Havas corporate

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The Havas Advertising Group

4th largest Communication consulting group in the world Operating in 75 countries throughout the world Billings of $ 20 billion (84% outside of France) Quoted on the Paris CAC 40 and the US NASDAQ 20 000 Communication specialists Largest ‘Interactive Media’ advertising network

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Havas Advertising Sports, The Havas Advertising strategic answer on the Sport media

Havas Advertising

Euro RSCG

Havas Advertising Sports

Arnold WW Partners

MPG

Diversified Agencies

New York

Boston

Barcelone

Paris

Paris

Europe North America Asia / Pacific Latin America

Europe Norh America Latin America

Europe North America Latin America

Europe North America Aasia / Pacific

Worldwide through the Havas Advertising Network

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Havas Advertising Sports Offices in 5 European countries France – Paris Italy – Rome Switzerland – Lausanne UK – London Benelux – Amsterdam (2001)

USA (2001)

ASIA –PACIFIC (2001)

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10 major disciplines Soccer Rugby Sailing Cycling Track and Field Judo Nature Sports Tennis Basket-ball Motor Racing 5

4 complementary activities

Consulting Sports Marketing and TV rights Corporate Hospitality and Event Management The Internet Economy

200 Sports Marketing Experts Turnover of 120 Million US $ in 2000 6

Consulting

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FOR BRANDS SPORTS AS A STRATEGIC TOOL

Brand Auditing Analysis of the relevance of the use of sports as a media Benchmarking Sponsorship strategy recommendations (for a club, an event, an athlete, ‌.)

Implementation programs Performance measurement (Sports Metrix) 8

Main clients

Football

Cycling

Multisports

Cegetel/SFR

Comareg/Bonjour

Hewlett-Packard

Point P

CrĂŠdit Agricole

Vivendi

Carrefour

Champion

Coca-Cola

Tennis

Rugby

Sailing

Sara Lee/Sanex

EDF

Bayer

Gaz de France

Peugeot

Bonduelle

France Telecom

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Hewlett-Packard

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MOËT & CHANDON

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COFIDIS

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FOR SPORTS INSTITUTIONS COMMUNICATION AT THE SERVICE OF SPORTS

Sports brand auditing Communication strategy recommendations Implementation programs (Graphic design, media campaigns, ‌.)

Sponsorship research and development Website architecture and Marketing 13

Sports Marketing and TV Rights Marketing Sports and TV rights

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SPORTS BRANDS LEVERAGING (Teams, Federations, Events, etc)

Auditing / Examination of sports brand value Definition of a Marketing Strategy Marketing commercial rights: TV, Exposure (shirt, boards, arches, etc.), Hospitality, Tickets, Licensing, Internet, etc.

Implementation of contractual rights and obligations Performance Measurement 15

Principle Rights

FOOTBAL

RUGBY

BASKET-BALL

AS Roma

European Rugby Cup

Elan Béarnais Pau-Orthez

Olympique de Marseille

USA Perpignan

SLUC Nancy Basket

AS Saint Etienne

Section Paloise

FC Metz

RC Narbonne Méditerranée

Toulouse FC

SAILING The French Sailing Federation

FC Sochaux

CYCLING

ORMA Multi-Hull Championship

Nîmes Olympique

International Cycling

Vendée Globe

OGC Nice

French Cycling Federation

Lausanne Sports

Roc d ’Azur (MTB)

The Swiss National League

OTHERS FEDERATIONS French Track and Field Federation The French Golf Federation

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EUROPEAN RUGBY CUP Heineken Cup & European Shield: Pan-European competition Promotion of the Competitions Building the Brand (new institutional logo, official song, ‌.)

Marketing Program to attract a limited amount of interesting international companies Rights delivery & Execution for all partners, including Heineken on behalf of ERC (including co-ordination TV issues)

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Corporate Hospitality and Event Management Public relations (hospitality) and sports entertainment 18

CORPORATE HOSPITALITY AND EVENT MANAGEMENT

FOR COMPANIES • Creation

and organisation of sports events • Development personnalized Public Relations programs .

FOR OPERATORS

• Event & venue management • Organisation of Corporate Hospitality

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REFERENCES AND EVENTS EVENT ORGANISATION

Compaq (Tennis) Roc d ’Azur (Mountain Biking) CREATION OF HOSPITALITY VILLAGES

Villages at the Football World Cup 98 Official Village at the Stade de France (Six Nations Tournament) PUBLIC RELATIONS PROGRAMMES

Olympic Winter Games (Salt Lake City) 2002 FIFA World Cup Roland Garros Six Nations Tournament Euro 2000 (Football) Football World Cup 2002 Formula 1 Championship Events at the Stade de France 20

The economy of the Internet

The Internet Economy

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INTERNET SPORTS BRAND LEVERAGING

Via

EXCLUSIVE PROPERTIES through select sports rights (clubs, events, athletes, governing bodies)

A GUARANTEED AUDIENCE through distribution agreements with Internet portals

THE MARKET EXPERTISE understanding the needs and expectations of the sports community on the Internet 22

AN INTERNET SPORTS MARKETING AGENCY DEDICATED TO OFFICIAL WEB SITES

Website design and development Editorial and audiovisual content and services A dedicated technological platform Marketing sales force and expertise (advertising, sponsorship, data marketing, e-commerce, content syndication‌) 40 web sites on line in 2001 100 million pages viewed in 2001 200 000 Newsletter subscribers in 2001 23

www.olympiquedemarseille.com Principal Web Sites

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www.olympiquedemarseille.com Principal Web Sites

FOOTBALL

www.olympiquedemarseille.com www.olympiquedemarseille.com www.fcmetz.com www.asse.fr www.planete-bleus.com TRACK & FIELD

www.generation-athle.com www.christinearron.com www.stephanediagana.com SAILING

www.waika9multi.com www.lo誰ckpeyron.com www.ffvoile.com CYCLING

www.rocazur.com 25

Contact

80/82 Quai Michelet 92532 Levallois-Perret Cedex FRANCE TĂŠl. + 33 (0) 1 41 27 51 00 Fax + 33 (0) 1 41 27 51 01 www.havasadvertisingsports.com

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