Custom Retail Packaging Wholesale: A Complete Guide

● Tired of watching your online ecommerce sales totals fall well short of your Retail Packaging Wholesale?

● Disappointed that you can't seem to get the same amount of likes, thumbs-up, tweets, and retweets as your competitors?

● Are you tired of seeing other brands' products fly off shop shelves while yours stay idle, cold, and alone?

● Okay, maybe we're being a little theatrical there, but the principle remains.

● It's frustrating to know you have a terrific product that people would enjoy, yet it only creates static sales

That irritation only grows if you've done your market research, tested and retested the feasibility of your product line, and received enough positive feedback from those who have purchased it to know that it should be functioning better than it is

If this describes your company's current condition, it may be time to look beyond the product and reconsider your retail packaging wholesale. Yes, the packing is correct. Though it may seem unusual to think, especially if you truly sell a winning product or series of items, the packaging your products are presented in may be holding you back

If your company is currently using off-the-shelf packaging, it may be time to examine the advantages of custom retail packaging wholesale.

Why Retail Packaging Wholesale Design

Consider going into a retail store for a moment. You may be there to buy something specific, but inevitably, a particular product or things will catch your eye

You pick it up, look at it, and make a mental note of it even if you don't need it or wind up buying it

Why Is This The Case?

It's very likely that it was the product's packaging. Custom retail packaging wholesale has the potential to influence consumer purchasing decisions. A product with vibrant colors, clear, easy-to-read fonts, or a unique packaging stands out significantly more on a shelf than one in a monotone box with difficult-to-read language

Custom retail packaging wholesale and outstanding box design help your company stand out and separate itself from competition in the physical retail space Retailers appreciate customisable solutions because they make their jobs easier, from stocking to bearing lower overhead costs

Great bespoke packaging for ecommerce helps extend your brand beyond the virtual environment It provides your customer with an intriguing and meaningful experience It encourages customers to make additional purchases and entices others to see what the fuss is all about.

In all cases, exceptional custom Retail Packaging Boxes may boost your brand's value, consumer engagement, and exposure in the short and long term How is this all possible? Great packaging is more than simply bright colors and easy-to-read text. Let's look at seven advantages of custom retail packaging wholesale.

1. Totally Customizable

Custom retail packaging wholesale, as the title suggests, tells it all. And, absolutely, whatever outlandish box designs, color schemes, or artistic embellishments you can conjure up, retail packaging boxes can be created to match But, before we go all Michelangelo on your boxes and bags, examine why customizing is so important.

First and foremost, packaging can be customized to meet your brand and the requirements of your items Whether you offer tools, toys, cosmetics, or clothing, there is an exterior shell that will fit your products perfectly

The main advantage is practical, particularly when it comes to retail packaging boxes for internet firms Custom packaging protects your products while they are being transported You wouldn't send a bottle of wine in a box meant for cosmetics You wouldn't package and ship scented candles or dog treats the same way. (If you do, we'd like to know what niche you're in )

Secure packaging gives customers peace of mind when purchasing products in physical stores Specifically, the things were not destroyed in transit from the warehouse to the store, and the company behind the item cared enough about it to assure its safety.

Following that, unique packaging enables your brand to convey its narrative on its own terms Customization allows you to shape the tale in whatever way you want On the outside, you can tell since the outside packaging has distinctive branding. It's easy to recognize from the inside thanks to distinctive interior retail packaging boxes or fascinating inserts and add-ons

You Can Also Create Packaging That Extols The Virtues Of Your Product

Informs customers on how to use it or how to get the most out of it. Alternatively, simply thank them for being a valued customer

Custom packaging can even create an experience for the consumer This is especially true if you offer a subscription-based service, a lifestyle brand, or rely significantly on "gift" purchases.

Bark Essentials, a pet brand, is a good, if slightly unconventional, example Every one of their dog beds includes a free chew toy and a punch-out wearable paper crown for the lucky pup. Although it is a little modification to the retail packaging boxes, it creates a memorable unwrapping experience for both the owner and the dog

Making a customer feel special or excited increases your brand's relationship with them after their purchase If the purchase is intended as a gift, the experience expands even further Regardless of how you want to brand your boxes, bags, bottles, or whatever else your items may come in, you can design it to fit your brand and appeal to your customers

2. A Consumer Attraction

According to a Packaging of the World survey, 70% of customers create their opinion of a brand based on its packaging 64% of in-store shoppers said they will buy things simply based on their packaging If their initial purchase arrives in bespoke packaging, 55% of online buyers will give a brand recurring business.

The most important statistic, though, is this: 63% of consumers say that the brand marketing the goods is almost as essential as the product packaging

If you were ever any question, this should illustrate that appearances do matter. And consumers are drawn to appealing packaging.

Another point to mention about consumers and packaging is that it is a crucial point of contact between your brand and your customers In many cases, it is the only physical point of contact.

Consider that the only direct encounter a buyer will have with your brand before making a purchase is through in-store packaging Packaging is the only physical interaction you'll have with a consumer after they make a buy in an ecommerce transaction

That's a lot of pressure to put on something that isn't even the real product the buyer purchased or is considering purchasing But let us up the temperature a notch

Your product packaging should also impress individuals who are not familiar with your brand Not directly, at any rate. Word of mouth is huge these days, and it's just going to get bigger. According to some studies, 50% of consumers are more inclined to recommend a product or brand to a friend if the goods arrive in good packaging

They don't just say, "Hey, buy this," over a cup of coffee They are preaching the merits of the brand to coworkers, family members, and, most significantly, through social media sharing

When establishing your packaging approach, keep the social media equation in mind You know, the one where a user shares with two friends, who in turn share with two friends, and so on. It looks like this in numbers:

2 shares equals 4 shares equals 8 shares equals 16 shares equals 32 shares equals 64 shares equals 128 shares equals???

Change that number as you see appropriate It immediately becomes a huge boon for your brand.

Even Better If You Can Get The Eye Of An Influencer Or Have A Product Unboxed On Youtube

People in our digitally linked, digital world desire to share information. They must exchange knowledge When consumers come across a product they enjoy from a new brand that is packaged in a cool, intelligent, or sophisticated fashion, they want to shout from the mountaintops, "look what I found!"