URBAN BIKE SHOP + BREWERY For this project, I wanted to create more than just a bike shop. I wanted to create something that served more purposes and had more meaning. This way, the public could give it their own meaning. The environment is meant to be energetic and motivational. There are minimal physical products so that there is less clutter and more collaboration and interaction betwen the customer and the atmosphere around them. Using today’s technology, the customer is able to browse through all of the products online while in the store. Going into the store serves more purpose than just finding the right bike or apparel. It allows the customer to have a tactile experience with the branding of the company and to make memories while doing so.
Concept: ROAD + DIRECTION
Be motivated to reach your goal by being lead through the design through angles, color differentiation,
symbols/wayfinding and continuous lines. Along the way, you can take pit stops, discover new things, or interact with
the space and people around you. This is designed for the people. Designed to create countless possibities, YOU are the one who creates and innovates the space. The experience. YOUR experience.
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PLAN KEY 1 2 3 4 5 6 7 8
BAR DISPLAY/SHOWROOM SELF CHECKOUT APPAREL + ACCESORIES STORAGE REPAIR SHOP RESTROOM STAIRS
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COMMUNAL SPACE
BAR
RETAIL
COMMUNAL SPACE