The Executive Summary.
This is a brief overview of the yearly historical, sales and customer data spanning from 2007 till the closing of 2013. This presentation looks back at the changes in overall sales spanning each of the years listed above. Focusing on identifying the top customers per year. Then looking for any changes seen between the years so that we can increase sales to those who may be getting left behind by their competitors. This report also reviews the best 10 products which our company sales. Revisiting the historical data to find changes in customer preferences. We also review regional sales focusing on the top ten regions per year, with an analyzation and reflection of the growth in our top performers, revisiting those companies that were once top performers but have since lagged behind. Finally a short list of recommendations and suggestions for improvement are provided to the board for their review and approval.
CHANGES OVER TIME
Data from 2007 till 2013
S1
How have sales changed in 2013?
Total 1200
1000
800
600
Total
400
200
0 2007
2012
2013
Slide 3 S1
S83645, 8/19/2015
What has changed? Alfreds Futterkiste Around the Horn Blondel père et fils Bottom‐Dollar Markets Centro comercial Moctezuma Consolidated Holdings Du monde entier Familia Arquibaldo France restauration Furia Bacalhau e Frutos do Mar Gourmet Lanchonetes Hanari Carnes Hungry Owl All‐Night Grocers La corne d'abondance Lazy K Kountry Store LILA‐Supermercado Magazzini Alimentari Riuniti Morgenstern Gesundkost Old World Delicatessen Piccolo und mehr Queen Cozinha Rattlesnake Canyon Grocery Richter Supermarkt Save‐a‐lot Markets Spécialités du monde The Big Cheese Tortuga Restaurante Vaffeljernet Wartian Herkku Wilman Kala
Identifying the top 10 customers, yearly. 140
120
100
80
60 2013
40 2012
2007
20
0
Spot the change. Wimmers gute Semmelknödel
Uncle Bob's Organic Dried Pears
Tofu
Tarte au sucre
Sirop d'érable
Singaporean Hokkien Fried Mee
Sasquatch Ale
Röd Kaviar
Raclette Courdavault
Perth Pasties
Outback Lager
Northwoods Cranberry Sauce
Alice Mutton Camembert Pierrot Chang Chef Anton's Gumbo Mix Escargots de Bourgogne Geitost Gorgonzola Telino Guaraná Fantástica Gumbär Gummibärchen Inlagd Sill Konbu Longlife Tofu Manjimup Dried Apples Mishi Kobe Niku
The best 10 products per year. 60
50
40
30
20
10 2013
2012
0 2007
Distribution of sales throughout the regions.
250
200
150
2007 2012 100
Who is moving up?
50
0
2013
Recommendations & Suggestions for Improvement
New sales marketing model development similar to the U.S. to grow sales volume • Regions‐ implement new global marketing model across the board • Sales‐stabilize lateral movement – new volumetric discount plan • Product‐ Upgrade Inventory system