PORTFOLIO WEBSITE PROPOSAL JONATHAN BALL
/ WINTER 2012
/ IM231 - INTERFACE DESIGN
CONCEPT STATEMENT Create a list of all users that may visit your site:
List the categories of work you will show:
Potential Clients Potential Employers Fellow Graphic Designers/Artists Friends
Type Design Illustration Identity Misc.
What will these users want to see in order to enjoy their visit?
Concept Statement:
In creating a portfolio site, my aim will be to present my work in the best possible setting for the viewer (mainly potential clients/ customers). I want my work to be the focal point on any given page on the site. To ensure that the viewer’s attention is grabbed immediately, I will display featured (my best) work on the home page. Upon landing at the home page, the viewer will immediately be exposed to a carousel slideshow of my work. This will (hopefully) reward the viewer with a little instant gratification. From there, the viewer can click directly on an image that interests them, or freely navigate my portfolio or information section.
My portfolio (i.e. recent work, specializations) Information about me (i.e. contact, resume)
Name your intended audience:
Potential Clients / Employers
Describe what you need to inform and persuade them of:
Promote my: Design capabilities. Goals of the site are: To attract business and attention. My ultimate message/philosophy: Design matters.
List the assets you need to persuade the user:
Mighty-O Newsletter – Vector Logo, Photos, description Dristan Nasal Spray Logo & Packaging – Vector Logo, Photos, description of project Winterfest Logo & Game – Vector Logo, Photos, Video, description 123 Thai Business Cabinet – Vector Logo, Photos, description Typography Book – Photos, description Compost Modern Poster – Vector file, description Alpha Block Puzzles App – Vector file, PDF, description Newspaper Ad Campaign – Vector file, Photos, description
The basic structure of the site, such as navigation, headers, and links, will be intuitive and minimal (in terms of size and color) so as not to compete for the viewer’s attention. Ideally, I want all structural elements to be obvious enough for intuitive functionality in the interface, but subtle enough to blend into the background when they are not needed. This will not be an easy task, but I think it’s a crucial component. I want the viewer to feel at ease and comfortable when navigating my site. I will use very few visual elements for navigation as well as a very limited color palette to reinforce this concept of minimalism. Navigation between pages will fade content in and out to reinforce an easy, hasslefree, smooth (potential) design process.
JONATHAN BALL
/ WINTER 2012
/ IM231 - INTERFACE DESIGN
MOOD BOARD
JONATHAN BALL
/ WINTER 2012
/ IM231 - INTERFACE DESIGN
CONCEPT SKETCHES
JONATHAN BALL
/ WINTER 2012
/ IM231 - INTERFACE DESIGN
WIREFRAME 30
Logo 200 x 100
30
65
Main Nav 200 x 200
30
Slideshow/Content Area 600 x 500
30
News 200 x 200
20 Slideshow Controls 300 x 30
JONATHAN BALL
/ WINTER 2012
/ IM231 - INTERFACE DESIGN
65
HIGH FIDELITY HOME RECENT WORK
INFO PORTFOLIO
CONTACT jonathan@jonathanballdesign.com
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JONATHAN BALL
/ WINTER 2012
/ IM231 - INTERFACE DESIGN
© JONATHAN BALL
HIGH FIDELITY SECTION PORTFOLIO > TYPE DESIGN
INFO ABOUT RESUME
PORTFOLIO TYPE DESIGN ILLUSTRATION IDENTITY MISC.
CONTACT jonathan@jonathanballdesign.com
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JONATHAN BALL
/ WINTER 2012
/ IM231 - INTERFACE DESIGN
© JONATHAN BALL
HIGH FIDELITY SUB SECTION PORTFOLIO > TYPE DESIGN > WINTERFEST
INFO ABOUT RESUME
PORTFOLIO TYPE DESIGN ILLUSTRATION IDENTITY MISC.
CONTACT jonathan@jonathanballdesign.com
My task for this project was to pick a festival logo and redesign it. Then take the new logo and apply it to a product. I chose Seattle Center Winterfest because I felt that the current logo did not accurately represent the festival.
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JONATHAN BALL
/ WINTER 2012
/ IM231 - INTERFACE DESIGN
Š JONATHAN BALL
HIGH FIDELITY ABOUT INFO > ABOUT
WHO I AM INFO ABOUT RESUME
PORTFOLIO TYPE DESIGN ILLUSTRATION IDENTITY MISC.
My name is Jonathan Ball and I love typography, illustration, and any form of design that betters the human experience. I am currrently in pursuit of a Bachelor of Fine Arts degree at the Art Institute of Seattle. Most of the work you will find on this site is taken directly from the courses I have completed during my time at AIS. I hope you enjoy the work you see here. Thanks for visiting!
CONTACT jonathan@jonathanballdesign.com
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JONATHAN BALL
/ WINTER 2012
/ IM231 - INTERFACE DESIGN
Š JONATHAN BALL
SOURCES Mood Board Imagery:
http://creativejournal.com/articles/view/490/vintage-typography-simon-walker http://joelglovier.com/ http://gentlepurespace.com/blog/archives/pretty-typographyon-vintage-cleanall-package http://www.topdesignmag.com/50-great-examples-of-vintagetypography/ http://www.smashingmagazine.com/2008/10/26/retro-and-vintage-typography-showcase/
JONATHAN BALL
/ WINTER 2012
/ IM231 - INTERFACE DESIGN