AMP425 ALL MODULE DISCUSSIONS DOWNLOAD
Module 1 DQ 1 5.0 Question Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. Discussion Question Module 1 DQ 2 5.0 Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
Module 2 DQ 1 5.0 Question How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer?
Discussion Module 2 DQ 2 5.0 Question What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
Discussion Module 3 DQ 2 5.0 Question What are the differences between databases, data warehouses, and data mining? When would you use one over another? Discussion Question
Module 3 DQ 1 5.0 What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?
Module 4 DQ 2 5.0 Question In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion.
Discussion Module 4 DQ 1 5.0 Question Discuss the steps and the benefits of a social audit.
Discussion Module 5 DQ 2 5.0 Question Describe what is meant by product mix and provide examples from a Fortune 500 company.
Discussion Module 5 DQ 1 5.0 Question What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
Discussion Module 6 DQ 2 5.0 Question What are the benefits of multiple marketing channels? Are there any disadvantages?
Discussion Module 6 DQ 1 5.0 Question What are the characteristics of marketing channels? What three factors should be considered when designing one?
Module 7 DQ 1 5.0 Question Define and describe the elements
and potential benefits of integrated marketing communication (IMC).
Discussion Module 7 DQ 2 5.0 Question Describe what is meant by a flat organizational structure. How would you flatten your organization?
Discussion Module 8 DQ 2 5.0 Question At what point does entertainment end and marketing begin? Why did you draw the line there?
Discussion Module 8 DQ 1 5.0 Question Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why?