Joma is honored at the XXV National Family Business Congress

During the event, the history of Joma and its founder Fructuoso López was presented under the theme “The Invisible Force”.

The Family Business Institute paid tribute to Joma at the XXV National Family Business Congress, held in Cáceres on October 2, 3 and 4 in collaboration with the Extremadura Family Business Association (AEEF).

On Monday, the session concluded with the presentation of the history of Joma and Fructuoso López, its founder. It was presented by the Spanish tenor José Manuel Zapata, narrator of the feature dedicated to Joma, “The Invisible Force”. The Congress was attended by 500 businessmen from all over Spain, including Joma’s founder Fructuoso López, and with the inaugural speech of His Majesty the King of Spain.

In the feature, José Manuel Zapata reviewed the history of a family business such as Joma, which has been growing and expanding over the years. In addition to the interview with Fructuoso López himself, the video included testimonies from his sister, wife and children.

Joma was once again at the most important international event in the footwear world.

After our great success at the 2021 edition, Joma returned to MICAM 2022, the most important international event dedicated to the world of footwear, held from Sunday 18 to Tuesday 20 September 2022 at Milan’s Fiera Venue.

The sports brand returned to MICAM with the opportunity to get to know its European footwear customers and create new contacts, showcasing its new Spring Summer 2023 collection, consisting of technical lines for football, futsal, running, racket-sports, volleyball and handball, as well as

This way, all of Joma lines, both technical and nontechnical, were on display so that the public could see for themselves the quality and the incorporation of the brand’s characteristic technology.

The UCLM Performance study revealed that the R-3000 running shoe with

The R-3000 running shoe with carbon plate is Joma’s flying shoe model above all others. And to prove it, the Sports Performance Research Group of the University of Castilla - La Mancha carried out a study on its performance. The conclusions showed how the carbon plate stands out among the rest of running shoes in the market, something that has positioned Joma at the highest level of footwear for this sports discipline.

The strong point of the R-3000 shoe is the incorporation of the carbon plate in the midsole. Thanks to its propulsion shoes on the market achieve.

This results in a 1.5 cm increase in stride length. The logic of the process is very simple: by taking longer strides, you reduce your stride frequency by two steps; in other words, you will take two fewer steps per minute and save time in completing the distance of your run.

and energy saving. This aspect is fundamental for professional runners, considering that with the R-3000 they will face the “30 km barrier” better.