Guid eng

****

U. C. I. GUIDE TO PRACTICES AND PROCEDURES between U.C.I. / ISL MARKETING and ORGANISING COMMITTEE OF AN U.C.I. CYCLING WORLD CHAMPIONSHIP

U tilis ez Word 6. 0c (ou ult Žri eur)

pour af fic her une image M aci ntos h.

2

Zentralstrasse 1 P.O. Box 3339 CH - 6002 Lucerne Tel: (41) 41 24 95 95 Fax: (41) 41 24 97 97 Tlx: 862 761 ISL CH 6th Edition February 1994

3

TABLE OF CONTENTS

CONTACTS

4

PREAMBLE

5

A

INTRODUCTION

6

B

APPLICATION

6

C

OBJECTIVES

6

D

RESPONSIBILITY OF ISL

7

E

COMMERCIAL ASPECTS 1. Sponsorship 2. Sponsorship designations 3. Official designations 4. Local marketing programme 5. Cooperation 6. Licensing/Merchandising programme 7. Event Emblem and Mascot 8. Sponsorship advertising boards and clean sites 9. Advertising boards obstruction 10. Composite Sponsor boards 11. Official Programme 12. Advertising in publications and printed material 13. Composite Sponsor advertising 14. Printed material samples 15. Product display 16. Franchises 17. Promotions 18. OC Supply/Service requirements 19. Scoreboard 20. Advertising on videoboards 21. Exterior velodrome Sponsor identification 22. Accreditation cards 23. Awards 24. Rider/VIP gifts or give-aways 25. Minimum use of the UCI logo

7 7 8 10 10 10 10 11 11 11 11 12 12 12 12 13 13 13 13 13 14 14 14 14 14 14

F

THE EVENT SITES AND HALLS 1. Coordination office

15 15

4

2.

3.

4.

5.

6.

7.

UCI/OC Officials and OC staff Board supervisors Event announcer Hospitality facilities Venue decorations Interview room

15 15 15 15 16 16

5

G

MEDIA/TV ASPECTS 1. Press and Media relations 2. Television monitors 3. Media accreditation 4. Team/Rider Media guides 5. ISL photographer 6. Fees Host Broadcaster 7. Host Broadcaster obligations

16 16 16 16 17 17 17 17

H

THE EVENT SITES 1. Meetings with OC 2. Protocol 3. Communication system and OC contact list 4. Tickets 5. Additional tickets 6. Ticket sale 7. Official hotels 8. Designated hotels 9. Accreditation 10. Team/Rider Information 11. Social functions 12. VIP transport

18 18 18 18 18 19 19 19 19 19 19 20 20

I

ORGANISATION OF THE EVENT 1. Government guarantees 2. Documentation 3. Scheduling of races 4. Starting time 5. Insurance 6. Officials transport

20 20 22 23 23 23 23

APPENDIX 1 A Principles of poster production APPENDIX 1 BPrinciples of ticket production APPENDIX 1 C Principles of programme production APPENDIX 1 D Principles of press release and information Paper APPENDIX 1 EPrinciples of composite boards APPENDIX 1 FPrinciples of Event invitation and menu card production APPENDIX 1 G Principles of Event official function organisation and protocol APPENDIX 2 Principles of advertising board production and installation APPENDIX 2 A Advertising during World Championships Road APPENDIX 2 BAdvertising during World Championships Track APPENDIX 2 C Advertising during World Championships Cyclo-cross APPENDIX 2 D Advertising during World Championships Mountain-Bike 35

24 25 26 27 28 29 30 31 32 33 34

6

APPENDIX 3 APPENDIX 4 APPENDIX 5 APPENDIX 6 APPENDIX 7 APPENDIX 8

Host Broadcaster Presenting Sponsor rights package Major Sponsor rights package Main Sponsor rights package OC Sponsor rights packages Local Service Partner product categories

36 38 40 42 43 45

7

CONTACTS UCI / ISL

UCI

Contact :

37 Route de Chavannes CH - 1007 Lausanne Tel : (41) 21 626 00 80 Fax : (41) 21 626 00 88 Mr Hein VERBRUGGEN President Mr Jean Pierre DICK Director of Operations **********

ISL Marketing AG

Zentralstrasse 1 P.O. Box 3339 CH - 6002 Lucerne Tel : (41) 41 24 95 95 Fax : (41) 41 24 97 97 TŽlex : 862 761 ISL

CH Contact :

Mr Peter SPROGIS

**********

ISL France

Contact

86 , rue du PrŽsident Wilson 92300 Levallois-Perret Tel : (33) 1 41 27 16 00 Fax : (33) 1 47 39 16 81 Mr Jean No‘l REINHARDT Project Manager

8

Mr Jos ALBERTS

9

PREAMBLE

This Guide to Practices and Procedures has been prepared in order to assist each OC in understanding respective party obligations and responsibilities regarding World Championship events.

ISL will always be available to assist and advise organising committees on all matters related to the event, including advice on any local marketing programme and official supplier requirements.

The points stated in this document are largely matters related to sponsor rights which the organising committee has an obligation to fulfil on behalf of UCI. Without the delivery of such rights, sponsors/broadcasters have the right to financial rebates or even non payment which would result in losses for all concerned.

10

GUIDE TO PRACTICES AND PROCEDURES BETWEEN UCI/ISL MARKETING & ORGANISING COMMITTEE OF UCI WORLD CHAMPIONSHIPS

A - INTRODUCTION The management and control of Cycling is vested in the UCI who may do all acts and exercise all powers as may be necessary to give effect to the objects described in its statutes and general regulations. The UCI has decided that it is in the overall interests of the development and expansion of Cycling to appoint a specialist sports marketing company, ISL Marketing, who will be the sole and exclusive worldwide consultants for the identification, organisation, negotiation and supervision with the UCI of all promotional, advertising, marketing, audio-video, television and other commercial rights relating to the UCI Competitions. This code of practice has been drawn up with the object of providing minimum requirements and future practices and procedures of the Organising Committees selected by the UCI to organise the various World Championship Competitions.

B - APPLICATION The Guide to Practices and Procedures will apply to the Organising Committee of UCI Competitions. World Championship will also be referred to as EVENT on the following pages.

C - OBJECTIVES The objectives of the UCI Marketing Programme are the following: 1.

To enhance the general image of Cycling throughout the world

2.

To increase the popularity and public awareness of the UCI generally and the World Championship specifically

3.

To examine and negotiate the technical sponsor support requirements of the UCI and OC in order to provide the best possible support for the event (eg. timing, computer, etc.)

11

4.

To maximize income and supply of goods and services through a coordinated, well defined and executed marketing policy

5.

To ensure the widest possible exposure of the event through television, print, and other public media.

D - RESPONSIBILITY OF ISL The responsibility of ISL, in cooperation and consultation with the UCI, includes the following: 1.

To monitor and help coordinate the Guide to Practices and Procedures as it applies to sponsorship and television

2.

To advise on the marketing of the commercial rights and properties of UCI and the event

3.

To assist in the development of media coverage and general awareness of UCI and the event

4.

To negotiate and consult on behalf of the UCI and/or EBU television rights with respect to the event

5.

To service in conjunction with the UCI the various sponsors and suppliers who will acquire commercial rights of the UCI and the event

6.

To assist in the coordination of host broadcaster functions at all UCI World Championships

7.

To assist and monitor OCs local marketing programme as necessary and appropriate

E - COMMERCIAL ASPECTS 1.

SPONSORSHIP

1.1

The Organising Committee hereby acknowledges on behalf of its members that upon selection by the UCI as the designated OC, it shall accept that all marketing rights to the event shall be the exclusive property of the UCI, as established by the terms of the UCI SPECIFICATIONS for the organisation of the World Championship unless specifically excluded in writing by the UCI or ISL.

12

1.2

By way of example such rights are recognized to include, without being limited thereto, television broadcasting rights, narrow casting rights, advertising of any description on site or in the velodrome, use of mascots, symbols, slogans or other insignia used in connection with the World Championship, music rights, and all advertising in or on all publications, promotional material and any printed material such as tickets, programmes, posters, information and result paper, guides, etc. (promotional material may include items such as car stickers, newspaper advertisements, hand circulars, etc.).

1.3

Exclusion : Neither the National Federation nor the OC shall enter into any contractual arrangements (verbal or written) related to these matters designated in 1.1 and 1.2 without the written approval of UCI/ISL. The OC shall further accept that any existing agreements which it may have with any other marketing company or sponsor shall not be valid for the purposes of the World Championship unless approved in writing by UCI/ISL.

2.

SPONSORSHIP DESIGNATIONS UCI/ISL have agreed on the various sponsorship categories of the UCI World Championship as follows:

2.1

Official Sponsors 2.1.1

Presenting Sponsor

To be appointed exclusively by UCI/ISL for the event. This will be the premier sponsorship designation available to a company, and this sponsorship category will be reserved for the UCI. Whenever a presenting sponsor is designated, the OC shall ensure that the company name is used in the title whenever the title is used in any way; e.g. "Coca-Cola presents UCI Cycling World Championships". Examples of common event title uses are as follows: - front cover of official programme - tickets - press release paper - scoreboard - TV / Radio promotional spots - verbal announcements - accreditation cards - poster - stickers - title boards - event clothing - other promotional material - television broadcasts of event

13

- number bibs / shoulder / frame 2.1.2

Major Sponsor

To be appointed exclusively by UCI/ISL for the event. This will be the premier sponsorship designation available to a company, and this sponsorship category will be reserved for the UCI. APPENDIX 5 will give an indication of the Major Sponsorship Package. Within two months after appointment, ISL will provide the OC with an updated and detailed version.

2.1.3

Main Sponsor

To be appointed exclusively by UCI/ISL for the event. Certain companies who sponsor many UCI events such as timing, clothing and computer can be both sponsors and suppliers. It should also be noted that an official sponsor such as Coca-Cola can also be an official supplier "Coca-Cola official supplier of Soft Drink of the World Championship".

2.1.4

Official Supplier

Official suppliers may normally only be appointed by the UCI/ISL, however an OC may also negotiate such contracts within agreed product categories. An official supplier is a company who provides a combination of product, service and cash to an agreed minimum level and of a specific quality. Examples of potential official suppliers are: airline, hotel, cars, timing, computer, clothing, cycling products, etc.

2.1.5

Licensees (see 6. Licensing Programme)

A programme granting rights to companies allowing them to use the logo of the UCI and/or World Championships for commercial activities linked to a specific product. Licensees can normally only be appointed by the UCI/ISL, however certain products may be released for the specific World Championship only.

2.1.6

VIP / Hospitality Sponsor

To be appointed exclusively by UCI/ISL for the World Championship. This is a programme which allows companies to use the World Championships for relationship marketing.

2.2

Local service partner Designation to be used for companies who provide services and/or products to the OC at a level lower than international or national sponsors. OC may negotiate sponsorship within the categories released and other categories as agreed by UCI/ISL, see Appendix 7 and 8.

2.3

Patrons Club

14

A programme designed to assist to OC in raising funds, selling tickets and involving the community. The patrons club is a "peoples" programme only: invitations are on a personal (NOT Company) basis. Per company a maximum of 4 persons can be invited.

Below you will find the approximate number of companies per designationĂŠ: Presenting Sponsor Major Sponsor Main Sponsor Official supplier Local Partner Licensee VIP / Hospitality Patrons

1 4 8 10 10 15 unlimited 50

15

3.

OFFICIAL DESIGNATIONS Only UCI/ISL may designate companies as official sponsors and suppliers.

UCI/ISL, upon approval of specific companies and sponsorship agreements, will enable OC to designate national and local companies as national/local sponsors.

4.

LOCAL MARKETING PROGRAMME The OC shall have the opportunity to establish its own local marketing programme.

Within two months after the appointment of the OC, the release of product / service category will be discussed with UCI/ISL. ISL will also review with OC the opportunity of appointing a limited number of official suppliers.

When on the following pages is referred to official sponsors, this includes: Presenting, Major, Main and Hospitality sponsors, official suppliers and licensees.

The procedure for local marketing programme will be as follows : 1) UCI/ISL to discuss release of products/services and official (incl. local) sponsorship packages within two months after appointment. Appendix 7 will give an indication of products/services which might be released.

2) OC to use rights and sponsorpackages as per guidelines by ISL. Appendix 6 will give an indication of the Local Partner Package. NOTE that appendix 6 is only an indication and that the actual packages will be provided as stated under 1).

3) OC to sell two categories : Hotel and Telecom, and all released product categories as agreed upon by UCI and ISL. 4) OC will not have the right to directly enter into contracts with sponsors. All contracts with sponsors will be signed jointly by OC, UCI and ISL.

5.

COOPERATION UCI/ISL are well aware that the OC may have companies of a local nature who have supported host country Cycling sport in previous years. It is the intention of UCI/ISL to consider carefully the possible involvement of such companies and to examine whether agreements can be reached concerning financial or supply contributions.

6.

LICENSING/MERCHANDISING PROGRAMME The UCI shall normally maintain rights to all licensing and merchandising for the event associated with the marks. All revenues from licensing to be property of

16

UCI. For certain event UCI may agree to joint licensing/merchandising programme with OC or grant rights solely to OC.

17

7.

EVENT EMBLEM AND MASCOT The OC will be required to develop an event emblem and mascot; the OC will, if required also execute additional documentation as may reasonably be requested to register the emblem/mascot in host country in favour of UCI. UCI shall in all cases hold exclusive copyright to all emblem and mascot associated with UCI event. The OC shall be responsible for all development and registration costs.Design shall be approved by UCI prior final artwork. The artwork for the emblem/mascot shall contain no more than 4 colours, which have "Pantone" reference. OC shall ensure that artists assign rights to UCI.

8.

SPONSORSHIP ADVERTISING BOARDS AND CLEAN SITES The OC hereby agrees that only official sponsors/suppliers and local Partners officially appointed/approved by UCI/ISL shall be permitted to have any form of identification in/on the official sites of the event.

The areas shall include the race course (circuits or velodrome), sponsor village, exhibition areas, team officials, UCI officials, Stewards, OC staff areas, the stands, rider areas, scoreboard, press and VIP areas, arena entrance areas, buildings and all other areas in the official site not specified in this document as well as those areas outside the course such as warm-up area and official hotels, which are under the direct control of the OC. Such areas shall be rendered free of all publicity, other than that expressly permitted by UCI/ISL, at latest 2 days prior the start of the event (this means that any advertising in position at arena shall be covered or removed at least 2 days prior event).

In Appendix 2 (A, B, C, D) the requirements as to the advertising boards for respectively World Championships Road, Track, Cyclo-cross and Mountainbike are indicated. The OC shall be responsible for ensuring their safety throughout the event by providing adequate security and supervision. The OC is responsible for placing the advertsing boards, under direct supervision of ISL.

9.

ADVERTISING BOARDS OBSTRUCTION Sponsors/suppliers will be contributing significant sponsorship fees in return for various rights and benefits. The principle benefit is advertising board exposure through television coverage and therefore the OC must make every effort to avoid obstruction of these advertising boards by unnecessary officials, photographers, and other material, TV camera men and grounds keepers. ISL shall supervise LOCs' personnel who will assist UCI in supervision but the OC full cooperation is required at all times.

10.

COMPOSITE SPONSOR BOARDS

18

ISL on behalf of UCI official (Presenting major, main , VIP, suppliers and licensees) sponsors shall produce composite sponsor boards which shall be positioned at the sites, official hotels and airport and other areas to be defined. The OC shall ensure that these boards can be displayed in the appropriate areas. Each composite board shall be 3 sided, with one side allotted for OC local partners as approved by UCI/ISL. 11.

OFFICIAL PROGRAMME The OC shall print an official full colour programme according to appendix 1C. The OC will be entitled to sell advertising at its profit excluding advertising conflicting in the product categories of the presenting and the major sponsors.

12.

ADVERTISING IN PUBLICATIONS AND PRINTED MATERIAL The OC shall not accept or place any advertising, paid or complimentary, in or on any official publication (but the programme) other than those which are designated official sponsors/ suppliers/services of the World Championship without the express written approval of the UCI/ISL. This shall apply to: - Tickets - Posters - Information sheets - Result sheets - Bulletins - Maps (of arena, or other maps of the sites) - Accreditation cards - Envelopes/letterheads - Advertising material (balloons, airships, outdoor poster sites, etc.)

- Invitation and menu cards - All other material printed by OC or in conjunction with the World Championship.

13.

COMPOSITE SPONSOR ADVERTISING Official and local sponsors shall all be entitled to one (composite) page in all event publications on which each company name/logo will be placed in full colour with appropriate title designation at top of page. See Appendix 1 E.

14.

PRINTED MATERIAL SAMPLES The OC shall be responsible for providing each official sponsor/supplier, each official UCI International Broadcaster (as designated by UCI) with 5 copies of each

19

official publication prior the event (except ISL shall receive 15 copies). The daily programme and all other publications issued at the event shall be provided to each company in the same number as ticket requirement stipulated in UCI/sponsor contract.

The OC shall be responsible for issuing such publications directly to ISL for distribution. The OC shall also provide ISL with samples (minimum 5 per company) of each item, including tickets, posters, results and other material produced by OC.

20

15.

PRODUCT DISPLAY OC shall provide official UCI sponsors with the opportunity to display products in and around the official sites but any installation/material is at company own cost.

Only products/services approved by UCI/ISL may be displayed, sold or sampled.

Local Service Partners to have same opportunity in UCI/ISL approved products/services.

16.

FRANCHISES The OC shall ensure that only official sponsor supplies will be distributed or sold at the sites or velodrome, such as soft drinks, fruit juices, beer, camera, film, etc. ISL shall inform OC of the relevant product categories to be exclusive for official sponsors.

As to velodromes, any product sold shall be subject to normal velodrome regulations concerning royalty to the velodrome management.

17.

PROMOTIONS The OC shall be obligated to offer via ISL to all official sponsors first opportunity to become involved with other promotional and/or advertising opportunities as may arise in relation to the event. NO CONFLICTING SPONSORS will be allowed. All use of official event title and/or marks by Local Service Partners to be approved in writing by UCI/ISL prior usage.

18.

OC SUPPLY/SERVICE REQUIREMENTS Each OC shall discuss with UCI/ISL, OC supply/service requirements well in advance of the event, evaluating exact technical and numerical requirements.

Where possible and appropriate, ISL shall be responsible for securing such necessary sponsors on behalf of UCI. The OC shall define relevant and realistic deadlines for all requirements and will inform ISL. Review for the release to OC by ISL of a supply or service requirement to be organised 4 months prior to any agreed deadline.

Official suppliers envisaged for timing, computer, cycling products, clothing, food & drink, airline, video & audio, car and Tv sets.

19.

SCOREBOARD The OC shall ensure that the official scoreboard and information boards on site or in velodrome are identified only with the name/Logo of the official

21

sponsor/supplier designated by UCI/ISL. Any other names/logo shall be fully covered at least 2 days before the start of event. Presenting sponsor or Major sponsors will be displayed on scoreboard.

20.

ADVERTISING ON VIDEOBOARDS Official sponsors/suppliers shall be entitled to advertise on the main videoboards by projecting their company name/logo and official designation for a minimum of 15 second time period immediately before and after each event session. Local Service Partners shall be allowed a 10 second time period, with a total maximum of 1 minute. No other advertising shall be permitted except as approved by UCI/ISL. Each sponsor responsible for providing 'ready to use' material at own cost. THESE TERMS CAN BE CHANGED, FOLLOWING THE OFFICIAL SPONSORSHIP PACKAGES. UCI /ISL will notify OC as soon as possible of such change.

21.

EXTERIOR VELODROME SPONSOR IDENTIFICATION Where appropriate, UCI/ ISL shall have sponsor identification placed on the outside of the circuit or velodrome. No other advertising shall be permitted except those companies agreed by UCI/ISL.

22.

ACCREDITATION CARDS The OC shall be responsible for the production of accreditation cards and such cards shall display on the reverse side official sponsor name/logos. Presenting sponsor (in event title) or Major sponsors' company names to be included on front of card .

23.

AWARDS Only UCI/ISL sponsors shall have the right to make awards or prizes to teams and individual riders at the sites or at official functions.

24.

RIDER/VIP GIFTS OR GIVE-AWAYS Only such companies as agreed by UCI/ISL may be afforded the right to offer gifts, samples, brochures, press releases, receptions or hospitality to riders, press, officials, VIPs or anyone officially connected with event. The OC shall use every effort to restrict non-sponsors from such activity.

25.

MINIMUM USE OF THE UCI LOGO

22

Pentagone The OC shall use the UCI logo at least in connection with the following: -

event emblem official programme cover official poster tickets press kits invitation and acreditation cards other event print materials

Advertising logo -

advertising boards and materials franchise licensing programme others, to be communicated to OC by UCI/ISL

F 1.

THE EVENT SITES AND HALLS

COORDINATION OFFICE The OC shall provide UCI/ISL with individual rooms to be used in the approximity of the circuit in the velodrome (as set out in the UCI specifications) and official hotel as coordination offices. For major event such rooms should contain an agreed number of desks, chairs, tables, electrical outlets, copiers, faxes and at least 2 telephones with direct external lines.

2.

UCI/OC OFFICIALS AND OC STAFF If UCI/OC has an official clothing supplier for the event all such persons shall be provided with "official dress" and only such "dress" shall be worn.

3.

BOARD SUPERVISORS The OC shall appoint a minimum of 10 board supervisors per competition venue whose responsibility it will be to assist UCI/ISL in ensuring that boards are not obstructed, are kept clear of towels, flags, etc and are kept properly affixed.

23

4.

EVENT ANNOUNCER The OC shall be responsible for providing at UCI's cost an 'Event Announcer' who shall provide announcements in host country language plus English and French. He shall be responsible for announcing sponsor appreciation messages during the event.

It should be remembered that the event announcer may be heard by the host broadcaster and could therefore be transmitted on international signal.

5.

HOSPITALITY FACILITIES UCI official sponsors/suppliers shall be extended opportunity to establish suitable hospitality facilities at the event site at each companies cost. OC is responsible for providing necessary space. The OC is also responsible for providing a VIP hospitality area at the velodrome for UCI, sponsors and guests.

6.

VENUE DECORATIONS For UCI event, the OC shall be responsible for submitting ideas on general velodrome decoration such as national flags, colour banners & ribbon, VIP seat cushions, posters, etc.

7.

INTERVIEW ROOM In the press room ISL shall have the right to display official sponsor logos/names as to be decided with Hostbroadcaster/EBU and UCI.

G 1.

MEDIA / TV ASPECTS

PRESS AND MEDIA RELATIONS The OC shall be responsible for the following points:

1.1

Press Release (Production) Production of event press release paper which contains UCI-logo and within title, company name if sponsored, and at the bottom of the paper the logos of the official sponsors/suppliers and other companies as to be mutually agreed.

1.2

Press Announcements

24

On a regular basis, the OC shall be responsible for identifying official sponsor/supplier names and their contribution to the event (products and/or services) and distributing such releases to local and international press based within host country. Copies to be sent to UCI/ISL. 1.3

Press Conference Whenever an OC holds a press conference official UCI sponsor banners must be displayed. OC should inform UCI/ISL well in advance of any planned press conference/announcements. All press release paper must contain full presenting sponsor (if in existence) and UCI-logo at top of page and official sponsors/ suppliers at bottom. A standard format will be supplied by ISL on request.

2.

TELEVISION MONITORS The OC shall install individual TV monitors connected to international TV signal throughout the event. Such positions shall be clearly marked to avoid use by other parties.

3.

MEDIA ACCREDITATION The OC shall be responsible for providing UCI/ISL with a complete list of all media accreditations at least 48 hours prior start of event. All film and TV cameras must be separately accredited in order to protect exclusive broadcast rights of UCI broadcasters. The OC will appoint a press officer in charge of the media organisation and accreditation subject to prior approval from UCI/ISL.

4.

TEAM/RIDER MEDIA GUIDES All National Federations shall prepare and send to UCI and organisers of a UCI event a media guide which consists of a complete list of riders and teams and the following individual rider details: - Professional / Amateur - Name - Age - Height - Weight - Married/single - Spouse name - Education - Home Town - Previous clubs - National team experience - Statistics/history - Personality points (favourite city/country, hobby other interests)

25

5.

ISL PHOTOGRAPHER The OC shall provide first class, all area access for the UCI/ISL official photographer whose responsibilities will be to take photographs of the event, social functions and other activities to be designated.

6.

FEES HOST BROADCASTER Any fees charged by the host broadcaster shall be paid by the OC and are not the responsibility of UCI nor ISL. For more information on obligations of OC for Host Broadcaster see Appendix 3.

7.

HOST BROADCASTER OBLIGATIONS The OC is obligated to provide to the host broadcaster (HB), given that HB is a member of EBU, certain facilities in order for HB to optimally cover the event.

Such facilities include, but are not limited to: commentary and camera positions space, and services and equipment as may be requested by HB. HB shall enjoy priority regarding access to and use of all facilities, equipment and services over any entity covering the event.

26

H - THE EVENT SITES 1

MEETINGS WITH OC The OC shall make itself available to meet with ISL whenever necessary to discuss the integration of sponsors/suppliers within the event. A detailed agenda shall be sent to OC in advance of such meetings. When possible, the UCI will attend such meetings in particular the first meeting with a new OC where principles of this Guide to Practices and Procedures will be reviewed. The UCI and ISL will have authority for the correct implementation and interpretation of the Guide to Practices and Procedures, as well as updating it.

ISL shall produce meeting notes which will be distributed to all parties concerned and the major points of such meeting notes to be acknowledged as being correct.

Prior major UCI event, ISL shall introduce official sponsors/suppliers to OC and request formal meetings or "sponsor workshops" to be held at the event city. Such meetings shall be preceded or followed by detailed visits to the sites to discuss sponsor service/product logistics.

2.

PROTOCOL Each OC shall be obligated to discuss in advance with UCI/ISL plans for protocol, schedule and procedure of opening and closing ceremony, medal ceremonies, seating area for sponsor groups, etc.

3.

COMMUNICATION SYSTEMS AND OC CONTACT LIST Each OC shall make available to UCI/ISL the following minimum communications systems from date of appointment: -

Facsimile machine numbers Telephone numbers Telex numbers

OC shall also provide a detailed list of all key personnel and their titles/functions.

4.

TICKETS The OC shall be responsible for ensuring that tickets are made available to the following groups:

27

-

5.

Officials (UCI) Television Sponsors ISL Others as to be defined by UCI

ADDITIONAL TICKETS Each official sponsor and ISL shall be given the opportunity to purchase at face value an additional 50 best seated tickets based on a deadline imposed by the OC.

6.

TICKET SALE UCI shall have the right to review ticket DISTRIBUTION. OC must not sell tickets to the public until the Host Broadcaster has conducted a site visit and reviewed exact camera locations. Should cameras obstruct certain seats, the OC is advised not to sell such seats (mainly velodrome and possibly VIP standings) except if spectators are warned of possible obstruction. The OC shall not receive any special compensation for the loss of such seats.

7.

OFFICIAL HOTEL(S) The OC shall be obligated to reserve for each sponsor and ISL a minimum of 5 rooms at the official hotel(s). The cost of such rooms shall be the responsibility of each company.

8.

DESIGNATED HOTELS The appointment of designated official hotels shall be subject to UCI approval and shall conform to minimum standards. All officials shall stay only in "designated Hotels".

9.

ACCREDITATION ISL personnel and required work crews will be afforded such accreditation as is necessary in order to perform duties which will include installation/supervision of boards and access to all areas for sponsor service (except Tribune d'Honneur box which is by invitation only).

Official sponsor/suppliers shall also be accredited according to individual needs in relation to services being provided and VIP status. Each company shall provide exact description of services being provided and location of such services.

Accreditation number and procedures to be jointly agreed with UCI/ISL.

28

The OC shall fully brief ISL on accreditation system well in advance to ensure that all parties are in complete understanding of accreditation system being employed.

10.

TEAM/RIDERS INFORMATION The OC shall be obligated to provide UCI/ISL with all information as and when received on competitor/team. Such information to be sent by fax to respective offices.

11.

SOCIAL FUNCTIONS Each official sponsor, UCI and ISL shall have the opportunity to receive a minimum of four invitations (each) to all social functions associated with the event.

12.

VIP TRANSPORT The OC shall be obligated to provide a VIP transport system from airport to hotel and hotel to velodrome/site for all UCI designated VIPs, including a select number of sponsor VIPs.

I - ORGANISATION OF THE EVENT 1.

GOVERNMENT GUARANTEES The guarantees to be provided by the government concerned cover the areas given in this section. Special laws, regulations or decrees shall be enforced with the aim of creating conditions conducive to the organisation and execution of the UCI World Championship.

1.1

Entry and exit permits (visas) Unrestricted granting of visas to the entire UCI delegation and the media representatives, regardless of nationality, race or creed. This shall apply to foreign visitors.

1.2

Work permits Work permits, if required by law and requested by UCI, shall be guaranteed for the following groups of persons:

29

-

UCI officials riders representative of the media including technical personnel ISL including TV or their representatives

Labour legislation restricting the above groups of persons in the execution of their duties shall be suspended for the length of their stay.

1.3

Customs For a limited period the free import and export of: a) b) c)

personal belongings technical equipment for riders and officials the technical equipment (cameras, play-back equipment, film etc) of the foreign television companies

d)

the technical equipment of other representatives of the media (radio, photographic, telecommunications, typewriters and small computer equipment etc) the entire technical material required for the production of an official film of the world championship medical and pharmaceutical products food all other requisite technical equipment for the organisation of the event (photocopy, timing, computer, telex, facsimile, telecommunications, installation, etc) supply equipment for the organizers sponsor/supplier equipment and material (including print/promotional material) in support of the organizers and/or for publicity UCI print material (magazines, programmes, posters, books, etc) UCI sponsor advertising boards, material.

e) f) g) h) i) j) k) l) 1.4

Security Overall security and personal protection are the highest principle of a worldwide event, particularly at airports, hotels, training grounds,in the velodromes and on the circuits. This also includes the personal protection of all riders, officials, media representatives and spectators before, during and after matches as well as a guarantee of security and protection during travel within the country.

UCI shall draw up special guidelines in respect of overall security with the assistance of the OC and the appropriate government departments.

1.5

Bank and foreign exchange operations

30

The government shall - either directly or through the national bank - issue a declaration guaranteeing the free import and export of all foreign exchange to and from the organising country as well as the exchange of re-conversion of this foreign exchange into hard currency (US dollars or Swiss francs). A re-conversion of the various currencies should also be possible within the country at the internationally prevailing conditions of the foreign exchange market. Moreover, a written authorisation shall be provided by the respective governmental authorities enabling all payments to be transferred abroad at the official rate.

1.6

Telecommunications The government shall guarantee the existence of a reliable international network enabling the transmission of all forms of telecommunication.

An easily accessible, international transmission centre shall be made available to radio and television (television centre). Also available for television will be appropriate land lines and earth station to broadcast live signal on an international basis.

For the remaining media, a centrally situated principle information centre (press centre) shall be provided with access to international telecommunication facilities (telephone, telefax, telex, etc).

The government shall guarantee the maintenance of uninterrupted 24 hours service for the television and press centre.

1.7

Transportation It has to be determined whether the structure of the national transport network is capable of providing the means of transport and the installations required for the technical execution of the UCI World Championship. Details should be submitted on : a) flight connection b) train connection c) road networks (to and from the country and between venues)

1.8

Hotel prices Prices of hotels for the UCI delegation must be communicated at date of application. Guarantees shall also be given that charges for rooms will be made only for the number of days actually used.

1.9

State taxes State, provincial and municipal taxes on gate receipts are not to exceed a total of 15%.

31

1.10

Commission on tickets Commission on the sale of tickets is not to exceed more than 10%.

1.11

National anthems and flags An unconditional guarantee is to be given that the national anthems of the participating riders will be played and the respective flag hoisted.

2.

DOCUMENTATION Catalogue of documents to be produced by the organising National Cycling Federation to UCI together with its application.

2.1

A binding declaration by the government of the organising country that the guarantee requested under section I can be given; the declaration by the government shall list all the respective points separately

2.2

A clear geographical map showing possible venues, hotels, airport, training facilities with relevant distances in km and altitudes

2.3

A map of national transport system: road, rail and air

2.4

A complete description of the circuits or velodrome. Detailed plans for the renovation of velodrome if necessary

2.5

Written confirmation that all minimum conditions of the circuits or velodrome will be complied with by the owners and/or the organising committee

2.6

Confirmation that the circuits or velodrome will be at the exclusive disposal of UCI during the period of the event and free of any advertising

2.7

Detailed description and brochures of all official hotels

2.8

A detailed description of the organizational plan including OC organigram

2.9

Provisional detailed budget

2.10

A detailed explanation of possible host broadcaster and the planned coverage in host country in terms of the following: -

Number of cameras/location at each race Number of races covered live/delayed in host country

32

Note: The host broadcaster will be obligated to provide an international signal for all races. UCI, EBU and/or ISL will appoint host broadcaster following acceptance of OC application.

2.11

Written confirmation that the practices and procedures document will be complied with.

3.

SCHEDULING OF RACES Scheduling of individual races shall be subject to agreement with UCI who shall consider factors such as television and ticket sales. All Competitions start times shall be fixed at least 6 months, and a minimum of 4 months prior each event.

4.

STARTING TIME Competitions shall start on the exact time agreed and any delay may result in UCI issuing penalties to the organisers.

5.

INSURANCE The OC shall be responsible for organising appropriate third party liability insurance of the event in accordance with the SPECIFICATIONS established by UCI. Detailed information on the necessary insurance will be provided by UCI.

6.

OFFICIALS TRANSPORT OCI shall provide UCI with 7 cars and 2 mini-busses.

The OC will provide the drivers for the cars. In the case UCI has a sponsor in the car category, these cars could be supplied.

33

APPENDIX 1A PRINCIPLES OF POSTER PRODUCTION

1.

An official poster shall be produced by the OC.

2.

UCI/ISL to be informed of the size, paper quality and number of copies to be printed.

3.

The design of the poster shall be submitted to UCI/ISL not later than 15 months prior the date of the event for approval. The poster shall be ready for distribution at least 12 months prior to the start of the event.

4.

Major Sponsor logos shall be printed on the official poster in a line across the lower part of the posters.

5.

The space taken up by these logos shall represent not less than 15 % and not more than 20 % of the total area.

6.

No other commercial entities shall be represented on the official poster in any way.

7.

Presenting-sponsor name shall be used together with the title of the event.

8.

The design of the poster shall also incorporate the emblem of the UCI.

9.

Each contractual party (inclusive of ISL) shall be able to receive on request a certain amount (max. 100) posters.

34

APPENDIX 1B PRINCIPLES OF TICKET PRODUCTION

1.

UCI/ISL shall be informed of the event organiser's plans for ticket production including planned print date, quantity, and date to begin sales.

2.

The logo's of UCI and Major Sponsors, shall be placed on the front of the ticket in company house style and colours. In case of a presenting-sponsor, he will be placed as part of the title of the event..

3.

Main sponsor's logos shall be printed on the reverse side of the event tickets, in colour if the printing process permits, in a fashion which gives each logo equal prominence and is in harmony with the shape and design of the ticket itself.

4.

The space taken up by these logo(s) shall represent not less than 75 percent of the total area of the reverse side of that part of ticket which remains after the counterfoil stub is detached.

5.

No other commercial entities shall be represented on the official ticket in any way.

6.

The design of the ticket, front and back, shall be submitted to UCI/ISL for approval prior printing.

35

APPENDIX 1C PRINCIPLES OF PROGRAMME PRODUCTION

1.

There shall be one full page colour advert allowed for the presenting sponsor,each major sponsor and each main sponsor.

2.

UCI contractual parties, inclusive of ISL, shall receive one full page in full colour.

3.

OC has to secure exclusivity for the product categories of the presenting and the major sponsors.

4.

The inside front and back cover and outside back cover shall be reserved for UCI sponsors.

5.

The sponsor advertisements shall always be opposite a page of editorial material or photograph and sponsor advertisement positions shall be selected first generally placed before national and local service partner ads.

6.

The OC shall be responsible for ensuring that local company advertisement meet minimum quality standards.

7.

Each contractual party (inclusive of ISL) shall recieve on a daily basis 10 programmes.

8.

The four central pages will be reserved for the use of the UCI to present the official race schedule and composite logo pages.

9.

The cover pages shall be of a minimum of 150 gm2 paper weight and the inside pages 100 gm2 paper weight. Overall size to be A4 standard.

10.

OC to send page by page contents list for approval prior printing as well as photocopies of all national and local sponsors adverts, and all composite pages.

11.

UCI requirements for editorial contents shall follow at a later date.

12.

UCI will supply the OC with all ready to print artwork for the advertisements of the presenting, major and main sponsors as well as for the four central pages.

36

APPENDIX 1D PRINCIPLES OF PRESS RELEASE AND INFORMATION PAPER

1.

Press Release and Information Paper (PRIP) shall be produced by all UCI Worl Championship organizers.

2.

The size shall be A4 and the quality shall be suitable and consistent with normal photocopy paper.

3.

UCI presenting and major sponsors logos shall be printed in one colour to contrast with paper colour in a line across the bottom of the PRIP. The space given to logos shall be no less than 2.5 cm in height and the total width of the paper. Company house style to be used in all cases.

4.

Final approval of design and artwork to be submitted to UCI/ISL prior printing.

37

APPENDIX 1E PRINCIPLES OF OFFICIAL SPONSOR, OFFICIAL SUPPLIERS, NATIONAL SPONSORS AND LOCAL SERVICE COMPOSITE BOARDS

1.

Composite sponsor boards shall normally be produced for all World Championships of a size and number to be decided and according to the maximum numbers specified in the sponsor rights section.

2.

Design and placement shall be jointly decided between UCI/ISL and OC, but UCI sponsor and supplier companies shall be given first choice of positions.

3.

Composite boards shall contain designation title (eg. official sponsors) and company logos in full colour and house style.

4.

The OC shall be responsible to share the production costs of national and local sponsors.

5.

UCI, OC and ISL shall agree on one company to be used for the production and installation of all advertising boards. The cost of production and installation shall be divided according to the number of boards allocated to UCI official sponsors/ suppliers and OC national sponsors.

6.

ISL shall be responsible to coordinate and supervise production and ensure minimum quality level for composite boards.

38

APPENDIX 1F PRINCIPLES OF EVENT INVITATION AND MENU CARDS PRODUCTION

1.

Invitation and menu cards shall normally be produced for UCI event official functions.

2.

Such cards shall at all times contain the title of the event as well as the presenting sponsor, and the major sponsors, whose name shall be printed in house style, and where possible house colours.

3.

Should an OC obtain sponsorship or company support for a function, company name may be placed on the card but its size and position must be agreed with UCI/ISL. At no time can the position or size be larger or more dominant than the presenting sponsor or major sponsors.

39

APPENDIX 1G PRINCIPLES OF WORLD CHAMPIONSHIP FUNCTION ORGANISATION AND PROTOCOL

1.

UCI/OC and ISL shall discuss the complete social programme well in advance of the event, in order to discuss possible hosting of functions with sponsors.

2.

The most senior sponsor representatives of the presenting Sponsor shall be invited to the top table (with spouse or translator if applicable).

3.

UCI, OC and ISL shall discuss, as far in advance as possible, the appropriate hospitality and protocol arrangements for the sponsors and ISL in attendance.

4.

Where possible, OC and UCI speeches to contain words of appreciation for sponsors and suppliers contributions.

5.

In the event of a company, other than presenting sponsor or major sponsor, supporting an official function, promotional, display and other activities to be agreed with UCI/ISL well in advance of function.

6.

Presenting sponsor or Major sponsors will be afforded the opportunity of presenting to UCI, OC and riders gifts at such functions in an agreed manner.

7.

Wherever possible and appropriate, OC to use official sponsor's products.

40

APPENDIX 2 PRINCIPLES OF ADVERTISING BOARD PRODUCTION AND INSTALLATION

It is recognized and accepted that sponsor advertising boards are the single most important element of the UCI sponsorship programme.

The production and installation of advertising boards is subject to the following conditions.

1.

All advertising boards shall comply with the legislations in force and the regulations of UCI. In Appendix 2 A, B, C & D the area's in which advertising is allowed, and the specific conditions will given.

2.

The colour used for the advertising boards shall not be fluorescent or of any other luminous material adversely affecting the electronic coverage by television. The advertising boards cannot be moving adverts.

3.

Advertising boards will bear either the name of the company or the trademark.

Advertising slogans shall not be permitted.

4.

Only those people responsible for the operation and those officially accredited media and other personnel of the event shall be on course or track during the event.

5.

Where necessary, ISL shall provide gates either by permanent clearance or through a gate construction.

6.

The advertising boards may consist of a company name, trademark and words specifying product(s) or service(s). Advertising slogans shall not be permitted.

7.

Advertising board production for official sponsors/suppliers as well as national sponsors will be coordinated and supervised by UCI/ISL. All national sponsor board artwork to be submitted to UCI/ISL for approval before board production.

41

APPENDIX 2 A ADVERTISING DURING WORLD CHAMPIONSHIP ROAD

1.

In general, advertising signs will be on one level and of a maximum width of 100 cm.

2.

Advertising on the start and finish banners and on the banner indicating the final km 2 x 1 m2.

3.

FINISHZONE

4.

-

on the jury's platform, the signs should be of a length equal to that of the platform and of a height no greater than 60 cm.

-

prizegiving podium can have a maximum of 6 advertisments each of 1 m2. Their placing will be determined by ISL

-

in an area of 250m before and 20m after the finishline, 10 signs of 1.2m x 1m can be placed above the protection barriers each side of the course.

-

in a zone from 100m until 10m before and from the 5th meter until the 20th meter after the finishline, 5 advertisements of 1.5m wide can be painted or stuck to the road.

Official timing and computergraphics -

timing 10 x 4 seconds per day. dataprocessing 8 x 6 seconds per day.

42

APPENDIX 2 B ADVERTISING DURING WORLD CHAMPIONSHIP TRACK

1.

Continuous advertising signs all around the track (the balustrade) on one level and of a maximum width of 100每cm.

2.

10 advertising of 2m maximum height painted on the track.

3.

CENTRAL ZONE - on the jury's platform, the signs should be of a length equal to that of the platform and of a height no greater than 60 cm.

- prizegiving podium can have a maximum of 6 advertisments each of 1 m2. Their placing will be determined by ISL

4.

Official timing and computergraphics - timing 13 x 4 seconds per day (a maximum of 2 per race).

- dataprocessing 7 x 6 seconds per day. (a maximum of 2 per race).

43

APPENDIX 2 C ADVERTISING DURING WORLD CHAMPIONSHIP CYCLO-CROSS

1.

In general, advertising signs will be on one level and of a maximum width of 80 cm.

2.

THE COURSE - advertising on the start and finish banners is 2x 1m2.

- advertising on obstacles must be of a maximum height of 40 cm.

- course tape is 15 cm wide on the whole of the course, and is authorised on 2 levels.

3.

FINISHZONE - on the jury's platform, the signs should be of a length equal to that of the platform and of a height no greater than 60 cm.

- prizegiving podium can have a maximum of 6 advertisments each of 1 m2.

Their placing will be determined by ISL - in an area of 250m before and 20m after the finishline, 10 signs of 1.2m x 1m can be placed above the the protection barriers each side of the course.

- in a zone from 100m until 10m before and from the 5th meter until the 20th meter after the finishline, 5 advertisements of 1.5m wide can be painted or stuck to the road.

4.

Official timing and computergraphics - timing 10 x 4 seconds per day.

- dataprocessing 8 x 6 seconds per day.

44

APPENDIX 2 D ADVERTISING DURING WORLD CHAMPIONSHIP MOUNTAIN BIKE

1.

In general, advertising signs will be on one level and of a maximum width of 80 cm.

2.

THE COURSE - advertising on the start and finish banners is 2x 1m2.

- advertising on obstacles must be of a maximum height of 40 cm.

- course tape is 15 cm wide on the whole of the course, and is authorised on 2 levels.

3.

FINISHZONE - on the jury's platform, the signs should be of a length equal to that of the platform and of a height no greater than 60 cm.

- prizegiving podium can have a maximum of 6 advertisments each of 1 m2.

Their placing will be determined by ISL - in an area of 250m before and 20m after the finishline, 10 signs of 1.2m x 1m can be placed above the protection barriers each side of the course.

4.

Official timing and computergraphics - timing 10 x 4 seconds per day.

- dataprocessing 8 x 6 seconds per day.

45

APPENDIX 3 HOST BROADCASTER (ROAD, TRACK, MOUNTAIN BIKE and CYCLO-CROSS)

Host Broadcaster shall be responsible for producing and supplying the basic feed (international audio and colour video signals) as well as for providing broadcast facilities to international broadcasters having acquired television rights (as designated by UCI or ISL) and coordination of their requirements.

Without limiting the generality of the foregoing, Host Broadcaster undertakes the following obligations: 1.)

To produce a basic feed of the entirety of the World Championships, i.e. international audio and colour video signals, incorporating a live television picture and the necessary related background sound and effects, such basic feed to be totally devoid of any added commercial material. The coverage shall be according to current world standard broadcasting practices.

2.)

To provide access to the basic feed (international audio and video colour signals) of the World Championship in its entirety to the international broadcasters, without any limitation and free of any signal fees.

3.)

To ensure that a comprehensive host broadcaster coordination and operation is provided in conformity with the terms and conditions as set out in the UCI/EBU TV guide

a)

In particular, the Host Broadcaster shall provide the following basic common services and facilities in reasonable number at no cost to the international broadcasters: -

-

Basic security Ample HVAC services to meet planned equipment and personnel loads Twenty-four hour a day access to regular and back-up electric Access to telephone and telecommunication services Access to wire services Access to the official timing Computer of UCI Access to reasonably priced construction services adequate to meet the requirements and specifications of the international broadcasters concerned as well as access to labour qualified to perform technical installation -Access to Host Broadcaster's recording of the World Championship.

Copy of any "highlights" tape made by UCI or Host Broadcaster Access to Host Broadcaster's director's camera conference circuit

46

b)

The following facilities for transmission of the television signals to the countries of the international broadcasters shall be provided at the expense (standard rate card) of the particular international broadcaster requesting such facilities : -

Telephone and telecommunications services between the Broadcasting Centre, site of unilateral coverage and satellite facility

-

4 wire services Satellite uplink and downlink equipment for television and stereo sound and assigned frequencies for the use thereof Transponder capacity (dedicated) Microwave transmitting and receiving equipment and assigned frequencies for the use thereof

4.)

To make available to UCI free of charge the following: -

Within two hours of completion of each day of the Event a recording on 1-inch Pal C or Beta SP tapes of the complete international signal of Host Broadcaster.

Within 3 hours of completion of each day of the event a highlight tape summary having an english guide commentary.

Within 12 hours after the completion of the Event a highlight summary tape of the entire event with English commentary, the duration to be agreed in advance between Host Broadcaster and UCI/ISL Marketing.

5.)

To grant to the companies designated as the Official Computer and Official Timer of the World Championship on screen identification in line with the current practice of EBU.

6.)

To use the UCI logo on the opening sequence of each broadcast - to be supplied by UCI/ISL Marketing.

7.)

To use in the official caption of the international signal the full official title of the Event (including presenting sponsor's or presenting sponsor's name if such exists) in connection with the telecast of such Event. The company name shall also be mentioned as part of the official title displayed on the victory podiums

47

APPENDIX 4 PRESENTING SPONSOR RIGHTS PACKAGE

1.

Advertising boards to be located within main TV view - advertising boards to be located on courses and obstacles (mountain bike and cyclo-cross).

2.

Company name as part of the official title of the event to be placed on all print items and used whenever reference made to the title.

3.

One full page colour advertisement in the official event programme.

4.

2 honour tribune and 15 VIP tickets each day of the event.

5.

In cooperation with EBU, all broadcasts would use official title on screen of the event.

6.

Sponsor would have exclusivity associated with the event for designated product categories.

7.

Presenting sponsor will have the opportunity to display banners in and outside the arena . Locations to be decided in conjunction with OC.

8.

Company will have the right to use following designations and others as to be agreed : -

Presenting sponsor event Official supplier Official (name of product) of the event

9.

Company name displayed on the victory podiums.

10.

Opportunity to host social functions.

11.

Opportunity to establish special hospitality areas at the site for guests/VIPs

12.

Company will have the exclusive right within its product category to use the official marks for promotion, advertising, premium and on pack

13.

Use of official music and highlight videotape for non commercial purposes.

14.

Opportunity to establish display areas at the sites

48

15.

Company to have access to all official press conferences for the distribution of press releases, press packs, and other items to be agreed, identification to be provided via composite boards.

16.

Parking passes to be provided for 17 VIP cars or transport vehicles.

17.

Sponsor guests (2 honour tribune and 15 VIP) shall receive appropriate accreditation. Sponsor personnel shall receive appropriate accreditation if involved with servicing, franchise, or other activity.

18.

Company shall have the exclusive right within product category to distribute, sample and sell products at the sites

19.

Company name shall be incorporated within the title on the official event poster

20.

Company name shall be incorporated within the title on the official tickets on the front side and name/logo on reverse side

21.

Company name shall be incorporated on the sponsor composite page within title and company name/logo placed in addition along with other sponsors

22.

Company shall have the right to have name/logo placed on all composite boards in top position, as well as company name in event title on boards.

23.

Company name placed at the top of all press release and information paper as part of the title and at the bottom along with other sponsors

24.

If videoboard available, company name and product shall be advertised for 15 seconds duration prior and after the conclusion of each event session

25.

Company products/services shall be used exclusively by UCI, OC and riders if appropriate

26.

Company name shall be placed on accreditation cards as part of title and as a logo along with other sponsors on the back

27.

First option to purchase airtime on international broadcasts, including host broadcaster telecasts

28.

The right to receive 4 VIP invitations to all official functions

29.

The right to book a minimum of 17 rooms at the official hotel

30.

All public speakers references to the event will include company name.

49

31.

Special stickers or table cloths with event title and company name to be put on the judges box throughout the event

32.

Company name on frame and rider numbers.

50

APPENDIX 5 MAJOR SPONSOR RIGHTS PACKAGE

1.

Advertising boards to be located within main TV view - advertising boards to be located on courses and obstacles.

2.

Full page colour advertisement in the official event programme.

3.

Ten (10)VIP tickets and 5 VIP parking each day of the event

4.

Sponsor would have exclusivity associated with the event for designated product categories

5.

Company will have the right to use following designations and others as to be agreed, in relationship with the World ChampionshipsĂŠ: -

Official sponsor Official supplier Official (name of product) of the World Championship

6.

Company name on the victory podium

7.

Opportunity to host social functions

8.

Opportunity to establish special hospitality areas at the site for guests/VIPs

9.

Company will have the exclusive right within its product category to use the official marks for promotion, advertising, premium and on pack

10.

Opportunity to establish display areas at the sites

11.

Company to have access to all official press conferences for the distribution of press releases, press packs, and other items to be agreed, identification to be provided via composite boards.

12.

Use of official music and highlight videotape for non commercial purposes.

13.

Parking passes to be provided for 5 VIP cars or transport vehicles.

14.

Sponsor guests ( 10 VIP) shall receive appropriate accreditation. Sponsor personnel shall receive appropriate accreditation if involved with servicing, franchise, or other activity.

51

15.

Company shall have the exclusive right within product category to distribute, sample and sell products at the sites

16.

Company name shall be incorporated within the official event poster

17.

Company name shall be incorporated on the official tickets

18.

Company name shall be incorporated on the sponsor composite page.

19.

Company shall have the right to have name/logo placed on all composite boards.

20.

Company name placed in all press release and information paper.

21.

If videoboard available, company name and product shall be advertised for a minimum 15 seconds duration prior and after the conclusion of each event session

22.

Company products/services shall be used exclusively by UCI, OC and riders if appropriate

23.

Company name shall be placed on accreditation cards.

24.

First option to purchase airtime on international broadcasts, including host broadcaster telecasts

25.

The right to receive 4 VIP invitations to all official functions

26.

The right to book a minimum of 5 rooms at the official hotel

27.

Public speaker will announce the support of the company during the event.

28.

Special stickers or table cloths to be put on the judges box throughout the event

52

APPENDIX 6 MAIN SPONSORS RIGHTS PACKAGE 1.

Advertising boards to be located within view of main TV cameras - advertising boards to be located on courses and obstacles

2.

"Official Sponsor/Supplier/Product" designation

3.

Product/service exclusivity

4.

Use of the marks

5.

Full page colour advertisement non exclusive in the official event programme.

6.

Company name/logo on composite page of "Official Sponsors" in all publications

7.

Display and franchise opportunities at the sites

8.

Six (6) VIP tickets for each day of the event.

9.

Company name/logo printed on the following printed material : reverse side of tickets, bulletins, maps, accreditation cards.

10.

Hospitality opportunities and a minimum of 2 invitations to all official functions of the event and of the UCI

11.

Company name/logo on composite sponsor boards in and around the velodrome or circuit

12.

Scoreboard or videoboard identification, where possible

13.

Use of official music, and highlight videotape for non-commercial purposes

14.

First option to purchase airtime.

15.

OC to use company product/service exclusively if appropriate

16.

Opportunity to host social functions

17.

Company shall have the exclusive right within product category to distribute, sample and sell products at the sites

18.

The rights to book a minimum of 5 rooms at the official hotel

53

19.

Company will have access to all official press conferences for the distribution of press releases, press packs, and other items to be agreed. Official sponsors shall have identification at press conferences via composite boards.

20.

Sponsor guests (6 VIP) shall receive appropriate accreditation. Sponsor personnel shall receive appropriate accreditation if involved with servicing, or other activity.

21.

Three (3) Parking passes to be provided for cars and transport vehicles

54

APPENDIX 7 OC SPONSOR RIGHTS PACKAGES

With respect to the product categories set out in Appendix 8 the rights packages detailed below will be granted to OC sponsors, to the exclusion of any other rights.

There shall be two categories of OC sponsor packages : -

Local Service Partner Patrons Club package

1.

Rights Package for Local Service Partner

1.1

Advertising boards in TV view in competition area's. Positions to be agreed upon between ISL and OC

1.2

Use of event emblem and mascot in advertising and promotional material and on product in the host country only

1.3

Company name/logo on composite "Local Service Partner" ad programme and bulletins

1.4

Identification on composite "Local Service Partner" boards in and around sites (number to be determined)

1.5

right to hospitality area

1.6

10 VIP tickets in sponsor area

1.7

Invitations for social functions

1.8

Use of product / service by the OC if appropriate

1.9

Product display opportunity

1.10

Car park passes

1.11

The number and positions of all advertising boards shall be agreed upon between ISL and the OC. Under no circumstances can the total of advertising by Local Service Partners exceed 10% of total advertising space.

2.

Recommended Rights for Patron Club

in the official

55

A Patrons Club is a programme meant to involve the local community in an event which could aid the OC in raising (cash or value in kind) support. A patrons club normally operates on the following basis, but the OC can consider alterations to suit local conditions / customs and the type of event.

Patrons right package -

listing in official programme up to 4 invitations for the Patrons Club Section invitation to special social functions 25 tickets per day 25 official T-shirts (or other Official Licensee Product) a commemorative plaque for each guest

Invitations are on a personal basis only. Per company a maximum of 4 people can be invited. In principle the total amount of members cannot exceed 50. Changes can be discussed with ISL on a case by case basis.

56

APPENDIX 8 LOCAL SERVICE PARTNER PRODUCT CATEGORIES

Release of product categories to OCs will be discussed within two months after appointment. In indication of the product categories which may be released : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Cities or regions Local printing companies (to the exclusion of the photocopier category) Bus companies Train service Hotels Restaurants (no fast food chains) Local radio stations (subject to UCI/Host Broadcaster contract) Office supply retailers Paper suppliers Mining Decorating companies Flower companies Medals and engraving Food catering Local merchandising and licensing Telecommunication, (limited to telephone / "Walkie talkie") Newspapers and magazines

Additional categories to be released to OCs subject to further discussion and review.