12 MAGAZINE 2022 EN

Joma is honored at the XXV National Family Business Congress. 4 Zara and Joma renew their partnership with new additions to the “Athleticz” line. 6

Joma pays tribute to Pablo Carreño at the Gijón Open ATP 250 10

The evolution of the Top Fireball reaches RFEF Futsal 23

Joma launches new uniforms for its football teams. 24

New Storm Viper for the Porto and Florence marathons. 27

Joma, the brand with the most national teams at the European Athletics Championships 2022. 29

Interviuw to Fernando Mora. 39

Joma apuesta por la energía renovable. 38

Joma launches unprecedented discount for Grandfather’s Day. 37

Children enjoyed a masterclass given by Joma tennis players 34

Joma is honored at the XXV National Family Business Congress

During the event, the history of Joma and its founder Fructuoso López was presented under the theme “The Invisible Force”.

The Family Business Institute paid tribute to Joma at the XXV National Family Business Congress, held in Cáceres on October 2, 3 and 4 in collaboration with the Extremadura Family Business Association (AEEF).

On Monday, the session concluded with the presentation of the history of Joma and Fructuoso López, its founder. It was presented by the Spanish tenor José Manuel Zapata, narrator of the feature dedicated to Joma, “The Invisible Force”. The Congress was attended by 500 businessmen

from all over Spain, including Joma’s founder Fructuoso López, and with the inaugural speech of His Majesty the King of Spain.

In the feature, José Manuel Zapata reviewed the history of a family business such as Joma, which has been growing and expanding over the years. In addition to the interview with Fructuoso López himself, the video included testimonies from his sister, wife and children.

Joma is back at MICAM 2022

Joma was once again at the most important international event in the footwear world.

After our great success at the 2021 edition, Joma returned to MICAM 2022, the most important international event dedicated to the world of footwear, held from Sunday 18 to Tuesday 20 September 2022 at Milan’s Fiera Venue.

The sports brand returned to MICAM with the opportunity to get to know its European footwear customers and create new contacts, showcasing its new Spring Summer 2023 collection, consisting of technical lines for football, futsal, running, racket-sports, volleyball and handball, as well as

This way, all of Joma lines, both technical and nontechnical, were on display so that the public could see for

themselves the quality and the incorporation of the brand’s characteristic technology.

The UCLM Performance study revealed that the R-3000 running shoe with

and performance.

The R-3000 running shoe with carbon plate is Joma’s flying shoe model above all others. And to prove it, the Sports Performance Research Group of the University of Castilla - La Mancha carried out a study on its performance. The conclusions showed how the carbon plate stands out among the rest of running shoes in the market, something that has positioned Joma at the highest level of footwear for this sports discipline.

The strong point of the R-3000 shoe is the incorporation of the carbon plate in the midsole. Thanks to its propulsion shoes on the market achieve.

This results in a 1.5 cm increase in stride length. The logic of the process is very simple: by taking longer strides, you reduce your stride frequency by two steps; in other words, you will take two fewer steps per minute and save time in completing the distance of your run.

and energy saving. This aspect is fundamental for professional runners, considering that with the R-3000 they will face the “30 km barrier” better.

Joma, present at the Outdoor & Running Business Days 2022

and running with total success.

Joma made its debut at the Outdoor & Running Business Days: the important B2B event that took place in Riva del Garda from Sunday 10 to Monday 11 July. It was dedicated especially to companies specialized in outdoor and running. This way, the brand expanded its presence in international events, where it is increasingly involved.

With more than 400 participating brands, Joma’s sales stand was one of the most visited. The new Spring Summer 2023 trail running and running footwear collection was on display. Therefore, customers from all around, both national and international, were able to physically see the product and discover all the innovations, features and technologies that characterize Joma’s models.

The R-3000 running shoe, in addition to its carbon plate, features the brand’s latest technology: the comfortable Glove System, the VTS ventilation technology and the Joma

The Spanish brands worked together again to include the Slam and Sima technical shoes in Zara’s padel and trail running drop campaign.

Within its “Athleticz” line, Zara entered two new drops: padel and trail running. For technical footwear, Zara once again chose Joma as its partner, thanks to the sports brand’s experience in top quality products, investment in R+D+i and the application of the latest technologies in the sector.

The shoes chosen were Slam and Sima, both of which are highly recognized in the market. On the one hand, the Slam, official technical footwear of the World Padel Tour (WPT) and the International Padel Federation (FIP). On the other hand, the Sima, one of Joma’s trail running models par excellence, combining the main essential features for this sport. Both editions for Zara maintained all qualities that have made Joma grow in the high-end padel and trail running segment, and that are being used by professional athletes with the highest requirements.

All “Athleticz” garments are designed for a male audience. “Athleticz” is an exclusive line that can only be found in

some exclusive stores in Paris, Milan, Dubai, Manchester, Leidschendam-Voorburg in the Netherlands and in Spain, where the line has begun to be distributed from Zara stores in Paseo de Gracia 16 (Barcelona), Castellana 79 (Madrid) and the Marineda City shopping center (La Coruña). In addition to its online channel.

Zara and Joma renew their partnership with new additions to the “Athleticz” line Joma is present in football leagues all around the world

From the six continents, Joma sponsors teams in the football leagues of Europe, Asia, Africa and America.

When it is said that Joma has a strong presence in the international scene, one only has to look at its extensive presence in football leagues around the world. With data from Football Brands, the brand is the current sponsor of football teams in major leagues for the 2022/2023 season in four continents: Europe, Asia, Africa and the Americas.

To give a brief overview of Joma’s major role at the highest levels of professional football around the world, we can start by highlighting the sponsorships outside of Europe. In Asia, Joma is number one in Oman, with four sponsorships in the Oman Pro League, in addition to a wide representation in other Asian leagues.

In Africa, for example, Joma is the leading brand in Tunisia and the Algerian Pro League, with three teams in each.

Azul, one of the most popular teams in Mexico playing in the Mexican Football League.

And, of course, the brand covers clubs in leagues all over the European continent, with the Scottish Football League leading the way. In fact, Joma’s big strength in Europe is the representation of top teams at national and international level. For example: Villarreal CF in La Liga (Spain), Torino FC in Serie A (Italy), among others.

Joma makes its debut at UTMB trail running races

Joma set out on its goal of establishing itself in the world of trail running with its debut

The brand took another step forward in its projection in trail events in Europe: the Val d’Aran by UTMB circuit. For the occasion, Joma set up a sales stand at the Expo, where visitors who love trail running could discover its clothing and footwear collections.

During the last few seasons, Joma has put emphasis on the evolution of the product for the trail running athlete. For this season in particular, the footwear lines were expanded by adding the Kubor and Rase models to the classic Sierra or Trek models.

the experience the brand already had in creating running models. In both cases, the products were designed with the latest technology according to the needs that trail running requires. In addition, Joma had another line of accessories such as belts, glasses and backpacks.

Joma returns to ISPO Munich 2022 after a two-year hiatus due to the pandemic

Customers were able to visit the Joma stand at the most prestigious sports fair in Europe.

The sports industry gathered in one place, the Messe München fairgrounds, to meet, showcase and experience product innovations and shape the future of sports together. And Joma was present for yet another year, as it has been for the past 25 years.

During the event, current and potential customers were Spring Summer 2023 footwear, Team-wear 2023 and the Spring Summer 2023 technical clothing lines.

In addition, this was a special occasion, as Joma returned after a two-year break due to the pandemic. The last time being in February 2020.

With the participation in the Val d’Aran by UTBM circuit

Joma sought to establish itself in this sport and achieve the recognition it already has in running.

on Instagram

The new running account @jomasport_ running already has almost 1,500 followers.

With almost 1,500 followers in just a few months, Joma has expanded its presence on social networks with users of the fourth most used social network already know the news of the brand in running: new collections, promotions, opinions and any information of interest to lovers of this sport, and always from the hand of JomaPlayers.

With this new account, Joma demonstrates its interest in reaching all types of audiences and adapting to all platforms. In the era of social networks, it is vital for a in these places.

Joma starts its international expansion of the Brand Store concept

strategy outside Spain.

The Brand Store strategy to expand Joma’s national presence has taken a step further. The new Joma store in Aveiro Retail Park initiated its international expansion, due to the proximity of the Portuguese market to the Spanish market and its growth there.

In Portugal, the brand has other assets, such as the sponsorship of tennis player Joao Sousa; Paços de Ferreira Marathon... among others.

Joma Brand Store concept continues to expand in Spain

In November, Joma opened a new store in Puertollano (Ciudad Real) and plans to open three more for the remainder of the year.

In recent months, Joma’s stores have not stopped growing in Spain. On November 2, the Puertollano store in Ciudad Real opened its doors. Three more stores are scheduled to open in Spain by the end of the year: in the Los Arcos Shopping Center (Seville), in the Espacio Comercial y de Ocio Way Dos Hermanas (Seville) and in the Nasas Nigrán Shopping Center (Vigo).

In the new store, the brand continued to intensify its commitment to retail. What Joma is looking for is to give a boost to these lines and gain positions in individual sports. This will enable it to become the absolute leader in team sports, although it is already one of the most important Spanish companies in the sports uniforms segment.

footwear and accessory collections, highlighting retail lines

- Tennis -

Joma pays tribute to Pablo Carreño at the Gijón Open ATP 250

Receiving the award from Alberto López, General Manager of Joma.

Pablo Carreño eagerly accepted the commemorative trophy as a tribute to his more than 10 years of sponsorship and his incredible professional career. The tennis player joined the JomaTeam more than a decade ago and, since then, the brand has witnessed the most important achievements of his tennis career. This past year has been especially relevant

for Carreño, as he won bronze at the 2020 Tokyo Olympics

The tribute was part of an initiative by Joma in its commitment

ATP 250, held in the tennis player’s hometown. For this reason, the event was very special.

The delivery took place after his debut in this tournament. Once the match was over, the tribute began by showing a video dedicated to his professional career. Afterwards, the General Manager of Joma Sport, Alberto López, presented the commemorative award to an emotional Carreño.

with the help of Joma

of the Royal Spanish Tennis Federation.

Joma continues to be unstoppable in tennis being the Tennis Federation (RFET): the Gijón Open ATP 250, which took place from October 8 to 16 at the Palacio de Deportes La Guía (Gijón). The brand was present in all the groups, as it provided apparel for ball boys/girls, linesmen/women,

Through its presence in this new competition, Joma reinforced its leading role in tennis, where it is increasingly consolidated thanks to its wide range of sponsorships. Eight important Joma sponsored tennis players attended the tournament: Pablo Carreño, Marcel Granollers, Thiago Montero, Feliciano López, Francisco Cerúndolo, Joao Sousa, Albert Ramos and Nicolás Álvarez Varona.

The Gijón Open ATP 250 became, therefore, a new opportunity to continue the expansion in world of tennis, where Joma was widely present.

and federations.

On one hand, of the eight national federations that fought for the Champion’s Trophy, two were JomaTeam: Spain

Valencia, Hamburg, Glasgow and Bologna. Thus, Spain

Likewise, Joma not only played a leading role here through the Royal Spanish Tennis Federation (RFET) and the Italian Tennis Federation (FIT), but also through the sponsorships of Marcel Granollers, Albert Ramos and Pedro Martínez Portero.

This way, the brand was present in one of the most important international tournaments in the tennis world. It also proved to be at the top of Spanish and international tennis.

JomaPlayer Jessica Bouzas reaches gold at the Mediterranean Games

Mediterranean Games in Oran (Algeria).

Joma sponsored tennis player Jessica Bouzas, won gold in the women’s doubles at the Mediterranean Games in Oran Algeria. Together with her partner, the JomaPlayer defeated Maltese Francesca Curmi and Elaine Genovese by 6-3 and 6-2. With this victory, she proved her strength in this modality. Jessica Bouzas had just come from another victory in the W25 Oerias tournament in Lisbon.

Haddad Maia reaches

at

Brazilian JomaPlayer Haddad Maia was a WTA 1000 Halep ended up winning, Haddad Maia had an impressive tournament. During the championship, she managed to defeat the world number one, Iga Swiatek.

(Switzerland). Together with American Austin Krajicek, managing to lift the cup after an hour and forty-two minutes of play, and a 6-4 and 7(7)-6(5) result. Both reached the top after defeating Frenchmen Nicolas Mahut and Edouard Roger-Vasselin on the court.

During the competition, Dodig had been stringing together in this discipline. The Croatian is currently number 13 in the ATP world ranking and is one of the most recognized Jomasponsored tennis players in the world.

Serbian Tennis Federation

Joma continued to gain strength in tennis with the new sponsorship agreement, whereby the Serbian Tennis Federation will sport the brand.

Sports brand Joma continued its expansion in tennis. This time, the Serbian Tennis Federation joined the JomaTeam, which brings together tennis players ranked among the best in the world. With this new sponsorship, the brand has further strengthened its position in this sports discipline, where it already has numerous national federations.

Thanks to the new partnership, all Serbian tennis will be sporting Joma in all categories and in all competitions played under the Federation’s discipline.

Federation can be seen with the new uniforms will be at the Davis Cup 2022 in Valencia, the biggest annual sports tournament.

Almost a year after JomaPlayer won the Olympic bronze in Masters 1000. The tennis player was proclaimed champion of Montreal, Canada. The result was 3-6, 6-3, 6-3 in one hour and 45 minutes of play.

Pablo Carreño won the seventh title of his career and the the Canadian tournament that has not been seeded for him the seventh Spanish player to lift a cup of this size on hard court.

Austin Krajicek.

Two JomaPlayers at the Nitto ATP Finals

for this tournament.

Marcel Granollers and Ivan Dodig played the Nitto ATP Granollers played in doubles, while Ivan Dodig played in singles.

The two JomaPlayers were among the top eight players and around the world, with a rich history since the birth of The Masters in Tokyo (1970). Between 2021 and 2025, the event has been held at the Pala Alpitour in Turin, the largest indoor sports venue in Italy.

With the presence of Marcel Granollers and Ivan Dodig, Joma further strengthens its position on the international tennis scene. Thanks to its extensive growth in recent years, the expert brand in sports has been present at main national and international top-level tennis competitions.

This was the year of Thiago Monteiro and Solana Sierra

On one hand, 28-year-old Brazilian tennis player Thiago Monteiro closed the 2022 year by adding one more ATP Challenger singles title to his trophy cabinet: the Salzburg Challenger (Austria) in July. In total, he has added seven Challenger (France).

In addition throughout this season, Thiago Monteiro won 18 matches out of 24 played on the Challenger Tour, or 75% of the total. As for higher categories, the Brazilian tennis player managed to break through in the preliminary qualifying round of the ATP 1000 tournament in Paris.

He is currently ranked 65th in the APT ranking, the highest position among his country’s tennis players.

On the other hand, Solana Sierra, the young and up-andcoming Argentine tennis player, made her debut at the Billie Jean King Cup this year, claiming four victories. In July, she

professional title at the W15 in Cancun 17 (Mexico). A week later she won her second title: the W15 Cancun 18.

Therefore, the birth of one of the Argentine players who can make it to the big WTA circuit tournaments, is already starting to make her presence felt. She accumulated 15 consecutive victories and is currently number 483 in the world.

Joma dominates the US Open with its largest presence in history

in the ATP and WTA competitions of the

Joma consolidated its position as a reference brand in tennis thanks to the sponsorship of great tennis players. This fact gave it a remarkable presence in major tournaments. After Pablo Carreño’s victory at the ATP Master 1000 in it reached one of the Grand Slams of the season with the largest presence in history: the US Open 2022.

In the men’s ATP competition, eleven players wore Joma shoes: Pablo Carreño, Francisco Cerúndolo, Iván Dodig, Marcel Granollers, Feliciano López, Pedro Martinez, Thiago Monteiro, Albert Ramos-Vinola, Facundo Bagnis, Joao Sousa and Daniel Galán. In the women’s WTA competition, there were six players: Sara Sorribes, Magda Linette, Bia Haddad, Marie Bouzkova, Tamara Zidansek and Aliona Bolsova.

Taking Joma’s product to the top of the tennis world would not have been possible without the brand’s investment in nationalities enjoyed top performance in Joma’s products.

Joma’s winning rounds at the US Open 2022

Dani Galán won his most important victory of his career, and Pablo Carreño and

The US Open 2022 left unforgettable moments for JomaPlayers. On one hand, Dani Galán achieved his most important victory of his career after beating the world’s top 5 player in the US Open 2022. On the other hand, Pablo Carreño and Haddad also scored victories in the last Grand Slam tournament.

the world. This victory took the tennis world by surprise, as nobody expected this amazing result, which was a turning point for tennis in his country.

Pablo Carreño also achieved another milestone: he defeated Dominic Thiem in an international tournament after seven matches.

For her part, Joma sponsored tennis player, Beatriz Haddad, made it to the last 32 of the US Open, reaching a 69%

Bastad Open (Sweden) on clay-court. The JomaPlayer did so after defeating fellow Argentine Sebastian Baez 7-6 (4), 6-2. Therefore, Argentine tennis was in for a celebration after winning its 227th ATP title.

His power was key to his success as the Bastad Tennisstadion made it clear how much the title means to him, especially after losing the Buenos Aires ATP.

To all this, we must add that Francisco Cerúndolo managed highest position of his career. With this nine-position climb, he is now among the best players in the world.

Nicolás Álvarez Varona reaches his second ATP Challenger Final

The Joma sponsored tennis player from Burgos, Nicolás Álvarez, proved to be in great shape after reaching his

with the previous week’s doubles title at the Challenger del Espinar de Segovia, pairing up with Iñaki Montes. Then, tennis player Nuno Borges. Finally, he lost to the Czech Jiri Lehecka after a thrilling match.

ranking, after scoring 46 points.

María Xiao, bronze in doubles at the European Table Tennis Championships

part of the European Championships.

Maria Xiao won bronze in doubles at the European Table Tennis Championships 2022, which was part of the European Championships in Munich. The tennis player played for the Royal Spanish Table Tennis Federation (RFETM), whose with Romanian Ada Diaconu, with whom she placed third in doubles. She broke all expectations.

The Padel Expo 2022 was a meeting point for padel enthusiasts, the “sport of the future”. Professional and amateur players, suppliers and distributors, including Joma, came together under one roof. The Spanish brand had a stand among the 150 exhibitors at the fair.

the public could see for themselves the quality and the incorporation of Joma’s characteristic technology. Attending technical product to international visitors.

Joma’s positioning in padel is getting stronger and stronger. The goal of the brand is to become a reference also in this discipline, as it is already in football or athletics. This evolution

would not be possible without the instinct to improve and the strong investment in research and development.

Miguel Benítez’s great year

was champion in more than half of them.

Miguel Benítez, a padel player from Puerto de Santa María (Cádiz) Spain, is about to close a year of unstoppable victories. Only in the World Padel Tour, the professional padel circuit worldwide reference point, he has won 88 matches out of 158 played so far. That is, more than half of them. Of the total number of victories, 6 were consecutive.

As far as his progress goes, the player from Cadiz has been continuously growing this season. In June, he gained a slot very intense match, as well as at the Valladolid Master Caja Rural de Zamora 2022.

Currently, Miguel Benitez is ranked 54th in the WPT ranking, with a total of 1089 points gained throughout his career. He plays with full Joma apparel: racket, clothing and shoes.

Alba Galán takes a step forward in her sports career as a coach

The JomaPlayer announced that she is retiring from competition into coaching. in motion for 2023. She already has WPT players on board that she will coach.

announced on her Instagram account that she had decided to take a step further in her sports career: to become a coach. This year is her last as a WPT player.

Alba Galán expressed on social networks how complicated it is for her to deal with the anxiety of the world of competition. That’s why she decided to take a step forward to start helping other professional players. The JomaPlayer has the

Starting from the end of this season, the player will continue her path as a competition coach and will set all her projects experience and desire of her entire career, which she will now transmit to her pupils in helping them climb as high as they can.

sponsor, we wish her the best of luck in her new chapter as a padel coach. We will also continue to accompany her in this new adventure that she is starting out on.

Ferrao, the best futsal player in the world, has his own Joma shoes

Joma launched a special edition for Ferrao of one of its high-end futsal shoes.

As a tribute to Ferrao, the best futsal player in the world, Joma made a special design of one of its most iconic shoes: the Top Flex Rebound. Always adapting to the

player’s needs, these exclusive shoes featured the latest technology. And as a special line, they included Ferrao’s emblem on the tongue.

In terms of technical features, the Ferrao Top Flex Rebound of REACTIVE BALL technology in the midsole. Together with a higher density midsole upper, giving rise to the FULL DUAL PULSOR cushioning technology. As for the upper, the leather featured the VTS ventilation system.

Currently, Joma is the strongest brand in the futsal market thanks to its sponsorship of major federations and teams and hundreds of professional players, such as Ferrao, the best in the world.

JomaPlayer “Bateria” reaches his dream of scoring his 200th goal

Dione Alex Verozene, “Bateria”, player of the officially sponsored Joma Valdepeñas indoor football club, reached his dream of scoring his 200th goal, and celebrating it by giving an interview to his team. In it, “Batería” boasted about his 200 goals and assured that “dreams are not conquered with luck; they are conquered with perseverance, passion and faith”. “It’s a matter of attitude,” he said.

The Valdepeñas player had a nostalgic moment, in which he looked back to remember his first goal in Spain. “You never forget that”. “Batería” scored his first official goal in the Supercopa de España in Torrejón with Inter Movistar.

During the interview, there was also time to talk about the evolution of his current club, also sponsored by Joma. And to put the finishing touch, “Batería” assured that he still has a lot to give. The desire and enthusiasm are still intact. “I have gas and I hope so because it is

a sign that I’m still playing and still enjoying myself”. Living up to his name, “Batería” acknowledged that he would like to aspire to one day reach his 300th goal.

Joma continues its unstoppable growth in all sports than 200 sponsored players around the world. This way, the brand reinforces its international image, where it is increasingly present.

One of the countries in which Joma has expanded the most in recent years is Brazil. There, more than 80 elite football players wear apparel or sport Joma shoes, giving the brand as Guitta, Amandinha or Ferrao, for whom a special version of its most iconic shoe has been launched: the Top Flex Rebound.

In other countries, Joma has players in almost every continent. For example, in America (Brazil, Argentina and

Joma expands its presence in world futsal Fúria, Confederation ball

Confederation with a design inspired by the country’s natural wealth.

the Brazilian National Futsal League. With a spectacular design, the Fúria ball was inspired by the natural richness of the country, accompanied by touches of the map of Brazil on a blue background referring to the Atlantic Ocean. On the other hand, green was included as a

Venezuela), Europe (Spain, Portugal, Italy, among others), Asia (Iran) and Africa (Morocco). A list of sponsorships that extends far beyond Spain’s borders and is reaching further and further out each time.

Spain, champion of the European Under 19 futsal championship

After an exciting match against Portugal, Spain managed to win the U19 European futsal tournament.

was made from a resistant material yet soft even from its total protection against water seepage. The printing that gives life to the design was applied on top of this layer. On the inside, a 5 mm damping layer was included.

The Olivo Arena of Jaén and all the fans of the Spanish national team supported the team until the end, which resulted in a well-deserved victory for Spain. The national team clinched a new title as champion of the U19 European Championship, already having 11 titles in this competition, a record number so far.

With this result, Spain made football history and renewed its title as European champion and as the most successful team in its category.

technical sponsor, who followed the U19 European

The National Indoor Football League awards three JomaPlayers

The National Indoor Football League awarded the sponsorships of Joma Ferrao, Jesús Velasco and Pablo Ibarra.

The National Indoor Football League awarded Ferrao as the “Best Pivot” and “Top Scorer”, Jesús Velasco as the “Best Coach of the First Division” and Pablo Ibarra as “Top Scorer of the Second Division” for the 2021/2022 season. All are sponsored by Joma.

Ferrao received the double trophy within the Joma family. The LNFS recognized him as the “Best Pivot” of the 2021/2022 season after surpassing players from other clubs in votes. In addition, Ferrao was proclaimed as the “Top Scorer” thanks to his 30 goals this season.

On the other hand, Jesús Velasco, Barça’s coach, managed to prevail over the rest of the coaches of the Futsal First Division. This award came after an outstanding season, which has marked the beginning of a new era for national futsal.

Likewise, JomaPlayer Pablo Ibarra, player of Atlético Benavente, became the “Top Scorer of the Second Division”, scoring 42 goals in the regular season matches.

Spain’s women’s futsal team conquers Europe

Silvia Aguete gave the Spanish women’s futsal team the second European Championship in a penalty shootout.

Joma sponsored Spanish women’s futsal team, became European champion after defeating Portugal at a 4-1 penalty

shootout. At the end of the 50 minutes of regulation with a 3-3 draw, the Spaniards managed to beat hosts Portugal at the Palacio Multiusos de Gondomar.

Despite the fact that the Portuguese dominated the won their second European women’s futsal championship.

The evolution of the Top Fireball reaches RFEF Futsal

The ball was the result of the evolution of the previous Top models. Featuring a striking design that mixed red, coral and yellow colors. It also included touches of black and white triangles. However, when the ball rolled, the black and white disappeared and the rest merged into an intense red colors gave a greater sense of impact and accompanied the power that characterizes the Top models.

was made of a resistant material of the highest quality was applied on top of this layer to improve visibility on any functions were incorporated.

The result is a ball worthy of professional football with the FIFA Quality seal.

Joma presents the new uniforms for Movistar Inter FS and ElPozo Murcia FS

The new uniforms of Movistar Inter FS and ElPozo Murcia FS for the 2022/2023 season incorporated the latest in brand technology, as well as meeting the highest quality standards. The interlock polyester composition made the jerseys highly resistant and easy to maintain.

As for the Movistar Inter FS jerseys, the design and the light blue with contrasting designs in navy blue in areas of the predominant color, while the third jersey was navy blue throughout the entire garment.

In the ElPozo Murcia FS jerseys, the ham was present in the three uniforms in red, white and black. On its base color, a contrasting black piece was applied, where a sublimated traditional ham was added. The ham has always been the true protagonist of the jerseys.

Joma’s product is recognized for its quality and technological qualities, being applied in both cases. These include the Micro-Mesh System breathability system or the Flatlock

RFEF Futsal played with the Top Fireball during the Regular League and Play Offs in September.

Joma launches new uniforms for its football teams

For several months, Joma carried out the presentations of the new uniforms for its national and international teams in the 2022/2023 season. With exclusive and totally revamped designs, the Joma team has tried to collect the identity signs in each and every one of the uniforms.

In addition, in a commitment for a more sustainable world, almost all the uniforms were made from recycled polyester. This demonstrated Joma’s increasingly strong commitment to caring for the environment.

Likewise, the jerseys featured the latest in quality and technology to best suit the needs of the players. For example, Micro-Mesh System for greater breathability or Flatlock seams to optimize comfort.

Among the national and international teams that have presented their 2022/2023 uniforms are: Atalanta BC, Norwich City FC, Hibernian CF, HNK Rijeka, SD Eibar and Torino FC.

Villarreal CF, leader of La Liga for the second time in a row

Villarreal CF returned to the top of La Liga after playing an exciting match and defeating Atlético de Madrid at home. The 0-2 result at the Wanda Metropolitano left the Yellow Submarine at the number one position in the championship standings for the second consecutive week. In doing so, they equaled their best record of seven years ago in this category.

This status as league leaders was already obtained in the 2015-2016 season, surpassing Real Madrid and Barcelona in points.

of pride to see how Villarreal CF was able to maintain its milestones, dazzling the world football scene.

CF Cruz Azul, champion of the Supercopa MX

CF Cruz Azul managed to win after a penalty shoot-out defeating Atlas at the Dignity Health Sports Park in Los Angeles.

This clash inaugurated the 2022-2023 season for the Aztec club. After reaching the 90-minute regulation time with the score tied, penalties marked the course of victory. In the end, the JomaTeam won the match. Santiago Giménez and Ángel Romero scored the goals that gave the Supercopa MX crown to Cruz Azul.

uniforms. The jersey kept the blue color as the main element,

a tone that has represented the club for more than 70 years. It also incorporated the latest technology so characteristic of Joma in the market.

Cruz Azul is one of the most popular football teams in Mexico. Since 2019, it has been part of the JomaTeam family becoming one of its most representative sponsorships.

The Romanian Football Federation and Joma, together for four more years

sponsorship agreement.

The event was attended by senior executives from the Romanian Football Federation (FRF) and Joma. The signing of the contract took place at the Joma factory, located in Portillo de Toledo, Spain. Previously, members of the FRF delegation visited Joma’s headquarters, where they had the opportunity to see how the new models are created and how the uniforms of the national teams are packaged and delivered.

Joma thus became the FRF’s longest-standing partner, supporting the performance of its national teams for a foreseeable 11-years coming.

“We have chosen to continue with Joma, which has shown the greatest support and involvement throughout the partnership in all the projects of the Romanian Football Federation. It is important to have partners who are

president of the Romanian Football Federation.

“We are proud to have renewed the trust of the Romanian Football Federation as it shows that, together, we have done a great job in the seven years of our relationship. From Joma, we will continue working to keep the relationship going for the next four years,” said Alberto Lopez, Joma’s General Manager and head of the textile department.

Conference League

Villarreal CF made history once again after defeating Hajduk Split becoming Conference League.

Villarreal CF did it again. The Submarine defeated Hajduk Spilt in Croatia with a hard-fought 6-2 aggregate victory. Thanks to two goals from Alfonso Pedraza and Chukwueze

European continental competition.

With this new victory, Villarreal CF added a new chapter to the list of records it has accumulated in recent seasons. And for Joma, the fact that a JomaTeam is representing was a source of great enthusiasm and excitement.

Since 2015, Joma has been the technical sponsor of all Romanian national teams, from the youngest to the senior teams, including futsal and beach football.

New Storm Viper for the Porto and Florence marathons

a revamp of the Porto model.

marathons, presented the new exclusive models of its most iconic running shoe, the Storm Viper. In both cases, the iconic symbols of the cities were the protagonists of their design.

Months after the announcement of the sponsorship agreement between Joma and the Florence Marathon, the brand launched a fusion of colors and shapes, which resulted in something never seen before on the streets of Florence. Red and white,

The midsole was designed with lily blossoms, another symbol of the Italian city.

On the other hand, orange and red were chosen for the upper, there were drawings from traditional Portuguese craftsmanship, inspired by typical Porto ceramics.

Finally, both versions maintained the latest innovations in the model’s technology in order to increase stability and comfort. The midsole continued with the renovation of previous editions for other races: the incorporation of the STABILIS SYSTEM in the heel, a larger base for entry impact and a wider sole.

Manuel Bermudez comes close to a medal at the European Athletics Championships

JomaTeam athlete Manuel Bermudez made his debut in the world of elite athletics with a historic fourth place at the European Athletics Championships 2022, achieving this great mark wearing Joma’s R.4000 running shoes.

Although Manuel Bermudez came very close to winning a medal, he will surely come very soon. “With honey on the lips. This does not end here and I want my comeback,” he wrote on his Twitter account.

shoes are ideal for running long distances while enjoying very good cushioning. Among its features, it highlights the incorporation of the Joma Sportech adjustment system in the design or the VTS ventilation technology. It also ensures cushioning with Fly Reactive technology, and stability thanks to the Stabilis piece.

35 km race walk wearing the Joma R.4000.

Czech Athletics Federation joins forces with Joma

The Czech Athletics Federation is sporting Joma for leisure, training and competition.

Joma expanded its range of sponsorships in athletics with one more addition: the Czech Athletics Federation. With established in this sports discipline, where it already has numerous national teams.

From this moment on, all Czech athletics will wear Joma in all categories and in all competitions held under competition, training and leisure lines.

the uniforms: blue, red and white. In addition, the Czech athletes enjoyed the breathability, elasticity and lightweight of the garments.

which was awarded to her almost ten years later.

in the high jump at the London 2012 Olympic Games. The recognition Russian athlete Svetlana Shkolina. Once collected, the athlete donated it to the Museum of Sports in Santander, her hometown. The rest of her trophies are exhibited there.

The ceremony took place at the headquarters of the Spanish Olympic Committee. “This medal is the fruit of a dream that was born in the Barcelona ‘92 Games,” declared Ruth Beitia. The new trophy recognized her two-meter jump in the high jump, which was initially won by Russian Anna Chicherova.

From Joma, the reception of the medal by one of its ambassadors was lived with total excitement. This delivery was not only an act of justice, but also served to highlight the values that govern the sports: a healthy

Joma returns to the streets of Valencia, Paris and Porto and makes its debut in Florence

The streets of Valencia, Paris, Porto and Florence were packed with elite and amateur athletes in a successful day of running and sports. The 15k Nocturna Valencia Banco Mediolanum race took place on October 1, followed by the 20km Paris race on October 9, the Maratona do Porto on November 27. All four welcomed thousands of national and international runners.

The brand made its debut in Florence, where it was a large presence where a stand was set up for runners to get their technical shirts of the races and pick up their Storm Viper shoes specially designed for the occasion. They also had the opportunity to see the brand’s complete running collection.

Federation could be seen wearing the new uniforms was at the European Athletics Championships 2022 in Munich.

Joma, the brand with the most national teams at the European Athletics Championships 2022

making it the brand with the most national teams in the competition.

In terms of medals, Joma’s athletics federations won a total of 21 medals at the European Athletics Championships 2022 held in Munich. With Spain at the top of the Joma medal count and third in overall total of gold medals, all last day of the European Championships.

- Spain closed the European Championships by breaking records with 10 medals: 4 gold, 3 silver and 3 bronze, each one with its own name on it.

- The Serbian delegation reached a total of 4 medals in this European Athletics Championships 2022: 1 gold, 2 silver and 1 bronze.

At the celebration of Europe’s biggest athletics event, the European Athletics Championships Munich 2022, the Spanish company Joma showcased its power in this competed in Munich: Spain, Slovenia, Serbia, Ireland and the Czech Republic.

In addition, Joma provided uniforms to six more: Albania, Andorra, Azerbaijan, Georgia, Macedonia and Moldova,

- The Czech Republic, in its debut with Joma, accumulated 3 more medals for its athletics record: 1 silver and 2 bronze.

- Finally, both Slovenia and Ireland won 2 medals.

Athletics, along with football, is the birth sport of the Joma brand and its development has positioned it as one of the leading brands in the market in both footwear and apparel.

Spain wins with Joma apparel at U18 European Championship

Spain triumphed at the U18 European Athletics Championships, a competition that brought together the youngest athletes in Europe. The Royal Spanish Athletics Federation (RFEA) sported Joma in this event taking Spain to 4th place in the ranking of best teams.

In addition, the Spanish athletes took home 5 medals: three gold medals won by David Garcia in 400 meters, Sergio del meters race walk; and two bronzes by Ainhoa Reparaz in Swedish relay and Miguel Espinosa in 1000 meters race walk. Therefore, Spain maintained the medal count achieved at the championships four years ago in Györ.

At the U18 European Athletics Championships, two of the Spanish participants wore Joma’s R.4000 shoes in the women’s 6th and, on the other hand gold medal winner Sofía Santacreu.

HandballJoma and the RFEBM

“Guerreras” made their debut in the European Championship.

The RFEBM and Joma presented the uniforms of the national handball teams for the 2022/2023 season. The women’s European Championship. However, the ‘Hispanos’ will not make their debut with them until the World Championship, January 12.

The new jerseys of the Royal Spanish Handball Federation out for the use of red as its main color. In the case of the

second one, incorporating a new bluish gray color. Both sleeve and hem. As a new feature, Joma added a sublimation design with a drawing in darker tones throughout the

On the other hand, they were manufactured with high grammage polyester, a breathable fabric with greater areas such as the collar and sleeves to reinforce and withstand grabs and rubbing typical of handball.

Joma and the Royal Spanish Handball Federation (RFEBM) time in history, Joma provided the regulation ball for two of its national competitions: the Women’s Silver Division of Honor and the Men’s National First Division.

Thanks to this new agreement, all matches in these two categories will be played with a Joma ball. From that moment on, the relationship between the two went a step further: the Federation not only trusted Joma to sport its “Guerreras” and “Hispanos”, but also made its ball the center of attention in these two categories.

The RFEBM is already enjoying the quality and technology that characterizes Joma’s products, also in balls. Always giving the best to achieve incredible results: durability and materials with excellent contact with the ball to achieve all objectives.

Joma and the Polish Handball Federation present their new uniforms

Joma, as a reference sports brand and technical sponsor of uniforms with which the players will face next season. The new uniforms of the Polish Handball Federation keep the country’s identity signs. Red and white, the colors of the geometric patterns combining tradition with a modern touch. Historically, the white represents the White Eagle and the crimson stripe is the color of the background of the shield.

Joma’s commitment to women’s handball at the 2022 European Championship

Joma provided apparel for four national

At the celebration of the biggest European handball event, the European Women’s Handball Championship 2022, the Spanish company sponsored four federations: Croatia, Slovenia, Spain and Poland. This way, Joma reinforced its commitment to women’s sports as part of

Spain’s “Guerreras” and the Croatian, Slovenian and Polish women’s national teams played the matches of the most important European championship sporting Joma uniforms. On the other hand, the range of sponsors at the European Women’s Handball Championship 2022 demonstrated the trust that top-level handball puts on Joma.

Joma has been providing clothing for these four federations for years now, both in men’s and women’s categories, including the best handball players in these countries.

On the other hand, the White Eagle of the Polish coat of arms is sublimated on the front in the same colors mentioned above. The same technique has been used to add a personalized lettering on the front “Polska” and “Joma”, in an attempt to unite brand and federation.

This is a collection of classic style jerseys with a round neck, the players’ bodies. Likewise, the sleeves are raglan type

Double victory for Spanish handball at the Mediterranean Games

A double victory in handball at the medals for the “Guerreras” and the “Hispanos”.

Joma sponsored Spanish men’s and women’s handball teams, brought home a historic double victory at the Mediterranean Games in Oran. On one hand, the “Guerreras” beat Croatia (29:25). On the other hand, the “Hispanos” managed to defeat the Egyptian team (27:28).

veteran players with younger players made it possible to Croatian team.

For their part, the “Hispanos” defeated the Egyptian Games 17 years later. The match had a thrilling end, as the JomaTeam entered the last minute with only a onegoal lead. In the end, the “Hispanos” left the Egyptians no chance to equalize.

for the 100th anniversary of Spanish rugby.

The year 2023 marked the 100th anniversary of the Spanish Rugby Federation, founded in 1923, and Joma celebrated it with the launch of new uniforms that will be worn by all Spanish Rugby National Teams. The jersey designed by Joma was much more than a garment. It represented excellence united within a common goal, driven by the same passion, drive and selfless dedication.

The new jersey of “Los Leones” and “Las Leonas” presented a striking and modern design, starring in the colors of the national flag, especially red, accompanied by a geometric sublimated design with square shapes and the centennial logo. As for the second jersey, which remains yellow, with a pattern of peaked waves running along the entire body, arranged obliquely with two shades of red.

The home jersey also featured a personalized print with the Federation’s nickname: “Los Leones” or “Las Leonas”.

A collection of jerseys made of interlock polyester and elastane, a combination of fabrics providing strength and elasticity. The garments were joined using the Flatlock stitching system.

- Basketball -

Unicaja’s new Basketball uniforms, a tribute to its 30th anniversary

The club presented the jerseys at an event held at the Unicaja Foundation Cultural Center.

Joma, as technical sponsor of Unicaja Basketball, once season. This year, the design was marked by the tribute to the 30 years of the club. With it, the players faced the Endesa League and the European League.

The main new feature of the new uniforms of Unicaja Basketball was the disappearance of the sleeves in order to was inspired by the Caja de Ronda jersey from the 89-90 and 90-91 seasons, which is so fondly remembered by fans. With the upper part in purple and lighter than in recent years, a white stripe with the Unicaja logo, and the lower half in the team’s traditional green.

For the away uniforms, a simpler Mayoral Maristas uniforms was used, in white, with the logos in color and with the the sides of the jersey.

All the game jerseys of the new Unicaja Basketball uniforms have a stamp with the 30th anniversary logo and three true

Joma, as technical sponsor of Imoco Volley,

The new jerseys of the reigning champion team were designed and produced in no less than four different styles: this year, the traditional yellow and blue ones featured a “modern camouflage” pattern, while for the pink and black ones, we could see the Prosecco Doc “bubbles” embedded on the patterns of the uniforms.

This year’s uniforms also included the tricolor crest and the Italian Cup shield on the center of the chest, celebrating the victories obtained by the JomaTeam last season. New for the season, also included an updated font-type giving an extra touch of freshness to the printing of names and numbers.

In terms of technical features, the jerseys were manufactured with high quality polyester and elastane ensuring freedom of movement. This type of fabric is characterized by its elasticity and resistance.

New AS Volley Lube uniforms for the 2022/2023 season unveiled

Joma, as an expert sports brand and technical sponsor of AS Volley Lube, presented the new 2022/2023 uniforms with which the players face the new season.

uniforms, the red one to the second one and the blue one was the Libero jersey. Both incorporated a new geometric the interpretation of the graphics of the team’s logo and the armor that protected warriors.

They also featured other touches that expressed the team’s strong sense of belonging and identity: the Lube logo was incorporated into the pattern and ran along the side, while the Scudetto appeared embroidered with the colors of the and elegance for league champions. Likewise, the words “Campioni d’Italia 2022” also appeared on the border of both sleeves.

In terms of technical features, the jerseys included forward stitching and a round neck, made from high quality polyester and elastane.

Joma and AS Volley Lube unveiled the new graphics and warrior armor.

Children enjoyed a masterclass given by Joma tennis players

During the Gijon Open ATP 500, a group of children received a masterclass given by four JomaPlayers.

Joma has always taken into account how important it is to bring children closer to sports. For this reason, the organized a masterclass for them. Francisco Cerúndolo, Albert Ramos, Tiago Monteiro and Joao Sousa became teachers for a few hours.

During the classes, the youngest players practiced and learned from the best, answering their questions and perfecting their technique. Meeting your idols will always be had another objective which was to increase interest in a sport as relevant and demanding as tennis.

they had to hit several balls with a racket trying to put them into points boxes. It was a fun initiative where thousands of people tested their skills.

The winners enjoyed the prizes that Joma had prepared for them. The main prize, Pablo Carreño’s total look, went to the contestant with the most points.

In order to associate the Spanish brand with tennis and the Gijón Open ATP 500, Joma carried out an activation at the Gijón Open ATP 500 whose main prize was Pablo Carreño’s competed to beat Carreño’s mark of 1,500 points. To do so,

Did you know that a Joma item is sold every six seconds?

The campaign launched by Joma was to raise awareness of its relevant role in sports uniforms.

To convey Joma’s prestige as a supplier of sports uniforms to the public, the Spanish brand used the image of a wellknown tiktoker. Famous for telling interesting facts on the Internet, the young man told a series of interesting facts about the products.

The most relevant: every six seconds a Joma item is sold. revealed the very high volume of Joma sales. Aspects such as this, made clear the brand’s position in the national and international market. Other data collected in the campaign videos was that with all that Joma sells in one year, the population of Denmark could be clothed.

The other objective of the campaign was to communicate contemporary way. For this, no one better than a wellknown character in the most famous social network at the moment.

Joma launches unprecedented discount for Grandfather’s Day

65 years old in physical stores for Grandparent’s Day, just by showing their ID card.

Joma, sports brand of national and international recognition, continued with its #GrandFluencers campaign and launched in all its physical stores. This initiative, never seen before in other sports brands, was launched on Grandfather’s Day. Currently, the process to get the discount is as simple as this: just showing your ID card.

The idea behind the #GrandFluencers campaign was to why Joma thought that the time had come to support them, and health. Our elders more than anyone else are aware of how hard it is to keep going day by day and of the culture of

And to bring this campaign to life, the brand relied on testimonials from veteran athletes. They recounted how

Joma bets on renewable energy

The 1,510 square meters of solar panels installed will produce half of the energy consumed by Joma in a year.

In a commitment to sustainable energy, Joma has installed 578 photovoltaic modules at its headquarters in Portillo de Toledo (Toledo, Spain). In total, 1,510 square meters covered with solar panels will produce 445,400 KWh, approximately half of the energy consumed by Joma at its headquarters

This is a new commitment by the brand to care for the environment. From now on, half of the electricity needed for machines, computers, lights, etc..., will come from solar panels. This initiative is in addition to others previously

carried out by Joma. For example, the manufacturing part of its production in ecological materials, are made in processes in order to respect the planet; or the substitution of contaminating plastic in packaging for recycled cardboard and biodegradable bags. Both initiatives are included in the Joma Positive Life Strategic Plan for Social Commitment.

In the long-run, all of Joma’s energy is expected to come from renewable sources. Its growth is unstoppable and the sports brand did not want to be left behind. Avoiding polluting emissions and counteracting the greenhouse

Interview to Fernando Mora

I came to Joma more than 20 years ago: July 1, 2000. I went through other departments before joining the textile design department, but from the beginning Joma was presented to me as an incredible opportunity to continue growing.

Companies today are in continuous growth. The world is changing, everything is globalized and, therefore, so are

are very big due to the continuous growth that I mentioned, and specifically for the development that Joma and my department have had in a relatively short period of time.

one of the best sports brands in the world. That would not have happened if we had not known how to adapt to the new times and the changing needs of consumers. We would have been left behind.

always focusing on the sports world. It’s fashion and sports.

Joma has become one of the best sports brands in the world.

In my opinion, evolution has always been linked to changes in the market, adapting to the sports needs that come up. Now, there is more demand, which gives you more freedom to go into new areas and innovate. And I’m not just talking about trying new things, but trying to improve

best possible clothing at all times, being aware of what consumers want and give them solutions that are rich in quality and technology.

Right now, I don’t think we are more focused on fashion, but it is true that the big demand and the sports fashion market allow us to continue growing also in this branch of the sector. There can be collections focused purely on playing sports or more sports fashion collections.

There have been many experiences and have learned from them has been to help me understand and improve the needs that Joma has as a brand and the type of customer they are targeting. At the same time, I have learned to work out these needs with our suppliers and focus it towards the same direction.

The relationship that Joma has with its suppliers has not changed much; it could be said that it is the same as it has been since the beginning. The objective then and now is the search for a close collaboration between both of them allowing us to understand and improve the needs of one another.

At Joma, as in any other growing company, we are incorporating young people into our teams who bring fresh ideas. In mine in particularly, what we look for in them is creativity, a desire for new challenges, but

In fact, although new suppliers have obviously been incorporated, we also continue working with others who have been with Joma almost since the beginning.

applies in all jobs. There are times when, for whatever reason, things don’t go as you would like them to. But in the end, if you enjoy the work you’re doing, all that is water under the bridge.

The most satisfying is and will be to live and be part of the growth of the company. Seeing how Joma has positioned itself year after year as one of the best sportswear brands in the world will always be a source of pride. Nor can I forget the great thrill it gives me to provide clothing for great athletes and federations, and at the same time receive recognition for our work.