Joanna Joye's porfolio

joannajoye.com joannajoye@gmail.com 314-323-9116 linkedin.com/in/joannajoye

Education

University of Pennsylvania · School of Design

Master of City Planning | Concentration in Community Economic Development

Cumulative GPA: 3.83/4.00

Leadership

• Project manager and lead web designer for DealingwithGentrification.org • VP of Event Planning - PennDesign Real Estate Club • Selected by faculty to attend Design Futures 2017, a public interest design leadership forum

Work and Publications

2016 · 2018

Strengths

Graphic design Adobe Creative Suite Pro-forma development Financial and data analysis Excel model development Community Engagement ArcGIS spatial analysis Project Management Data Visualization Web Design

• Managing editor of High and Low - Realigning Housing Incentives to Promote Equitable Development • Co-wrote All Around Equity, an equity plan for Allentown, PA. Responsible for final document design and compilation • Wrote The Oak Park Integration Story, which was published in Panorama, the University of Pennsylvania annual student planning journal · https://issuu.com/pennplanning/docs/panorama_2017/62 • Assisted PennPraxis with report design and editing for Reimagining the Civic Commons and data collection for Philly Free Streets 2016

Saint Louis University · John Cook School of Business

2008 · 2012 Bachelors of Business Administration | Concentration in Finance and Economics | Service Leadership Certificate

Cumulative GPA: 3.79/4.00

Work Experience

Center City District | Research Assistant

Fairmount Community Development Corporation | Intern

January 2018 · May 2018 October 2017 · January 2017

Rise Community Development · St. Louis, MO | Intern

May 2017 · August 2017

Scenic Philadelphia | Intern

Sept 2016 · March 2017

Federal Deposit Insurance Corporation (FDIC)

2012 · 2016

The Boeing Company · St. Louis, MO

2011 · 2012

Commissioned Financial Institution Examiner Division of Risk Management and Supervision

Finance Intern

Community Experience

recollection WEcreation · PennPraxis Social Impact Grant Recipient Rebuilding Together Philadelphia · House Captain

Back on My Feet | Non-resident member and Broad Street Run Fundraising Team Captain Philadelphia Mayor’s Cup | Social Media Coordinator Open Streets PHL

Four-time marathon finisher · Boston Marathon Qualifier

Present 2017 · Present 2013 · Present 2016 2016

CONTENTS Environment Chapter

4

Reading Terminal Market

6

Linking Ludlow

8

All Around Equity

10

Center City District

12

High and Low

14

Confluent

16

Dealing with Gentrification

18

ArtMuseumAreaPHL

20

Environment Chapter Gravois-Jefferson Historic Neighborhoods Plan

ENVIRONMENT The vision of this plan cannot be achieved without environmental justice. Environmental justice is the right to a safe, healthy, and sustainable quality of life for people of all races, incomes, and cultures. Environmental justice applies to all places where community members live, work, play, learn, and pray. It also applies to the routes that connect them to those places. Achieving environmental justice in St. Louis requires equitable distribution of the benefits of environmental investments and the burdens of environmental challenges within and across all communities.

Exposure to environmental risks and hazards are based on where one lives. In a city with one of the highest levels of residential segregation (For the Sake of All), environmental issues are directly tied to race as communities of color are most frequently exposed to environmental hazards.

Gravois-Jefferson Historic Neighborhoods Plan Benton Park West • NE Dutchtown • Gravois Park

3

Potential Vacant Lot Transformation

DRAFT 4

Team: Rise Community Development, UrbanWerks LLC

EnvironmEnt

UrbanWerks, LLC

45

Community Planning Environment Section Goal: Improve the environment and ecology in ways that advance environmental justice, enhance quality of life, and enable a sustainable future.

Gravois Jefferson Historic Neighborhoods Plan Environment and Ecology Interven�ons 4.1. Advocate for home repair that improves energy efficiency for existing residents, especially elderly and low-income

VIRGINIA

historic properties and TOD @

7.3. Increase access to community cooling and heating centers

N

8. Clean, preserve, and revitalize alleys leveraging green infrastructure

4.6. Set community-level sustainability goals and report progress to residents

3115parks S Jefferson 2.2. Ensure development of new and existing and play (LRA) spaces include community engagement during design and Rain Gardens on Vacant Lots @ 3732 implementation 5. Foster clean streets and communities (LRA) HARTFORD 2.3. Integrate gardens/parks/play spaceNebraska into surrounding HARTFORD and enforcement of illegal dumping 5.1.HARTFORD Heighten awareness neighborhoods consequences

CRITTEN DEN

8.1. Increase the amount of green infrastructure and pervious surface in alleyways

ARSE8.2.

NAL

JUNIATA

8.5. Increase Neighborhood ownership of alleys

3. Transform vacancy into vibrancy through communityClean/Green/Safe/Art Alley5.3.

Concept CONNECTICUT Insure existing trash cans are properly serviced and install informed design

OHIO

9.3. Support access to and awareness of native plants 9.4. Incorporate native planting into new developments

UTAH

VIRGINIA

Poten�al Garden and Tool Library @ 3704 Nebraska (LRA)

4

Vacant Lot Transforma�on 3 ways @ 3728 Nebraska and/or 2825 Miami

5

Green New Development and TOD @ 3115 S Jefferson (LRA)

8

Rain Gardens on Vacant Lots @ 3732 Nebraska (LRA) HARTFORD HARTFORD HARTFORD

HALLADAY

8

COMPTON

LOUISIANA

5

I5

Potential Garden

Potential Rain Garden

Better Alley

Potential Tool Library

Green Corridor

#

Potential Drawing Location

INDIANA BAY

IOWA

PIEDMONT

P I5

5

JUDITH

MICHIGAN

PA CIF IC UN ION

2

DEW EY

I55

M RA

GASCONADE

GH AM

PA CIFI

CHARITON

Existing Garden

Existing Park

Vacant Lot Transformation

CHARITON

Potential Garden

Potential Rain Garden

Better Alley

Pervious Parking

Potential Tool Library

Green Corridor

UN ION

AN D

BIN

PROVIDENCE

I55

SLAN D

WAY

OSCE OLA

900 Feet

VIRGINIA

KING

M

GR

HA

37TH

450

ACE

225

C

MERAMEC BING

0

GR

School

MONTANA

GASCONADE

MICHIGAN

Vacant Lot Transformation

ALBERTA

GASCONADE

E

Existing Park

Pervious Parking

CHARITON

KLOCKE

GR AC

Existing Garden

GASCONADE

IOWA

CHARITON

MICHIGAN

HA M

BR OA DW AY

VIRGINIA

E GR AC

GR AN D

37T H

E

BIN G

PROVIDENCE

GR AC

LA

MONTANA

MONTANA

AN D

2 MINNESOTA

OSAGE

KIN GS L

KEOKUK

ALBERTA

ALBERTA

LIERMANN

MERAMEC

INDIANA

DUNNICA

5

I55

KEOKUK

I5

JUDITH

PIEDMONT

GASCONADE

MP RA

DUNNICA

GASCONADE

2

CHIPPEWA

ARKANSAS

IOWA

IOWA

MICHIGAN

KLOCKE

DEW EY

GASCONADE

ST AN SB UR Y

8

CHIPPEWA

GASCONADE

3

4

MONTANA

IOWA

MONTANA

WINNEBAGO

PHILLIPS

PENNSYLVANIA

MONTANA

4

MIAMI

THOLOZAN

PENNSYLVANIA

MINNESOTA

OSAGE

LIERMANN

POTOMAC

ALBERTA

2

CHEROKEE

MICHIGAN

IS

GR AV O

BAY

TENNESSEE

GRACE

FAIRVIEW

ALBERTA ALBERTA

VIRGINIA

MCKEAN

KEOKUK

OHIO

UTAH

UTAH

MCDONALD

JEFFERSON

CHIPPEWA

WYOMING

HUMPHREY

TEXAS

ST AN SB UR Y

4

IOWA

ARKANSAS

KEOKUK

5 JUNIATA

Clean/Green/Safe/Art Alley Concept CONNECTICUT ARKANSAS

VIRGINIA

JUNIATA

3

DUNNICA

DUNNICA

OSC EO

CRITTEND EN

ARSE NAL

Reducing impervious surface @ Froebel, Chippewa street and/or parking lots

INDIANA

CHIPPEWA

HA M

CRITTEN DEN

DRAFT

PHILLIPS

BIN G

INDIANA

CRITTENDEN

VIRGINIA

TENNESSEE

PESTALOZZI

MIAMI

WINNEBAGO

LYNC H

TEXAS

MAIN

INDIANA

3

CALIFORNIA

2

Integrate parks MAGNOLIA into surrounding neighborghoods INDIANA

H

4

SIDNEY

OREGON

TENNESSEE

ALHAMBRA

JEFFERSON

Drawings

POTOMAC

IOWA

THOLOZAN

±

Gravois Jefferson Historic Neighborhoods Plan Environment and Ecology Interven�ons

TENNESSEE

GRACE

This is a draft map showing POTENTIAL location for recommendations to be implemented. Maps will be used through out the plan documentation to show existing assets and potential locations for the implementation of recommendations

CHEROKEE

EAST SOUT

FAIRVIEW

37

MICHIGAN

LOUISIANA

COMPTON

GR AV O

IS

MCKEAN

MCDONALD

OREGON

UTAH

IOWA

3.4. Transform vacant lots into vibrant public spaces with gardens, arts, and outdoor public space

Gravois-Jefferson Historic Neighborhoods Plan

9.2. Increase tree canopy through community-informed planting

6. Manage stormwater and wastewater to protect and enhance property and natural systems

HUMPHREY

MAPS

9.1. Protect existing infrastructure through maintenance

5.5. Develop a coordinated clean-up effort led by community leaders that involve sanitation professionals

TEXAS

ARKANSAS

WYOMING

EnvironmEnt

3.3. Clean and beautify vacant lots with native landscaping

9. Support and increase local native landscape and urban tree canopy

recycling at strategic locations.

5.4. Organize inclusive neighborhood Clean-Up days regularly

3.2. Explore opportunities to use vacant lots for community based energy production

5

8.4. Install additional lighting and security cameras in alleyways

concerns associated with litter and illegal dumping

3.1. Support urban agriculture, farming, and community gardens

Include alleyways during community clean-ups

8.3. Transform alleys into places for public art

Reducing impervious surface @ Froebel, parking lots 5.2. Build awareness around the health and environmental

2.4. Implement a tool library system for gardening, home repair, JUNIATA Chippewa street and/or vacant lot clean-up, and public space maintenance

VIRGINIA

8

BR OAD

TENNESSEE

5

INDIANA

7.2. Raise awareness of people in the community who are vulnerable to extreme temperatures.

Vacant Lot Transforma�on 34.4. ways @ Encourage green, energy-efficient new developments

4 3728 2. Preserve and improve the quality and impact of local Nebraska and/or 2825 Miami 4.5. Support the preservation and energy-efficient CRITTENDEN public spaces and assets CRITT rehabilitation of ENDE Green Newstandards Development 2.1. Ensure the city parks are maintained to equitable

INDIAN A

LYNCH 7.1. Develop a community disaster preparedness and outreach plan in alignment with city wide resilience plan

residents

PESTALOZZI

TEXAS

MAIN

NEBRASKA

UTH

Poten�al Garden and Tool Library @ 4.3. Develop a green jobs / contractor training program aimed (LRA) at increasing employment opportunities for planning area

3

6.3. Educate residents about keeping storm sewer drains clear

7. Develop a resilient community against Climate Change and Disaster

4.2. Increase awareness of subsidies for energy efficient appliances and utilities

1.3. Engage community members, including youth, as clean 3704 Nebraska community leaders

6.2. Reduce impervious surfaces in neighborhoods CALIFORNIA

Integrate parks into surrounding households

2

1.2. Partner with local universities and neighborghoods organizations to create environmental and ecological education opportunities for HALLADAY youth EA ST SO

OREGON

DRAFT

1.1. Use community gardens and green infrastructure projects as education and engagement projects MAGNOLIA

±

6.1. Promote green infrastructure storm water management practices for positive community impact SIDNE Y

NEBRASKA

Drawings

4. Support energy efficiency, low impact development, and clean energy

OREGON

TENNESSEE

ALHAMBRA

1. Engage and educate residents on environmental and ecological topics

0

225

450

900 Feet

School

#

Potential Drawing Location

52

D

uring my internship with Rise Community Development, I was part of the planning team for the Gravois-Jefferson Historic Neighborhoods Plan. I was responsible for writing the Environment section and developing the InDesign Templates for the plan. I also completed a parcel survey analysis that supported the planning efforts and coordinated with the urban designers on drawing timelines. I presented this chapter of the plan at a community meeting in August 2017.

Summer 2017

Reading Terminal Market ww

Public Space Improvement Plan

Pop-up (S)eating

Courtesy Seating Tables

6

Vacant stalls should be converted into pop-up (s)eating areas where possible. By design, these areas should be attractive while also feeling temporary and mobile so customers are not disappointed when an area transitions back to vendor use. Standing is preferred in these pop up areas, so the area feels alive when people walk by and not like a hiding place. Pop-up seating areas can be an opportunity to communicate what is coming soon to the market (events, new vendors, etc). Using themes and placemaking is an opportunity for to leverages sponsorships and partnerships to make the areas feel fun and exciting.

Courtesy seating tables should be added to easily accessible parts of seating areas such as corner spots.

The locations of courtesy seating should be communicated on the “Plan Your Visit” section of the website so customers know they are available ahead of their visit.

Courtesy seating will help customers who need a little more consideration to feel confident that they will be able to find a place to sit at the market. Similar to courtesy seating on a bus, these seats will rely on the respect and civility of customers.

Given the Market’s reputation as a cosmopolitan canopy, we are confident that the majority of customers will comply with this recommendation.

TeRminal maRkeT:

a common canvas foR

Market:

CED Practicum

Blue Mountain Vineyards

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with nities?

Fill blank wa engaging mu community h

Comfort

rket Location ns

k

ain

e, Deli and Grocery

A permanent famil will promote socializ and comfort for fam with young ch

l Market, Produce

Beer

ns

ambassador to immigrant es

a Siddique

Scale 1’ - 0” = 0’ - 1/32”

Tables and counters

The Pig

Active walls

Day stall carts

Dead Walls Trash and recycling

T

he Reading Terminal Market management team asked my CED Development Practicum group to develop a public space improvement plan. Developing the plan involved surveying 22 vendors and 250 customers, undertaking a seating inventory, and making a map of the market. We strived to develop simple yet impactful recommendations that enhance the Market’s strengths and are easy to implement.

Spring 2018

Linking Ludlow ww

neighborhood Infill Analysis

New Parking Access

250 FT

8

Site Planning existing conditions

Greening infrastructure opportunity Potential communitysupported garden on undevelopable land

Infill rowhome housing that blends with existing neighborhood

Accessible curbs Trash and recycling investment

I

performed a preliminary analysis to create a 5-year improvement plan for the Ludlow neighborhood in Philadelphia based on a market study. The 5-year improvement plan develops a site plan for new development in line with local market findings, identifies targeted blocks for potential infill housing with parking, and recommends public realm improvements include green infrastructure.

Spring 2018

All Around Equity An Equity Plan for Allentown, PA

10

Team: Jo Joye, Christopher Marshall, Olivia Mobayed, Robert Romo, Mohona Siddique, Chenran Wu

Workshop Work Product

T

he first year of the Master of City Planning program at the University of Pennsylvania requires students to develop a city plan document. My group was given the assignment of writing an equity plan for Allentown, Pennsylvania. I was responsible for compiling the InDesign document for the boards and the plan document.

Spring 2017

Center City District ww

Research + Interactive Date Visualization

12

Business Improvement District

A

s Center City District Research Assistant, I spearheaded the organization’s use of Tableau to create engaging, interactive infographics for use on the CCD website and social media accounts. I convinced management to try the Tableau, learned the program, created infographics to support the release of the 2018 State of Center City Report, and led a Tableau training for the rest of the team.

Spring 2018

High and Low Realigning Incentives to Promote Equitable Development The Ten-Year Tax abaTemenT From 2007 To 2018 1 Figure 3. Top Ten ZIP Codes with Abatements in Tax Year 2018

2 Housing AffordAbility in PHilAdelPHiA Figure 8. Poverty Rates in Major U.S. Cities Chicago

19.1%

19121

Dallas, TX

Largest U.S. Cities

!

TX 1912Houston, 1 Los Angeles

!

19104

!

New York City 19130 Philadelphia 19102 Phoenix 4 1910 19 107 San Antonito, TX 19103 San Diego, CA

!

19.4%

!

20.8%

19130 19102

19123

!!

19146

0% 19

147

20.3%

19147

$2 billion

!

!

$2 billion - $4 billion

!

$4 billion - $6 billion

!

10.7%

Percentage of Population Living in Poverty

28%

Source: US Census Bureau, 2016 American Community Survey 1-year Estimates

Figure 9. Rent Burden in Philadelphia

Figure 4. Greatest Number of Abatements and Abatement Amounts by Tax Year, 2007-2018 No.

Amount

Up to $100,000

1,817

$99,592,734

$100,101 to 500,000

10,396

$2,754,120,676

$500,001 to $1,000,000

944

$624,028,425

$1,000,001 to $5,000,000 $5,000,001 to $10,000,000 $10,000,001 to $50,000,000 $50,000,001 to $100,000,000 Greater than $100,000,000

0% - 30% 30.1% - 50% 50.1% - 70% 70.1% - 100%

Totals

52% renters $954,795,897 518 of Philadelphia $186,070,877 27 are cost burdened 3630% are severly$739,716,701 cost 6 burdened $364,771,501 5

$539,602,020

13,749

$6,262,698,831 High and Low

14

12

High and Low Realigning Housing Incentives to Promote Equitable Development 2.5 Miles

´

Source: 2011-2015 American Community Surveyto5-year Estimates Realigning Housing Incentives Promote Equitable Development

5

n

- $4 billio

$4 billion $1.3 billion - $2 billion

18.5% 13.1%

on

n - $2 billi

$1.3 billio

!

25.7%

19106

!

19146

San Jose, CA

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19103

19106

´

18.9%

19107

!! ! ! ! ! !

Miles

19.5%

19123

!

2.5

$6 billion

Policy Analysis

Housing AffordAbility in PHilAdelPHiA 2 Figure 10. Location of Subsidized Housing in 19104 and 19139 ZIP Codes

19104 !

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Location of Subsidized Housing Units Figure 11. Type of Subsidized Housing in 19104 and 19139 ZIP Codes

19139

19104 Public Housing LIHTC

3,110 units

HUD Insured Section 202

4,313 units

Section 8 HOME

Source: National Housing Preservation Database

T

High and Low Realigning Housing Incentives to Promote Equitable Development

13

his report is an analysis of Philadelphia’s ten-year tax abatement. The purpose of the report is to provide a foundation for new policy initiatives that will stimulate investment and development in Philadelphia while stabilizing and expanding the city’s affordable housing base. The report was a product of John Kromer’s Politics of Housing and Urban Development class.

Winter 2018

Confluent ULI Hines Competition Submission

levera Irr

3

Ariel Cooke, Nicole Bronola

Crossing Paths

nts

Sawyer

Omar

Sharon

Jimmy

Dan

Pierre

“I really did not want my family to move into a condo at first, but after my first bike ride from our Confluent Condo over the river to the trail, I was hooked! With no cars on the trail, I can go super fast and my parents aren’t as worried about me and my sister. Plus, mom and dad get to spend more time biking with me now that they live closer to their jobs.”

“After immigrating from Syria, Confluent Market was the perfect place to open up my first food stall.

Being able to share the tastes from my home country with my new Toronto community gives me a sense of pride and belonging. Plus, with all the nearby offices and the Toronto museum across the street, businesses are bustling throughout the week!”

“As a history buff and a retiree, the Museum of Toronto is the perfect place to share my love of all things Toronto with new and long-time Torontonians and visitors alike.

Also, now that I can go on morning walks with my dog on the train to Corktown Common and garden at Confluent Community Garden I can see myself staying in my Riverdale home for years to come.”

“Confluent is the spot! When I lived downtown to be close to work the place shut down after 5. When my office moved to Confluent I decided to move there also. Now, my friends in other parts of town want to come to my neighborhood for happy hour after work and pick-up games on weekends. The new transportation infrastructure makes it easy to get around.”

“I am so happy I was able to find an affordable place for me and my daughter that doesn’t require me to have a car. We are loving our new lifestyle. I take the train 30 minutes to my job as a security guard at the University of Toronto. My daughter loves the after-school program at the Museum.

Her friends are so diverse that I won’t be surprised if she is fluent in three languages by the time she graduates high school.”

“I love coming to confluent from Queen West every day for work!

The new light manufacturing space right next to the Confluent market and the Museum of Toronto was a no-brainer when it came to finding a place where I could open my screen printing facility and Toronto Tees shop. Success for me is seeing people wearing my designs around the Confluent and hearing them speaking different languages.”

ur

ce Centre or Trail ng access

rket

12am

16

Team: Andrew Fix, Arianna Armelle, Ariel Cooke, Jo Joye, Nicole Bronola Community Garden 8am

4pm

Museum Maker Space

12am

8am

4pm

12pm

interdisciplinary Team 180081

Building Program MR Rentals

sourCes 0%

MR Condos

13%

23%

41,163m²

Construction Loan

Subsidized Housing 20,582m²

Office

12%

Lorem ipsum

5%

41,163m²

1% 2%

C$ 396.6

25%

Equity Contribution

27,019m²

C$ 143.5

Retail 23%

15%

Equity Land Contribution (A)

21,272m²

C$ 26.4

Industrial | Maker space

70%

3,275m²

City of Toronto (Bike Lanes) C$ 23.5 thousand

Cultural & Services

11%

2,478m²

Parking 22,926m²

Phasing

PuBliC realm

New office space will take advantage of the lowest metropolitan vacancy rate in North America and high value rental.

Introducing the majority of the site’s residential units with first floor retail, benefiting from an attractiveretail district established during Phase I.

9%

32.2%

Unleveraged IRR

17.9%

Roads

22%

4,214m²

Paths, Plaza, Sidewalks 26,000m²

3%

Bridge 7,000m²

14%

By 2026, Phase III will introduce the Cultural Confluence Museum; provided that the project receives Toronto’s Community Museum Operating & Pay Equity Grant. By 2027, a new garage for automated vehicles will complement the site’s intermodality.

leveraged Irr

uses

52%

Bike Lanes 1,686m²

Greenspace 10,647m²

C$ 220m Year 10 YIeld5.8% npv

10% DISCOUNT RATE

valUe CreatIon development Cost (total)

C$ 817m C$567m

Commercial/Residential Solar Array on Roof

Parametric Shading

Commercial/Light-Industrial Public Market

Ariel Cooke, Nicole BronolaCommunity Garden Mixed-Income Residential

Retail

uent from for work! uring space ent market onto was a e to finding open my nd Toronto me is seeing gns around ring them guages.”

Occulus Programmable Green-Roof Pedestrian/Cycling Path Don Valley Exit

Ariel Cooke, Nicole Bronola

12pm

T

Green Roof

his year’s challenge was located on a post-industrial riverfront site in Toronto. Through mixed-use developments, multi-modal transportation, and vibrant public spaces, the Confluent strategy prioritizes people and nature on what was once an industrial and autocentric site. Confluent is a place where urban and natural landscapes come together to create a common ground for Torontonians old and new.

Residential

Retail

Cultural Confluence Museum of Toronto

Winter 2018

Dealing with Gentrification A Toolkit for Equitable Development

City Scale

DENVER

LA

NY

SF

SEATTLE

Broad Stage of Gentrification Recent gentrification Mid-stage Late stage

How Economic, Physical, and Political Displacement Happens Policing homelessness Reducing neighborhood planning Eviction w/o notice Eviction to leave rent controls Demolition Loss of affordable and familiar retailers/jobs

Consequences Overcrowding/informal arrangements Displacement to suburbs Loss of access to urban services with higher budgets and capacity Higher Transit Cost Domino displacement

Neighborhood Scale

Informal construction

Specific Stage of Gentrification

Team: Marcus Artusio, Zoe Axelrod, Brett Davis, Danielle Done, Claudia Elzey, Jo Joye, Alana Kim, Recent gentrification Justine Kone, Gabriella Nelson, Katherine Randall, Ali San Roman

18

Mid-stage

Late stage

How Economic, Physical, and Political Displacement Happens Power imbalance and

Studio Work Product

San Francisco

T

his semester-long studio focused on the relationship between gentrification and homelessness in five US cities - Denver, Los Angeles, New York City, San Francisco, and Seattle. My research was focused in San Francisco. Our final products were a website aimed at community groups and neighborhood activists (dealingwithgentrification.org) and a working paper aimed at policy makers.

Fall 2017

ArtMuseumAreaPHL Greater Art Museum Area Business Alliance Fairmount CDC

DECEMBER 9 · Winter Wonderland @ Smith Memorial Playground 9 · Holidays in the Park Neighbor’s Day (Visit “A Very Philly Christmas” throughout the month!)

15 · Open House : Pop-up Market @ The Barnes Foundation JANUARY 5 · Brewerytown First Friday on West Girard Ave 12 · Art After 5 at Philadelphia Museum of Art

Broad St.

LEMON HILL

(Every Friday from 5-8:45PM)

15 · MLK Day of Service - Girard College

PARK

FEBRUARY 6 · The Searchlight Series at Eastern State Penitentiary 14 · Valentine’s Day - Don’t forget to make your dinner reservations!

AZALEA GARDEN

Spring Garden 76

Every Wednesday, enjoy Pay What You Wish at the Philadelphia Museum of Art plus special holiday programming all season long!

EAKINS OVAL BARNES

Seasonal Kiosk Map 11.20.indd 1

KioskMap_11.9.2017.indd 1

20

11/20/2017 1:45:00 PM

11/20/2017 1:45:55 PM

Marketing and Graphic Design There is more

to the Art Museum Area than our iconic namesake.

Whether you are a first-time visitor or long-time resident, the small businesses in the Art Museum Area invite you to eat, shop, and explore everyday.

WELCOME

LEMON HILL

to the Art Museum Area.

PARK

AZALEA GARDEN

there is

For MORE visit artmuseumareaPHL.com

The five neighborhoods that comprise our district each have a unique character, charm, and community that together make the Art Museum Area an exciting place to explore as a visitor or resident.

For business information, promotions, and current happenings visit

eat shop explore everyday

#artmuseumarea

For MORE visit artmuseumareaPHL.com

76 brochure-9inx12in-trifold-outside.indd 1

more

EAKINS OVAL

12/11/2017 1:57:36 PM

BARNES

Each neighborhood contributes

more

ways for visitors and residents to eat, shop, and explore everyday.

Fairmount

is home to Eastern State Penitentiary and the Philadelphia Museum of Art’s Perelman Building. Just steps from these landmarks are tree-lined blocks with iconic Philly row homes. Don’t miss the dining scene while you’re here.

Brewerytown

LEMON HILL

PARK

architecture offers a glimpse into the neighborhood’s brewing past. Today, one can get everything from a craft pint to fresh vinyl while watching the historic trolley roar down Girard Avenue. Enjoy local art shows every first Friday.

S pring garden connects the Philadelphia Art Museum

AZALEA GARDEN

Spring Garden 76 EAKINS OVAL

with North Board Street. In between, the neighborhood shops and restaurants serve locals, visitors, and students from the Community College of Philadelphia.

BARNES

F ranciSville was once William Penn’s private

vineyard. Today, its popular swimming pool, proximity to the Broad Street Line, and growing scene of cafes and restaurants make the neighborhood a top choice for visitors and locals alike.

LEMON HILL

SharSwood

is perched just above Girard College and connects the Art Museum Area to Temple University. The neighborhood features bright murals, community gardens, and is home to St. Joseph’s Preparatory School.

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Explore of the neighborhoods at

PARK

AZALEA GARDEN

brochure-9inx12in-trifold-inside.indd 1

12/11/2017 1:55:08 PM

76 EAKINS OVAL BARNES

A

s an intern at Fairmount CDC, I re-branded the print brochure, kiosk map, and website (artmuseumareaPHL.com) for the Greater Art Museum Business Alliance, which is managed by Fairmount CDC. The purpose of the re-branding was to communicate that the business association inclusively represents five distinct neighborhoods, drive traffic to the website, and make the website more user-friendly.

Fall 2017