a display space according to a brief which is renewed and updated each year. The store offers a selection of products, coordinated with a script that highlights communication with each edition. M-Store 2, pays tribute to classic design. These designs are heirs to the aesthetic values of 19th century’s industrial design. This industrial machine like feel and timelessness, leads us to the world of Steampunk in which the British Victorian and Edwardian appearance, imagery from the industrial revolution is stitched together with early science fiction literature.

Creating a fantastical civilization built on a technological discovery based on the power of steam. Drawing on a palette of leather, wood, copper and iron builds an atmosphere accompanied by recovered 19th century Catalan industrial machinery. Mechanical devices highlight areas of the exhibition created by specialist Kinetic Steam Work artists.

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On the left and below the careful selection of products: a tribute to classic design.

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In this spread, some views of the Moritz Factory.

In the following pages detail of the mechanical device.

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MOVIMENTO CENTRALE DIY BIKE CAFÉ SIRACUSA, 2013

INTERIOR DESIGN

Type of project: Bike café Project: Movimento Centrale Location: Siracusa, Italy Status: Built Client: Private Built up area: 60 sq.m.

Project: External Reference Architects Collaboratos: Maria Laura Maiorana Photographer: Alfonso Peralta

Use the QR code below to see the project details.

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Movimento Centrale DIY Bike Café

Movimento Centrale is a bike café located in Ortigia, the historic center of Siracusa, Sicily. Consisting of two areas, the bar and the bike workshop café is a place for bicycle lovers to meet for healthy refreshments.

It is also an information hub for cycle tourists promoting bicycle friendly and sustainability-oriented initiatives.

Movimento Centrale is an example of a self-build project. A driving force in it’s development was that is has to be constructed entirely through DIY techniques, on a low budget and an even lower carbon footprint. All the details are the result of a collaborative design and fabrication process in which the owners actively participated. Therefore, the project is based on both spontaneous and structured research explorations.

The elements of this explorations are: - the skeletal boxes, which indiscriminately parasite the walls, showcasing the café’s stock.

- the open boxes, pixel-like seats that generate different topographic

configurations.

- the exploded bike axonometric wallpaper which contextualizes the café within bicycle culture.

- the rib like bar, a large bar suspended over a platform, occupies the initial area of the bike café.

- the tables are formed of recycled wheel rims forming the structure of the tables.

In this project External Reference Architects acted as designers and facilitators to the clients, friends and family. Creating a framework for participants to design through play, to explore collectively and productively.

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In this spread two different views of the counter.

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EVENT DESIGN

External Reference Architects is always looking for the unpredictable.

Events are spectacles in which one can unveil a story, provoking emotions and reactions to the visitors who become the protagonist of the show.

Therefore, theatricality represents the fundamental for innovation, rhythm, space experience and interaction.

In doing this External Reference Architects design the scenario, acting as creative and art directors and produce a comprehensive design of the event. A strong relation with new artistic trends has generated a contemporary and transgressive aesthetic which crosses different disciplines such as design, music, lighting and interactive design.

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MODA FAD 2015 MODA FAD BARCELONA, 2015

EVENT DESIGN

Type of project: Event Design Project: Moda Fad 2015 Location: Barcelona, Spain Status: Built Opening: 2015 Client: Moda Fad

Project: External Reference Architects Collaborators: Kanaka Raghavan

Use the QR code below to see the fashion show detail.

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Moda Fad 2015

The cultural entity devoted to fashion design Moda Fad, holds each year a competition to highlight and reward fashion studentsâ&#x20AC;&#x2122; final projects.

Public fashion shows are organized within public landmarks of Barcelona. The last edition was held at the Barcelona Maritime Museum, located in the Royal Shipyards of Barcelona, dedicated to shipbuilding between the thirteenth and eighteenth centuries.

The shipyards were initially fenced enclosures containing ephemeral installations. 14th century structures with rectangular bays bounded by pillars and arches. Resting on these elements, large diaphragm arches outline the gable roof shape of the nave.

With all this, the architectural context with its gothic style and its historical use as a shipyard determined the design conceptually. The repetition of structural arches acts as a start point to start an exercise of mimicking a fashion show atmosphere. In parallel, the construction system of wooden boats with timbers fixed on a keel,

guided us to a volume generation system through ribs digitally produced and then assembled using a notching system again inspired by the original ship wrights. Finally, the catwalk was colonized by a series of pieces that reinterpreted the image of ancient beached ships whose naked frames textured the pavement with dramatic shadows producing an expressive theatrical atmosphere.

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On the left and on the right, some shoots of the fashion show.

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080-MODA FAD SANT PAU MODA FAD BARCELONA, 2014

EVENT DESIGN

Type of project: Event Design Project: Moda Fad Location: Barcelona, Spain Status: Built Handing over date of project: July 2014 Client: Moda Fad Built up area: 600 sq.m.

Project: External Reference Architects

Use the QR code below to see the project video.

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080-Moda Fad Sant Pau 2014

On 4th of July 2014, a fleet of alien spacecrafts landed on earth and colonized the catwalk of Barcelona Moda Fad, surprising all the guests with the laser beams emitted from their eyes.

The aliens have an elegant and slender structure made of fluorescent steel and control the scene by projecting a beam of red laser. The models show their spectacular outfits walking between the aliens and the laser lights that create a scenographic and surreal atmosphere.

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On the left and on the right, some shoots of the fashion show.

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080-MODA FAD PROYECTO T MODA FAD BARCELONA, 2013

EVENT DESIGN

Type of project: Event Design Project: o80-Proyecto-T Location: Barcelona, Spain Status: Built Handing over date of project: July 2013 Client: Moda Fad Built up area: 600 sq.m.

Project: External Reference Architects Collaborators: Pawel Kochanski

Use the QR code below to see the fashion show details.

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080-Moda FAD Proyecto T

Wild animals are great buddies for brave and extravagant ideas of young Spanish fashion designers. They can reveal an uncontrolled behavior in their habitat, but in the D-Hub fashion show environment you’ll be surprised by their striking attitude. Eye-catching, agile, fast, majestic, elegant, light, animals that won’t distract you from the show. Don’t be afraid if the “beasts” aren’t just a background, because they love the catwalk, they parade amongst the models walking beside them. We all live in the same wildwood. These amazing animals are famous for their graceful discretion. Transparent net silhouettes live in the modern jungle of contemporary fashion. Fragile and delicate wireframe skeletons produce new landscapes where novelty and unpredictability emerge from their overlapping. Shining with UV light before the show startes, they dominate the catwalk field. But when the lights are on, and the show starts, they vanish into the background leaving protagonism to the fashion show.

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On the left, an image of the gorilla. On the right the flamingo.

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SHOPPING NIGHT AMPERSON BARCELONA, 2013

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Type of project: Event design Project: Barcelona Shopping Night Location: Barcelona, Spain Status: Build

Project: External Reference Architects Production: Craft Art Labor, Fab Lab

Use the QR code below to see the event video.

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Barcelona Shopping Night 2013

The theme of the Barcelona Shopping Night 2013 is: “Viva Verdi!

Es lebe Wagner!” For this special event we bring to life the characters and the atmospheres of the Verdi’s operas to the Passeig de Gracia. Based on Verdi’s Operas seven figures have been chosen: Alfredo, Duca, Violetta, Toreros, Trovador, Rigoletto, Gitanillas; and transformed into giant masks.

Notched laser-cuted panels are assembled for generating these huge masks, fixed on a slender, metallic structure.

As a movable scenography, these characters are carried on by actors who animate the street.

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On the left and on the right some views of some characters in front of Casa Milà .

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Work with us External Reference Architects will orient you during each phase of the project: Design Concept, Design Development, Suppliers Seeking and Coordination, Execution Design. It’s a time-tested method for establishing a close working relationship, and producing the very best solution.

During the briefing all of the discussions, and exploration lead to the first ideas that will be developed during the design process. Once the requirements of the project are determined, the design phase begins.

In the Conceptual phase External Reference will start to refine a “vision” for the project, its atmosphere, the space feeling, its purpose. Through the Design Development External Reference will develop the proposal of each part of the project until the submission of drawings and written specifications. The design phase ends when the clients agree to the plans that will guide construction. For this to happen External Reference Architects will work for a further develop-

ment of the project and will produce all the documents necessary for the construction. During the production External Reference Architects will discuss changes and options with you, and ensure that alterations are compatible with your vision for the project. Our way of compensation can be based on time, a stipulated sum or a percentage of the budget.

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Cost estimation

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Views

3D mapping Constructive drawings Design report

Site supervision

3D simulations

1. Client needs

2. Design concept

3. Basic design

2d drawings

Technology definition

4. Development design

Audio/visual design

Choosing providers

5. Execution design

6. Fabrication

7. Result

Applying cutting edges technologies

Control assembly

Research Digital fabrication Eliminate

Analysis

3D digital model

XREF working process map.

Parque GÜell Plaza Lesseps

La Sagrada Familia

Passeig de Gracia

Plaça d’Espanya

Plaça de les Glòries Catalanes Plaça de Catalunya

La Rambla

La Barceloneta

www.externalreference.com Plaza Lesseps 30, 1º 1ª 08023 Barcelona, Spain T. +34 936 243 773 nacho@externalreference.com carmelo@externalreference.com