10 Ways an Artist Can Develop Their Brand Today, a lot of businesses get marketing and branding mixed up. They are confused as to what the differences are, what they both mean or they try promoting their business with one and without the other. Simply put, marketing is how you reach your target market with advertising, promotions and public relations. Marketing is showing the world with what you do. Branding is who you are or what the world thinks you are. Every time a prospect or a potential customer makes contact with you in person, print, virally or by other means, they are formulating an opinion of you as a brand. Most recently, we have seen brands that are in the news for good reasons or they are in the news for bad reasons and their brand is now suffering. Take Apple for instance. With their successful computers, ipods, iphones and now with their ipads, they have become an incredibly strong brand. The public, press and Wall Street believe in Apple and they are rewarded with customer loyalty over and over again. Apple’s brand was developed over time and everything they do from their designs, advertising, new product presentations, all builds on that brand and reinforces that brand image. Tiger Woods was a world wide brand which golfers and non-golfers all were aware of. He became the first “billion dollar athlete” and this was accomplished within 10 years! His image and brand were carefully constructed over time and he was rewarded with endorsements from major companies throughout the world. He was a role model to children with his charity work and through his Tiger Woods foundation. This all quickly changed at the end of 2009 and the Tiger Woods brand is now tarnished. Unfortunately, no matter what he achieves on or off the golf course, the Tiger Woods brand will now always be associated with marital infidelities. Most experts believe that his brand will never really recover and that his endorsements of $100 million dollars a year will never reach that level again. The Tiger Woods brand is suffering to say the least! The following are a list of ways and mediums that can an artist can use to brand their art. This list of suggestions is forever changing as technology and the public’s tastes shift from one popular media or vehicle to another. This list is in no particular order of importance and there are at least another 10 to 15 more platforms for an artist to use to develop their brand: 1. An artist’s website is now a major branding medium. In past years, a website was thought to be something that you did along with your advertising. It now is just as important and has become a major portal and link for the artist and the public. As the lines between TV and internet become blurred, websites will become an even more important part of an artist’s marketing and branding. www.wordpress.org www.godaddy.com www.bluehost.com
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