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Josef Lang Portfolio Of Work



Focus Beta

Product Design

Focus 2.0

CR45 CR45 is an uncharacteristically slender expression of cantilevered furniture. Employing solid steel rod in this typology makes the piece one of a kind – and a striking exploration in both concept and craft. The balanced relationship between the chair’s novel frame and traditional halyard cording is highlighted by carefully detailed material junctures.

Traditionally speaking...

Newer. Slimmer.

...cantilevered chairs are made from hollow tubing or a larger stock of material. Members with these expanded cross-sections are able to handle greater bending forces than the thinner members typically used in four-legged chairs. Ultimately, these traditionally employed materials result in thicker lines and a bulkier appearance.

CR45 is unique within its structural class. With a space-frame-like structure of thin, solid rod, the large bending forces present in the cantilevered construct are mitigated – an original reprise of the archetypal cantilevered chair.

Steel Frame Five individual members nest together to form the chair’s frame. These 12mm diameter segments have been refined across CR45’s seven prototypes more than any other aspect of the design. Criteria that have guided the frame’s evolution have been structural integrity, visual lightness and consistency of details - particularly how intersections of the structure are treated.

Woven Halyard Both the steel bones of the chair and hand-woven cording serve specific functional and aesthetic roles - each according to their inherent properties. The matte black frame acts as the primary structure, while the off-white halyard directly contacts dynamic human contours and translates the load to that frame. Strong visual contrast between the two materials highlights their independent functions.

FilzFalten FilzFalten is a collapsible stool assembled with a single zipper. The work’s upholstery is elevated beyond the functions of comfort and adornment serving as the primary structural material.

Design Development After five prototypes, this piece has transformed more that any other. From the initial concept for a chair that assembles with hidden snaps, to the first iteration that almost mirrors a Jacob’s Ladder in its mechanics, I’ve applied a rigorous and open-ended process. In taking a critical look at the design in each of it’s many forms, I’ve welcomed the opportunity to go back to pen and paper, scale model or digital exploration.

Hudl Focus: Beta My transition at Hudl from designing marketing graphics to practicing industrial design was due to the companies sudden launch of our first ever ground-up hardware product. When the project was announced in midJanuary of last year, I became part of the highest-risk/reward guinea pig project to date at Hudl. Marketed as “Hudl Focus” the foursensor camera turns on by itself to record each basketball or volleyball match in a school’s gym — all the while following the action through computerautomated zooming and panning. On the project, I was responsible for designing the exterior housing for the sensors and electronics, the mounting assembly, and the product packaging. The main requirements for this indooronly Beta version were to 1) protect the pricey internal components from sportsball projectiles and 2) allow for an incredibly easy installation by our users.

The housing Made almost entirely from sheet metal, the Beta housing fit the budget - and fit the bill. Of the 200 cameras currently in high school gyms, not one has lost a fight with a basketball. In fact, a unit at a Florida school survived the collapse of its gym during a hurricane and was still functioning properly the next day when re-installed in an opponents gym.

The Mount & Installation

One-time Mount Install Because the camera captures the entire view of the court, the mount can be installed without the need to move it later. Four machine screws and the right tools are all takes.

No More Tools or Hardware At this point the user simply slides the camera onto the fixed mount. The device hinges on two bushings and is locked in place by the spring-pins on the side panels.

Just Right After checking the Hudl Focus App for a preview of what the camera sees, a one-time angle adjustment is made using the spring pins. It’s as straightforward as that.

Hudl Focus: 2.0 After an extremely successful Beta run of the indoor units, only small adjustments remain for our Fall 2019 production run of Hudl Focus. Where we’re upping the ante this year with a trial run outdoor-rated cameras. This next generation of the Hudl Focus will need to be IP65-rated, maintain an internal temperature lower than 170 degrees Fahrenheit, and shield the sensors from direct sunlight. The new design will also call for a move to mold-based manufacturing methods for increased quality control, lower part costs, and more rapid production (after the tooling is in place).

Prototyping Working as Industrial Designer Lead in our small hardware development team at Hudl — a kind of startup within a startup — I’m taking point on the design of Focus 2.0 from conception through eventually handing the project off to manufacturers. The project is in month two of development and my day-to-day work currently involves assembling and evaluating the full-scale, 3D-printed prototypes. After this evaluation, I take note of necessary changes and report them to the project’s stakeholders. I continue to cycle between pen and paper and applying design changes to the working 3D model.

A quick note* My current portfolio of work is very product-heavy... It goes without saying tha Gensler practices more than that, with interior and architectural projects of varying scales. I want to make note that although I’ve been working outside the area of interiors and architecture for a few years now, I’m a quick learner. I made the decision to transition our team from Rhinoceros to Fusion 360. I taught myself the new product in one week with no prior knowledge of the software, modeling the Focus 2.0 design from scratch in a day. I’m confident that I can advance very quickly with any technical side of executing on interiors projects. I’m used to taking on new skills without slowing down a project’s development.

Arkansas Basketball

Hudl Headquarters

Environmental Graphics

Arkansas Basketball As an Interior Design Intern at POPULOUS, I often worked with our lead graphic designer to weave clients’ brands into the fiber of their buildings’ interiors. These madefrom-scratch images come from an environmental graphics proposal for the University of Arkansas’ new basketball training facility. For this project proposal and bid, I was responsible for concepting the dimensional treatment of graphics and installations, while the lead graphic designer built out the images that populated those concepts. Taking the Revit model into 3D Studio Max for the initial renderings, I then rounded them off in Photoshop and eventually combined them in a pitch to the university’s Athletic Department.

Hudl Headquarters In November 2017, Hudl cut the ribbon on its new world headquarters. It’s a seven-story building with each floor larger than a basketball court. As the lead design for the environmental graphics package, I was responsible for the project as a whole. My work spanned from concept design to execution of nearly 50 graphics and installations.

Sketches & Rendering

Personal Works


Sketches & Rendering

Personal works When you love your job, the line between what you do in your free time and what you do at your desk tends to blur... Here’s to never being caught without a pen.

Thank you.

Profile for Josef Lang

Industrial Design Portfolio  

Industrial Design Portfolio  

Profile for joseflang