Children enjoyed a masterclass given by Joma tennis players

During the Gijon Open ATP 500, a group of children received a masterclass given by four JomaPlayers.

Joma has always taken into account how important it is to bring children closer to sports. For this reason, the organized a masterclass for them. Francisco Cerúndolo, Albert Ramos, Tiago Monteiro and Joao Sousa became teachers for a few hours.

During the classes, the youngest players practiced and learned from the best, answering their questions and perfecting their technique. Meeting your idols will always be had another objective which was to increase interest in a sport as relevant and demanding as tennis.

they had to hit several balls with a racket trying to put them into points boxes. It was a fun initiative where thousands of people tested their skills.

The winners enjoyed the prizes that Joma had prepared for them. The main prize, Pablo Carreño’s total look, went to the contestant with the most points.

In order to associate the Spanish brand with tennis and the Gijón Open ATP 500, Joma carried out an activation at the Gijón Open ATP 500 whose main prize was Pablo Carreño’s competed to beat Carreño’s mark of 1,500 points. To do so,

Did you know that a Joma item is sold every six seconds?

The campaign launched by Joma was to raise awareness of its relevant role in sports uniforms.

To convey Joma’s prestige as a supplier of sports uniforms to the public, the Spanish brand used the image of a wellknown tiktoker. Famous for telling interesting facts on the Internet, the young man told a series of interesting facts about the products.

The most relevant: every six seconds a Joma item is sold. revealed the very high volume of Joma sales. Aspects such as this, made clear the brand’s position in the national and international market. Other data collected in the campaign videos was that with all that Joma sells in one year, the population of Denmark could be clothed.

The other objective of the campaign was to communicate contemporary way. For this, no one better than a wellknown character in the most famous social network at the moment.