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Pure non-smoking pleasure.

Case Study For Visual Explanation Illustration Jonathan Ball | GD208 Computer Drawing | Spring 2012


t n e m e t a t S t c e j o r P Client

Finiti Branding Group, LLC

Story

Finiti Branding Group (FIN) is a company based in the U.S. that distributes premium electronic cigarettes in stores and through its website fincigs.com.

Problem

Being a relatively new product, most consumers are unaware of how electronic cigarettes operate. FIN needs to raise consumer awareness of how their product functions as well as highlight its unique selling points.

Solution

I plan to create an explanatory illustration that will demonstrate the key components of the FIN electronic cigarette. The graphic will utilize rollovers to reveal the internal components of the product. Each rollover state will be accompanied by a written explanantion. The piece will adhere to existing brand styles.

Jonathan Ball | GD208 Computer Drawing | Spring 2012


e c n e r e f e R

Jonathan Ball | GD208 Computer Drawing | Spring 2012


e c n e r e f e R

Jonathan Ball | GD208 Computer Drawing | Spring 2012


n o i t a r i p Ins

Jonathan Ball | GD208 Computer Drawing | Spring 2012


n o i t a r i p Ins

Jonathan Ball | GD208 Computer Drawing | Spring 2012


n o i t a r i p Ins

Jonathan Ball | GD208 Computer Drawing | Spring 2012


s e h c t e k S t p e c n o C

Jonathan Ball | GD208 Computer Drawing | Spring 2012


s e h c t e k S t p e c n o C

Jonathan Ball | GD208 Computer Drawing | Spring 2012


s e h c t e k S t p e c n o C

Jonathan Ball | GD208 Computer Drawing | Spring 2012


s e h c t e k S t p e c n o C

Jonathan Ball | GD208 Computer Drawing | Spring 2012


s s e r Prog

TM

Jonathan Ball | GD208 Computer Drawing | Spring 2012


s s e r Prog

TM

Jonathan Ball | GD208 Computer Drawing | Spring 2012


s s e r Prog Pure

. e r u s a e l p g n i k o m s n o n

Pure non-smoking pleasure.

FIN is an electronic cigarette that looks and feels like a traditional cigarette. It has no lingering odor and no offensive smoke. Many of our customers use our electronic cigarettes as an alternative to smoking tobacco cigarettes. You simply puff on our product as if it were a regular cigarette, and it will instantly generate a great tasting, odorless vapor to inhale and exhale just like smoke from a regular cigarette.

Jonathan Ball | GD208 Computer Drawing | Spring 2012

TM


s s e r Prog w o h s i s i h T Pure non-smoking Cartridge Atomizer Battery LED Indicator pleasure.

. . . s k r o w l it al

FIN an electronic cigarette that looks and feelslithium like The iscartridge When Your Every starter FIN a user e-cigarette kit inhales, contains comes isawith equipped propylene sensor twodetects rechargable with glycol, a white airflow water, LED and a traditional cigarette. Itlevels has nooflingering odor and flavoring starts 3.7 light volt toa clearly batteries. process and varying communicate to The heat battery liquid from nicotine that makes FIN a replaceable (like the is not device regular ano offensive smoke. Simply puff on our product asthe ifvapor itvapor. were or menthol). cartridge. work traditional by charging The cigarette—and The virtually propylene the atomizer odorless its glycol “smoke” tovapor produce produces issimulates vapor. The a regular cigarette, it will instantly generate a great mist smoke LED indicator that and looks dissipates light likeand also smoke in blinks theand air to carries let when you exhaled. know the nicotine. when tasting, odorless vapor to inhale and exhale just like it’s time to charge your battery. smoke from a regular cigarette.

Jonathan Ball | GD208 Computer Drawing | Spring 2012

Roll over to learn more

TM


l a n i F Pure

. e r u s a e l p g n i k o m s n o n

It’s hard to believe its electronic...

FIN is an electronic cigarette that looks and feels like a traditional cigarette. It has no lingering odor and no offensive smoke. Simply puff on our product and it will instantly generate a great tasting, odorless vapor to inhale and exhale just like smoke from a real cigarette.

Jonathan Ball | GD208 Computer Drawing | Spring 2012

Roll over to learn more

TM


Pure Non-smoking Pleasure