Final Proposal

Build a community of cyclists Warm, Welcoming, Attractive Target Audience Any cyclists who has complaints about the road environment (ex. Potholes and Bike lanes) and drivers who might be scared of cyclists that suddenly comes out People who has an interest in cycling but hasn't started cycling yet. Providing all the information for cycling

Colour Palette I should use colours that gives a warm, cozy, attractive and welcoming feeling. The campaigns the organisation is holding on are all related with making a good environment for both cycling and nature.

Warm but contrast colours Typefaces

Roundo

Dongle

To give a feeling of an uncorporate brand the typeface itself needs to give a warm and relaxed feeling. Rounded Sans-serif fonts goes well with the brand's logo and is also easy to read.

Moodboard

Colour Scheme

The brand's primary colour has a relaxed and cozy feeling. It gives warmth and welcomes people to be a member of the charity.

Logo Development

I tried to design the logo more focusing on the basic form of a bicycle as it could be easily recognised as an organisation related with cycling.

Final Logo

The primary logo is a simple icon that comes with the colour schemes I have chosen. To give people a sense of friendliness and warmth I maintained the quote they were using previously.

Possible touch points

Mobile App Apps will provide more chance and more accessibility to my target audience to join the memberships and campaigns.

Instagram https://www.instagram.com/wearecycling_uk/?hl=en

Relaxed and attractive colours will represent the brand's identity.

Campaigns

The fill that hole campaign could be a voluntary campaign with cyclists by simply marking potholes with our logos

Generative tools