project documentation/ visual design deliverables
project components/ design applications
Exh
ibit
(dig
ital)
Rep
or ts
Exh
ibit
Out
(en
viro
nm
ent
)
rea
ch Exh
ibit
ID +
Cor
e ID
5 La
ngu
age
s
Pre sen t atio n
(pri
nt)
Project Team Future Culture Fellows
Design Trust for Public Space
Staten Island Arts
Lisa Dahl Participatory Art Fellow
Susan Chin, FAIA, Hon. ASLA Executive Director
Elizabeth Bennett Executive Director
Ben Margolis Policy Fellow
Rosamond Fletcher Director of Programs
Gena Mimozo Grants Administrator
Margie Ruddick Urban Design Fellow
Ozgur Gungor Communications Manager
Naomi Sturm Director of Folklife
John Schettino Graphic Design Fellow
Joseph Huennekens Program Manager
Monica Valenzuela Deputy Director
Gareth Smit Photo Urbanism Fellow
Kelly Mullaney Development Manager Jourdan Sayers Equitable Public Space Fellow Martha Snow Executive Assistant/ Special Projects Associate
The Design Trust for Public Space, in partnership with Staten Island Arts, created a cultural plan to enhance equitable neighborhood development and test design and programming strategies through public art pilots launched in Summer 2018. We collaborated with the local community, including artists, cultural producers, civic activists, and small business owners, on a vision for the waterfront. We shared the resulting design, planning, and policy recommendations with key public officials and private stakeholders. Staten Island’s cultural organizations, civic groups, landowners, developers, businesses, and public agencies will use this plan to strengthen the cultural community, activate the North Shore, and interconnect its neighborhoods and the waterfront to the rest of Staten Island and New York City.
identity/ understanding the cultural and spatial contexts
original residents
CULTURAL naturally occurring local culture
new residents
financial and cultural emigres
tourism
retail and culture consumers
Ferry
St. George
Tompkinsville
SPATI AL Stapleton
identity/ situating design approach in both large and hyper-local geographies
spatial/cultural relationships
site of relationships
site of applications
people and place interwoven
large environmental attributes
visibility in varying contexts
FUTURE CULTURE
Fixed palette small admin applications
sample
fixed
fluid
Fluid palette large public applications
identity/ initial design explorations
identity/ final logos for use in six languages
English
Spanish
Urdu
Bengali
Sinhala
Tamil
identity/ style guide/ complete document (right)
standards and guidelines for visual identity and communication | spring 2017
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32
primary identity marks secondary identity marks secondary marks on color disambiguation using marks over images using marks with effects graphic elements logo lockups color in layouts sponsor logo lockups lines as design elements sequenced rules rules and hanging text rules and supported text vertical dividing rules color photos and gradients photo tints and tones typography grids the system: a kit of parts example composition 1 example composition 2 example composition 3 example composition 4 example composition 5 example composition 6 example composition 7 example composition 8 spanish asian languages asian languages in use
identity/ style guide/ application recommendations
identity/ style guide/ kit-of-parts for gridded layouts
Saturday 8|28|17 6:30 pm All are welcome! Presented at: ArtSpace @ Staten Island Arts
WEDNESDAY
08|22 INFORMATION SESSION IPSUM IN ESTUMA NOVUM ESTUM
LOREM IPSUM IN ESTUM NOVUM NONSEDI TATCITUS QUESTU. Lorem ipsum dolupiciet maxim fugit. Esta lori si aligene la sitaecu sdandi apidelest, eum vit harcimin repo pratus acit fugiam! Me rem as et velenti doloribus doluptaquam, sent re, sinum consequati as anissus eaquidero et et aciis nim quis deratio. Et parit assende sequiamet am, utecestiaes explacc aectio maximagnate por alitecusdae dolupid estendae maiorepre
optatat doluptaqui ut vent ut essite.Lit aut odis et pore et officae ptatqui tem expe nestotas quam, con con rem reprovi delecteceri cores nobitaturit eum quo officae pliquib usdaepero od utem et ut et quia et parum demodiscia voluptatio. Ipsum, net, tenest omnis eos eveliquam, suntur autentium lame num harum rehenis exerum eat hitatib ustiant et vel magnam se et ad magnihitios res entium idebita volorestiam, nest, conecerist et odipsandit emphatic lorem ipsum quissunt odipsande percipsam, volore serumet verspitiis mos ut opti volorectis
Lorem ipsum dolupiciet maxim fugit. Esta lori si aligene la sitaecu sdandi apidelest, eum vit harcimin repe pratus acit fugiam ditate excea consed utati? Me rem as et velenti doloribus doluptaquam, sent re, sinum consequati as anissus eaquidero et et aciis nim quis deratio. Et parit assende sequiamet am, utecestiaes explacc aectio maximagnate por alitecusdae dolupid estendae maiorepre optatat doluptaqui ut vent ut essite.Lit aut odis et pore et officae ptatqui tem expe nestotas quam, con con rem reprovi delecteceri cores nobitaturit eum quo officae pliquib usdaepero od utem et ut et quia et parum demodiscia voluptatio. Ipsum, net, tenest omnis eos eveliquam, suntur autentium lame num harum rehenis exerum eat hitatib ustiant et vel magnam se et ad magnihitios res entium idebita volorestiam, nest, conecerist et odipsandit emphatic lorem ipsum quissunt odipsande percipsam, volore serumet verspitiis mos ut opti volorectis restenest omnis eos eveliquam, suntur autentium lame num
harum rehenis exerum percipsam, volore serumet verspitiis mos ut opti volorectis restenest omnis eos eveliquam, suneat hitatib ustiant etur aspis et fugque netur arum.
Future Culture assende sequiamet am, utecestiaes explacc aectio maximagnate por alitecusdae dolupid estendae maiorepre optatat doluptaqui ut vent ut essite.Lit aut odis et pore et officae ptatqui tem expe nestotas quam, con con rem reprovi delecteceri cores nobitaturit eum quo officae pliquib usdaepero od utem et ut et quia et parum demodiscia voluptatio. Ipsum, net, tenest omnis eos eveliquam.
Lorem ipsum dolupiciet Et parit assende sequiamet am, utecestiaes explacc aectio maximagnate por alitecusdae dolupid estendae maiorepre optatat doluptaqui ut vent ut essite.Lit aut odis et pore et officae ptatqui tem expe nestotas quam, con con rem reprovi delecteceri cores nobitaturit eum quo officae pliquib usdaepero od utem et ut et quia et parum et velenti doloribus doluptaquam,
identity/ style guide/ kit-of-parts for gridded layouts
Connecting Staten Island’s Waterfront
MONDAY
09|23
PUBLIC DIALOGUE All are welcome! 6:30 at ArtSpace @ Staten Island Arts
Connecting Staten Island’s Waterfront
Connecting Staten Island’s Waterfront
Connecting Staten Island’s Waterfront
communication/ outreach via printed bilingual newspapers: English and Spanish
Newspaper Edition 1
Newspaper Edition 2
Newspaper Edition 3
communication/ outreach via newspaper PDF/ Urdu, Bengali. Sinhala, Tamil Newspaper PDF: Urdu
Newspaper PDF: Bengali
Newspaper PDF: Sinhala
Newspaper PDF: Tamil
communication/ initial strategic recommendations/ PDF document
http://www.designtrust.org/media/files/2017.04.27_Future_Culture_Initial_Recommendations.pdf
communication/ initial strategic recommendations/ complete PDF document
communication/ initial strategic recommendations/ slideshow
communication/ initial strategic recommendations/ structure of slideshow information
communication/ initial strategic recommendations/ structure of slideshow information
communication/ initial strategic recommendations/ posters for community presentation
exhibition/ content inventory and space planning
exhibition/ draft elevation for video installations
exhibition/ draft elevation for participatory map
“Staten Island has like 500,000 people, but it’s a small town. Everybody knows each other and they help. I don’t think any other borough could create this kind of thing because it’s too big” — Volker Goetze
“Development doesn’t have to be tangible, development could be making the space better, making the community stronger, tighter instead of just keep on building and building…you could be reusing and repurposing and opening up spaces that have been tightly controlled.”
“A lot of the time you don’t see… what you’re losing until you realize it’s too late. Then you have to relocate the things back that were originally displaced by urbanization. And that takes even longer than how you kicked them out originally.” — Paul Wang
—Tattfoo Tan
Stapleton
Tompkin
“I really believe that Staten Island can be a model in the future for a lot of things. We have big problems, but we can be a model for fixing all those problems. You know, like environmental stuff. We can be a model for private development for public-private partnerships where we really do something that contributes to the education, well-being, and economic development of the people that live here already.”
— Kelly Villar
“There’s something more going on than retail malls…”
— Kevin Washington
nsville
St. George
“Being part of a process of nurturing your neighborhood, making it beautiful, following up on the history of other people who tried to do that, saying that this is your neighborhood and you should care about it…You can make a difference.” — Diane Matyas
exhibition/ details of participatory map
What:Staten Island Museum. Founded in 1881, the Staten Island Museum, New York City’s only general interest museum, engages visitors with interdisciplinary exhibitions and educational programs that explore the dynamic connections between natural science, art and history based on its diverse collections. Where:Snug Harbor, 1000 Richmond Terrace, Building A When:Ongoing Who:Rbushelle@statenislandmuseum.org or visit statenislandmuseum.org
What:African Arts & Culture Festival. AfricaFestNYC is the coming together of people from all walks of life to celebrate everything Africa. The mission of this festival is to promote peace, love, and unity among Africans and their well-wishers. Where:Petrides School, 715 Ocean Terrace, Staten Island, NY 10301 When:August 19-20, 2017 (10am-7pm) Who:Oumie Ceesay-Peters,
africanfestnyc@gmail.com
W
Up. A clean u
Where:To
When:T
Who:
What:Tompkinsville Park Clean
A recurring community gathering to up Tompkinsville Park.
Tompkinsville Park
Tuesdays
:CANVAS, info@canvasinstitute.org
exhibition/ signature communication imagery
exhibition/ postcards and guest book
Connecting People and Place on Staten Island’s North Shore Exhibition dates: September 14 - December 9, 2017 Artspace at Staten Island Arts,23 Navy Pier Court, Staten Island, NY 10304, (718) 447-3329, Info@StatenIslandArts.org, www.StatenIslandArts.org This exhibition runs concurrently with: North Shore by Gareth Smit on view at Alice Austen House on view September 16 - December 23, 2017
#ConnectingCultureSI ArtSpace exhibitions are funded in part by New York City Department of Cultural Affairs in partnership with the City Council; New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature; New York State Assemblyman Matthew Titone; New York City Councilwoman Debi Rose; Stop & Stor and Staten Island Arts's artist, individual, family, and business members. Future Culture is made possible in part by generous support from:
What do you envision as the future of this place?
Stapleton waterfront connector streets
What do you envision as the future of this place?
Vacant lots on Stapleton waterfront connector streets
What do you envision as the future of this place?
Vacant lots on Stapleton waterfront connector streets
exhibition/ exhibit guide
Exhibition dates: September 14 - December 9, 2017 Artspace at Staten Island Arts Exhibition guide
Floor plan
Sonic Gates Volker Goetze
pilot projects
Court Yard Fridays Kevin Washington, Lynn Washington, Homer Jackson
New Earth Resiliency Training Module Tattfoo Tan
Mystic Portals of MERC Kelly Vilar, Ray Zwaryc
participatory map
finalists Flyway Home Diane Matyas and Kristi Pfister
For Birds, Bees Butterflies And Buses Kaja KĂźhl, Zhen Quan, Dissa Raras, and Paul Xiaopu Wang
Entrance
exhibition/ posters and gallery sign
Connecting People and Place on Staten Island’s North Shore
Connecting People and Place on Staten Island’s North Shore
September 14 – December 9, 2017
September 14 – December 9, 2017
ArtSpace at Staten Island Arts 23 Navy Pier Court, Staten Island, NY 10304
ArtSpace at Staten Island Arts 23 Navy Pier Court, Staten Island, NY 10304
Gallery Hours: Thurs/Fri: 2pm – 7pm, Sat: 12pm – 5pm
Gallery Hours: Thurs/Fri: 2pm – 7pm, Sat: 12pm – 5pm
#ConnectingCultureSI
#ConnectingCultureSI
Stapleton
Stapleton
Tompkinsville
Tompkinsville
www.StatenIslandArts.org
www.StatenIslandArts.org St. George
St. George
GALLERY is OPEN
GALLERY is OPEN
Connecting People and Place on Staten Island’s North Shore
Connecting People and Place on Staten Island’s North Shore
Gallery Hours: Thurs & Fri: 2pm – 7pm Sat: 12pm – 5pm
Gallery Hours: Thurs & Fri: 2pm – 7pm Sat: 12pm – 5pm
Stapleton
Stapleton
Tompkinsville
Tompkinsville
instagram: #ConnectingCultureSI
instagram: #ConnectingCultureSI
St. George
St. George
GALLERY is OPEN
GALLERY is OPEN
Connecting People and Place on Staten Island’s North Shore
Connecting People and Place on Staten Island’s North Shore
Gallery Hours: Thurs & Fri: 2pm – 7pm Sat: 12pm – 5pm
Gallery Hours: Thurs & Fri: 2pm – 7pm Sat: 12pm – 5pm
Stapleton
Stapleton
Tompkinsville
Tompkinsville
instagram: #ConnectingCultureSI St. George
Y is OPEN
GALLERY is OPEN
eople and Place d’s North Shore
Connecting People and Place on Staten Island’s North Shore
m – 7pm Sat: 12pm – 5pm
Gallery Hours: Thurs & Fri: 2pm – 7pm Sat: 12pm – 5pm
Stapleton
Tompkinsville
instagram: #ConnectingCultureSI St. George
instagram: #ConnectingCultureSI St. George
exhibition/ opening night
design: johnschettinodesign.com