Technology's Role in Growing Business's Customer Bases | Jon Heindel

4/5/22, 3:41 PM

Technology’s Role in Growing Business’s Customer Bases | Jon Heindel | Technology

a Technology’s Role in Growing Business’s Customer Bases

by Jon Heindel | Apr 5, 2022 | business, Jon Heindel, Technology, technology innovation

Technology has grown immensely in the past couple of years. Incorporating technology into marketing strategies in small businesses gives them a competitive advantage in the market. Think about it; over 85% of Americans have a smartphone today. Using this technology, you have the ability to reach thousands upon thousands of customers every day. Today we’re going to talk about some marketing strategies you should keep in mind.

Customer Management Software https://jonheindel.com/technologys-role-in-growing-businesss-customer-bases/

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4/5/22, 3:41 PM

Technology’s Role in Growing Business’s Customer Bases | Jon Heindel | Technology

This is an obvious one, as every small business knows the value of providing incredible customer service. Good customer service generates repeat and loyal customers. Something that you can do to still provide customer service during the current labor shortage is to introduce customer management software.

This allows you to look through an overview of your customers in one location.

It also tracks activity on social media, which can be incredibly valuable to your social media efforts, and allows you to send personalized messages which can engage customers.

Artificial intelligence is key With things like Apple’s Siri and Amazon’s Alexa growing in popularity, it’s important that you as a small business utilize voice search. Customers with smartphones use voice search to find everything they need, from contacts to directions to the nearest restaurant or market in the area. Be sure to list your business on Google My Business so that your website doesn’t go by the wayside. Also, be sure to create a Frequently Asked Questions page on your website, as it helps your website rank better.

Tracking technology Tracking technology has played a key role in business owners’ lives. In conjunction with direct mail outlets, this allows business owners to target specific customer demographics or even send mail to an entire neighborhood by using direct mail marketing campaigns. These marketing campaigns use Census data and can be filtered by a variety of options, such as age, income, and even household size. Doing something as simple as sending direct mail postcards to customers can have an incredible outcome for businesses.

Overall, being up to date and focused on technology within your company can give you the best return on investment possible. It can expand your marketing efforts and can even bring in new clients and turn clients into repeat customers. These are just a few of the ways that technology is continuing to grow in the business world. https://jonheindel.com/technologys-role-in-growing-businesss-customer-bases/

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4/5/22, 3:41 PM

Technology’s Role in Growing Business’s Customer Bases | Jon Heindel | Technology

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