Portfolio by Jonas Svendsen

JS PORT F O L I O

R E A D I N G

G U I D E

The portfolio is structured in a way, so it’s easy to get a quick overview of the projects I have made, simply by looking at the pictures. For further explanation of the projects, the text at each page is meant to give a deeper understandig of each individual project.

JONAS SVENDSEN INDUSTRIAL DESIGNER & PHOTOGRAPHER

I’m an Industrial design student at Aalborg University and part time photographer based in Aalborg. A part of my education was undertaken at University of New South Wales in Sydney, Australia. The portfolio will represent my work the last four years. Both individual

projects as well as group projects. At Aalborg university we work in groups. In all the projects that have been made in groups, I will explain what have been my focus area and participation.

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- WHAT DO I THINK ABOUT DESIGN?

Curiosity and play. These two words describe me as a designer and photographer. The importance of constantly being curious is my driving force in the design work. When others say things are impossible, I want to disprove them. I want to show that the impossible is possible. Sometimes it ends in excellent projects where we push ourselves further than we thought was possible, and other times project management is forgotten a bit. The project is going well, but documentation is lagging behind. I believe in setting the bar to what is believed to be unlikely, in order to achieve goals that may not quite meet what you wanted - but at least you have achieved much more than you would with an easy, realistic goal. I believe that inspiration makes us better designers.

Besides classic Danish designers, I find great inspiration in Dieter Rams & Marc Newson.

I think good design is represented by a minimalist expression that allows the user to explore and the product to share space with other products without stealing too much attention.

We have a responsibility as designers to think about the environment. This is achieved through material selection and to a high degree production methods. We, as humans, are born with an instinct of curiosity and play. If you get a product in your hand as a child, you explore it, tare it apart and find inspiration. This instinct seems to me to be important in the design process, and to me, the magic happens when Design, Play and Engineering comes together.

�

C O N TA C T Korsgade 44 1.th, 9000 Aalborg www.jonassvendsen.com +45 28 73 68 43 JONAS

jonaslundgaardsvendsen@gmail.com

SVENDSEN

E D U C AT I O N In 2014, I started at Aalborg University on Health Technology (Civil Engineer). I soon found out that the education lacked the creative aspect, and I changed in 2015 to Architecture and Design. I love group work and to cooperate with each other. There are good competences in other colleagues, from whom you can learn a lot. Since I am often the one who takes the lead in a group, I missed to test my individual design skills. Therefore, as a part of my education, I un2010 2013

2013 2014

STX STĂ˜VRING GYMNASIUM WORK & TRAVELS

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dertook a semester in Sydney at UNSW. UNSW is one of the most recognized universities in Australia, and I was allowed to stand on my own and work on my individual skills. Combining Aalborg University and the University of New South Wales has been really rewarding to me, and I feel strong as both individual, but especially in a group. In the summer 2020 I graduated from AAU.

2014 2015

2015 2017

2017 2018

2018 NOW

AAU - AALBORG UNIVERSITY 1. semester // Health Technology

AAU - AALBORG UNIVERSITY 1. semester - 4. semester // Industriel design

UNSW - UNIVERSITY OF NEW SOUTH WALES 5. semester // Industriel design

AAU - AALBORG UNIVERSITY Graduated Cand. polyt. // Industriel design

SOFTWARE EXPERIENCE PHOTOSHOP LIGHTROOM I L L U S T R AT O R INDESIGN SOLID WORKS FUSIN 360 KEYSHOT RHINO

Ve r y g o o d Ve r y g o o d Fair Ve r y g o o d Fair Fair Ve r y g o o d Good

DESIGN PROCESS QUALITIES Basic

Fair

Good

N A V I G AT I N G E A R LY P H A S E S PROJECT FRAMING RESEARCH PROJECT MANAGEMENT BUSINESS ASPECTS OF DESIGN CONCEPT DEVELOPMENT V I S U A L I S AT I O N / S K E T C H I N G WRITING CAD MODELLING M A N U FA C T U R I N G & C O N S T R U C T I O N PHOTOGRAPHY

MAIN WEAKNESS/CHALLENGE As much as i love a good sketch, i’m usally not the one who made it. I know that I’m not the best sketcher, but i love creating ideas in foam, cardboard,

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clay and other materials.

At my internship at VE2, I learned to use Rhino as sketching tool, and is my go to skething tool.

Ve r y g o o d

Ve r y g o o d Good Ve r y g o o d Good Ve r y g o o d Ve r y g o o d Good Good Good Good Ve r y g o o d

TYPICAL ROLE IN A TEAM My role in a team is often in the conceptual phase and to finish the visual parts of a design proces (renders, Indesign and visual language of the pro-

duct). I’m good at taking initiative. I am often an optismistic individual who sees opportunities over limitations. This is both my strength and my weakness.

S T R E N G T H / W E A K N E S S F R O M F O R M E R T E A M M AT E Jonas is a strong idea generator in a group. His creativeness shines in both the ideation and concept development phases, and he is not afraid to push/pursue a better idea at any point of the process. He delivers excellent graphics, renders and visuals as well. His weakness lies in finishing

tasks and the project management that comes with it, since his focus is often caught in new opportunities.

However, the tasks that gets his attention, you can expect to be delivered in a high quality.

- Anders Miltersen

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GROUP PROJECTS

MASTER THESIS - NIXT SKIING 10 CRONOS 26

AGRO BLOW 34 S E N S A H E AT E R 42

8

STUUO 20

C O N T E N T The content is divided into three different categories: Group Projects, Individual Projects and Photography.

In every group project, it will be clear what was my participation and work. In both group projects and individual projects it will also be clear on what semester the current concept was developed.

INDIVIDUAL PROJECTS

ADVENTURE CUP 50

SURF GRAB 62

LOCAL FOODS 54

F E LT 66

PHOTOGRAPHY 72 S E E M O R E AT W W W. J O N A S S V E N D S E N . C O M

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SEMESTER 10.

P L A C E Aalborg University T H E M E A digital liner for skiing T Y P E Master thesis - group M Y P A R T In this project, my responsibility was user research, userinterface and app development, testing, prototyping, the design and design process of the product, the layout, graphics and final material choosing and renders. All pictures are taken by me.

N I X T

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S K I I N G

PROJECT

Breaking down the communication barrier between instructors and skier, the economic barrier that keeps the target group away from the instructors, and being able to

practice the instructor’s exercises while driving with family and being able to socialize is the focus of the project.

This master thesis is investigating the issues and barriers that occur between the professional ski instructors and skiers receiving ski education. The ski schools haven’t developed much in the last decades, but the sport of skiing has. The ongoing development of ski sport involves new technology, apps, ways of skiing, and the amount of people skiing. This leads to the instructors losing contact with the skiers in the level lower intermediate - advanced skiers. The skiers in this segment, however, want to improve but don’t feel they have the time or money to hire an instructor for a full day, as a ski vacation is an expensive vacation

and they have to hire instructors for their children as well. This leads to the instructors losing money, and the skiers don’t improve. This opportunity is the driving force of this project. The solution we have come up with through the design process utilizes newly developed textile technology, which, using pressure sensors and vibration motors, can read skier’s foot pressure and provide real time feedback. In this way, the skier and instructor can see what is going on in the foot of the skier, and the ski instructor can visually explain to the skier what problems he or she must work with.

NIXT SKI COACH RELEASE YOUR POTENTIAL

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BECOME THE NEW LEA

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ADER IN SKI COACHING

THE NEW LEADER IN SKI COACHING The Nixt Ski Coach wants to rethink the way we teach people to be better skiers. We want to make it easier and more comfortable for the skier to improve their skills without losing precious time with family and friends. At the same time, we want to create a new tool for the instructors to teach the skiers—a solution where it is possible to know exactly what is going on in the foot.

Through in-depth user research, analyzing, and concept development, we have a long with both the instructors and skiers developed a new solution that rethinks the concept of hiring a ski coach.

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LIVE FEEDBACK WHILE YOU’RE SKIING Anders is skiing with the instructor Thomas. Thomas has seen what Anders needs to improve in his skiing, and he is skiing with way too much back weight. He needs to push more on his front foot when he is skiing. The vibrators turn on in the front foot every time the sensors measure to much back weight and 14

will guide Anders to press more on the front foot. Thomas can even with the app control the vibrators in Anders’s foot, and turn them on to illustrate where he needs to put pressure. After an hour, Anders is ready to learn his new exercise on the slope with his family and friends!

ON/OFF BUTTON

CONNECTING THE DEIVCE

Press one short push and then another long push for 2 seconds to turn on. The battery indicators will light green. Do the same thing to turn it off. If all three LED’s lights, the product is fully charged. To use BlueTooth, hold the button for 3 seconds, and the light turns blue.

Just click the unit on to the base with the snapfit lock on the sides. Pull on the bottom groove to pull the device out of the base again.

DOUBLE SAFETY

KEY LOCKER

Place the strap into the carabiner lock for double safety, in case of hard crashes.

The carabiner also functions as a lock for your keys or jacket strap if you, like us, likes to enjoy a cold one at the local Apres Ski Bar after a long day of skiing.

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INSTRUCTOR

FRONT WEIGHT DISTRIBUTION

STEP POSITION

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SHIN PRESSURE

FRONT/REAR WEIGHT

LATEST RUN

STATISTICS

MAP

SKIER TOGGLE FEEDBACK

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THE NEW STANDARD

FREEDOM 18

WELCOME TO THE 2020/21 SKI COACHING

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SEMESTER 8.

P L A C E Aalborg University T H E M E To y s & E n t e r t a i n m e n t T Y P E Main project - group M Y P A R T In this project, my responsibility was user research, testing, prototyping, the design and design process of the product, the layout, graphics and final material choosing and renders. All pictures are taken by me.

S T U U O PROJECT

To create a standing solution which gives the child the best conditions when participating in the cooking sessions and at the same time is This project deals with the development of a children’s stool, with the aim of providing children and parents with the best conditions for cooking together. The focus of the project has changed continuously from focusing primarily on the children, to weighting children and parents equally high, to finally focusing primarily on the needs of the adults. This is particularly evident by the focus on implementing the kitchen aesthetic of the bar stool in a functional product.

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not an obstacle in the kitchen for the parents when cooking without the child.

The result has been a product concept that gives children’s furniture better functions than those found in the current market.

In addition, it is integrated into the aesthetic context that characterizes modern kitchens and which appeals to the parents’ aesthetic style. By using a well-known design company as a reference, it is possible to create a design language that is recognizable as well as lean on this company’s business model. This also creates a financial incentive to implement the product in the market.

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Use of product l: STUUO is used on a daily basis as a barstool; to get a quick breakfast, injoing a afternoon cup of coffee or simply socialising with friends and family. ll: When the child once or twice a week are par-

ticipating in the cooking session, the parent can simply flip the seat and press the snap lock onto the bars. lll: STUUO is now ready to be placed where needed, by simply lifting the product.

l

lll

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lV: STUUO is now ready to be placed where needed, by simply lifting the product.

V: The child can now freely step up on the product, to be positioned in a proper workheight to the kitchen counter ill: V

ill: lV

ill: Vll

ill: Vl

Vl: While using the product, the sides are serving as a safety, for the child not to slip and fall down the sides Vll: Once in a while STUUO can be used of the parent, to reach stuff in heigh places

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Vlll: When the child are finished helping out in the kitchen, it can easily step down and play on Vlll:

lX: When finished using STUUO, the parent moves the product back to its place, and flips the seat back to normal. lX

X

X: When finished using STUUO, the parent moves the product back to its place, and flips the seat back to normal.

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Xl

Xl: STUUO can once again be used to sit, whether it is to play or watch what is happening in the kitchen

” I hope the product becomes a reality. The combination of a barstool and a stool is functional and beautiful.

Something i would love in my kitchen ” - Anne

C R E AT I N G VA LU E STRING®

CUSTOMER

By tapping into the design DNA of a known brand, the product is instantly recognizable by the customer.

This shortens time for the customer to get used to the product on the market.

This also ensures that the quality and finish of the product is at the same high level as the other products.

The production setup is key to the success of the product, by using the same as they are using already.

The low investment needed and the short return

period is yet another factor that contributes to Strings success as a company.

The STUUO concept is set out to create value for both the end user and String. The customer is given a product that makes a lot of everyday tasks easier.

It implements two products in one and is one of few products that puts the aesthetic needs of parents in the spotlight.

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SEMESTER 4.

P L A C E Aalborg University T H E M E Interactive Digital Product T Y P E Main project - group M Y P A R T In this project, my responsibility was on research, user/interface testing and final material choosing and renders. We all had a fair saying on all matters.

C R O N O S PROJECT

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How can smart control features be integrated in: oven, hob and hood in a single mobile device that can control these functions, both in-

side and outside the kitchen in a Danish home, so the family gets more spare time?

This particular study investigates the opportunities to contribute to the “Internet of Things� trend by creating a smart unit especially for the kitchen.

The product of this project aims to

be useful for a typical Danish family living in a Danish house, who seeks a solution to acquire more spare time with the family when cooking meals in the kitchen.

CRONOS

COOKING THAT FITS YOUR NEEDS

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T A S K The task was to create a product in the category: Interactive Digital Product. Through pre-studies, aW Costumer Journey, as well as tests of interfaces and hundreds of sketches, we created what we call ’’CRONOS’’.

The name comes from the Greek word for ”time”, which has been a part of the focus on the product’s creation.

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The product of this project HAD to be useful for a typical Danish family living in a Danish house, who seeks a solution to acquire more spare time with the family when cooking meals in the kitchen. An existing software technology – Home Connect – is used to support the opportunity of the product.

The remote has the same interface as the monitor, giving you a quick overview of the kitchen’s activities

Select the unit for which you want to change a value

Rotate the ”Plastic Top Ring” to set the value

Press the selected value to accept the setting

Monitoring continues after selecting the new setting.

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S O L U T I O N We designed a combined remote control and monitoring device called �Cronos�.

The product creates an overview and control over a number of elements in the cooking, thus releasing more time for the user.

The user with this product can get an easier and less stressed cooking process.

The strength of the product lies in the fact that it can be used both in and outside the kitchen. By making a combined monitor and charging device, we make sure that the product is not lost in the home. Likewise, the product is designed so it visually and aesthetically fits into a Danish home, with design details and materials that support this.

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The design is characterized by its use in the zone between the kitchen and the living room. This is emphasized through material choices and features.

When testing specific operating areas, the product has achieved the most optimal user interaction, as regards reading and operation. A live and hierarchically divided monitor interface, gives the user quick access to the information.

A similar interface on the remote control unit together with the common familiar touch interface, recognizable and quick navigation through functions.

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l. The remote in the middle of the device is wireless and can be taken anywhere in the house. The water can be set to boil when you wake up in the morning

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ll. When there is nothing to monitor, the device functions as a clock

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SEMESTER 6.

P L A C E Aalborg University T H E M E Integrated Design T Y P E Bachelor Thesis - group project M Y P A R T In this project, my responsibility was user interaction, concept development and correspondance to business partner.

A G R O

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PROJECT

B L O W

How to prevent frost damage to the vines in a

profitable and sustainable way?

This project deals with frostfighting in vineyards and how it can be done in a more convenient way than existing solutions around the world.

The solution this project presents proposes a way to fight frost in a more efficient, cheaper and more strategic way, using modern technology to collect weather data. The dangerous kind of frost, which can have massive fatal consequences for the wine farmer’s vines, is only dangerous in a limited time span: every spring in April and May, depending on geographical locations. It’s dangerous because it happens simultaneously with the sprouting period of the vines, which is when the vines

are most vulnerable and exposed to frost. This project aims to solve the problem by using weather data on a local scale to get precise measurements, which is then used to fight the frost where it’s needed. Guldbaek Vingaard, located in the northern part of Denmark, was used as the project’s target group. They are the third biggest winery in Denmark and concern themselves with white cool climate wine. Besides having Guldbaek Vingaard, a company by the name Ceptu - which provides the app service “FieldSense” - is also used in this project as the supplier of the weather data and technology for this purpose.

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O P P O R T U N I T Y ( SPOTTING A GAP IN THE MARKET )

At Aalborg University we are used to identify a problem and work problem based. In this project however, we wanted to work opportunity based. Finding an opportunity within a company they have never seen before themselves.

Making contact with our case partner GuldbÌk Vingaard, mapping the winegrower’s workyear, we quickly

DURING THE DAY During a sunny day, the soil absorbs radiant heat from the sun, warming the surface of the earth. The earth also emits radiant heat which heats the air and creates a warm layer of air.

Opportunity 20

INVERSION In the case of a windless night with clear sky, the radiation from the ground can disappear unhindered into space. The earth is cooled down as it no longer receives radiation from the sun.

found the need of a new way of keeping the plants safe from frost. The winegrower showed us all the current solutions on the market, one more crazy than the other, and we saw an opportunity on the market. An opportunity that reach much further than cool climate wines in Denmark, but a problem all around the world.

CLOUDS This project deals with frostfighting in vineyards and how it can be done in a more convenient way than existing solutions around the world. The solution this project presents proposes a way to fi

WIND Although there are no clouds to prevent heat from leaving the surface, wind can also counteract the inversion. The wind can mix the lower cold air layer with the upper and warmer air layers, thus slowing down the formation of inversion layers.

l. ll.

lll.

l. Testing prototypes and getting feedback by the user and customer

ll. Concept scale model to present to the user - Prototyping and mapping out the final concept

lll. Customer vist. Getting inspiration and finding opportunities

lV. Customer explaining ’’work problems’’

lV.

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ll.

l.

lV.

lll.

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CURRENT SOLUTIONS l. Petroleum candles to make a ’’greenhouse’’ effect

lll. Frozen water capsulating the grapes to isolate it from frost

ll. Helicopters flying to turn the air

lV. Big wind blower to turn the air

A G R O B L O W

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Behind the fan a hanger is mounted, which is inserted into an Eco Trellis ® , from a 45 ° angle.

The battery bracket is guided around the rod so that it rests on the Eco Trellis bracket.

The fan is tightened with the rope which is carried around the Eco Trellis ® .

The cable is screwed onto the box to protect it from water.

The other end of the cord is screwed onto the fan to supply power.

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A G R O AgroBlow is a frost fighting system for smaller wine productions. With a unit that covers a diameter of 30m, the product gives flexibility to the wine

B L O W grower and a solution that can grow with agriculture.

The unit works by mixing the air layers so frost layers around the vines are avoided.

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SEMESTER 7.

P L A C E Aalborg University T H E M E Corporate Product Development T Y P E 1. Msc - group project C O M P A N I E S Inelco A/S M Y P A R T The aestethic and concept development were my main focus areas. Especially the aestethics where prototypes and foam models were build along sketching. Renderings and the product folder were also key activities.

S E N S A

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H E A T E R

PROJECT

Develop a heater that can be customized to a specific café’s individual environment, add value to the service the café offers and

supplement the cozy atmosphere a heated outdoor environment creates.

Gathering around something cozy, or as Danes calls it ’’hygge’’, is a big part of the Danish culture. Especially this ’’hygge’’ is happening in the restaurant industry among other things. When you visit a café, it is rare to get a culinary experience, but to focus on being together and socializing. The cafes in Aalborg are frequently visited by young people as well as the elderly, both outdoors and indoors, regardless of the season. When the temperature drops, various types of heat sources are used, including carpets and terra-

ce heaters. This project focuses on designing a product that can contribute with heat, while at the same time enhancing the feeling of being together. The product must be a collection point during café visits, and act as a secondary heat source for both hands and another add-on.

Through the design process, Inelco A/S, which is currently producing and selling heat blowers, is spared with the purpose of designing a product that could potentially be of interest to Inelco A/S.

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ONE PRODUCT TWO SITUATIONS The Sena heater allows an instant change between two moods. Keeping your hands warm or warming your plate.

02 01

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01

02

The Senta Heater can be used for different purposes. When the heater is open, it keeps your hands nice and warm. The shape of the heater keeps your hands warm, without warming up your drinks. You might even catch yourself too late for your next event.

Senta can also be used on other occasions, e.g. keeping a meal warm. The heater functions as a plate heater, so you can enjoy a shared plate of food or snacks with your beloved ones.

Is there a better way to spend your evenings?

Whether it’s Winter or Summer, Senta is there to be the connecting link.

A FUNCTIONAL DESIGN

Change the direction and intensity of the heat with one simple movement.

Choose an add-on and create a whole new experience.

Easy to remove and clean the top and the shield.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed euismod

Lorem ipsum dolor sit amet, diamadipiscing nonummy nibh consectetuer elit, sed diam nonummy nibh euismod

Possibility to plug in the heater with a magnetic click.

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P R O T O T Y P E A N D P R O D U C T P R E S E N T A T I O N One of the focus areas and my personal interest was to make a working protoype and aesteticly the same as the renders.

Foam, CNC milling in steeal as well as 3d printing, sanding, priming and coloring are the tools used.

l

lll

ll

lll. The product was assembled to make sure the tolerances were correct l. The form langauge was tested and developed in foam before it was made in Solidworks

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ll. A 3D print was made of the shape, sanded down and primed

Vl lv

V

Vll lV. The inner box were CNC milled and bended V. The product was reassembled

Vl. Final coloring of the products was made Vll. Final product

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I N D I V I D U A L P R O J E C T S All the projects/products, renders and concepts shown here are made by me. The products have been developed during my education in Aalborg and Sydney, Australia.

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SEMESTER 5. SEMESTER P L A C E University of New South Wales P R O D U C T Carrying device for surfboards T Y P E Design for airport company, to a sepcific user group C O M PA N Y P A R T N E R Galeleo Watermark

Age 24-40 Economy class How can design elements from the user group ’’adventures’’ be integrated/implemented into a product in the flight industry to suit the target groups lifestyle, daily habits, their travels, and the way they live?

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NEVER WORRY ABOUT BAD COFFEE AGAIN THE KEEP CUP FROM AIR NEW ZEALAND

With the new keep cup from Air New Zealand you will never have to worry about bad coffee again. The cup is made in New Zealand, and we use local manufactures to ensure high quality and supporting local business.

Make the earth a little bit greener with a keep cup, and get the first cup of organic fairtrade coffee for free. Lets save the planet so we can keep enjoying our beautiful earth!

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SEMESTER 7. SEMESTER P L A C E Aalborg University P R O D U C T Smart packaging for local food T Y P E Technology and form

[ LOCAL FOODS ] In the last century, people have moved from country to city, which has given a great opportunity for supermarkets to blossom, and food to be produced massively. With great focus on healthy food in recent years, as well as general environmental concerns, it has created a contradiction to this mega trend. A new trend called ’local foods’, where people seek back to where the food comes from, and skip the supermarket as an intermediary. They want to have the full experience from farm to table, which has created opportunities for food communities in the cities, where the customers can pick up vegetables

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from local farms, new supermarkets selling loose products, where the customer themselves brings packaging, and farmers selling directly from the farm to the consumer.

In Denmark, there is a new trend of farms selling milk directly from the farm using a vending machine, so the farmer does not necessarily have direct contact with the consumer. It makes it more convenient for both farmers and consumers, as they can collect fresh good milk every hour of the day. Trying to make it as convenient as a supermarket, but with fresh dairy or food.

The vending ma with freshly tap

Minimalist bottle combining glass and nature materials such as cork

A moderen minimalistic milk bottle with inspiration in old milk bottles

achine p milk Modern farm in Odder, Denmark, that sells milk from vending machines

Old milk can that used to carry milk

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[ FRESHLY BROUGHT ] Freshly Brought is a new series to hold the milk bottle. The of smart packaging that makes glass has a thickness of 2 mm, local food pickup and storage which makes it durable for a easier and more beautiful than milk pickup at a farm. The lid is made outor of cork, give it a ever before. As With minimatheit’snew trend encourage andtothe supermarkets. listic design and strong materimodern twist. even forces the consumer to als, the vessel can be filled with bring their own bottle or pac- The concept makes it more confresh milk from the local farm, This is an example of one pacis no kaging: way to The keepmilkvienient than ever to get local and used as akaging, beautifulthere milk can bottle. Other track of the expiry date or ’’best foods, but there is an oppurtuon the table at home. The string types of packaging with the improve willtofollow in the concept and in the top of before’’ the can. and wood same design DNAnity making it even more convienion the bottom, makes it easy the future.

As the concept is at moment, ent for the consumers to get the the farmer has no ability to milk local rather than from the estimate the amount of milk supermarkets. needed for the private market [ FRESHLY BROUGHT ]

Weight & SigFox sensor Capacity: 2 L

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Original

Made in Denmark

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CONNECTION BETWEEN CUSTOMER AND FARMER

Setup local food products

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Great overview for the farmer, who gets the information from the customers

The customer can find recipes and use the app as a weight with the built-in weight sensor in the bottle

[Customer] With the app service the connection between farmer and customer is very convenient. In the bottom of the milk bottle is a weight sensor, that senses when the bottle is empty. The SigFox sensor gives the user a message on the phone saying ’’do you want to order a new bottle?’’.

The customer can also, with help from the weight sensor, easily use the bottle when baking or cooking. In the app, the user can find recipes with local foods.

[Farmer] The farmer gets his/hers own company webpage where he/she can give information to the customers. Handling business hours, set up what products they sell and most important: get information from the user when they need more milk. The farmer gets a great overview of how much they should use for private market or the supermarkets.

The farmer can set up his opening hours with the app

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1

CORK LID 1

The lid is made out that can be reused of cork wich is a sus- after end use. tainable material,

2 The string handle and helps you pour gives a better grip the milk better. around the bottle

STRING HANDLE 2

3 The glass bottle is rable in case of 2 mm thick, which drops. makes it more du-

4 The bottom is food by the Danish made out of beech. Food AdministraBeech is conside- tion. red safe to use with

5 The weight sensor allows the customer to use the bottle as a weight, but it

GLASS BOTTLE 3

also register when the bottle is empty, sending information to the farmer.

6 The SigFox sensor uses a low amount of energy, and is an important technology in the IoT.

The SigFox sensor sends information to the customers smartphone and the farmer.

7 The battery is a lithi- last 12-18 months. um battery and can

BEECH BOTTOM 4

8 The bottom plate is made out of beech and has a silicone edge, that makes

the bottle an IP class 66. The bottle is safe to put in the dishwasher.

9 The four counter- tight to the beech sunk screws keep bottom. the bottom plate

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WEIGHT SENSOR & PCB BOARD 5 BATTERY

7

FOUR COUNTERSUNK SCREWS 9

SIGFOX SENSOR 6 BOTTOM PLATE

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The bottle can be seen used in a farm in Odder, Aarhus.

The vending machines lets customers buy fresh milk from the farm with the use of their own bottles.

The angled top makes the bottle great for pouring milk.

The bottle volume is 2L

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SEMESTER 8. SEMESTER P L A C E Aalborg University P R O D U C T Carrying device for surfboard T Y P E Component construction

S U R F In surfing there are different kinds of surfboards. One of the most typical and oldest surfboards, are the ones that are called Longboards. The longboard is typically 280 cm tall and 65 cm wide. That makes it a difficult object to carry under your arm. When you go surfing you typically carry your car keys, or home keys and some money, which is really difficult to keep safe when surfing. A lot of different solutions is on the market but none of them offers a integrated solution. I’ve decided to design a ergonomi-

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G R A B cally easy way to carry your surfboard, which is easier than current products on the market, while having a safe way to store your small objects such as keys and money etc. The product needs to work even if it gets sand and water on it. The form language also needs to follow the surf environment, making it attractive to the surf community. The product’s context is city beaches, town beaches, populated beaches and urban environments.

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E X P L O D E D Surface sample. A granulated surface, and a shadow groove to highlight the lock

Steel wire, casted into the mold, to make it rigid, and consistent

V I E W Lip that keeps distance from the board and handle

Click dial lock casted into the handle. Makes it possible for you to lock your device to a pole Lock dials in steel

Box lock, to store your belongings while surfing.

The box is casted into the backplate, so you can see from both sides Lock dials in steel

Backplate that holds the safetybox in place. It’s not a single part, but a part of the overall buttom form

Lip to place your surfboard on, so you can easily carry it

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M Y

P R O C E S S

One of the most challenging parts of my process, was to achieve the curvey but yet strict organic form that surfboard has, translating it into my product and find the most effective best manufacturing technology for this form. In my research, I found that it was relatively easy to add function in the form, when I was molding it anyway. So the more function the form had, the less steps was needed in the manufacturing process. I also found that it was easy to mold in other parts, such as

Formlanguage/ refference that follows the curvey sharp lines of the surfboard

Easy, quick and intuitive for the user to use

the safety box, lock and wires. Again having fewer steps in the manufacturing process. It had a huge impact on my overall design and my approach as a designer, and the overall form might had been different if I’ve chosen a different material or manufacturing technology. In the beginning I thought about making the backplate in aluminium, and use screws to attach the safety box to the backplate, but instead I went with plastic, and molded the box into the backplate.

Built-in lock so the user can attach the product to a rail

Water and dust resitance in the choosing of material

Build in safety box lock, for storing keys and money

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SEMESTER 2. SEMESTER P L A C E Aalborg P R O D U C T ILVA COMPETITION T Y P E Furniture

F E L T The shelving system allows you to the furniture, depending on which choose how many shelves you want art, colors or objects of use the user to use and in any composition. may want. The shelf relies on the colors of the time, but still offers It is ideal for small apartments and the opportunity to put together its smaller rooms, as the furniture only color palette. accommodates the necessary space.

It is also possible to create your own shelving system, as the shelves FELT relies on Nordic design, and are easily taken down. incorporates personal design prin- The shelves are held in place with ciples. magnets milled in the wood.

The shelf is for the user who wants The shelf is tilted down with piaa finished design furniture, but still no hinges and the thickness of the wants to put his personal touch on shelf allows it to hold various loads.

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F E L T

The simple design language, the simlple colors and the light wood makes it a Nordic interpretation of a folding shelf. The shelving is for private individuals and is not modular, which means that the customer gets a ready-made furniture where they don’t have to decide on the actual

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design of the shelf, but can only tilt shelves down according to their own needs.

The materials and the aesthetic expression are more aimed at the Northern European audience, who are in bright colors and light woods.

Aspect ratio

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P H O T O G R A P H Y Photography projects done for various companies or just travelling. Companies including: VE2, Hitsa, Vonsild LEGO, Aalborg University, ECCO, GAFFA, Tinderbox, Roskilde Festival, Northside Festival, Odense Kommune, HAVEN, Clienti, VisitAarhus

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Sydney Harbour Bridge

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Sydney Opera House Jørgen Utzon 73

Tinderbox Festival

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Northside Festival

Northside Festival

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Suspekt at Northside Festival

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Red Hot Chili Peppers - Jyske Bank Boxen, Herning

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Red Hot Chili Peppers - Jyske Bank Boxen, Herning

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Action Bronson Roskilde Festival 81

Thomas Helmig at Northside Festival

Mø at Northside Festival 82

Peter Sommer at Northside Festival

Yung Blud at Northside Festival 83

Havana, Cuba

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Rooftop in Havana, Cuba

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Bondi Beach skatepark, Sydney

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Bondi Beach, Sydney

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Product photopgrahy for VE2 and Vondsild - more pictures at VE2.dk

VE2 Design Studio

Product photopgrahy for VE2 and HITSA - more pictures at VE2.dk

T H A N K Y O U For your time.

See more:

www.jonassvendsen.com